Our Purpose and five year strategy for 2016-2021 - The Royal ...
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Our Purpose and five year strategy for 2016-2021
Why are we here today?
• To explain the purpose of the Legion and our five
year strategy
• To bring to life the strategy and explain
relevance/potential impact on us
• To point to useful information
• To provide opportunity to ask questions and provide
comments
Our purpose and 5 year strategy
Our Purpose - resources Our Purpose Our Purpose Frequently asked Document Animation questions
Our Purpose
In conjunction with the new 5 year strategy, we developed a purpose statement
with input from trustees, staff, the general public & members.
What We’re Here For
The Legion is at the heart of a national network that supports
our Armed Forces community through thick and thin - ensuring
their unique contribution is never forgotten.
We’ve been here since 1921.
We’ll be here as long they need us.
Our Partners
Our Purpose – Questions & Comments
Our strategy
Inspired by those we serve our strategy will provide
the breadth, depth and quality of service they
deserve and remember our Armed Forces and their
families
To achieve this we must collaborate better across our
organisation, our membership and with other charities.Our strategy – 4 priorities
Delivering
services which Championing
provide the remembrance
greatest range of and handing onto
the next
impact for the generation
Armed Forces
Community.
Strengthening Achieving
the operational
relationship excellence.
with the
membershipOur purpose – 7 ambitions
Our Examples of what will this mean over the next 5 years
ambitions
Information, • Implement the Veteran’s Gateway – “Check Point” – a first point of contact
Advice and on information and advice for the veterans community.
Support • Improve the process by how grants for those we support are assessed and
awarded and encourage Branches to offer financial support for payment of
grants.
• Rebrand our Break Centres, equip Area Managers to champion break
centres and grow the number of breaks by a third to c. 15000 a year.
• Review and improve the quality of how casework is managed and
delivered.
• Improve the quality of advocacy and advice to those we support in
financial capability, independent living and outreach to the most
vulnerable and increase the number of support by c. 70% to 50000 a year.
• Define and pilot services to tackle social isolation.
• Increase the reach of the current care services to more people to help
them stay independent as long as possible and open two new care homesOur purpose – 7 ambitions
Our ambitions Examples of what will this mean over the next 5 years
Advocacy and • Maintain relationships with national decision makers and continue to
Campaigning advocate the Legion and the Armed Forces Community.
• Build capability to effectively advocate and campaign at regional and
local levels.
• Increase the number supporters willing to advocate and campaign for
TRBL.
• Improve how research is identified, undertaken and results shared
across the Legion.
Remembrance • Commemorate the end of the First World War in 2018 and define the
legacy to take forward from this.
• Increase participation in remembrance among young people and
under-represented groups.
• Provide a digital means for people to participate in Remembrance.Our purpose – 7 ambitions
Our ambitions Examples of what will this mean over the next 5 years
Membership • Set a membership purpose that maintains sense of comradeship for
existing members and attracts and grows younger members.
• Increase membership involvement in supporting services to the
Armed Forces Community , remembrance, fundraising and other
events and activities.
• Increase retention and grow membership using existing and new
methods in the digital space.
Fundraising • Use technology to support cashless giving for the Poppy Appeal.
• Increase awareness, giving and information about supporters
during Remembrance.
• Develop fundraising products outside of Remembrance period.
• Ensure our people and processes treat all our supporters with
respect and dignity, in line with our fundraising promise.Our purpose – 7 ambitions
Our ambitions Examples of what will this mean over the next 5 years
Volunteers • Provide opportunities where volunteers can have the greatest
impact on those we support.
• 100% of all volunteers will receive training needed for their role.
Central services, • Developing a shared understanding of purpose and strategy with
Marketing and staff, volunteers and across the membership.
organisational • Identifying and implementing changes to our values and
capability behaviours needed to deliver our purpose and to improve
collaboration and excellence in our work in the best possible way
with all parties.
• Delivering improvements in central services to better support
our main areas of work e.g. through new financial systems and
better use of information technology .
• Developing our people’s skills.Implications and next steps
• Challenge and uncertainty
• Change for how we work
• 6 monthly reviews
• Detailed plans “on the how” between now and end
MarchOur Strategy – Questions & Comments
Conclusion • Resources on the intranet and in print • Feedback • Update in April 2017
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