JULY 12-14, 2021 - ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES - PHOENIX CONVENTION CENTER PHOENIX, AZ - Medtrade
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JULY 12-14, 2021
PHOENIX CONVENTION CENTER • PHOENIX, AZ
ADVERTISING, MARKETING
& SPONSORSHIP
OPPORTUNITIES
Produced by:
CONFERENCE & EXPO:
JUNE 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
We’ll get attendees to the show,
but how will you get them to your booth?
You’ve made an investment to be at Medtrade West.
Don’t leave it to chance that buyers will choose your brand, when others are doing
their utmost to promote their presence and get their attention before the show.
What we do to promote Medtrade West:
Send segmented email
Direct mail campaigns to Advertise with key
campaigns to prospective
prospective attendees media partners
attendees
Promote exhibitor profiles at
Social media engagement Weekly Medtrade Monday
medtradeWest.com so buyers
across Twitter, Facebook, newsletter that highlights show
can learn about your brand and
Instagram, and LinkedIn features and exhibitors
products
What you can do to drive customers to your booth:
Complete your free online Increase your social media
profile in Medtrade Connect so Promote your in-booth show posts surrounding your
attendees can learn more specials, press releases, and participation at the show and
about you before the show products in Medtrade Connect use #MedtradeWest19 to grow
begins your followers
Stand out and drive traffic Use the free expo pass and
to your booth on-site — many Take advantage of direct the free marketing tools in
high-visibility advertising and marketing programs - send your Feathr dashboard –
sponsorship opportunities are email or postcard to registrants custom email template,
available web ad, and landing page
CONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
PRE-SHOW MARKETING OPPORTUNITIES
MEDTRADE.COM ADVERTISING
Attendees rely on the Medtrade West website to provide them with the most up-to-date information on exhibitors,
registration, conference sessions, special events and more. What better way to highlight your company, product or
service to the HME industry than by placing a banner ad, including a link to your company’s website in a highly visible
position on the official show website.
Sizes include:
One Month Three Months (minimum)
Top Banner Ad (728 x 90) $2,500 $2,000/per month
Top Side Banner Ad (300 x 250) $1,500 $1,000/per month
Bottom Side Banner Ad (300 x 250) $1,000 $750/month
Bottom Banner Ad (728 x 90) $1,000 $750/month
MEDTRADE MONDAY
This weekly e-newsletter is delivered to 12,000+ HME professionals every Monday and has consistently high metrics
year-round. This is an excellent opportunity to stay in front of the Medtrade audience ANY time of the year Contact your
account executive for more information.
Investment . . . . . . . . . . . . . . $3,000 per edition; $2,500 each if three issues are purchased.
2020 Averages
Opt-ins 12,000+
Open Rates 25%
Click Through Rates 5%
Effective Rate 19%
*Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9%
DIRECT MARKETING
Send your message to attendees via email and/or direct mail. For email, your HTML message will be sent to registrants
via Medtrade’s email vendor. For mail, please use our turnkey postcard service at medtradedirect.com. Attendees will
begin registering at approximately 18 weeks out from event date. Content must be approved by Medtrade Show
Management. Dates are limited and are assigned on a first come first served basis.
Investment (email). . . . . . . . . . . . . . . . . . .$2,000
Investment (mail). . . . . . . . . . . . . . . . . . . .$1,250 (does not include cost of creating, printing or mail house services)
COUNTDOWN TO MEDTRADE WEST EMAIL ADVERTISING
Leading up to Medtrade, pre-registered attendees will receive four Countdown to Medtrade West emails filled with news
and information relevant to their upcoming time at the show. Have your logo or banner ad included in these emails with
a link to your Medtrade Connect profile where attendees can view your company info, product categories, photos, press
releases, and more.
Investment . . . . . . . . . . . . $600 for logo
Investment . . . . . . . . . . . . $1,200 for banner ad; $4,000 for exclusive ad in all four editions.
CONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
OTHER EXHIBITOR MARKETING TOOLS
FREE EXPO PASS
Invite your customers to spend time with you in Phoenix by offering them a complimentary Medtrade
West Expo Pass. Email it out or include in mailings/deliveries. It’s simple and there’s no cost to you!
Each Medtrade exhibitor has a unique code for free expo passes. Find the code by logging into
exhibitor badge registration and scroll down to bottom of the home page where you will see an Invite
Your Customers section.
PRE-SHOW MARKETING TOOLS
Medtrade West has free pre-show marketing tools for you to use through a platform called Feathr.
The tools available to you are a custom landing page, a custom web ad, and a custom email
template. You can access these tools via your dashboard. Here’s some more info about each of
these tools:
Landing Page: This is a page that can be branded with your logo, company description, and has
your booth number along with a free expo pass offer. When posting on social media, link to this page
to give your customers a place to go for more information.
Web Ad: A web ad with your booth number has been made for you. Post this 300x250 ad on your
website or include in the bottom of your emails. Link your landing page to it as well.
Email Template: Use this email template to use to invite your customers/prospects to join you at
Medtrade. You can either upload a list via the “import list” button and send emails through Feathr, or
you can export the email and send through your own platform.
Learn more about how to access these tools in the exhibitor resource center.
CONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
MEDTRADE CONNECT PACKAGES AND UPGRADES
Medtrade Connect is your online connection for maximizing your presence among potential buyers before the
show. Attendees can browse products and the floor plan as well as set appointments with you. All exhibiting
companies will receive a basic listing as part of the exhibit package. Take advantage of our upgraded package
offerings, including additional product images, press releases, show special listing, and more. To upgrade, log
into Medtrade Connect.
3
CONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
ONSITE ADVERTISING OPPORTUNITIES
AISLE SIGNS †
As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo
directly on the hanging aisle sign. Make your booth location visible to all attendees.
Exclusive sponsor for all signs. . . . . . . . . . . .$4,500
(must book by December 18)
Investment . . . . . . . . . . . . . . . . . . . $1,000
FLOOR DECALS † (1 SOLD)
Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific
exhibitors.
Investment . . . . . . . . . . . . . . . . . . . . $500
FRONT DOOR DISTRIBUTION*
Have your staff pass out promotional materials to all attendees as they enter Medtrade West!
Investment . . . . . . . . . . . . . . . . . . . .$1,000
NEW PRODUCT PAVILION ENTRY*
Do you have a new product? Attendees want to see it! Finding new products is a top priority - make sure they see yours!
(Products must be less than one year old)
Investment . . . . . . . . . . . . . . . . . .$600
ONSITE E-NEWSLETTER ADVERTISING
Each morning of the expo, attendees will receive “The Recap”, an email filled with exciting news that occured the
previous day of the show. Ad spots are available but limited, book your spot today!
† Additional production costs apply, must produce with Shepard.
* Supplied by SponsorCONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
ONSITE SPONSORSHIP OPPORTUNITIES
ASK THE EXPERTS (1 SOLD, 2 AVAILABLE)
Buy everyone a round when you sponsor this new networking event! Attendees will have the opportunity to mingle with
industry experts and ask them questions while relaxing with peers after the first day of sessions.
Investment . . . . . . . . . . . . . . . . . . .$1,250
Exclusive . . . . . . . . . . . . . . . . . . .$4,000
BADGE SPONSOR EXCLUSIVE
Become the exclusive sponsor for all attendee badges. Have your name/logo printed on the front of thousands of
attendee badges.
Investment . . . . . . . . . . . . . . . . . . .$2,000
CONFERENCE PENS OR PADS (1 EACH) * EXCLUSIVE
With over 40 conference sessions, you will have an opportunity to reach numerous attendees by sponsoring conference
notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum
exposure.
Investment . . . . . . . . . . . . . . . . . . .$1,000 each
MOBILE APP SPONSORSHIP
The all new Medtrade app is a great way to increase your exposure, before, during, and after the show. Attendees will
use the app to navigate the show, search for products, exhibitors, speakers, and more. This exclusive sponsorship
includes your full screen ad splash page and banner on the home page of the app.
Investment. . . . . . . . . . . . . . . . . . . . . $4,000
OFFICIAL SHOW ATTENDEE BAG* EXCLUSIVE
Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees
will rely on your show bag to place all their important items in.
Investment . . . . . . . . . . . . . . . . . . .$3,000
OFFICIAL SHOW LANYARDS* EXCLUSIVE
Be the only one to have your company’s name/logo around the neck of every attendee, speaker, and exhibitor. Send us
your company branded lanyards, which we will then distribute at show site registration.
Investment . . . . . . . . . . . . . . . . . . .$2,000
† Additional production costs apply, must produce with Shepard.
* Supplied by SponsorCONFERENCE & EXPO:
JULY 12-14, 2021
PHOENIX CONVENTION CENTER | PHOENIX, AZ
SOCIAL MEDIA AND VIDEO OPPORTUNITIES
SOCIAL MEDIA FEATURED POSTS
Expand your reach during the show with extra promotion of your booth through our featured social media posts! A photo
of your booth, team, and product will be posted to the Medtrade social media accounts. Learn more
Investment. . . . . . . . . . . . . .$499
LIVE ON LOCATION SOCIAL MEDIA VIDEOS
Reach Medtrade attendees and non-attendees from your booth with a Live Social Media Interview at Medtrade! Build
your authority and tell your story straight from the show floor with this 3-4 minute live interview. The live interview will be
conducted from your booth and will receive exposure on Medtrade social media accounts. Learn more
Investment. . . . . . . . . . . . . .$1,999
BEYOND THE BOOTH VIDEO PRODUCTION
You’ve brought your best to Medtrade, so why not capture it on video to go “Beyond the Booth”? Extend the life of your
trade show investment and reach more customers with a professionally produced video which highlights your company
and product/service. This video will be shared via Medtrade social accounts, included in a post-show email to attendees,
and hosting on Medtrade YouTube account. Learn more
Investment. . . . . . . . . . . . . .$4,999
CONTACT TO LEARN MORE:
York Schwab
Associate Show Director
Phone: 770.291.5521
Fax: 770.234.6247
york.schwab@emeraldx.comYou can also read
