Network event of the world's top chefs - Volume 12 26 - 27 September 2021 - Chef-Sache
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26 – 27 September 2021 Areal Böhler - Dusseldorf Volume 12 Network event of the world‘s top chefs Organiser chef-sache.eu
FRIEDR. DICK GMBH & CO. KG CHEF-SACHE is „the place to be“ for anyone wanting to be both inspired and educated. The network event for F. Dick is proud to be the culinary circles part of this creative Since 2009 CHEF-SACHE has been the most important networking platform for the catering industry in event! Germany. The stars of top international cuisine demonstrate the innovations in the cookery industry live and give visitors insights into their ideas, philosophies and visions. In addition to an innovative exhibition with over 130 partners, two further stages - the MASTERCLASS and the SCHOOL OF WINE - are dedicated to live demonstrati- ons, tastings and product presentations. For the first time in 2019, coffee will be represented in its own area in the COFFEE COLLEGE. Over 3,000 decision makers from restaurants and hotels use the CHEF-SACHE as an annual source of inspiration and a networking forum. 2
RALF BOS I BOS FOOD CHEF-SACHE is not only the most important but also the most interesting event for ambitious restaurateurs. The platform for Not going to CHEF-SACHE decision-makers. is an absolute no-go in the AT CHEF-SACHE YOU WILL MEET: / Chefs and celebrity chefs industry. from the German-speaking regions / International cookery stars and chefs / F&B managers, sommeliers and winemakers / Restaurateurs and hoteliers / Cookery schools / Culinary professionals from trade and industry / Catering trainees 2 days that will Booth. Marketing. Partner. change your business. We are your stage. 4 POSITIVE REASONS TO PARTICIPATE: PRESENT YOURSELF AND YOUR PRODUCTS: / More than 3,000 decision-makers from the sector / With your own booth at CHEF-SACHE / Unique platform to present products and services, / As a star partner of the event test ideas and gather inspiration / As a partner for advertising and merchandising products / Networking in the catering sector / As a partner for the MASTERCLASS, the SCHOOL OF WINE / The greatest gathering of star chefs in Germany and the COFFEE COLLEGE / With an ad in the special edition of Port Culinaire – parallel to CHEF-SACHE 3 3
For the master of all classes! The SYMPOSIUM with the world‘s best avantgarde chefs live on stage, MASTERCLASS with top international chefs, SCHOOL OF WINE for sommeliers and wine experts and COFFEE COLLEGE for the world of coffee. As the heart of CHEF-SACHE, the With the same aspirations and Symposium is the playground and level as the main stage, various main stage of the best of the best MASTERCLASSES present and international chefs. explore topics with experts. Hosted by Smart Wines Hosted by Coffee Consulate Experience 2 days of world-class chefs live on the big stage! Hosted by Smart Wines Hosted by Coffee Consulate The SCHOOL OF WINE is primarily aimed In the COFFEE COLLEGE different at sommeliers, F&B managers, chefs and coffees, their sensory properties and service staff with a high affinity to the the influencing factors of preparation topic of corresponding drinks. methods are brought to life and the The SCHOOL OF WINE is not a potential of coffee for the catering conventional tasting event. In its industry are demonstrated. Masterclasses, industry experts convey valuable know-how at world-class level. 4
13.51 MILLION CONTACTS REACHED THROUGH PRINT CAMPAIGNS IN THE SECTORS: DAILY AND WEEKLY NEWSPAPERS, CONSUMER AND TRADE MAGAZINES Total reach through advertising and PR. USE OUR CHANNELS AND COMMUNICATE VERY PRECISELY 4.2 MILLION IN YOUR TARGET GROUP: / Extensive and highly qualified advertising campaigns in Port Culinaire and in numerous partner media in form of advertisements, PR and online publications DISTRIBUTED CIRCULATION OF THE PRINT CAMPAIGNS / In addition, the distribution of advertising via IN THE SECTORS: DAILY AND WEEKLY NEWSPAPERS, catering sales. That translates into several million TRADE MAGAZINES contacts in your target groups. >500 TARGET GROUP Chefs Service staff Sommeliers PR/MEDIA Port Culinaire CE Chefs Events Intergastra REACH GASTRONOMIC DISTRIBUTORS / BOS FOOD MILLION / Transgourmet VISITS TO VARIOUS ONLINE PLATFORMS AND Culinary professionals Partner media / Jeunes Restaurateurs WEBSITES IN THE HEART OF THE TARGET GROUP Restaurateurs Semi-professionals / MEDIA PARTNERS Amateur chefs / chefs! Journalists / ChefsBest / B&L Medien Trainees F&B Managers OWN MEDIA / Port Culinaire 5
TWO-STAR PARTNER / Logo bannering on or near the stage as **Star Partner of CHEF-SACHE „Be the star.“ / Logo integration in all advertising material such as advertisements, flyers, newsletters and at www.chef-sache.eu as **Star Partner of CHEF-SACHE (punctual application required) / Booth up to 12 sqm to present your products and Showcase for professional brand staging. services (excluding stand construction) / Product placement on the main stage / Integration in the CHEF-SACHE social media channels Become a star partner and take (content supplied by partner) advantage of our extensive packages. / Distribution and/or display of advertising material or product samples / 50 free tickets for own allocation ONE-STAR PARTNER EUR 15,000 / Logo bannering on or near the stage as *Star Partner of CHEF-SACHE / Logo integration in flyers and newsletters and THREE-STAR PARTNER at www.chef-sache.eu as *Star Partner / Logo bannering on or near the stage as ***Star Partner / 20 free tickets for own allocation of CHEF-SACHE / Logo integration in all advertising material such as EUR 7,500 advertisements, flyers, newsletters and at www.chef-sache.eu as ***Star Partner of CHEF-SACHE (punctual application required) / Booth up to 30 sqm to present your products and services (excluding stand construction) / Product placement on the main stage / Presentation of an image film on the main stage before each slot (maximal 30-40 sec.) / Integration in the CHEF-SACHE social media channels / Stand-alone newsletter to the CHEF-SACHE mailing list (content to be supplied by partner) / 100 free tickets for own allocation / Distribution and/or display of advertising material or product samples EUR 30,000 6
BOOTHS AND SPACES BOOTH INCLUDING CONSTRUCTION Carpet, walls, company fascia, 6 sqm EUR 2,934 The state spotlight per 3 sqm hall space, 3 kW electricity 9 sqm EUR 4,401 12 sqm EUR 5,868 of things. MINI MARKET STAND Industry communication LIVE – Hall space, counter with On your individual booth sales area, light, company fascia, 1 kW electricity 4 sqm EUR 1,300 As an important supplement to the programme of talks, the accompanying HALL SPACE EXCLUDING STAND CONSTRUCTION from 9 sqm EUR 390/sqm exhibition offers a versatile space for information, seminars and presentations. Take advantage of this unique platform OBLIGATORY MARKETING FEE EUR 300 to reach the decision-makers within (applies to all the above-mentioned packages) the industry. 7
NAMED SPONSOR (EQUIPMENT PARTNER) / Logo integration as named sponsor of the MASTERCLASS on the stage and in the communication around the MASTERCLASS / Exclusive use of equipment on stage for all slots EUR 10,000 PRODUCT PLACEMENT Masterclasses for restaurateurs and / Logo integration as partner of the MASTERCLASS on the culinary professionals from the industry. stage and in the communication around the MASTERCLASS / Product placement on the stage with exclusive use in all slots as required / Second stage in exhibition area / Platform for product presentations, workshops, tastings EUR 5,000 and lectures / Fully equipped stage with cooking and kitchen equipment / Full technology with screens, camera transmission PREMIUM SLOT and recording / Upon request the slots can be supported by a moderator / Premium slot of 45 minutes / Integration as programme element in the MASTERCLASS communication / Only bookable in combination with a booth as part of CHEF-SACHE EUR 3,000 POWER SLOT / Power slot of 30 minutes / Integration as programme element in the MASTERCLASS communication / Only bookable in combination with a booth as part of CHEF-SACHE EUR 2,000 8
ONE-STAR PARTNER / Product placement in the SCHOOL OF WINE / Logo integration as *Star Partner of the SCHOOL OF WINE on the stage and in the communication around the SCHOOL OF WINE Hosted by EUR 3,000 TWO-STAR PARTNER Masterclasses for sommeliers / Booth (6 sqm including counter, fridge and 3 kW electricity) and wine enthusiasts from the industry. / Product placement / Logo integration as **Star Partner of the SCHOOL / Themed area for top target groups in the wine sector, OF WINE on the stage and in the communication hosted by Smart Wines around the SCHOOL OF WINE / Not just a tasting area, but Masterclasses at world-class level EUR 6,000 MINI MARKET STAND THREE-STAR PARTNER Booth on the SCHOOL OF WINE plaza (4 sqm hall space including counter, light and 1 kW electricity) / Own 60-minute slot incl. tasting for VIP participants (45 persons) EUR 1,300 excl. marketing fee / 10 participant seats for own slot for own allocation / Booth (6 sqm including counter, fridge and 3 kW electricity) / Logo integration as ***Star Partner of the SCHOOL OF WINE on the stage and in the SCHOOL OF WINE communication / Integration as programme element in the SCHOOL OF WINE communication / Presentation of an image movie before the start of each SCHOOL OF WINE slot EUR 15,000 9
PARTNER COFFEE COLLEGE Hosted by / Logo integration as partner of the COFFEE COLLEGE / Product placement (cup tasting and/or Masterclass slot) / Integration in the COFFEE COLLEGE communication Through an aroma labyrinth, EUR 5,000 cup tastings in the CAFÉ CENTRAL and various Masterclasses, coffee and its range of aromas and flavours is WORKSHOP COFFEE COLLEGE completely decoded and conveyed. / Product Placement in one of the workshops curated by Dr. Schwarz / Integration in the COFFEE COLLEGE communication MINI MARKET STAND / only bookable in combination with a booth as part of CHEF-SACHE Booth near the COFFEE COLLEGE (4 sqm hall area including counter, light and 1 kW electricity) EUR 2,000 EUR 1,300 excl. marketing fee PARTNER AROMA LAYRINTH / Logo-Integration as partner of the aroma labyrinth / Product Placement (aroma labyrinth) / only bookable in combination with a booth as part of CHEF-SACHE EUR 1,000 10
The supporting programme. Come and join us to celebrate two days full of culinary delights! Be part of CHEF-SACHE and help us to organise the supporting programme! Take advantage of our evening event as an additional presentation opportunity for your products and use the relaxed atmosphere to extend your network. After-Show-Party SAVE THE DATE / Sunday 26 SEP 2021 Captains Dinner SAVE THE DATE / Monday 27 SEP 2021 11
Would you like to be part of CHEF-SACHE? CE Chefs Events GmbH +49 (0)40 66 906 900 info@chefs-events.de Zirkusweg 1 I 20359 Hamburg I Germany Organiser chef-sache.eu
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