New India @75 STATE LEVEL COMMITTEE MEETING - Dr. Geeta Kakodkar, Project Director, Goa State AIDS Control Society-Panjim - Government Of Goa
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New India @75 STATE LEVEL COMMITTEE MEETING Dr. Geeta Kakodkar, Project Director, Goa State AIDS Control Society-Panjim
What is New India@75
In 2022, India celebrates the 75th anniversary of its independence
A campaign has been initiated by GOI across all sectors to establish a concept of New India,
with efficient, transparent and accountable governance.
The concept of New India is based on:
• First, development must become a mass movement,
• Second, development strategy should help achieve broad-based economic growth to ensure
balanced development across all regions and states and across sectors.
• Third the strategy when implemented will bridge the gap between public and private sector
performance
NACO through State AIDS Control Society in every state has developed a plan for launch of 3
awareness campaigns to be implemented virtually in three phases in select Govt. Schools and
Colleges.New India @75
STATE LEVEL COMMITTEE MEMBERS
Sr. No. Committee
1 Project Director, Goa SACS Chairperson
2 AD Youth Convener
3 Representative from Collectorate North Member
4 Representative from Collectorate South Member
5 Representative, Directorate of Women & Child Development Member
6 Representative, Directorate of Education Member
7 Representative, Directorate of Higher Education Member
8 State Programme officer, NTEP Member
9 Representative, State Blood Transfusion Council Member
10 Representative, Goa University
11 Representative, Department of Information & Publicity Member
12 Representative, Darpan IDU North Goa Member
13 Representative, Human Touch Foundation South Goa Member
14 Representative, NYKS Member
15 Representative, NSS Member
16 Representative, NCC Member
17 Representative, Bharat Scout & Guides Member
18 Representative, Social Welfare Department Member
19 Representative, Goa College of Fine Arts Member
20 AD (VBD) Member
21 AD (D & P) Member
22 AD (IEC) Member
23 AD (SPM) Member
24 AD (TI) Member
25 AD (CST) Member
26 AD (BSD) MemberNew India @75 STATE LEVEL COMMITTEE
Roles & Responsibilities
The State Level Committee will-
❑ Organize orientation and regular meetings.
❑ Prepare state level implementation plan and media plan.
❑ Issue directives to all stakeholders.
❑ Identify schools and colleges for flagging the campaign in phased manner in collaboration
with Youth Depts.
❑ Identify Appointment of Nodal Officers from State Departments and Nodal Teachers of
Schools and Colleges
❑ Finalize sub-activity along with dept. nodal officers to school and college nodal officers
Publicity of the campaigns-
❑ Letters to be sent to AIR and DD, Directors and heads of other TV/ radio
channels/community radio for publicity of the campaigns.
❑ Special radio jingles and TVC may be conducted so as to create a buzz about the
campaigns.
❑ AIR News and DD News to provide coverage of the campaign before and after the events.
Other news channels may also be approached.Mandate for 2021-22
Mainstream HIV/AIDS
Impact Mitigation Prevention, Care & Support
Reduce Create Cadre of
Peer Educators
vulnerability in
youth
Stigma ReductionYouth Intervention
Programs in the State
2021-22
Adolesce Events
nce Red Quiz
Education Ribbon
New
Program Clubs
me India@75New India @75 Objectives Programmatic Objective To contribute in development of New India@75, National AIDS Control Organization (NACO) may contribute through the launch of awareness campaigns, in phased manner. Through these awareness campaign, activities will be organised by schools (9th & 11th Standard Students) and Red Ribbon Clubs constituted in colleges. There are about 162 Red Ribbon Clubs constituted in Goa.
HIV Awareness
Campaign: disseminating Strategy for new
information regarding
HIV/TB prevention and
India@75: By engaging
services students of selected govt.
schools and colleges for
TB Awareness Campaign:
developing an
Radical transformation to
understanding about the a New India from 2021 to
infection to reduce stigma
& discrimination against 2022
People Living with HIV/AIDS
and TB
Blood Donation Awareness
New India
Campaign: Importance of
encouraging youth for @75
voluntary blood donationChampions for Change Identification of Champions catalysing change in the formation of New India • Activate multiple channels like schools, Create a people-led movement. colleges, women groups, FBOs, CBOs for catalysing behaviour change for prevention of To eliminate stigma & discrimination and create HIV and Tuberculosis and promotion of blood more inclusive environment for youth going to donation. schools and colleges. • Inform students for expanded services Linking youth to health services and involve them available at primary Health Care Centers in community level engagement. through collaborative efforts with departments connected with Youth.
Awareness Campaigns to
be launched virtually
Blood
HIV TB Donation
• Phase I 12th August • Phase I 12th August • Phase I 12th August
• Phase II 12th October • Phase II 12th October • Phase II 1st October
• Phase III 1st December • Phase III 1st December • Phase III 12th January
Phase I: Event will mark activities in 25 schools and colleges each in all states (virtual launch by
Secretary, Health, GOI)
Phase II: Event will mark activities in 25 schools and colleges each (virtual launch by MoS, GOI)
Phase III: Event will mark activities in 25 schools and colleges each (virtual launch by MHFW, GOI)9 Launch Virtual Events as envisage by NACO
S. No Activity Date Event Level
1 12.08.21 1.Launch of HIV awareness campaign in 25 RRCs and schools Secretary,
Activity 1: (International Youth Day) Health, GOI
HIV awareness activities
2 12.10.21 2. Event to mark activities in 25 RRCs and schools MoS, GOI
3 01.12.21 (World AIDS Day) 3. Event to mark activities in 25 RRCs and schools MHFW, GOI
4 12.08.21 (International 1. Launch of TB awareness activities in 25 RRCs and schools Secretary,
Activity 2: Youth Day) Health, GOI
TB awareness activities
through Red Ribbon Clubs
5 (in collaboration with NTEP) 12.10.21 2. Event to mark activities in 25 RRCs and schools MoS, GOI
6 24.03.22 (World TB Day) 3. Event to mark activities in 25 RRCs and schools MHFW, GOI
7 12.08.21 (International 1. Launch of Blood Donation awareness activities in 25 RRCs Secretary,
Activity 3: Youth Day) and schools Health, GOI
Blood Donation awareness
through Red Ribbon Clubs
8 (to be implemented by DGHS 01.10.21 (Voluntary Blood 2. Event to mark activities in 25 RRCs and schools MoS, GOI
and coordinated by NACO) Donation Day)
9 12.01.22 (National Youth 3. Event to mark activities in 25 RRCs and schools MHFW, GOI
Day)New India @75 Campaign Plan - Goa
New India @75 Implementation Goa Plan
HIV, TB and BD Campaign Awareness – Phase I
Activity Dates
Before the launch of Campaign
Identification of 25 schools and colleges. List attached with Phase I Plan 16/07/2021
Designing of Implementation of state level Action Plan for HIV, BD & TB 27/07/2021
Social Media Campaign as designed and shared by NACO for HIV, BD & TB 1st week of August
2021
Pre-campaign publicity through AIR, DDK etc.. for HIV, BD & TB 1st week of August
2021
Virtual NACO Launch of HIV, TB & BD Campaign - International Youth Day 12.08.21
After the launch of Campaign
School level for 9th & 11th Standard Students
• Each school to identify 3 brand ambassador / peer educator (student) for HIV, TB & BD awareness 13th August to 20th
campaigns in their institute. August 2021
• Poster Making Competitions on Topic HIV, TB & BD
College level
• Capacity Building Workshop for RRC Convenor and 2 Peer Educators in Colleges and HSS’s 12/08/2021
• Each college to identify 3 brand ambassador / peer educator (student) for HIV, TB & BD awareness
campaigns in their institute.
• Blood Donation Camp
• District level red ribbon quiz competition for Colleges 18/08/2021
Post Campaign
Felicitation of 25 nodal officers from schools and colleges each with certificate. 20/08/2021New India @75 Implementation Goa Plan
HIV, TB (NTEP) and BD (DGHS & NACO) awareness – Phase II
Activity Dates
Before the launch of Campaign
Identification of new 25 schools and colleges. List attached with Phase II Plan 16/07/2021
Designing of Implementation of state level Action Plan for HIV, BD & TB 27/07/2021
Social Media Campaign as designed and shared by NACO for HIV, BD & TB 3rd Week of September,
2021
Pre-campaign publicity through AIR, DDK etc.. for HIV, BD & TB 4th Week of September,
2021
Virtual NACO Launch of Campaign – Voluntary Blood Donation Day 01/10/2021
Virtual NACO Event to mark conduction of HIV & TB Campaign Activities 12/10/2021
After the launch of Campaign
School level 9th & 11th Standard Students
• Each school & HSS to identify 3 brand ambassador / peer educator (student) for HIV, TB & BD
awareness campaigns in their institute. 13th October to 20th
• Mask making competitions on Topic HIV, TB & BD October
College level
Each college to identify one brand ambassador / peer educator (student) for HIV, TB & BD awareness
campaigns in their institute.
• Social media campaign (one-minute video to be posted on social media handles of the state) 1st to 10th October
(Topics HIV, TB & BD)
• Blood Donation Camp
• State level Red Ribbon Quiz competition for Colleges 08/09/2021
Post CampaignNew India @75 Implementation Goa Plan
HIV, TB (NTEP) and BD (DGHS & NACO) awareness - Phase III
Camp Activity Dates
aigns
HIV Before the launch of Campaign
aware Social Media Campaign as designed and shared by NACO for HIV 3rd Week of
ness November 2021
Pre-campaign publicity through AIR, DDK etc.. for HIV 4th Week of
November 2021
Virtual NACO Launch of Campaign - World AIDS Day 2021 01/12/2021
After the launch of Campaign
School level 9th & 11th standard students
• Each school to identify one brand ambassador / peer educator (student) for HIV
awareness campaigns in their institute.
• Essay Writing/ Group Discussion on Topic HIV 1st to 7th
College level December, 2021
• Each college to identify one brand ambassador / peer educator (student) for HIV
awareness campaigns in their institute.
• Face painting on Topic HIV/ Decorate a door activity
• Sub Regional, Regional and National level red ribbon quiz competition for Colleges
Felicitation of 25 nodal officers from schools and colleges each with certificate for 07/12/2021
HIVNew India @75 Implementation Goa Plan
HIV, TB (NTEP) and BD (DGHS & NACO) awareness - Phase III
Campaigns Activity Dates
Before the launch of Campaign
Social Media Campaign as designed and shared by NACO for BD 1st week of
Blood Pre-campaign publicity through AIR, DDK etc.. for BD January, 2022
Donation Virtual NACO Launch of Campaign - World NYD Day 2022 12/01/2022
After the launch of Campaign
School level 9th & 11th Standard Students
• Each school to identify one brand ambassador / peer educator (student) for
BD awareness campaigns in their institute. 12th to 20th
• Essay Writing/ Group Discussion on Topic BD January 2022
College level
• Each college to identify one brand ambassador / peer educator (student) for
BD awareness campaigns in their institute.
• Face painting on Topic TB/ Decorate a door activity on Topic BD
Post Campaign
Felicitation of 25 nodal officers from schools and colleges each with 20/01/2022
certificate for BDNew India @75 Implementation Goa Plan
HIV, TB (NTEP) and BD (DGHS & NACO) awareness - Phase III
Campaigns Activity Dates
Before the launch of Campaign 3rd Week of
Social Media Campaign as designed and shared by NACO for TB February 2022
Pre-campaign publicity through AIR, DDK etc.. for TB 4th Week of
February 2022
Virtual NACO Launch of Campaign - World TB Day 2022 24/03/2022
TB After the launch of Campaign
Awareness School level 9th & 11th Standard Students
• Each school to identify one brand ambassador / peer educator
(student) for HIV awareness campaigns in their institute. 24th March to
• Essay Writing/ Group Discussion on Topic TB 31st
College level March 2022
• Each college to identify one brand ambassador / peer educator
(student) for HIV awareness campaigns in their institute.
• Face painting on Topic TB/ Decorate a door activity.
Post Campaign
Felicitation of 25 nodal officers from schools and colleges each 31/03/2022
with certificate for TBNew India@ 75 Campaign Time Lines - GOA
HIV , BD & TB to be completed from 01/12/21 (WAD) to 12/01/22 (NYD) to
24/03/22 (WTD) Phase III
Phase II
HIV, TB & BD To be completed from 01/10/21(VBDD) to 20/10/21
Phase I
HIV, TB & BD to be completed from 12/08/21(IYD) to 20/08/21
❑ Implementation plan for New India@75 along with guidance note for awareness generation campaigns for each theme i.e.
HIV, TB and Blood Donation will be emailed to all Committee members.
❑ Hence we request to kindly facilitate the same by issuing necessary directions to the concerned Nodal officials and issue
necessary circulars to Nodal Teachers in schools and colleges.
❑ I am sure, under your guidance your Dept. will put best foot forward and achieve these milestones.Roles & Responsibilities
Activity Action by
▪ Identification of 25 schools & Higher Secondary Schools ➢ Directorate of Education
▪ Issuing circulars to School & HSS to select 1 School Nodal
Teacher, 3 brand student ambassadors/ peer educators
(HIV, TB, BD)
▪ Issue of Circular to each school for participation 50
students for the virtual National events and conduct
activities.
▪ Monitoring & Reporting to Goa SACS
➢ Directorate of Higher Education
▪ Identification of 25 Colleges
▪ Issuing circulars to Colleges to select 1 School Nodal
Teacher, 3 brand student ambassadors/ peer educators
(HIV, TB, BD)
▪ Issue of Circular to the College for participation 50 students
for the virtual National events and conduct activities.
▪ Monitoring & Reporting to Goa SACS
▪ Publicity for Campaign through AIR, DDK etc.. ➢ Department of Information &Publicity
▪ Judging for Poster, Mask Making, Paint a door ➢ Goa College of Fine Arts
CompetitionsThank you
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