YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
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YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND
MEDIA KIT 2019
TECHBOOK IN A NUTSHELL
2.78 million Unique user*
5.31 million Visits**
7.04 million Page impressions**
25 % traffic via desktop** 75 % traffic via mobile devices**
✓ TECHBOOK is the portal of BILD for technology and digital lifestyle.
✓ TECHBOOK gives orientation and inspiration about the newest technology –
understandable for everyone.
✓ Informative. Creativ. Captivating. Emotional. Cheeky.
✓ TECHBOOK – to live smarter.
*AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
**IVW December 2018
EDITORIAL CONTENT: OUR SECTIONS
Easylife Smart Home Mobile
Apps Entertainment Gaming
OUR SECTIONS AND TOPICS
Easylife Apps Games, software,
Smart working, life hacks
messenger, portals
Smart Home cinema, sound,
Connected home, internet of
Home things, comfort, security
Entertainment consoles,
Streaming services
Hardware, consoles,
Mobile Smartphones, tablets, laptops Gaming games, e-sport
TECHBOOK offers its users news, product tests and trends in all sections. The contents will be
attractively presented with a focus on sharing via social networks.
GOOD REASONS FOR TECHBOOK
✓ TECHBOOK gives orientation and inspiration about the newest
technology – understandable for everyone.
✓ TECHBOOK arranges topics with an editorial opinion
✓ Google ❤️ TECHBOOK: more than 40 % of the traffic comes from search
egine environment – therefrom also the partner content profits
with good viewabilities
✓ The editorial team has a distinctive style and wrotes informative,
creativ, captivating, emotional, cheeky.
✓ Individual customer requests can be implemented easily.
TECHBOOK has the agility of a startup within the Axel Springer
company and a large crossover with the target group of BILD.de
DIRECT COMPETITORS
2,97
2,78
2,28
2,15
t3n PC-WELT TECHBOOK Golem
*AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
DER TECHBOOK NUTZER
The trend-setter TECHBOOK readers are
„My technological devices need The follower
to convince of their design and „I buy innovative technological ✓ 69 % male
power. devices for myself not until I saw
by my friends or my family, ✓ 69 % between
Of course I am the first one with
that in my circle of friends.“ which utility they personal got 20 - 49 years old
for me."
and have
Jana, 36 ✓ 46 % a
HHNI > € 3,000
The status-conscious ✓ 43 % a high level of
"I always have the devices, education
which are hip at the moment
and look great, no matter if I
need them or not."
John, 38 Chris, 27
AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
INTEGRATION OPPORTUNITIES FOR PARTNERS
TECHBOOK offers its partners the perfect
integration into content environments
in the areas of technology and digital
lifestyle.
TECHBOOK primarily offers long-term
strategic partnerships leading for a
high brand awareness.
TECHBOOK sets the benchmark in the
technology editorial environment and
is neither theoretical nor dry or boring!
LONG-TERMS STRATEGIC
PARTNERSHIP
FORMS OF ADVERTISING DISPLAY ADS
FORMS OF ADVERTISING
Fireplace Wallpaper Billboard
AdBundle A-Teaser Videowall
further formats possible on requestHOMEPAGE BRANDING
✓ Large article teasers and imagery on the
FITBOOK.de Homepage guarantee digital
companies an individual appearance.
✓ Attentive and exclusive branding formats
inspire users.
✓ As fixed daily placement or for an entire week
available
✓ As Channelbranding bookable too
Reach: 60,000 AIs/day
Fireplace 360,000 AIs/week
Package price: from € 6,000/day
Mobile Medium from € 30,000/week
Rectangle
*Ad appears at first page view on the website apart from the HomepageBRAND DAY
Inclusive all
stationary &
mobile ✓ The TECHBOOK Brand Day* includes all
media spaces
media spaces of the stationary and mobile
TECHBOOK Hompage!
✓ Exclusive and highly attentive branding
format with maximal awareness.
1 Brand-Day/ Homepage 2 Brand-Day/ channel start pages
✓ Perfect for storytelling or presentation of an
Exclusiveness on entire product range.
the stationary & Content Ad
mobile TECHBOOK Medium
Hompage! A-Teaser
Rectangle
Reach: 121,000 AIs/day
Package price: € 14,500/day
Brand-Day/ Mobile Brand-Day/ Brand-Day/
1 Homepage 2 Mobile Homepage 3 Mobile Homepage
*TheBrand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar on the Homepage as well as on the
channel start pages + Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium RectangleTAKEOVER AD
✓ Complete Takeover incl. Interactive elements
and „transparent“ areas distributed all over the
page
✓ Stationary: background, Superbanner, Billboard,
Medium Rectangle
✓ Mobile: Header, Content Ad, Footer
✓ Package includes a multiscreen-placement on
the TECHBOOK Homepage + First Contact*
Reach: 60,000 AIs/day
Package price: € 6,600/day
*Ad appears at first Page view on the website apart from the HomepageGET THE SPOT / A-TEASER
✓ Place your attractive technology offer or
competition prominent in the A-Teaser of the
TECHBOOK Homepage (editorial part).
✓ Logo Integration & advertisement label
✓ The linking happens either on the partner-
website or a specific landingpage
✓ Exclusive daily fixed placements* campaign
✓ Multiscreen placements
Reach: 40,000 AIs/day
Package price**: € 4,500/day
*Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement
label via TECHBOOK (installation into CMS, no AdServer area). The A-Teaser rotates.
**Exclusive creation costsVIDEOWALL
Best Case:
Kaspersky
Videowall Eye-catching presence!
✓ A transparent Billboard gets visible when
the page gets visited
✓ The video starts automatically in the
background
✓ With a click on the play-button the video
changes to fullscreen and starts again from
the beginning (audio incl.)
✓ Afterwards a Billboard is statically displayed
on the HompageFORMS OF ADVERTISING MOBILE ADS
DISPLAY ADS/ MOBILE Content Ad 6:1 Content Ad 4:1 Content Ad 2:1 Medium Rectangle Interstitial
DISPLAY ADS/ MOBILE
WEITER MIT TECHBOOK.DE
WEITER MIT TECHBOOK.DE
Understitial InterscrollerSTRONG BRANDING FOR YOUR LABEL NATIVE ADVERTISING/ SPECIALS/ ADVERTORIAL
INTEGRATIVE FORMS OF ADVERTISING
Presenting Header Presenting Header
1 2 3
Advertorial Themed Special Power Special
4 5
Advertorial Stage Brand Story1 ADVERTORIALS
Advertorials are individually produced. Thanks to
the editorial presentation of the look & feel of
TECHBOOK.de, your brand will be set in scene in a
high-class environment.
Convenient for the presentation of digital
highlights, new services, new technology releases
or must-haves in the digital lifestyle…
Speak to your users directly and excite them with
▪ competitions
▪ votings
▪ integrated videos and more
Reach : from 500,000 AIs
Package price*: from € 10,000
*Excl. creation of advertisement and Advertorial.THEMED SPECIALS 2
TECHBOOK.de gives customers the possibility to exclusively
present a Themed Special (1-4 weeks).
Your customer logo is integrated in the Presenting-Header.
Presenting Header What you get:
✓ Special-Homepage with a sponsoring header
(„presented by…“)
✓ Exclusive customer presence on special start- and
article pages
✓ Traffic generation via editorial Homepage Teaser,
AdBundle and Mobile Medium Rectangle
✓ Advertisement integration on the Special:
Fireplace or Wallpaper with Medium Rectangle
stationary and Content Ad 2:1 with Mobile Medium
Rectangle mobile
✓ Multiscreen placement of the Specials
Reach: from 300,000 AIs
Package price*: from € 13,000
*Excl. creation of advertisement. Lead time for Specials at least 3 weeks.3 POWERSPECIALS
The TECHBOOK.de Power Special offers customers the
possibility to exclusively present a Themed Special for a period
of 4 weeks. Here your brand is content-based within
TECHBOOK. The Special Stage is a combination of customer
and editorial content (1 Advertorial incl.).
Presenting Header
What you get:
✓ Exclusive customer presence on special start- and
article pages
✓ Individual Presenting Header („presented by…“)
✓ Traffic generation via editorial Homepage Teaser, 1 Advertorial
AdBundle and Mobile Medium Rectangle inclusive!
✓ Integration of a customer advertorials inclusive
✓ Advertisement integration on the Special: Fireplace Advertorial
or Wallpaper with Medium Rectangle stationary and
Content Ad 2:1 with Mobile Medium Rectangle mobile
✓ Multiscreen placement of the Specials
Reach: 1,360,000 AIs/ 4 weeks
Package price*: € 40,000/ 4 weeks
*Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.ADVERTORIAL STAGE 4
The Advertorial Stage for a detailed presentation of
new technology highlights or specific actions on
TECHBOOK.de
✓ Presentation of at least 3 customer contents,
video integration, social media channel and
more is feasable
✓ Traffic generation via editorial Homepage
Teaser, AdBundle and Mobile Medium
Rectangle
At least 3 customer contents,
video- & social media
integration inclusive! ✓ Integration of partner content like Facebook-
Widget possible
✓ Multiscreen placement of the Advertorial Stage
Reach: 1,500,000 AIs/ 4 weeks
Get inspired!
Package price*: € 35,000/ 4 weeks
*Excl. creation of advertisement and Advertorial. Lead time for Advertorial Stages at least 3 weeks.BRAND STORIES 5
Native Advertising - or so-called Brand Stories
Best Case: here at TECHBOOK are used to adapt your
DAK Brand
Story
product or topic to the mass market!
✓ Your message in the language and look &
feel of TECHBOOK
✓ Emotional and informative stories about the
everyday life of our readers
Prominent integration of an editorial Teaser to
attract maximum attention:
✓ TECHBOOK landing page / Homepage
✓ In TECHBOOK articles
✓ On Facebook and Twitter
Reach: from 6,000 Views/ 4 weeks
Package price*: from € 22,500/ 4 weeks
*Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.
Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate), Quiz Story (native quiz
activates the user)5 BRAND STORY TELEKOM
Pranks at FC Bayern
TECHBOOK’s Brand Story natively adopts the prank theme and has found the ideal protagonist in the German national football
player Thomas Müller. Two videos show up-close how the „pranks” go down.
>583 Likes,
shares and
interactions
58,000 Ø 3:03 Min. Facebook posts
153,000
and Videos
Views dwell time
Video ViewsBRAND STORY TELEKOM 5
Challenge and Brand Studio solution
1. Challenge
MISSION Telekom becomes associated with the funny
Boosting the brand as well as the attention for pranks of the Bayern players.
Telekom.
2. Integration
EXCITEMENT… Telekom is the main sponsor of FC Bayern and is
...through several funny social media elements and subtly incorporated into the story through the
videos. integration of the Bayern stars. The funny videos
reflect the casual interaction of the stars with one
another.
REACH…
...through homepage teasers, sharing via social
media and familiar faces. 3. Entertainment
Two videos show up-close how the „pranks”
go down. Always at the centre, our Thomas Müller,
as he teases his teammates in the truest
sense of the word!INTEGRATION OPTIONS AT A GLANCE
THEMED SPECIAL POWER SPECIAL ADVERTORIAL STAGE BRAND STORY
Presenting Header Presenting Header
Advertorial
Complete editorial Themed Special Mix of editorial articles and customer Stage, consisting of customer content to Native article with brand message of the
Themed Specials // Period: 1-4 weeks contents: present focused customer actions. customer. Brand Story // Period: 4 weeks
Package S: €13,000* (300,000 AIs) Power Special // Period: 4 weeks Advertorial Stage // Period: 4 weeks Package S: € 22,500* (6,000 Views)
Package M: €23,000* (600,000 AIs) € 40,000* (1,360,000 AIs) € 35,000* (1,500,000 AIs) Package M: € 50,000* (15,000 Views)
Package L: € 62,500* (20,000 Views)
*Excl. creation of advertisement and Advertorial. Lead time for Special: at least 3 weeks.BEST CASE: TELEKOM 2018
BEST CASE: TELEKOM
1 DISPLAY ADS 2 CONTENT ADS
FIREPLACE
BRAND STORY
THEMED SPECIAL
BILLBOARD
HALFPAGE AD
ADVERTORIAL
MOBILE CONTENT ADTHE VERTICAL FAMILY
THEMES OF THE BOOKS
health digital life
fitness smartphones
workouts smart home
mind & body gaming
healthy food apps
THEMEN-
COSMOS
fashion
showplaces
beauty
inspiration
styling
airlines
interior
living journeys
food trends destinationsPRICING 2019
CPM RATES
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.HOMEPAGE + FIRST CONTACT
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.DAILY FIXED PLACEMENTS
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.BRAND STORY PACKAGES
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.ADVERTORIAL PACKAGES
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.SPECIALS AND SPONSORED POSTS
The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate
i
Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.You can also read
