AVIATION PORTAL MOTOR PRESSE STUTTGART - PRESENTATION 2021
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AVIATION PORTAL
MOTOR PRESSE STUTTGART
PRESENTATION 2021
1000000 2020
FROM
555 thsd.
900000 946000
800000
to 946 thsd.
700000
600000
2019
500000 2018 555000
400000
Unique Users in one Year!
(+70%)
444000
300000
200000
100000
0 Ø Unique User Month (January - December)
2018 2019 2020 Source: AGOF daily digital facts; Basis: Digital total reach; Ø Month // 2
Aviation Portal Motor Presse Stuttgart
Aviation Portal Motor Presse Stuttgart
The aviation portal, a combination of the special interest sites flugrevue.de,
aerokurier.de, aero.de and klassiker-der-luftfahrt.de, reaches a very specific, high-
quality target audience.
The users of the portal are predominantly active in aviation, whether professionally or
privately. These users are mainly male, highly educated and obtain a high household
income.
▪ flugrevue.de
Digital Reach: ▪ aerokurier.de
8,863,686 Page Impressions* ▪ klassiker-der-luftfahrt.de
2,964,213 Visits* ▪ aero.de
▪ paxex.de
831,000 Unique User**
Desktop MPS Aviation Portal:
242,000 Unique User**
Mobile:
599,000 Unique User**
Source: *IVW June 2021, **AGOF digital facts March 2021
// 3
A premium target group
80% 32%
UNIVERSITY
MALE DEGREE
49% 50%
INCOME
50 AND ABOVE
3,000 € +
Source: AGOF Digital facts December 2019
+
// 4
The target group in detail
Men 80%
gender Women 20%
20 - 29 years of age 12%
30 - 39 years of age 16%
age 40 - 49 years of age 20%
50+ years of age 49%
No general education 1%
Lower Secondary Education 19%
Seconday School 31%
education
A level 18%
University degree 32%
Apprenticeship, schooling 7%
profession Employed 70%
Up to 1,000 EUR 5%
household 1,000 - under 2,000 EUR 19%
Net income 2,000 - under 3,000 EUR 26%
3,000 EUR and more 50%
Source: AGOF Digital facts December 2019
// 5
For professionals, experts and fans
flugrevue.de
flugrevue.de is the specialist portal for aerospace employees and everyone
interested in this field.
Major topics include current issues of civil aviation, space flight, military aviation and
technics.
More trademarks of flugrevue.de include show reports from the most important
global aerospace trade shows, comprehensive surveys on manufacturers, aircraft
and their technology, an active photo community as well as extensive information on
careers in aerospace together with an appointments section.
Channels Banner
Home Page • flugrevue rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements (300 x 150 Pixel)
•Home Page • Civil Aviation • Military Aviation • Technics • Space Flight
// 6
For pilots by pilots
aerokurier.de
aerokurier.de is the specialist portal for international civil aviation with major
emphasis on general and business aviation, engine powered flight, air sport and
aeromechanics.
The broad range of topics includes current news from the community, exclusive show
reports from national and international trade shows, relevant practical advice on
flying, as well as technical data of all popular aircraft and a vastly used aircraft
market.
Channels Banner
Home Page • aerokurier rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements(300 x 150 Pixel)
Home Page ● General Aviation ● Business Aviation ● Air sports ● Job/Training
// 7
Internet service for aviation news
aero.de
aero.de is the leading website for aviation news targeting aerospace employees and
everyone interested in this field. Major topics and unique features of aero.de are its
funded business news about the European and international aviation sector.
The news coverage deals with the following topics: the airline- and airport branch,
aviation industry as well as show reports from most important aerospace trade shows
worldwide.aero.de aims at aviation professionals as well as readers generally
interested in the industry, who can draw on not only the offerings but as well on the
broad knowledge of the community.
Channels Banner
Home Page ● aero Rotation ● Motor Presse Stuttgart Aviation Rotation
Channels Fixed Placements (300 x 150 Pixel)
Home Page ● News ● Background ● Travel
// 8
Our website about Passenger Experience
paxex.de
There is hardly any topic within the aviation sector which is discussed as much as
passenger experience at the moment. Only airports and airlines which manage to
steadily improve all touch points of the travel experience are able to survive in the
highly competitive environment. In regards of customer retention passenger
experience is of higher importance than bonus programs.
The new website PaxEx.de deals with the hot topic passenger experience. Therefore
PaxEx.de is the ideal advertising platform for all those who want to reach frequent
fliers, business travelers and decision makers within the aviation industry.
The digital era revolutionizes the way we fly, how airlines communicate with their
customers and how passengers co-determine their flight experience. This is
passenger experience.
Channels Banner
paxex Rotation ● Motor Presse Stuttgart Aviation Rotation
// 9
Mobile offerings
Aviation Portal
The content of flugrevue.de, aerokurier.de, klassiker-der-luftfahrt.de and aero.de is
now optimized perfectly for use on mobile devices.
All contents are perfectly adapted for use on mobile devices.
Mobile Ads Ad size in pixels CPM in USD
Mobile Banner 6:1 320x50 75
Mobile Banner 4:1 320x75 75
Mobile Banner 2:1 320x150 75
Mobile Medium Rectangle 300x250 115
Mobile Reach:
6,175,956 Pages Impressions*
2,146,650 Visits*
599,000 Unique User**
Source: *IVW June 2021, **AGOF digital facts March 2021
// 10Campaign examples
Medium Rectangle Sky Scraper Super Banner Billboard Ad
// 11Campaign examples
Mobile Banner 2:1 Mobile Medium Rectangle Mobile Banner 4:1 Promotion Box
// 12Professionals and specialists in aviation are in greater demand than ever before!
Job advertisements online and mobile
Contact:
Guido Zähler
gzaehler@
motorpresse.de
+49 0711 182-2815
Get in touch with your new employee where he/she is looking for your vacancy: with a job advertisement on one of our aviation websites or ask for a combined offer
on all three websites. Your ad will be published online immediately and will ne available for at least 30 days incl. Three days top listing on the start page.
Price: from € 399.00 per ad /website
All prices in Euro plus VAT.
// 13Digital advertising form
Social Media
More than 111,000 fans follow FLUG REVEUE
AEROKURIER, KDL and AERO.de on
Facebook.
We create very individual posts and stories for
customers on Facebook.
In the text the customer is tagged as a partner
(@customer). If desired, a further defined
customer hashtag can be added to the
Story will be recorded. Facebook posts link to
the customer website.
// 15Digital advertising format
Native Advertising/Advertorial
Your content in the look & feel of flugrevue.de or aero.de or
aerokurier.de:
The Native Article is an advertorial with an editorial look & feel
that is integrated into an affine category. In addition to text and
image material, it can also contain moving image and response
TEASER ON THE elements such as a competition or surveys.
HOME PAGE
AND ROS The Native Article benefits from the trust, image and SEO
strength of the site (keyword-optimized if desired) and, thanks
to the clear labeling with logo ("powered by"), it is compliant
with Googles advertising guidelines without being blocked by
ad blockers, since the content is permanently stored in the
content management system.
Accompanying:
• Editorial looking ads on the homepage and ROS
• Editorial teasers in the newsletter
• Accompanying media package
• Social media
ADVERTORIAL ONLINE AND MOBILE Example MTU
// 16Ad sizes and Rates
DISPLAY ADS FORMAT IN PIXELS TKP IN EURO TARGETING CRITERIA
Ad Bundle 728x90 + 160x600 + 300x250 50 Demographics Age, gender, education, net household
Billboard 1100x250 120 Geography Countries, regions, cities,post code areas
Fireplace 160x600 + 1140x90 + 160x600 120 Technology Browser, operating system etc.
Halfpage Ad 300x600 75
Key Values Automotive, community, dating, etc.
Medium Rectangle 300x250 50
Surcharges per criteria +15%
Sitebar 300x600 (dynamisch frei skalierbar) 120
Skyscraper 160x600 75
Superbanner 728x90 50
Wallpaper 1140x90 + 160x600 120
MOBILE ADS FORMAT IN PIXELS TKP IN EURO
Mobile Ad 6:1/4:1/2:1 320x50 / 320x75 50
Mobile Medium Rectangle 300x250 75
MULTISCREEN ADS FORMAT IN PIXELS TKP IN EURO
Ad Bundle + Mobile Medium Rectangle 728x90 + 160x600 + 300x250 70
Billboard + Mobile Ad 2:1 1100x250 + 320x150 115
Halfpage Ad Multiscreen 300x600 70
Medium Rectangle Multiscreen 300x250 70
All prices in Euro plus tax
Advertising formats and prices: As of September 2020, subject to format and price changes in 2021.
Further advertising formats and prices can be found here: www.mps-vermarktung.de
// 17Contact
Contact
MOTOR PRESSE STUTTGART FRANCE
GmbH & Co. KG WEMEDIASOLUTIONS
Leuschnerstr. 1 Emmanuel Archambeaud
70174 Stuttgart Phone +336 1103 9652
Deutschland earchambeaud@outlook.fr
www.motorpresse.de
www.mps-vermarktung.de ITALY
ROSY POMMERSCHEIN
Phone +39 06 8554126
SALES DIRECTOR AEROSPACE Fax +39 06 8554094
DIVISION pommerschein@tin.it
Guido Zähler
Telefon +49 (0)711 182-2815
gzaehler@motorpresse.de
UNIT SALES DIRECTOR DIGITAL
Nicole Tilly
Telefon +49 (0)711 182-2056
ntilly@motorpresse.de
// 18You can also read
