Facebook Timeline Tips and Tactics for Travel Pros
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Facebook Timeline
Tips and Tactics for Travel Pros
June, 2012
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Cover
Photo Tactics
Essentials:
• Use your own photo or purchase. Don’t use something from the internet.
• Choose a photo that reflects your niche and specialty
• Change frequently to showcase what you’re selling NOW!
Tips:
1. Use your own photos
2. Check out Cruising Power for excellent Celebrity Cruise photos
3. Select a photo from a supplier image gallery (make sure you have permission to use it in the manner you’ve
planned)
4. Purchase photos from a reputable source. Consider these:
a. Fotolia
b. Dreamstime
c. I-Stock
d. Can-Stock
There are a few things Facebook doesn’t allow in your Cover Photo:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information
intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site
features
Calls to action, such as “Get it now” or “Tell your friends”
2
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Photo Strategy
1. My niche or specialty is __________________________
2. What ships do I want to sell more of
a. Celebrity Cruises
b. .
c. .
3. Popular destinations with my clients are
a. .
b. .
c. .
d. .
4. Where have I traveled recently that I’d like to promote?
The Celebrity Cruises Social Media webinars are a part of Celebrity's Commitment to bring you tools to help you grow your
business. The Celebrity Commitment underscores commitment to you our Travel Partners. You are our primary focus and
source of business. Our goal will always be to help you grow your business. It is our promise to continue to provide real
tools, real solutions, new and innovative ways to help grow your business and always be a genuine partner.
3
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Converse
Pin to Top
To Pin a post, hover over the top right side of the post. Click on the Pencil to see what’s
shown above, then click ‘Pin to Top’. More info here: http://bit.ly/NCuTkU
What will you Pin to the Top of your page? ___________________________
Highlight
To Highlight a post, hover over the top right side of the post and you’ll see what’s shown
above. Click on the Star to Highlight. More info here: http://bit.ly/KNaeyk
What will you highlight?
1. .
2. .
3. .
4
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Milestone
What awards or designations
will you add as a Milestone?
Connect
Posts by Others
Messages
Page Insights – Demographics, Post reach and page visits (must have 30 fans to access)
5
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Media Calendar
Social Media Calendar – my secret to success!
(Want a copy of my calendar? ‘Like’ my business page on Facebook, post your request with your e-mail address and I’ll
send you a copy of a customized calendar)
Month ______________
Theme: Sun Mon Tue Wed Thu Fri Sat
Week 1 _____________________
Week 2 _____________________
Week 3 _____________________
Week 4 _____________________
Write your theme for each week of the month.
Consider your niche and specialty.
What would you love to sell more of?
Stretch! Get Creative!
YOUR Challenges
“Like” CustomizedManagementSolutions on Facebook. Then:
Write on my wall and tell me what Milestone you’ll add to your page.
I’ll send you a Facebook Timeline resource guide.
Please leave your e-mail address in your post.
6
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
‘Like’ Customized Management Solutions on Facebook. Then:
Check your Page Insights -- Gender and Age
Post on my business page the age group of the greatest percentage of your fans.
FREE: 3 complimentary posts for you to share with your fans on your Facebook page. This saves you time!
How-to Highlight a post is
shown on Page 4 of this
guide.
7
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Social Media Solutions: We do the work for YOU!
Many travel pros and industry leaders find they don’t have the time or talent to allocate to develop their
social media marketing platforms. The fact is that while social media marketing is an indisputable leader
in awareness, engagement and opportunity, many don’t understand the strategy or the ways to
incorporate this key element into their business plan. The Social Media Solutions division of Customized
Management Solutions can help. Simply complete a short questionnaire and we’ll build your site for you!
Plus, ongoing maintenance is just a click away.
Commitment
3 things I will do to implement this material into my marketing plan next week.
1.
2.
3.
Put a next to the one thing that you’ll do first. Which one can you not afford to miss?
8
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeeg
Facebook Checklist:
Complete your entire Fan Page profile and select a fabulous cover photo
Abide by the Facebook guidelines for Cover Photos
Note your new page in your e-mail signature, your newsletter and your other social &
traditional media endeavors
Pin & Highlight to capture attention
http://www.facebook.com/CustomizedManagementSolutions
Catherine.heeg@cmsspeaking.com
9
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeegResources and Additional Reading
Brand You – 50. Reinventing Work. Tom Peters. 1999
Guerrilla Marketing Excellence. The fifty golden rules for small-business success. Jay Conrad Levinson.
1993
Guerrilla Marketing in 30 Days Jay Conrad Levinson; 2009
Guerrilla Marketing In 30 Days Workbook. Jay Conrad Levinson and Al Lautenslager 2006
Guerrilla Marketing in 30 Days. Jay Conrad Levinson and Al Lautenslager. 2005
Guerrilla Publicity. Jay Conrad Levinson, Rick Frishman, and Jill Lublin. 2002
The New Rules of Marketing & PR. How to use news releases, blogs, Podcasting, viral marketing &
online media to reach buyers directly. David Meerman Scott. 2009
Facebook Marketing. Leverage Social Media to Grow Your Business. Steven Holzner. 2009
More Words that Sell. Richard Bayan 2004
On-line articles and resources
5 Branding Myths Debunked Don't get tripped up by these common misconceptions.
5 Misplaced Social Networking Fears Networking is changing Starr Hall May 28, 2009
Facebook.com/help
www.cmsspeaking.com/blog/ Social media resources and audio podcasts
The Celebrity Cruises Social Media webinars are a part of Celebrity's Commitment to bring you tools to help you grow your business.
The Celebrity Commitment underscores commitment to you our Travel Partners.
You are our primary focus and source of business. Our goal will always be to help you grow your business. It is our promise to continue
to provide real tools, real solutions, new and innovative ways to help grow your business and always be a genuine partner.
10
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeegCatherine Heeg
Catherine Heeg, one of the top-rated speakers and trainers in the
tourism, travel and hospitality industry, is considered an expert by her
Professional Expertise: peers and clients. Social media marketing, sales and customer
service are her specialties.
Three decades sales and She is an international speaker who creates and delivers dynamic
marketing experience in the keynotes and workshops that meet the unique needs of her clients.
airline, tour wholesale, car
rental, hotel and travel
agency segments of the Enthusiastic and passionate about her topics and the industry is how her
tourism industry clients describe her. Meeting planners and conference organizers are
delighted with her professionalism and ability to go above and beyond
Bachelor of Science, majoring
in Management
expectations.
Leading expert in social media Workshop participants say she provides relevant tools and techniques
marketing, sales and that can be implemented immediately thereby increasing personal &
communication business success. Managers say their critical outcomes are monitored
and results are achieved.
Chapter member of CAPS
(Canadian Association of
Professional Speakers) Customized keynotes and workshops provide the means for greater
Calgary, client and staff engagement leading to improved revenues.
Guest Lecturer,– CITC, SAIT, Catherine Heeg is a tourism, travel and hospitality business expert
Grant MacEwan, Career
College and Medicine Hat
with over three decades experience establishing loyal client
College relationships and growing businesses. She listens closely to the needs
of her clients, customizes her training and has a dynamic and engaging
SKAL Club, style.
President 2007
Vice President 2006
When you want to see your business soar to a new level with social
Detroit, 1991-1993. media, stronger sales techniques, higher client retention, call Catherine
Calgary, 1993-Present. Heeg. She will transform your people and ultimately your business.
Houston, 2009-present.
11
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com www.cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Pinterest.com/CatherineHeegYou can also read
