2019 MEDIA KIT MATCHDAY - Score Atlanta
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2019 MEDIA KIT
2 017 IN AUGUR A L SE A S ON
MATCHDAY
VS
SUNDAY, OCTOBER 22 /// 4:00 PM
P R E S E N T E D B Y:
In just 16 years, Score Atlanta has become the voice for
Atlanta sports news and information and leading sports marketing company
in the high school space. With a commitment to providing the best and most
insightful sports content in Atlanta, readers have the choice of distribution:
delivered digitally on the web, mobile-app, social media, in print, via the
radio, TV, internet TV and video on demand. We have built our reputation as
an effective marketing vehicle for advertisers large and small.
Every day, ScoreATL.com provides the latest updates and stories on every Georgia
professional team with a focus on high school sports. Score gives insight to what is
happening at some of the biggest college sporting events in Georgia in addition to giving
the most comprehensive and exclusive coverage of high school sports. Also, the SCORE
Scoreboard and live High School Scoring Mobile-App brings timely and accurate scores
for every stick and ball high school sport in the state as well as providing scores from
professional and college sports team in Georgia.
The Score Atlanta High School Email Newsletter is a daily look into high schools news,
features and scores from around Georgia.
GAprepnews.com is the best daily source for high school sports news in Georgia with
columns from ScoreATL.com, AJC Prepzone, the latest weekly polls, state playoff brackets,
video on demand of all high school championships and local sports updates from papers
around Georgia.
Every Wednesday, the digital edition of Score Atlanta provides readers with the best
sports content in town! Each edition is tied with timely information, great photography
(especially the covers) and always more content than advertising.
The web helps spread Score Atlanta’s content throughout Georgia and the world. Our
state-wide focus on high school sports has won the endorsement of the GHSA and
Athletic Directors throughout Georgia.
Score has expanded over the years to include television and web production in addition
to design, sponsorship sales and event activation. Score has also driven the Metro by
T-Mobile Corky Kell Classic’s growth from four games to nine, put the event on television
and created the Georgia Elite Classic, Signing Day Frenzy and Corky 7On7 Invitational
Tournament. Score also continues to create different print marketing products for compa-
nies such as the Atlanta Falcons and GHSA.
Score’s primary readers are avid sports fans and predominantly male. Most are between
the ages of 25 to 54 though the high school content caters to a much younger audience
and both parents of student-athletes. Score’s coverage of high school sports targets
the parents, neighbors, friends, coaches and athletic directors of high school athletes.
Because of this, Score Atlanta has become the number one source for high school sports
in Georgia.
The sports fan is extremely sensitive to developments in technology. While print
remains a part of Score’s product line, the main thrust has been to use the newest digital
technologies to distribute our content and make us more valuable to our partners,
readers and advertisers. Many of our advertisers now depend on our web sites, electronic
newsletter, Twitter, Facebook and Instragram. With advancements being made on a daily
basis you can be sure Score Atlanta will be on the cutting edge in delivering sports news
and information.
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DEVELOP STRONG RELATIONSHIPS
If a business is judged by the company it keeps the verdict is positive for Score Atlanta. The Falcons and Atlanta United not only
advertise on Score platforms but depend on Score Marketing to support training camp activities, game day programs, draft day
and their annual salute to high school coaches. Score Atlanta also provides various types of content for AJC.com and the Atlanta
Journal-Constitution and its partners as well as proving high school scores through the year. Score has become a huge partner with
the military including the U.S. Army, National Guard and Marines.
The GHSA depends on Score to publish state championship programs and help with their sponsorship activation. Score works
closely with PlayON! Sports, one of the nation’s leading high school video companies and for the last three years has partnered with
CBS46 & Peachtree TV to televise the Metro by T-Mobile Corky Kell Classic.
ADVERTORIALS ACTIVATION
Score Marketing can provide an ad in our publications Score can also provide value by activating events. Score has
followed by a passage of information for our viewers. This is played an imperative role in the marketing and game activities
subjective to the occasion when used. For example, in Score’s in the Metro by T-Mobile Corky Kell Classic, Georgia Elite Clas-
Summer Camp Guide each participating camp received sic and Signing Day Frenzy. Some of Score’s closest partnerships
an ad and a description of their camps in an advertorial. started from an activation deal and the value that was achieved
The value is realized in certain promotions or getting out a created a win-win experience.
message about a certain event/product.
SOCIAL MEDIA
Score actively manages social media through the use of Twitter, Facebook and Instagram. Through social media, Score has a very
long reach. Score also controls the AJC’s Prepzone Twitter. These numbers grow daily and with the ever-changing world of technol-
ogy, Score can do a variety of things to create value for sponsors through social media.
SOCIAL MEDIA
AUDIENCE
FACEBOOK
5,533 PAGE FOLLOWS
TWITTER
15.3K FOLLOWERS
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WEB
AD RATES
SCOREATL.COM GAPREPNEWS.COM
20,725
DAILY PAGE VIEWS
6,998
DAILY UNIQUE VIEWS
2,265 1,381
DAILY PAGE VIEWS DAILY UNIQUE VIEWS
1,017,325
DAILY PAGE VIEWS IN PEAK FOR
1ST ROUND OF PLAYOFFS FOR 2018
HIGH SCHOOL FOOTBALL
ONE WEEK 3 DAYS 1 DAY
DROP-DOWN FLASH BANNER:
930PX x 90PX CLOSED | 930PX X 600PX OPEN $350 $250 $150
WEBSITE BACKGROUND:
1920PX x 1080PX | MIN. HEIGHT OF 800PX $400 $300 $200
RATE PER WEEK 12 MONTHS 3 MONTHS 1 MONTH
SCOREBOARD: 120PX x 90PX $320 $360 $400
RATE PER MONTH 12 MONTHS 3 MONTHS 1 MONTH
STATIONARY SUPERCUBE: 300PX x 250PX $350 $390 $430
ROTATING SUPERCUBE: 300PX x 250PX $320 $360 $400
SCOREBOARD PAGE BANNER:
850PX x 100PX $300 $340 $380
CONTENT BANNER: 620PX x 100PX $240 $280 $320
MINI CUBE: 125PX x 125PX $120 $160 $200
SUBMISSION DEADLINE
• Files in RGB color mode All files must be in the day before launch date
• Resolution at 72 DPI or higher Please email to:
• All ads submitted in PDF, JPEG, or TIFF ijrosenberg@scoreatl.com with a CC to Rhonda
format Rawls: rhondarawls@scoreatl.com
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MOBILE APP
AD RATES
BOYS & GIRLS
FOOTBALL BASKETBALL
425+ SCHOOLS
LIVE SCORES EVERY THURSDAY, FRIDAY & SATURDAY FOR
150-175 GAMES A NIGHT
SCORE UPDATES EVERY TUESDAY, FRIDAY & SATURDAY,
EVERY GAME IN GEORGIA INCLUDING PLAYOFFS PLUS LIVE SCORES DURING PLAYOFFS FOR EVERY GAME
925,745 AVG. PAGEVIEWS ON FRIDAY NIGHTS 145,725 AVERAGE PAGEVIEWS
BASEBALL, LACROSSE (BOYS & GIRLS), 117,285 AVERAGE PAGEVIEWS
SOCCER (BOYS & GIRLS) DURING SPRING SPORTS
200-225 SCORES A NIGHT SCORE UPDATES EVERY TUESDAY, FRIDAY & SATURDAY, PLUS LIVE
SCORES DURING PLAYOFFS FOR EVERY GAME
VOLLEYBALL AND SOFTBALL
100-125 SCORES A NIGHT SCORE UPDATES EVERY TUESDAY, FRIDAY & SATURDAY
FOOTBALL BASKETBALL OTHER
SPORT SPECIFIC
SPONSOR BANNER AD
640PX X 100PX
Logo placement beside the specific $3,000 $2,000 $1,500
sport’s title on the More Sports Menu
page; Banner ad at the bottom of the
specific sports scores page
AUG-DEC 15 DEC 16-MAR 15 MAR 16-MAY
FEATURED SUPERCUBE
LANDING PAGE AD
640PX X 500PX $400 $300 $200
Large supercube on the main
landing page of scoring app. per week per week per week
Price per week is based on the season
and how many sports are active
SUBMISSION DEADLINE
• Files in RGB color mode All files must be in the day before launch date
• Resolution at 72 DPI or higher and
Please email to:
preferably below 60KB ijrosenberg@scoreatl.com with a CC to Rhonda
• All ads submitted in JPEG, GIF or Rawls: rhondarawls@scoreatl.com
PNG format
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EMAIL NEWSLETTER
AD RATES
RATE PER MONTH
70,250+ SUBSCRIBERS TWELVE THREE ONE
MONTHS MONTHS MONTH
BOTTOM BANNER: 700PX x 200PX $160 $180 $200
TOP BANNER
VERTICAL AD: 175PX x 400PX $200 $225 $250
CONTENT BANNER: 600PX x 150PX $280 $315 $350
TOP BANNER: 700PX x 200PX $400 $450 $500
VERTICAL
ADVERTORIAL: 500 WORDS + 1 PHOTO
Advertorials can be added AD
to any ad for $150
VERTICAL
SUBMISSION DEADLINE AD
• Files in RGB color mode All files must be in the day before
CONTENT BANNER
• Resolution at 72 DPI or higher launch date
• All ads submitted in PDF, JPEG, or TIFF
Please email to ijrosenberg@scoreatl.com
format
with a CC to Rhonda Rawls at
rhondarawls@scoreatl.com
CONTENT BANNER
BOTTOM BANNER
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