16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
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16. – 19. January 2020
Sport, Exhibition & Show –
all under one roof!
stic
o re th a n 7 4 ,000 enthusia
M you!
visitors await
www.partner-pferd.de
1 www.partner-pferd.de
Traditionally good start to the year
„The trade fair in Leipzig brings a specific audience from a good catchment area to us, and
we are here every year to present our horse feeds. This has also worked well this year“.
We‘ve enjoyed a fantastic response at the stand and are pleased with the number of cus-
tomers reached. Partner Pferd is traditionally a superb start to the year, and a must-visit.
Needless to say we‘ll be back next year.“
Henri Siehlow, Trade Fair and Event Leader St. Hippolyth Mühle Ebert GmbH
SHOW
PARTNER PFERD: a unique blend of elite sport,
adventure and major exhibition
Leipzig looks forward to seeing you at the 23rd PARTNER PFERD
from 16 to 19 January 2020!
Entertaining Evening Programmes
The combination of show, expo and sport is compelling: >> Sparkassen Sports Gala
>> Leipzig Equestrian Night
» Exhibitors: over 260
» Number of visitors: 74,700 (2019) EXPO
2
» Total area: 60,000 m
PARTNER PFERD – one of the world‘s largest indoor events, with a unique blend of
top-level international tournament sport with world cup qualifiers in jumping, driving
and vaulting; a comprehensive exhibition; informative special shows and entertaining 60,000 m2 total exhibition area with:
evening performances. >> Sales exhibition
Glass Hall >> Arena with show demonstrations
The indoor concept CHILDREN‘S
>> Children‘s Adventure World
Visitor KINDER
ERLEBNIS
ADVENTURE
Entrance
Take advantage of an WELT
WORLD SPORT
impressive fair ground with
functional halls and SHOW-
JUMPING WARM-UP ACTION
state-of-the-art infrastructure, COURSE AREA RING
ideal for professional presentation The highlights include:
VIP WARM-UP STABLES
of your equestrian business. LOUNGE AREA ›› Sparkasse-Cup
›› Longines FEI Jumping World Cup™
Hall 1 Hall 3 Hall 5 ›› FEI Driving World Cup™
›› FEI Vaulting World Cup™
2
3 www.partner-pferd.de
8832
Sales figures confirm success
„This is our tenth time at Partner Pferd, and every year it plays an important role for us.
There is a definite and consistent demand for our Ascot brand products, which are very
popular with visitors. Our sales figures confirm this. We are very pleased with the results
and will be back in Leipzig in 2020.“
Uwe Towet, Owner of Ascot Riding Equipment
Please join us
and be a part of this top-class event!
The advantages of PARTNER PFERD:
» Personal customer service
» Attract new customers
» Direct sales (B2C)
» Present new products individually
The top ratings* from our exhibitors at PARTNER PFERD speak for themselves:
Objectives achieved 87 %
Expectations met 84 %
Will return 85 %
Would recommend 90 %
* Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH
PARTNER PFERD is:
» Pure equestrian sports
» A place for equestrian sports fans to meet
» The best-attended equestrian sports expo in Central Germany
45 www.partner-pferd.de
Substantial market expansion
„Because equestrian sports have enormous potential for our company we looked into
Partner Pferd, last year and decided to take part. Our aim was to develop awareness
of our products and expand our market. We were rewarded with a great number
of enquiries and requests for quotes for our fences, stable constructions and floor
coverings made from recycled plastic. Following the trade fair, our field and office staff
will have their work cut out for them!“
Andreas Gietzen, Head of Domestic Sales, Hahn Kunststoffe GmbHThe TOP arguments for your trade fair participation:
» The best-attended equestrian sports expo in Central Germany
74,700 visitors attended PARTNER PFERD 2019
» A diverse range of visitor target-groups thanks to the exciting
combination of show, expo and sport
» Successful sales pitches guarantee good turnover
» Engaging special exhibitions draw in a wide audience
Central German Catchment Area*
Visitor origin:
Saxony 54 %
Saxony-Anhalt 20 %
Thuringia 11 %
Brandenburg 7%
Distance from home town:
up to 100 km distance 61 %
more than 100 km distance 39 %
* Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH
67 www.partner-pferd.de
Keen interest
„As representatives of the Brandenburg equestrian sport area, we introduce a range
of businesses from our region and present the many opportunities for horseback
vacations in our federal state. We also host the Mecklenburg-Western Pomerania Tourism
Association and „Germany on Horseback“ at our stand. At Partner Pferd, we were thrilled
to experience such active interest and specific questions from visitors. Along with
children‘s horse holidays, there was also a great demand for both beginners‘ horse-riding
and carriage rides. The expo is a major event for the regions of Saxony, Saxony-Anhalt,
Thuringia and Brandenburg, and we are very happy to be involved.“
Zoe Hagen, Project Manager for Rural and Nature Tourism at pro agroHorse-powered highlights that speak to your target group!*
Active equestrian athletes 48 % of visitors
Horse owners 50 % of visitors
Interested in horses 40 % of visitors
Conclusions of our visitor survey*
... want to shop at the event 87 % of visitors
... said that the visit was worth it 91 % of visitors
… will visit PARTNER PFERD again 88 % of visitors
… will recommend PARTNER PFERD to others 93 % of visitors
Age groups of visitors*
under 18 years old 22 % of visitors
between 18 and 30 years 34 % of visitors
between 31 and 50 years 30 % of visitors
between 51 and 70 years 12 % of visitors
over 70 years 2 % of visitors
* Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH
89 www.partner-pferd.de
Development of our Strategy
„Our strategy here in Leipzig has continually evolved over the past three years. While
our initial goal was to establish Decathlon as a brand in equestrian sport, at Partner
Pferd we are simultaneously increasing customer loyalty and also improving our name
recognition. We consistently receive positive feedback for our products for beginners
and professionals in equestrian sports, and we can feel the enthusiasm of our visitors.
The chances of a return visit are good.“
Adrian Slawik, Project Manager at DecathlonMake new contacts and deliver your sales pitch -
use this platform and book your stand today! Save the date!
✗ Starting 1st June 2019
Exhibitor stand allocation
Terms and Conditions Registration Registration
ur spot before2
before 30/06/2019 from 01/07/2019 Our tip: secure yo
save 10 EUR/m
(Early-bird price) 30 June 2019 and
price!
with our early-bird
Row stand* 83,00 EUR/m2 93,00 EUR/m2
Corner stand* 85,00 EUR/m2 95,00 EUR/m2
Peninsula stand* 89,00 EUR/m 2
99,00 EUR/m2 ✗ From 13 January 2020
Stand construction
Island stand* 91,00 EUR/m 2
101,00 EUR/m 2
✗ 16 to 19 January 2020
Rental box* (3,00 x 3,00 m) 95,00 EUR PARTNER PFERD Trade Fair
Rental box* (2,65 x 2,65 m) 70,00 EUR
Initial bedding 20,00 EUR
Marketing free 54,90 EUR
Powerfull partners supporting us:
Waste disposal fee (stand) 19,00 EUR
FEI: Fédération
Disposal (box) 20,00 EUR Equestre Internationale
*plus AUMA fee 0.60 EUR/m2, all prices excl. VAT
Landesverband
Pferdesport Sachsen e.V.
10We want your presentation to be a success!
Peggy Schönbeck We look forward to welcoming you
Project Director to the grand World Cup event at the
Phon: +49 341 678-8861 Leipzig Trade Fair!
Fax: +49 341 678-168861
p.schoenbeck@leipziger-messe.de
We would be happy to put
together a personalised offer for you.
Katrin Rippin Get in touch!
Project Manager
Phon: +49 341 678-8867
formation at
Fax: +49 341 678-168867 Find more in n/
r-pferd.de/e
k.rippin@leipziger-messe.de www.partne
Jenny Risse
Project Assistant
Phon: +49 341 678-8868
Fax: +49 341 678-168868
j.risse@leipziger-messe.deYou can also read
