PRODUCT MANUAL 2019 - Dark Hedges Experience
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PRODUCT MANUAL 2019
1
“ WELCOME TO OUR INDUSTRY
PRODUCT MANUAL”
We have developed this to make things easier for you to understand the
experience and the key information to ensure that together we are able
to offer our visitors a world class experience.
2
STEP INSIDE
THE DARK HEDGES
The beech trees that form ‘ The The iconic Dark Hedges has
Dark Hedges’ in Stranocum - become one of the most
Northern Ireland, were originally photographed natural phenomena
planted by James Stuart in the in Northern Ireland and a popular
18th century as a decorative attraction for tourists from across
feature along the once private road the world.
that led to his Georgian Mansion,
Gracehill House.
Two hundred years later and
the grounds of Gracehill House
have become a golf course and
the drive is now a beautiful, and
somewhat haunting, public road.
3
E XPERIENCE
DARK HEDGES
EXPERIENCE
AN AMANTI TOURISM E XPERIENCE
We invite you to step inside the We have developed this to
Dark Hedges Estate as our expert make things easier for you to
Story Guides bring you on a tour understand the experience and
through the dark hedges. On the key information to ensure that
the tour, you’ll learn about the together we are able to offer our
trees made famous from Game of visitors a world class experience.
Thrones, their history and planting,
the ghost of the mysterious grey
lady, and enchanting folklore
about Northern Ireland.
4
MARKET
TARGET AUDIENCE
“PREMIUM STORY TELLING E XPERIENCE LIKE NO OTHER”
1. Travellers looking to have a unique experience.
2. Visitors looking to have an get an insight into The
Dark Hedges, Game of Thrones and other iconic
movie film locations.
3. Visitors looking to walk the road less travelled.
4. Visitors looking for an enriching experience.
5. Coach passengers for a customised tour experience
to fit itinerary.
6. Trade wholesale packages.
5
PRODUCTS
PRODUCT
OFFERINGS
THE DARK HEDGES E XPERIENCE
For the 2019/2020 summer DARK HEDGES BY
season, The Dark Hedges DESIGN
Experience is offering a variety of If you have an idea, we would
products to enable guests to fully love to hear it and try to make it
experience what we have to offer. come true.
DAY TOUR VIP WEEKEND
Our premium experience, guided EXPERIENCE
walking tour through the Estate Combining The Dark Hedges
and Dark Hedges. Hotel and the Dark Hedges
Experience.
NIGHT TOUR
A truly unique guided tour through HALF AND FULL DAY
the Estate and Dark Hedges by PACKAGES
torchlight. Combining with other attractions
in the area.
6
DAY TOUR
DARK HEDGES
DAY TOUR
Step inside the Dark Hedges IMPORTANT
Estate on this guided tour through INFORMATION
the Dark Hedges and learn about
the iconic Game of Thrones movie TIME
location, the history of the estate, Departs on the hour from 10am
the trees and the legend of the to 3pm
grey lady ghost.
DURATION
HOW IT WORKS 45 minutes
Check in for your tour at the
Experience Centre, Visitors will AVAILABILIT Y
be introduced to our expert Operating 7 days
StoryGuides who will take you
on a journey through the estate. CAPACIT Y
Included in the tour is the MIN: 2 persons
intricately carved door no.7 from MAX : 30 persons
the Game of Thrones Journey Customised 20 mins tours are
of Doors. available for Coach operators
on a tight time schedule.
7
NIGHT TOUR
DARK HEDGES
NIGHT TOUR
Join us as night falls and step IMPORTANT
inside the Dark Hedges for a INFORMATION
unique experience. By torchlight,
our StoryGuides will take you on TIME
a tour through the Dark Hedges 8pm or dependent on time
Estate. Keep your eyes peeled for of year.
the Grey Lady Ghost as she likes
to appear at night. DURATION
2 Hours
HOW IT WORKS
Meet at our Experience Centre AVAILABILIT Y
at 8pm (time confirmed ahead of Last Saturday of the month
departure) and be transported into
darkness with our StoryGuide. CAPACIT Y
MIN: 2 persons
MAX : 30 persons
RECOMMENDED
For ages 16+. Ask about our
family friendly options
8
CUSTOMISE
DARK HEDGES
BY DESIGN
Do you have an idea for a IMPORTANT
unique event in the Dark INFORMATION
Hedges Estate?
CONTACT
With a great team of people The info@darkhedgesexperience.com
Dark Hedges Estate has all the
resources required to create a Terms & Conditions apply.
successful event to remember.
Whether it is an intimate smaller
event or a larger function we
would love to host you at The
Dark Hedges Estate.
Conference and Incentive groups
are more than welcome to
enquire. The Dark Hedges is an
inspiring and unique venue.
9
RETAIL
DARK HEDGES E XPERIENCE
RETAIL PRICING
DAY TOUR NIGHT TOUR COMMISSIONS INDUSTRY FAMILS
RETAIL RATE RETAIL RATE Dark Hedges Experience works We offer famils for our agents
£11 ADULT £22 ADULT with trade. who sell tours on our behalf.
£7 CHILD
WHOLESALE RATE All our products are GROUPS
WHOLESALE RATE NEGOTIABLE commissionable.
NEGOTIABLE For groups of 10 persons
RECOMMENDED FOR AGES Commission rates are and more, ask our team for
CHILD 5 - 16 16+. ASK ABOUT OUR FAMILY negotiable, and will consider discounted group rates.
UNDER 5’S FREE FRIENDLY OPTIONS customer target rate.
For further information on the above please email us
info@darkhedgesexperience.com
10BOOKING
DARK HEDGES
HOW TO BOOK
BOOKINGS ARE MADE VIA Agent/wholesaler invoices for the any instructions in relation to the Note that the transaction fee is not
OUR WEBSITE experience by The Dark hedges Activity from the Operator at all refundable.
Experience Limited time.
www.darkhedgesexperience.com Cancellation of an activity within
or via email TERMS & CONDITIONS These terms are subject to rights 48hrs of the activity will incur a
info@darkhedgesexperience.com and remedies you have under the 20% cancellation fee. Cancellation
Both the Operator and any Consumer Rights Act 2015 within 12hrs of activity will incur
Contact Deirdre Donnelly Agent (including their respective 100% cancellation fee.
if you have any issues employees, agents, officers and CANCELLATION POLICY
deirdre@darkhedgesexperience.com directors) exclude, to the fullest Please note Agent Policy may
extent possible under law, all and The Dark Hedges Experience differ slightly from the Operators.
All bookings will be confirmed by any liability for any loss, damage must uphold a strict cancellation “No Shows” will be charged at
our Experience Team within 24 or injury (whether direct or indirect and refund policy at all times 100% of the applicable rate, of the
hours email response. or consequential, however arising) upholding consumer rights. activities booked.
suffered by the Guest or any No refunds within 12 hours
Wholesaler/in-bounder/agent can person associated with the Guest of departure unless the
be provided an agent login to our in relation to the booked activity. Operator cancels the activity
booking system to book direct. due to weather conditions or
All activities have elements of circumstances that may have
risk and all guests undertaking impacted on the waterways, road
any Activity do so voluntarily and or tracks. Otherwise, refunds are
at their own risk . To the extent granted solely at the discretion
permitted by applicable laws, all of the Agent according to the
warranties, representations and Operator ’s cancellation policy.
implied terms are also excluded. Refunds may be obtained from the
All Guests agree to adhere to Booking Agent or the Operator.
11SPIRIT OF HOSTING
DARK HEDGES
SPIRIT OF HOSTING
“All our staff are trained in 1. PUT THE VISITOR 3. SPEAK TO THE 5. SET THE PACE - We plot
our custom designed Spirit AT HEART - We build SENSES - We combine the Experience second-by-
of Hosting program, this is the Experience around sight, sound, smell and second, varying the energy
the gold star standard of the visitor, to ensure it ’s touch to provoke immediate, levels to create a clear
hosting in tourism” individually engaging, instinctive reactions,and narrative arc.
emotional and enriching. speak to people in a
WHY WE DO THIS? We always view things from powerful way. 6. HOST WITH
the visitor ’s perspective. EXCELLENCE - We build
Ensure consistency of the 4. EVOKE EMOTION - We in the Spirit of Hosting, with
experience across all Story 2. TELL A POWERFUL take people on an emotional opportunities for personal
Guides STORY - We’ll work journey, because emotions interaction, connection
with you to unearth the create memories, and and exchange.
Providing a warm “local” fascinating, surprising, memories are shared.
welcome for each visitor intriguing or dramatic stories
behind your brand: these are
Give visitors an unforgettable the building blocks of the IT OF H
experience of the Dark Hedges. whole Experience. IR O
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AN O
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12TOUR OPERATORS
DARK HEDGES
LARGE GROUP
TOUR OPERATORS
We welcome large coach For further information on
operators to the Dark Hedges the above please email us
Experience. info@darkhedgesexperience.com
We are proactively working
throughout the UK and
internationally to customise
a tour that fits around group
itineraries.
For groups of 10 persons and
more, ask our team about
discounted group rates.
13DIRECTIONS
DARK HEDGES
DIRECTIONS
Head to Stranocum Village and TRAVEL TIME FROM
follow Gracehill Road all the way
to the Dark Hedges Experience 1. BELFAST
Centre. Tour parking is available 1 hour drive
here.
2. DUBLIN
Please note the Dark Hedges 3 hours drive
road is closed to motor vehicles.
Foot traffic only. 3. GIANTS CAUSEWAY
20 minutes drive
PARKING
At The Experience Centre, just 4. CARRICK - A - REDE
50m from the Hedges Hotel 20 minutes drive
reception. Parking fees may
apply. For further information on
the above please email us
info@darkhedgesexperience.com
14CONTACTS
DARK HEDGES
KEY CONTACTS
THE DARK HEDGES E XPERIENCE
Experience Centre c/o The Hedges Hotel
139a Ballinlea Road, Stranocum,
Ballymoney, County Antrim, BT53 8PX , Northern Ireland
EMAIL
info@darkhedgesexperience.com
E XPERIENCE MANAGER
Deirdre Donnelly
deirdre@darkhedgesexperience.com
REGIONAL MANAGER
Michelle Thompson
michelle@amantitourism.com
15FOLLOW US
INSTAGRAM FACEBOOK T WIT TER
@DARKHEDGESE XPERIENCE @DARKHEDGESE XPERIENCE @DARKHEDGESE XPE1
16WEBSITE
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