DIGITAL RATES 2021 - Oahu Publications
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DIGITAL
RATES 2021
EFFECTIVE
JANUARY 1
500 Ala Moana Blvd Suite 7-500 | Honolulu | Hawaii 96813 2021
529-4700 | staradvertiser.com
AUDIENCE / OAHU PUBLICATIONS
37% 9%
Young Adult
STARADVERTISER.COM
ONLINE RATES
(Cross-platform rates shown. Contact us for Desktop-Only and Mobile-Only rates, if they apply.)
POSITION RATES
SLIDING BILLBOARD $75 cpm
• Desktop: 982x30 expands to 982x300
• Mobile: 300x50 expands to 300x250
RIGHT EAR PREMIUM MASTHEAD TILE $35K / MO
• Desktop/Mobile: 300x100
LEFT EAR PREMIUM MASTHEAD TILE $20K / MO
• Desktop Only: 300x100
PREMIUM BREAKING NEWS SMART BANNER $30K / MO
• Desktop: 728x90 $8k / mo
• Mobile: 640x100 for 25% S.O.V.
• 100% share of voice
SLIDE-OUT MENU TILE $1,500 / MO
• Desktop/Mobile: 300x100
SLIDE-OUT MENU BOX $1,500 / MO
• Desktop/Mobile: 300x250
TOP/SUPER LEADERBOARD $25 CPM
• Desktop/Tablet: 728x90 / 970x90
• Cross-platform excludes mobile
HOMEPAGE TOP BOX $25 CPM
• Desktop/Mobile: 300x250
MOST READ SPONSORSHIP TILE / TICKER $2,500 / WK
• Desktop/Mobile: 300x100
• Homepage presence for 1 week
SMART BANNER $20 CPM
• Desktop: 728x90 / 970x90
• Mobile: 640x100
BOX 1, 2, 3, 4* $20 CPM
• Desktop/Mobile: 300x250
• *Box 4: homepage only
NATIVE AD SINGLE $5K / 5 DAYS
• Dedicated post, front page presence 5 days
NATIVE AD 4 BOXES $2,500 / 5 DAYS
• Dedicated post, front page presence 5 days,
rotates in 1 of 4 spots with other advertisers
INTERSTITIAL $5K / DAY
• Desktop: 550x400
• Mobile: 300x250
APP SPLASH AD $5K / MO
• Mobile 768x1024 / 640x960
• 25% Share of Voice
• Loads once per day prior to app load
APP SWIPE $25 CPM
• Mobile 768x1024 / 640x960
• Loads between stories as users swipe through
APP STICKY FOOTER $2,500 / MO
• Mobile 320x50
• 25% Share of Voice
APP BOX $25 CPM
• Mobile 300x250
Additional $2 CPM for each layer of targeting (ex: geo, unique visitor, section). Creative file guidelines: 40k maximum file
size, 3 frames maximum, JPG, GIF, and HTML5 (with absolute URLs) accepted. Rich Media creatives start at $35 CPM.
- CPM = Cost per 1,000 impressions
- Impressions = Counted each time an ad is displayed on the site.
- SOV = Share Of Voice. Sold as a percent of the total impressions available for that position
Visit our complete and OahuPublications.com/onlinerates
interactive digital rates lists OahuPublications.com/onlinerates/mobile
OahuPublications.com/onlinerates/app
NEIGHBOR ISLANDS ONLINE
PAGES VIEWED UNIQUE USERS MOBILE LIKE US ON
(PER MONTH) (PER MONTH) TABLET FACEBOOK
thegardenisland.com 2,395,742 277,139 59% 32,677
hawaiitribune-herald.com 1,768,445 268,599 54% 16,413
westhawaiitoday.com 1,690,532 315,915 52% 37,349
Google Analytics April 2021
ONLINE POSITIONS
A LEADERBOARD
728x90
$25 cpm
B SLIDING BILLBOARD A
970x400 closes to 970x30
$75 cpm
C BOX
300x250 A
$25 cpm
D SMALL BANNER - 100% SOV
300x100
$2,000/mo. A
E TILE B
145x145
$450/month (open rate)
$250/month (12x contract) C
F EXCLUSIVE NATIVE AD
Dedicated Post Front Page Presence
$1,500 (5 days, M-F)
• HOMEPAGE ROADBLOCK - 100% SOV
728x90, 300x250
$4,000/24 hours
• INTERSTITIAL AD - 100% SOV
$3,000/1x/user/24 hours D
Additional $2 CPM for each layer of targeting (ex: geo, unique visitor,
section). Creative file guidelines: 40k maximum file size, 3 frames
maximum, JPG, GIF, and HTML5 (with absolute URLs) accepted.
Rich Media creatives start at $35 CPM.
- CPM = Cost per 1,000 impressions
- Impressions = Counted each time an ad is displayed on the site.
- SOV = Share Of Voice. Sold as a percent of the total impressions F
available for that position
E
EMAIL MARKETING
DAILY HEADLINES E-NEWSLETTER BREAKING NEWS E-NEWSLETTER
• SMALL BANNER #1 300X100 $1,000/mo • SMALL BANNER 300X100 $1,000/mo
• SMALL BANNER #2 300X100 $750/mo • BOX 300X250 $750/mo
• SMALL BANNER #3-4 300X100 $500/mo Subscribers: TGI - 7,171, HTH - 10,567, WHT - 18,205
Subscribers: TGI - 9,693, HTH - 7,571, WHT - 15,442
SPECIAL OFFERS EXCLUSIVE E-BLAST
$1,500 /email
Subscribers: TGI - 2,822, HTH - 2,690, WHT - 10,353
HAWAII.COM
Ala Carte
About
Ala
Ala Carte
610,877 Page Views per month
64% OF VISITORS 65% OF VISITORS 58% OF212,505
VISITORS
Carte
265,569 Users monthly
455,292 Facebook Followers
50% OF VISITORS
Weekly E-Newsletter Recipients 34% OF VISITORS
64%
Book OF
64%
VISITORS
Accommodations
Book OF VISITORS
online
Accommodations
Book Accommodations
online
65%
MakeOF
65%
VISITORS
Car Reservations
MakeOF VISITORS
online
Car
Make Car
Reservations
online
Reservations
58%Plan
OF67%
58%Plan Ala Carte
VISITORS
of our Traffic is50%
Activities
OFonline
VISITORS
Activities
Planonline
Activities
50% OF
Find
OF
Organic
Find VISITORS
Search
Restaurants
VISITORS
online
Restaurants
FindSource:
34%
FindOF
34%
FindOF
Hawaii Tourism Authority, Find
Restaurants
online
VISITORS
Places to Shop
VISITORS
online
Places
Google
to Shop
Analytics
onlineto April
Places Shop2021
online online online online online
64% OF VISITORS 65% OF VISITORS 58% OF VISITORS 50% OF VISITORS 34% OF VISITORS
ADVERTISING OPTIONS
Book Accommodations
ADVERTISING
Make Car Reservations
online OPTIONS
Plan Activities Find Restaurants Find Places to Shop
online online
ADVERTISING OPTIONS online online
ADVERTISING OPTIONS
1-6 MONTHS 7-12 MONTHS
ADVERTISING OPTIONS
1-6 MONTHS 7-12 MONTHS
1-6 MONTHS 7-12 MONTHS
BUSINESS PROFILE $500/mo. $250/mo.
BUSINESS PROFILE $500/mo. $250/mo.
BUSINESS PROFILE $500/mo.
1-6 MONTHS $250/mo.
7-12 MONTHS
HOT CLICKS TEXT AD $200/mo. $100/mo.
HOT CLICKS TEXT AD $200/mo. $100/mo.
HOT CLICKSPROFILE
BUSINESS TEXT AD $200/mo.
$500/mo. $100/mo.
$250/mo.
SPECIALS TEXT AD $300/mo. $150/mo.
SPECIALS TEXT AD $300/mo. $150/mo.
SPECIALS
HOT CLICKSTEXT
TEXTAD
AD $300/mo.
$200/mo. $150/mo.
$100/mo.
ADVERTORIAL $3,000/article $1,500/article
ADVERTORIAL $3,000/article $1,500/article
ADVERTORIAL
SPECIALS TEXT AD $3,000/article
$300/mo. $1,500/article
$150/mo.
BANNER ADS
ADVERTORIAL 728x90 $3,000/article 300x250 BOTH
$1,500/article
BANNER ADS
BANNER 728x90 300x250 BOTH
BANNER ADS ADS 728x90 728x90 300x250 300x250BOTH
HOMEPAGE
BANNER ADS $15 CPM
728x90 $15 CPM
300x250 $20 CPM
BOTH
HOMEPAGE
HOMEPAGE $15 CPM $20 CPM $15 CPM $20 CPMCPM
$20
HOMEPAGE $15 CPM $15 CPM $20 CPM
ROS
HOMEPAGE $12
$15 CPM
CPM $12
$15 CPM
CPM $16 CPM
$20 CPM
ROSROS $12 CPM $15 CPM $12 CPM $16
$15 CPM CPM
ROS $12 CPM $12 CPM $16 CPM
ROS
OTHER $12 1x
CPM $124x
CPM $16
6xCPM
OTHER 1x 4x 6x
OTHER 1x 4x 6x
EXCLUSIVE EMAIL
EXCLUSIVE
BLASTEMAIL
$3,500/email $2,500/email $1,800/email
OTHER
EXCLUSIVE
BLASTEMAIL
$3,500/email
1x $2,500/email
4x $1,800/email
6x
BLAST
$3,500/email $2,500/email $1,800/email
FACEBOOK/
FACEBOOK/ $350/post $300/post $250/post
INSTAGRAM
EXCLUSIVE EMAIL $350/post Starting at $500
$300/post $250/post
FACEBOOK/ $3,500/email (includes boost) $1,800/email
INSTAGRAM
BLAST $350/post $2,500/email
$300/post $250/post
INSTAGRAM
EVENT
EVENT
LISTING
$350/event $300/event $250/event
FACEBOOK/
EVENT $350/event $300/event $250/event
LISTING $350/post
$350/event $300/post
$300/event $250/post
$250/event
INSTAGRAM
LISTING
EMAIL BLASTS / SOCIAL MEDIA / VIDEOS
EXCLUSIVE EMAIL BLASTS
Send custom targeted messages to
specific audience segments.
• Star-Advertiser Offers
• Hot Deals Offers
• Dining Out Offers
• MidWeek Offers
• Hawaii.com Membership
• Hawaii.com Travel Specials
• Targeted Email Blasts - subscriber
totals based on selected
demographic criteria
SOCIAL MEDIA POSTS & VIDEO
Leverage OPI’s social media platforms to add
credability and expand your reach.
@staradvertiser (Facebook/Instagram)
@diningouthawaii (Facebook)
@diningout_hawaii (Instagram)
@cravehi (Facebook)
@crave_hi (Instagram)
@midweekhawaii (Facebook/Instagram)
@hawaiitravel (Facebook/Instagram)
@honolulustreetpulse (Facebook)
@streetpulse (Instagram)
IN-CONTENT VIDEOS
Engage a captive Star-Advertiser
reader audience as videos pop
open and play within news stories.
• Geo-targeted to Hawaii
• Views can be spread out evenly
during run dates
• Videos link to your website
or landing page
PROGRAMMATIC BUYING
NATIVE
ADVERTISING
Native ads are paid
advertising disguised as
organic content. It is a
way to present your
message in a format more
likely to be consumed
by your target audience.
By matching the form
of editorial content, the
consumer is more likely
to view and read your
message.
TARGETED EMAIL BLASTS
Email database built on information obtained
through opt-in online surveys, e-subscriptions,
e-registrations, and our extensive network of
permission-based websites.
• Scrubbed monthly to ensure quality and
deliverability.
• Over 140 million consumer and business GEO-FENCING
emails, time stamped with URLs to verify Reach your audience through
recipients consent. apps and browsers they
• Securely deliver your message to specific already use with your advertising
consumers using hundreds of targeting messages.
options. • Precise real-time user location
• Reach national, regional and/ or local data.
audiences at cost effective rates. • Retarget customers who
visit or commute through
any geo-fenced location.
• Granular Localization via
Custom Shapes & Sizes
FACEBOOK ADVERTISING
Take advantage of Facebook’s extremely diverse
userbase to find your exact demographic. We will
create and build the newsfeed ad to draw in the
customers you desire.
• Right Hand Rail & Newsfeed:
Retarget users based on their past online
browsing history.
• Demand fulfillment:
Nudge shoppers to complete a purchase
they have already showed interest in.
OTT / CONNECTED TV
Premium & scalable video across desktop,
mobile websites, mobile applications,
Outstream, and Connected TV devices.
• Pre-roll • Mid-roll • Post-roll • Mobile Pre-roll
• Tablet Pre-roll • Connected TV • Outstream
• In-banner Video • Video Interstitial
DIGITAL BILLBOARD NETWORK
INNOVATIVE TECHNOLOGY
Site View is a sophisticated solution that plays
videos (advertiser, newspaper and retailer content).
As the video content is playing, the computer
captures demographic data related to the viewers,
such as age and gender.
DEMOGRAPHIC DETECTION
Using our proprietary dynamic face tracking
technology we can see who is in the store and
viewing your message so your marketing can be
strategically targeted to those demographics.
10-01-2018 - 10-31-2018 All networks All sites
MONTHLY REPORTS
All devices All advertisers All files
Viewership Gender Overview
Total Viewers 1,959,597
54.3% 45.7%
Total Opportunities To See (OTS) 4,857,897
Male Viewers Female Viewers
10-01-2018 - 10-31-2018
10 All networks All sites
Total Plays 19,204,262
Receive detailed reports of who actually viewed
All devices All advertisers All files
Viewership Gender Overview
Total Viewe
Viewers 1,959,597
54.3% 45.7%
Opportunities To See (OTS)
Total Oppor 4,857,897 Age/Demographic
Male Viewers
Overview
Female Viewers
Total Plays 19,204,262
Young (≤ 20) M / F 1.3% / 1.5%
Young Adult (21-30) M / F 17.3% / 15.2%
Age/Demographic Overview
Age/Demogra Adult (31-44) M / F 20.3% / 17.1%
your spots. Monitor your advertising and choose
Young (≤ 20) M / F 1.3% / 1.5%
Young Adult (21-30)
( M/F Mature Adult
17.3% / 15.2% (45+) M / F 15.4% / 11.9%
Adult (31-44) M / F 20.3% / 17.1%
Mature Adult (45+) M / F 15.4% / 11.9%
Viewers By Hour
Average Per Hour:
H 2,634
Viewers By Hour
Male Female
Male Female
3,000 Average Per Hour: 2,634
2,000
where you want your messages to be seen or heard.
3,000
1,000
0
12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM
2,000
3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM
1,000
Viewers By Day 0 Male Female
Average Per Day:
D 63,213 12AM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM
80k
60k
40k
20k
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Viewers By Day Male Female
Average Per Day: 63,213
80k
60k
ADVERTISING FREQUENCY
40k
20k
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Take advantage of massive ad frequency. Each
network only has 15 advertisers which means your
video would play once every 8 minutes.
NUMEROUS RETAILER NETWORKS
Enjoy the benefits of high retailer traffic & audience
as well as attractive geographic locations.
AND MANY MORE!
STAR MEDIA
CONTACT US
TROY FUJIMOTO
STAR
Vice President-New Media
tfujimoto@staradvertiser.com
EVENTS
808.695.6322
LACIE TAGOMORI SIERRA HETHCOTE
Star Media Operations Manager Senior Account Executive
lmaemori@staradvertiser.com shethcote@staradvertiser.com
808.695.6325 808.529.4701
500 ALA MOANA BOULEVARD, SUITE 7-500 | HONOLULU, HAWAII 96813 | (808) 529-4700 | FAX: (808) 529-4898
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