MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs

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MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
www.lectura.de

2021
MEDIA PACK
MAGAZINE

WEBSITES

RETARGETING

SURVEYS
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
About LECTURA                                                      LECTURA content and performance
                                                                            in a nutshell
LECTURA has been the leading provider of machinery
intelligence on the market since 1984. Our database contains
information and data on more than 147,700 heavy machinery
models and provides evaluation of used machines through our
online tools and digital solutions.                                           147,778
                                                                                  machine models
This extensive database of equipment information attracts
hundreds of thousands of professional visitors every month,
when researching machinery before their purchase decision.
This buyers guide represents the perfect platform to reach
buyers and decision makers.
                                                                            6,152,558
Our web portal LECTURA Press provides the latest news from           unique visitors on LECTURA websites in 2020
the heavy machinery industry, exclusive interviews with industry
experts and market leaders and publishes the quarterly online
magazine the DigiMessenger in order to always bring the most
relevant information to our readers.

   MORE ABOUT LECTURA
                                                                              980,520
                                                                              newsletters sent in 2020

2 | 2021 MEDIA PACK | About LECTURA                                                                 www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
LECTURA Audience                                          LECTURA audiences in a nutshell

The 6,152,558 professional visitors on LECTURA websites
fall into 3 main categories based on industry:

                                                                   53,4%
CONSTRUCTION AND LIFTING
1. Machine owner/buyer: 40,8%
2. Engineer: 9,4%
3. Dealer: 8,6%                                                        end users
4. Contractor: 7,8%
5. Repair shop/provider: 5,4%
6. Rental: 1,7%

AGRICULTURAL MACHINERY

                                                                     7,7%
1. Farmer: 68,1%
2. Machine owner/buyer: 9,4%
3. Dealer: 5,6%
4. Contractor: 3,3%                                                     dealers
5. Service provider: 1,7%
6. Rental: 1,1%

MATERIAL HANDLING, TRANSPORTATION & MUNICIPAL
1. Machine owner/buyer: 38,2%
2. Dealer: 10,3%
3. Repair shop: 9,9%
4. Contractor: 8%
5. Service provider: 6%
                                                                     9,2%
6. Rental: 1,8%                                                    service companies

3 | 2021 MEDIA PACK | About LECTURA
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
LECTURA Audience

The LECTURA audience represents professional visitors from
more than 230 countries, which is counted in millions every
year.

              6,152,558
               LECTURA audience in 2020*                                 66%
                                                              17%                 5%
*The number of users on LECTURA websites from January
2020 to December 2020.
                                                                           2%

                                       4,065,389
                                                                    5%
EUROPE

NORTH AMERICA                            963,194
ASIA                                     351,133
SOUTH AMERICA                            292,416
AFRICA                                   143,436

4 | 2021 MEDIA PACK | About LECTURA                                             www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
DigiMessenger Magazine                                               DigiMessenger in a nutshell

Latest news, equipment analysis, expert interviews, job reports
and guides in one digital magazine.

DigiMessenger is a publication combining the best of two
worlds. Classical magazine format and digital distribution.                30,000
                                                                            readers per edition
LECTURA attracts more than half a million industry
professionals sourcing specific product data every month.

We identify their interest based on behaviour and show them
contextual information in the relevant issue of DigiMessenger.
This means, that individual issues are being delivered specially                   3
to end-users and other professionals, that have been sourcing                 issues a year
product information around construction, lifting, rental, material
handling, transport and other equipment in order to assure the
highest relevance of information for them.

   READ THE LATEST ISSUE                                                           2
                                                                                languages

5 | 2021 MEDIA PACK | DigiMessenger                                                               www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
Editorial Plan

December 2020 – March 2021

Main Topics        Material Handling, Transportation
Issue Focus        Trucks & Trailers

April – June

Main Topics        Earthmoving, Roadbuilding
Issue Focus        Attachments, Transportation, Formwork

July – September

Main Topics        Lifting & Access
Issue Focus        Compact Earthmoving Equip., Rental

October 2021 – January 2022

Main Topics        Material Handling, Agri Special
Issue Focus        Attachments, Start-ups, Digital Solutions
                                                               MORE ABOUT THE MAGAZINE

6 | 2021 MEDIA PACK | DigiMessenger                                                      www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
Magazine Rates

Cover (210×297 mm)                                       3,000 EUR

Full page (210×297 mm)                                   2,500 EUR

Half page (170×100 mm)                                   1,600 EUR

Quarter page (83×100 mm)                                   900 EUR

RGB-format, 300 dpi resolution, png, jpg, tiff, psd.

Cover            Full page        Half page            Quarter page
                                                                            E
                                                                       ONLIN E
                                                                           ZIN
                                                                      MAGA

7 | 2021 MEDIA PACK | DigiMessenger                                              www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
PRESS Website & Audience                                            LECTURA Press in a nutshell

LECTURA Press brings you daily the freshest heavy machinery
news from the construction, material handling, lifting & access,
transport, rental and agriculture industries, both in English and
German. You can also find interviews with representatives of
market leaders, deep analyses, survey reports, thousands of                41,264
pictures and videos.                                                      articles read per month*

Audience by device

           54%
                                                                           30,213
Desktop

Mobile     42%                                                           unique visitors per month*

Tablet     4%

                                                                           11,353
   VISIT LECTURA PRESS

                                                                           newsletter recipients*

                                                                              * January 2021
8 | 2021 MEDIA PACK | LECTURA Press                                                                 www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
PRESS Digital Advertising

Desktop
Billboard banner (1940×500 px)     CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               75 EUR           1,000 EUR
Billboard banner (640×200 px)

Desktop
Half Page banner (600×1200 px)     CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               70 EUR           900 EUR
Big Box Parallax (700×1500 px)

Desktop
Feature banner (1800×600 px)       CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               65 EUR           800 EUR
Big Box (600×500 px)

RGB-format, 72 dpi resolution, png, jpg, tiff, psd.

   I WOULD LIKE TO KNOW MORE

9 | 2021 MEDIA PACK | LECTURA Press                                  www.lectura.de
MEDIA PACK 2021 MAGAZINE WEBSITES RETARGETING SURVEYS - www.lectura.de - LECTURA Specs
PRESS Digital Advertising

Press Title Story                                     750 EUR

Place your Title Story on LECTURA Press and
save your article a prominent position for a
week.

Press Newsletter

Get your machinery news right to your inbox.
Join more than 24,000 subscribers and enjoy
weekly industry insights in English or German.

Newsletter Top Story                                  750 EUR

Save your article a top position In LECTURA
newsletter and reach thousands of readers.

Newsletter Banner (640×200 px)                        750 EUR
for a week

RGB-format, 72 dpi resolution, png, jpg, tiff, psd.

   I WOULD LIKE TO KNOW MORE

10 | 2021 MEDIA PACK | LECTURA Press                            www.lectura.de
PRESS Premium

Benefits of Press Premium

Guarantees the publication of all press releases that you
send

Includes 1× LECTURA Title Story (the appearance of one
article of your choice in a prominent position on the LECTURA
Press portal for 7 days) or 1× LECTURA Top Story (LECTURA
Press Newsletter – 24,198 recipients)

LECTURA Contact Box in your company profile and in all your
articles

Contact box includes: logo, company name, address, contact
person, email, website

  I WOULD LIKE TO KNOW MORE

Pricing
Press Premium rates start from 1200 EUR, specific prices on
request.

11 | 2021 MEDIA PACK | LECTURA Press                            www.lectura.de
SPECS Website & Audience                                          LECTURA Specs in a nutshell

LECTURA Specs serves as the ultimate buyers’ guide, offering
thousands of daily updated heavy machinery data such as
technical specifications, brochures (datasheets) and pictures
from more than 1400 manufacturers. More than 755,100
professionals source specific product data every month. The            755,193
buyers’ guide is currently available in 8 language versions and        unique visitors per month*
contains over 147,778 machine models.

Audience by device

Desktop    47%                                                         147,778
Mobile     49%                                                             machine models*

Tablet     4%

  VISIT LECTURA SPECS
                                                                      1,389,205
                                                                       product views per month*

                                                                            * January 2021
12 | 2021 MEDIA PACK | LECTURA Specs                                                          www.lectura.de
SPECS Digital Advertising

Desktop
Billboard banner (1940×500 px)     CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               75 EUR           1,000 EUR
Billboard banner (640×200 px)

Desktop
Half Page banner (600×1200 px)     CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               70 EUR           900 EUR
Category Highlight (716×448 px)

Desktop
Feature banner (1800×600 px)       CPM (cost per       Month (10K
&                                 1K impressions)     impressions)
Mobile                               65 EUR           800 EUR
Big Box (600×500 px)

The prices include targeting for industry & language.
Detailed targeting prices (category, country etc.) on request.

RGB-format, 72 dpi resolution, png, jpg, tiff, psd.

   I WOULD LIKE TO KNOW MORE

13 | 2021 MEDIA PACK | LECTURA Specs                                 www.lectura.de
Retargeting                                                        LECTURA Retargeting in a nutshell

Retargeting attempts to bring visitors back to buy via display
or native ads on other sites. It is a form of online advertising
that helps you keep your brand in front of bounced traffic after
they leave your web.
                                                                          14,514,398
LECTURA has a retargeting audience of 4,216,990                                ad impressions in 2020
professionals, which can be targeted by country, industry
and machine type. In 2020 we have delivered more than
14,500,000 ad impressions (as of October 2020) in addition
to the regular website traffic.

Retargeting consists of 4 simple steps:                                     6,152,558
                                                                     unique visitors on LECTURA websites in 2020
1) Users come to LECTURA website and we mark their
interest

2) Users leave LECTURA website and continue their browsing

3) Marked users are retargeted on 3rd party websites
                                                                            4,216,990
4) Users get to your website or your video                          LECTURA retargeting audience (October 2020)

14 | 2021 MEDIA PACK | Retargeting                                                                  www.lectura.de
Model

Retargeting                                                                              Specifications

Retargeting Packages
                                                                    1. We “mark” user interest on LECTURA
Essentials
1,000 clicks OR 5,000 video views guaranteed      1,500 EUR              ATTACHMENTS Home     Products
                                                                          Equipment Home  ProductsN    ews

                                                                         H MACHINERY HOMEN EWS PRODUCTS
                                                                          Pr
                                                                            News
Premium
2,500 clicks OR 15,000 video views guaranteed     3,500 EUR                                          Your
                                                                                                retargeting ad
                                                                                                         Your
                                                                                                    retargeting ad

Pro                                                                  2. Users continue their daily business
5,000 clicks OR 25,000 video views guaranteed     6,500 EUR
                                                                         ATTACHMENTS Home     Products
                                                                          Equipment Home  ProductsN    ews

                                                                         H MACHINERY HOMEN EWS PRODUCTS
Targeting prices for specific region and industry.                        Pr
                                                                            News
Detailed targeting prices (category, country etc.) on request.
                                                                                                     Your
                                                                                                retargeting ad
                                                                                                         Your
                                                                                                    retargeting ad

We bring the validated LECTURA audience to you through
these channels:                                                  3. Retarget “marked” users on 3rd party sites

      Google Ads – traffic to your site

      Youtube – views of videos to your channel                                  Your website/
                                                                                    video

We can also retarget audience on social media platforms such
as Facebook, Instagram and LinkedIn on request.                  4. Keep addressing our audience - everywhere

15 | 2021 MEDIA PACK | Retargeting                                                                           www.lectura.de
Surveys                                                           LECTURA Surveys in a nutshell

Whenever you want to improve and grow your business
conducting a survey may help you. Despite the fact that there
are plenty of research methods or strategies to understand
your customers’ behaviour, the easiest way to get information
about people is to simply ask them. Understanding your                         950
customers ́ perspective and needs provides you with the most              average daily replies*
important information about the future development of your
business and therefore determining priorities of its direction.

Moreover, ongoing communication with your customers
and demonstration of the interest in their needs helps
maintain their loyalty. LECTURA can get your survey in front            755,193
of hundreds of thousands of industry professionals – the              unique visitors (January 2021)
engagement is about 4% which results in about up to 950
daily replies (*depending on category and language settings).

                                                                                   8
  MORE ABOUT SURVEYS

                                                                            language variants

16 | 2021 MEDIA PACK | Surveys                                                                     www.lectura.de
Surveys

When wondering about the targeting, LECTURA can select
your respondents´ sample based on some predefined
criteria:

1) region/country of origin

2) industry and type of business.

To reach the criteria we are able to target to place your
survey on specific web pages only or provide you with 8
                                                            750
language versions.
                                                            950
Read the latest LECTURA Surveys

                         Conducted in cooperation with
  COVID SURVEY           CECE and ERA

                                                                  COVID            SURVEY
  FLASH SURVEY - ENGINES                                          by CECE, ERA and LECTURA

Pricing
Survey rates start from 5,000 EUR.

17 | 2021 MEDIA PACK | Surveys                                                      www.lectura.de
We know everything about heavy
machinery

For over 35 years LECTURA
Our content makes us king in the digital business. The
extensive data, detailed information and continuous growth
makes LECTURA a unique hub for millions of professionals
searching for reliable information all around the world.
LECTURA delivers not only equipment data, but through it
access to decision makers in this industry.

We are happy to talk digital marketing with you, anytime.

  GET IN TOUCH

Helena Horák
Digital Marketing Consultant

digital@lectura.de

Tel.: +49 (0)911 - 430899-21

Mobil: +49 (0)1520 438 348 1

18 | 2021 MEDIA PACK | LECTURA Contact                       www.lectura.de
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