Thedoglovershow.co.uk - 2 rd prii 2022 SEC, Glasgow - The Dog Lover Show
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2 rd prii 2022 SEC, Glasgow thedoglovershow.co.uk
Your Invitation
Make your mark at Scotland’s a o ri e Dog Show.
The Dog Lover Show 201 and 2 19 attracted over 1 dog lovers
each ee end from all over Scotland fter the overwhelming
success of the first t o years we have esta ished The og over
ho in asgo n event that offers exhibitors and sponsors the
chance to promote, sell and introduce their brands to thousands of
dog owners from across Scotland.
e oast to e cot and s iggest og ho not due to the
num er of dogs ut due to the vo ume of visitors ith visitors
dai e can assure ou no other og ho in cot and has this
guaranteed footfa n ight of ovid 19 e have postponed t o
sho dates this ear ma ing demand for space even greater than
ever for the overdue event in pri 2 22
e invite ou to visit cot and s favourite dog sho to share in our
success
We look forward to working with you and your
company at our lon o er e hir show.
thedoglovershow.co.uk
Vistor Profile
Over the weekend of the 2nd and 3rd September expect up
to 15,000 passionate, high-spending, dog lovers to visit The
Dog Lover Show 2022 at the Scottish Event Campus.
However wide the demographic of
visitors, they all have one thing in Important Facts
common, they all love dogs. The Dog Lover Show 2022 will be the
largest dog show in Scotland. It is the
These A, B, C1, C2, D and E customers largest show based on the numbers of
come from all over Scotland, with the visitors not dogs. .
largest proportion from the central belt.
5000+ visited daily in years one and two
The vast majority of the visitors are dog and we expect conitued growth in visitor
owners, however, there will be a select numbers for 2022 especially after 2020
number looking to own their first dog.
Visitor research found that 86% of visitors
Visitors travelled for more than 2.5hrs to who attended loved the show, stating they
visit the show with some visitors staying would return next year!
overnight in the city. The majority of
visitors came from a 90 min catchment of Our venue, the award-winning Scottish
the SEC Glasgow. Event Campus, is the preferred venue for
The Dog Lover Show 2022.
thedoglovershow.co.uk
Marketing Campaign
The aim of The Dog Lover Show 2022 marketing campaign is
to attract thousands visitors and increase visitor numbers from previous
years. The advertising will be aimed at dog owners, dog lovers and
potential owners.
The Dog Lover Show 2022 is proud to announce The Herald and Times
are secured as Media Partners with more partnerships to be confirmed.
These valuable partnerships help maximise the shows' exposure across
Scotland through newspapers and various online platforms.
The overall campaign will use a mix of innovative and engaging forms of
media.
Newspapers & Mobile Media
Magazines Mobile Billboard Advans and digivans concentrating in
Glasgow, Edinburgh, Stirling and Central Scotland, as
Advertising in newspapers and well as Perth, Dundee and Aberdeen. Main concentration
their social media platforms across in Glasgow and the central belt for 12 weeks promotional
central Scotland. Pleased to activity.
announce The Herald and Times
are confirmed Media Partners for
2022 More media partnerships will
be announced in due course.
Online Advertising
The main events directory sites , The Whats On Network
Billboards and Scottish events sites. Facebook Ads and PPC ads.
Sponsored content and instagram promotions.
48 sheet roadside billboards in
Glasgow, Edinburgh, Aberdeen
and Stirling plus city centre 4 and Ambient Media
6 sheet sites. Plus digital billboard
sites across central Scotland and Glasgow Stirling and Edinburgh city centre promotions
the north. with Adbikes and Live Billboards and leafleting in city
centre locations in the central belt.
thedoglovershow.co.uk
Marketing Campaign
Scottish Event Campus
Concourse Media Screens
Promotion of the Dog Lover Show 2022 on the
concourse screens which are live from 10am till 12pm
seven days a week, listing events at the SEC for 2022. The Show Advert
will receive thousands of impressions in the 8 months prior to show start
date.
Social Media Posters Outdoors
Ongoing social media from launch, before and 100 x 4 Sheet Posters across
during the show. Facebook Twitter and Instagram Glasgow and central belt.
campaigns. Non stop promotions on social media Roadside billboards in Glasgow
and various competitions will be running constantly Edinburgh Dundee Aberdeen.
through the various marketing mediums used.
Magazines
Email Marketing Advertisements, editorials and
features in magazines. Already
The Scottish Event Campus has over 500,000 we have two 'K9 magazine'
registered users who will be emailed The Dog Lover media partners confirmed for
Show event details when the campaign is launched. 2022. Both to be announced
The Dog Lover Show event information will be sent soon.
out again on various emails sent to subscribers, up
to 4 times before the show start date.
Brochures & Posters
Promotional brochures and posters will be provided
free of charge to distribute by email and for
promotional use A3, A2, A1, A0 sizes plus 4 and 6
sheet posters.
thedoglovershow.co.uk
Why Exhibit or Sponsor
Cost Effective Space
Reach a valuable Scottish marketplace at an affordable cost. All-inclusive pricing
for exhibition space with full shell scheme stand build available at £95 per metre
square. We have shell scheme stands available from as little as £285 and £380!
The all-inclusive price includes shell build scheme, carpet, lighting and one power
socket*. (NB: All prices are plus vat at 20%,) *Power is only included with stand
spaces of 6m or larger on shell scheme only. Space only stands also available for
£65 per metre square..
In 2019 we introduced smaller arcade spaces for entry at £190 plus vat . We have
created 20 arcade spaces for 2022 available for £190. Limited spaces so reserve
your space early.
Generate new business
Gain new customers on the day through exposure to thousands of dog owners and
dog lovers from your own stand.
Reach as many as 15,000 dog loving visitors from all over Scotland in one weekend.
The Dog Lover Show 2022 will increase your retail and online sales, plus grow your
customer database and increase your brand awareness through online activity.
Our show provides the perfect opportunity for your business to connect with Our visitor and exhibitor feedback from 2019.
potential customers and promote your products directly to them.
In 2018 we hosted the first consumer dog show to be held in Scotland in 10+
Earn new business from The Dog Lover Show 2022 marketing exposure through
years. Over 10,000 visted the first show and 90%+ confirmed they had a
multiple channels, such as social media, email campaigns, ambient media,
great day out and would return in 20120. In 2019 we had simialr feedback
poster sites and newspaper media.
with 86% of the dog loving visitors keen to return.
Geographic target specific marketing Over 65% of exhibitors from 2019 requested to rebook for our third show!
We target Scotland’s dog owners and dog lovers. throughout the nationwide Dont miss your chance to be part of the next Dog Lover Show in 2022.
advertising campaign. Our extensive detailed marketing campaign ensures
excellent opportunities for sponsors and exhibitors to reach this specific
demographic in Scotland.
thedoglovershow.co.uk
Sponsor & Partner Packages
There are a variety of Sponsorship Packages available for The Dog
Lover Show 2022 starting from £1500 for partner associations.
Sponsorship and partner options, offer extensive marketing
exposure from the nationwide media campaign.
The huge success from our launch in 2018 and 2019’s show proves the value of
The Dog Lover Show to potential partners and sponsors.
2022 is set to be our biggest and best yet. will be even bigger and better than
2019!
The Dog Lover Show marketing campaign will ensure Top Level sponsors with
logos on all adverts receive maximum publicity in Scotland. 5 lucky brands will
benefit from our extensive marketing campaign.
Our reach is expected to be in excess of 6 million impressions/views/likes/
shares from the marketing mediums combined, maximising media partner
value.
We have limited partner and sponsor opportunities, please contact us for more
information.
Reach several million Scots with The Dog Lover
Show nationwide media campaign as a Top Level Sponsor
Please contact us for sponsor opportunities, availability and pricing.
For more information contact Robin Chalmers or Vic Shields for Sponsorship availability.
thedoglovershow.co.uk
Leading the Way
ehin Dog Days Events are a e er alen e eo le bound
by one common interest, our love of dogs.
Our small team comprises of a diverse team of experts, offering
different skills and expertise within their field. We have
experience of delivering inspiring, award-winning events. Our
team is a mix of experts in marketing, operations, sales,
creativity, customer service an o lo ers
The First Scottish Dog Lover Show in 2018 was a huge success
from both exhibitor and visitor point of view. 2019’s Dog Lover
Show as e en be er an e are s re ill be be er a ain
e el ome more e hibi ors ol an ne ba o he show an
re rn partners and sponsors.
Dog Days Events are responsible for running Scotland’s
largest and most successful consumer dogs shows sin e .
The success of The Dog Lover Show in 2018 gave us a huge
platform for re sho s an to hel s reach more dog lovers The Dog Lover Show Switchboard
across Scotland. The addition of ario s media partners in 03333 700 121
an 2019 will hel bli ise he e en an in reases a areness Exhibition Sales:
in eres an sup ort for o r e en s Vic Shields & Robin Chalmers
Sponsor or Partner Enquiries:
he eral an imes are alrea anno n e as one o s Vic Shields
me ia ar ners an e e e more o ollo res l in in more
bli i R an ine i abl e en more isi ors
thedoglovershow.co.uk
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