MEDIA KIT 2019 REACHING OVER 13,500 FINANCIAL PLANNERS IN AUSTRALIA - e magazine for FINANCIAL PLANNING PROFESSIONALS - FPA
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2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS KIT The magazine for FINANCIAL PLANNING PROFESSIONALS 2019 MEDIA KIT REACHING OVER 13,500 FINANCIAL PLANNERS IN AUSTRALIA 1
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS KIT MONEY & LIFE magazine is the official publication of the Financial Planning Association (FPA) of Australia – the peak association representing financial planners who advise the public, write business and recommend appropriate investment strategies. TARGET AUDIENCE Among Money & Life’s readership are Australian Financial Services licensees, financial planners, insurance professionals, banking professionals, financial product advisers and accounting, legal and share broking professionals. 20% 15% 5% 2% FINANCIAL ACCOUNTANT CEO / HEAD EXECUTIVE OTHER EDITORIAL COVERAGE Each month, Money & Life delivers in-depth PLANNER / technical and issues-based articles that ACCOUNTANT e.g. compiance, practitioners are unlikely to get elsewhere. technical These include articles on technical investment strategies, tax, compliance, practice management, education, training, policy and regulation. 58% FINANCIAL WHY MONEY & LIFE? PLANNER / ADVISOR Money & Life is distributed by direct mail and is the only industry publication to reach all members of the FPA. ABOUT PAPER + SPARK PUBLISHER DETAILS Paper + Spark is the custom publisher of Money & Life for the FInancial Planning Association of Zeina Khodr Australia (FPA). Managing Director / Publisher We are a specialist digital content marketing and Paper + Spark social media agency with deep Financial Services PO BOX 443, Pyrmont Consumer and B2B experience. NSW 2009 We create brand, digital, social and content strategy that leads to reaching the right audience at the right FOR MORE time via the right channel to keep you agile and INFORMATION CONTACT: relevant in a fragmented media landscape. Suma Wiggins E: suma@paperandspark.com.au paperandspark.com.au 3
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT FEATURES LIST ON-SALE BOOKING MATERIAL THEME FEATURE DATE DEADLINE DEADLINE February 4 - 7 Fri 14 Dec Mon 14 Jan FPA Congress Wrap-up Outlook for 2019 March 4 - 7 Fri 01 Feb Mon 11 Feb FinTech Australian Equities April 3 - 5 Fri 01 Mar Mon 11 Mar Education Fixed Income May 6 - 8 Fri 29 Mar Mon 08 Apr Philanthropy Platforms / Wraps June 3 - 6 Fri 03 May Mon 13 May Women in Wealth Superannuation / SMSF July 3 - 5 Fri 31 May Mon 10 Jun Health & Wellbeing International Equities / Property August 5 - 7 Fri 28 Jun Fri 12 Jul Leadership Managed accounts / ETFs September 3 - 6 Fri 02 Aug Mon 12 Aug Retirement planning Annuities October 3 - 8 Fri 30 Aug Mon 09 Sep 2019 FPA Congress Succession Planning / Asian Equities November 20 - 22 Fri 04 Oct Mon 14 Oct Future Gazing Planning for 2020 FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 4 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT PRINT RATE CARD BESPOKE OPPORTUNITIES • Roundtables SIZE PRICING • Feature sponsorships • Webinars Double Page Spread $15,680 • Social Media amplification Full Page $8,110 • Bespoke publishing • Content creation (infographics, animations, videos, articles, eBooks) Half Page $4,865 • Content distribution Third Page $3,325 • Magazine Supplements • Content Strategy Quarter Page $2,865 • Case Studies • CPD content Full Page Wrap, 4 pages $28,000 • Event coverage Half Page Wrap, 2 pages • Specialist financial services writers $22,000 (IFC & OBC) Half page wrap, 4 pages $19,500 PRINT DISTRIBUTION MONEY & LIFE MAGAZINE IS SENT TO OVER 13,510 MEMBERS 36 4,465 227 TASMANIA NORTHERN TERRITORY 18 NEW SOUTH OVERSEAS WALES 3,874 249 VICTORIA AUSTRALIAN CAPITAlL TERRITORY 1,181 WESTERN AUSTRALIA 2,522 938 QUEENSLAND SOUTH AUSTRALIA FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 5 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT FULL PAGE WRAP FULL PAGE HALF PAGE THIRD PAGE QUARTER PAGE MATERIAL SPECIFICATIONS AND INSTRUCTIONS PRINT • Please send all material as a high res PDF file to ADVERTISING SPECIFICATIONS suma@paperandspark.com.au • Crop marks to be set 8mm from trim edge. Trim Size 297mm x 210mm FULL PAGE Type Area 270mm x 181mm • Pages to be supplied with 5mm bleed. (H X W) Bleed 307mm x 220mm • All live type to be a minimum of 5mm from outside trim edge. Trim Size 148mm x 210mm • Large areas of black should be set to rich black. HALF PAGE Large black type (above 40mm in height) Type Area 133mm x 181mm (H X W) should be set to rich black. Rich black can be Bleed 158mm x 220mm 40%C, 100%K, or a 4 colour black such as 30%C, 20%M, 20%Y, 100%K. THIRD Trim Size 99mm x 210mm • This colour should not be set to overprint. PAGE Type Area 89mm x 181mm • Body copy text which is black should be 100% (H X W) Bleed 109mm x 220mm black only. Please check that black text is not set with registration black. QUARTER Trim Size 75mm x 210mm • To ensure accurate reproduction, a colour proof needs to be supplied. We take no responsibility PAGE Type Area 65mm x 181mm (H X W) Bleed 85mm x 220mm for imperfections with colour matching if a proof has not been supplied. • All material needs to be supplied completed, we WRAPS are unable to make edits or resize material. ADVERTISING SPECIFICATIONS CANCELLATION TERMS Trim Size 297mm x 420mm Bookings may be cancelled on the following terms: FULL PAGE Type Area 270mm x 362mm (H X W) • 60 days prior to booking deadline will incur a Bleed 307mm x 430mm cancellation fee of 25% of the insertion cost • 30 days prior to booking deadline will incur a cancellation fee of 50% of the insertion cost Trim Size 148mm x 420mm HALF PAGE Type Area 133mm x 362mm • Any cancellations received after the booking (H X W) deadline will incur a cancellation fee of 100% of Bleed 153mm x 430mm the insertion cost Please note due to the speed • All type to be a minimum of 8pt and a minimum 12pt for reversed type of the mechanical process of • Black type smaller than 24pt to be made up of 100% black only and set to overprint web printing we recommend • Black type larger than 24pt should be made up of rich black - consisting of 100% the following artwork black and 50% cyan specifications: • Using extremely FOR MORE INFORMATION thin and Suma Wiggins - Mfine 0404type, particularly type with serifs should be avoided, 118 729 6 CONTACT: to minimise E printing issues suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT Money & Life is the Financial Planning Association’s With its tools and resources, Money & Life is the FPA’s (FPA) digital content platform, providing the latest channel to assist financial planners build their own industry insights, news, analysis, tools and resources professional development. Money & Life is the ‘go-to’ for the financial planning profession. destination for planners to find everything they need to stay ahead of industry trends, grow and develop As the peak professional body for financial planners their financial planning business and progress their in Australia, the FPA is the voice of the profession and career. through its new digital platform, Money & Life brings in-depth content to its audience, including: Money & Life also includes a dedicated digital platform for consumers, aimed at increasing Australians’ • Practice Management knowledge of the importance of financial advice, • News and Opinion including how to prepare and plan for a secure financial future. • Strategy • CPD Education • Career Development FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 8 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT DIGITAL ADVERTISING OPPORTUNITIES TAKEOVER HOMEPAGE MOBILE BANNER 1 LEADERBOARD 1 LEADERBOARD 1 SKYSCRAPER SKYSCRAPER MREC 1 LEADERBOARD 2 MREC 1 MREC 2 OR HALF PAGE MREC 2 OR HALF MREC 1 PAGE LEADERBOARD 2 MREC 2 OR HALF PAGE LEADERBOARD 2 MOBILE BANNER 2 FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 9 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT DIGITAL ADVERTISING OPPORTUNITIES ARTICLE PAGE NEWSLETTER LEADERBOARD 1 MREC OR HALF PAGE MOBILE BANNER 1 EDM BANNER 1 600 X 100 MOBILE BANNER 1 EDM BANNER 2 600 X 100 MOBILE BANNER 1 EDM BANNER 3 A600 X 100 FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 10 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT MONEY & LIFE DIGITAL RATECARD HOMEPAGE PLACEMENT RATES Top leaderboard (+ mobile) $4,500 per month MREC 1 (+ mobile) $4,500 per month MREC 2* $3,500 per month MREC 3* $2,500 per month ADDITIONAL PLACEMENTS: Half Page, Skyscraper + Gutter POA NEWSLETTER ( FORTNIGHTLY ) PLACEMENT PER MONTH Top leaderboard $4,000 Middle leaderboard $3,000 Bottom leaderboard $2,000 Audience 13,600 SPONSORED CONTENT PLACEMENT PER MONTH 1 x Newsletter send & Website for 6 Months $4,500 Content creation (articles, video, infographics etc.) POA FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 11 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT MONEY & LIFE DIGITAL SPECIFICATIONS WEBSITE PLACEMENT DIMENSIONS | PIXEL SIZE FILE SIZE Leaderboard 728x90 (+ 320x50 for mobile) Max 45kb MREC 300x250 Max 45kb Half page 300x600 Max 45kb Skyscrapers 120x600 (left & right) Max 60kb Gutters 1660x700 Max 120kb (Note: Please leave a white content area in the centre of your creative of 1170x700. Do not put any design in this space.) TAKEOVER (GUTTER + TOP LEADERBOARD + MREC 1) PLACEMENT DIMENSIONS | PIXEL SIZE FILE SIZE Gutter 1660x70 120kb Top Leaderboard 728x90 MREC 1 300x250 (Note: Please leave a white content area in the centre of your creative of 1170x700. Do not put any design in this space.) FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 12 CONTACT: E suma@paperandspark.com.au
2019 MEDIA The magazine for FINANCIAL PLANNING PROFESSIONALS www.moneyandlife.com.au KIT SPONSORED CONTENT SPECIFICATIONS NEWSLETTER & WEBSITE • Image: 2000 x 712 pixels, DPI: 72 (we recommend that the focus of the image be centralised) NEWSLETTER • Title: 5-10 words (40-50 characters) • Text: 30-40 words (200-250 characters) WEBSITE • Title: maximum 10 words • Author photo or Company logo • Bio of author approx. 30 words (if you choose) • Article: Length between 400 - 600 words • URL link SPECIAL INSTRUCTIONS FOR DIGITAL ADVERTISING • Acceptable files .GIF or .JPG • Only click tracker is accepted. 3rd party ad tracking is not permitted • We recommend no more than 4 rotations for animations. No looping restrictions • Please provide a 320x50 .GIF or .JPG for the top leaderboard and MREC 1 for mobile • All creative must be supplied with a click through URL • We do not accept flash files • Material needs to be supplied 5 working days prior to start date to allow time for testing. • We take no responsibility if creative is late and therefore is delayed FOR MORE INFORMATION Suma Wiggins - M 0404 118 729 13 CONTACT: E suma@paperandspark.com.au
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