2021 MEDIA KIT - MARINE CORPS - Seapower Magazine
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2021
MEDIA KIT
NAVY / MA R IN E C ORP S / COAST GUARD / ME RCH A N T MA R I N E
BY THE NUMBERS
Seapower is the premier news magazine
40,000
that covers the U.S. sea services — the
U.S. Navy, Marine Corps, Coast Guard SEAPOWERMAGAZINE.ORG
and U.S.-flag Merchant Marine. The 62,000 page views per month
official publication of the Navy League print and digital subscribers 57,000 unique page views per month
of the United States, Seapower articles
cover a wide range of topics, including SUBSCRIBERS INCLUDE READERS FROM: Top In-Market Segments Based on Google Analytics:
Pentagon (more than 500 issues provided
national defense; foreign policy; naval to Pentagon leadership) Investment Services Software
affairs; commercial maritime issues; Congress (nearly 300 issues provided to Employment Education/Post-Secondary
homeland security; and defense House and Senate offices) Education
Used Autos and Vehicles
The White House
research, development and procurement. Office of the Secretary of the Navy Travel/Hotels and Accommodations New Autos and Vehicles
Navy Yard Travel/Air Travel Banking Services
Advertisers have four options when Fleet Forces Command Software/Business and Productivity Advertising and Marketing Services
buying an ad with Seapower, and Marine Corps Systems Command
(Readership, demographics, in-market segments based on Google Analytics averages from June-July 2019)
buyers that take advantage of multiple Naval Observatory
Customs and Border Protection
categories have the opportunity to save: Naval Research Laboratory
Department of Homeland Security
1. Seapower print edition, published Department of Transportation 18-24
10/year, including the Seapower Federal Maritime Commission 25-34
DIGITAL
35-44
Almanac issue in January Defense Logistics Agency DIGITAL 45-54 READERSHIP
General Services Agency READERSHIP 55-64 BY GENDER
2. SeapowerMagazine.org, Seapower’s NASA BY AGE 65+ Male
Government Accountability Office
daily news vehicle, which includes Female
opportunities for geotargeted ads SEAPOWER DIGITAL EDITION
The digital edition is available to all subscribers and Navy
3. Seapower Weekly, a digital newsletter League members. The digital edition is accessible through
published every Wednesday Navyleague.org and Seapowermagazine.org.
4. Seapower at Sea-Air-Space, the Average Reading Duration: 7.2 minutes
Average Content Views Per Session: 7.2
official show daily of Sea-Air-Space
2021. Both print and digital editions Total Article Views: 24,795
DIGITAL
will be available to all attendees, and North America
READERSHIP Europe
digital editions will also be available SEAPOWER WEEKLY BY LOCATION
Asia
Central and South America, Caribbean
to Seapower Weekly readership 37,000 20% 3% Oceania
subscribers open rate click-thru rate Africa
(Average numbers taken from 10 emails from May-July 2019)
N AVY / MA RIN E CORPS / COAS T GUA RD / ME RCHA N T MA RIN E
NAV
Y
/
MAR
INE
COR
PS
EDITORIAL CALENDAR
/
26
COA
ST
GUA
RD
/
MER
CHA
NT
MAR
INE
SPECIAL REPORT
Profiles in Service:
Includes editorial highlights, advertising deadlines and Personal Accounts
of Sea Service Life
conferences where Seapower will be distributed.
14 8
SPECIA
Unders L REPOR TECHNOLOGY TESTBED:
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‘Fleet for Innovation’
JANUARY
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Seapower Almanac Space: Dec. 1, 2020 A STAR
Draper
TO STEE
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BY
Materials: Dec. 8, 2020 System lks Guidance
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FEBRUARY/MARCH
Space: Feb. 1, 2021
February/March 2020 $5.00
Profiles in Service Octobe
NAVY
r 2020
$5.00
NAVY LEAGUE OF THE
UNITED STATES
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www.navyleague.org
AVY
Materials: Feb. 8, 2021
LEA
UNITED GUE OF THE /
MAR
STATES INE
www.n COR
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Network-Centric Warfare and Communications
avyleag
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COA
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NEW BUDGET RILES LAWMAKERS / SEAPOWER ON STATION AT SNA / THE POWERFUL
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ARD IOWA MUSEUM
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DEFEN
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U.S. Coast Guard Space: March 1, 2021
Materials: March 8, 2021 30
SPECIA
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Partner
MAY s in a
10
Global
Presen
ce
ISR and Unmanned Systems Space: April 1, 2021 SPECIAL REPORT 16
Materials: April 8, 2021
Commercial Shipping
INTERV
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WITH TH W
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18
Gilday
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Marine lks Navy,
JUNE Integrat
ion
Space: April 30, 2021
MARITIME COMPETITION
Expeditionary Warfare REPORT
The Strength
Materials: May 7, 2021 of the Jones Act
April 202
0 $5.0
0
NAVY
JULY/AUGUST
LEA
UNITED GUE OF THE
STATES
www.n
avyleag
ue.org
COR ONA
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WAY LAY
Space: July 1, 2021
S BUD
Partners in Global Presence
November 2020 $5.00 GET CAL END
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NAVY LEAGUE OF THE N AVY / M A R IS NPRA
E CTICCEO R P S / COAS T GUA RD / ME RCHA N T MA RIN E
UNITED STATES WA RRI
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Materials: July 8, 2021
www.navyleague.org / MO RSE
(Distributed at Sea-Air-Space 2021)
COD E
IN SEA
SER VIC
E HIS TOR
Y
Q & A : M A R K B U Z B Y / C O R P O R AT E M E M B E R S H I P D I R E C T O R Y / C O V I D - 1 9 I M PA C T S M E R C H A N T M A R I N E R S
SEPTEMBER
U.S. Marine Corps Space: Aug. 2, 2021
Materials: Aug. 9, 2021 30
SPECIAL REPORT
OCTOBER ISR and Unmanned Systems
Undersea and Aerial Warfare Space: Sept. 1, 2021
Materials: Sept. 8, 2021 6
THE RESPONSE
TO COVID-19:
NOVEMBER Pandemic Stresses
the Sea Services
Commercial Shipping/Ship Maintenance Space: Oct.1, 2021
Navy League Corporate Materials: Oct. 8, 2021
May 2020 $5.00
Membership Directory NAVY LEAGUE OF THE
UNITED STATES
www.navyleague.org
DECEMBER REINTEGRATION WITH NAVY BECKONS FOR MARINE CORPS / Q&A WITH SEN. ROGER WICKER / WHO WAS THE REAL DICK BEST?
The Surface Fleet Space: Nov. 1, 2021
Materials: Nov. 8, 2021
FILE FORMAT
ADVERTISING SPECIFICATIONS & PRICING Printed ads must be high-resolution (300 dpi)
Adobe PDFs. Digital ads must be saved as
static JPGs or GIFs with a resolution no lower
than 72 dpi at actual size. Please send all digital
ads to seapowerads@navyleague.org.
ADVERTISING POLICIES
DIGITAL ADVERTISING OPPORTUNITIES Cancellations: Ad page cancellations can be
AD SPACE WIDTH HEIGHT 1X 3X 6X 9X 12 X accepted 7 days prior to the space close date.
Covers may be canceled with 60 days’ notice
Advertise on www.seapowermagazine.org before closing date of issue.
Top Banner 728 px 90 px $2,720 $2,585 $2,550 $2,375 $2,300
Agency Commission: 15% of gross billing al-
Tower Ad 262 px 400 px $2,635 $2,500 $2,375 $2,300 $2,240 lowed to recognized agencies provided account
is paid 30 days from invoice date.
Seapower Weekly
Billing: Billing directed to the advertising
Banner Ad 650 px 80 px $1,850 $1,760 $1,670 $1,610 $1,570
agency at the net rate is approved on the
Note: Seapower Weekly will not publish on Dec. 29 due to holidays and office closures. The April issues of Seapower and Seapower Weekly will have extra distribution condition that the advertiser will accept
to Sea-Air-Space attendees and will not be sold at a discount.
responsibility for payment if the agency does
PRINT ADVERTISING OPPORTUNITIES not remit within 90 days.
AD SPACE WIDTH HEIGHT 1X 3X 6X 9X Almanac Copy and Contract Regulations: Advertisers
and advertising agencies assume liability for
SEAPOWER Magazine Covers (4-color) all content (including text, representation,
Cover 2 (Inside Front)* 8.375” 11” $10,835 $10,035 $9,740 $9,440 $13,375 illustrations, maps, labels, trademarks and
Cover 3 (Inside Back)* 8.375” 11” $9,640 $8,930 $8,670 $8,475 $11,090 other copyrighted matter) of advertisements
printed, and also assume responsibility for any
Cover 4 (Back)* 8.375” 11” $10,860 $10,055 $9,760 $9,465 $14,755 claims made against the publisher. All advertis-
SEAPOWER Magazine Interior (4-color) ing is subject to publisher’s approval. Publisher
retains the right to reject copy and images not
2 page Spread, bleed* 16.5” 11” $15,470 $14,265 $13,850 $13,500 $19,050 suitable to policy.
1 page, bleed* 8.375” 11” $7,950 $7,340 $7,125 $6,950 $9,790 SPECIAL PRINTING
2/3 page 4.5” 10” $6,375 $6,105 $5,850 $5,795 $7,835 OPPORTUNITIES AVAILABLE
1/2 page, vertical 3.3125” 10” $5,500 $5,230 $5,015 $4,960 $6,805 Please contact your sales rep for rates, specs
and deadlines. NOTE: All ads will be placed run
1/2 page, horizontal 6.875” 5” $5,500 $5,230 $5,015 $4,960 $6,805 of book.
1/2 page, island 4.5” 7” $5,500 $5,230 $5,015 $4,960 $6,805 Special positioning rate: $400 per ad per issue
1/2 page spread 15” 5” $5,500 $5,230 $5,015 $4,960 $6,805 (excluding covers).
1/3 page, vertical 2.125” 10” $4,480 $4,210 $4,065 $4,065 - Seapower’s Almanac edition is a 1X rate and
will not count toward the frequency discount.
1/3 page, square 4.5” 5” $4,480 $4,210 $4,065 $4,065 -
All rates are gross. Digital and e-newsletter ads
1/4 page 3.3125” 5” $3,740 $3,590 $3,520 $3,430 -
do not count toward print frequency.
* Sizes for bleed ads include 1/8 inch on each side beyond the page trim.
AT SEA-AIR-SPACE ABOUT SEA-AIR-SPACE
15,000
Seapower is the official show daily of Sea-Air-Space,
337
the largest maritime exhibition in North America.
This special edition gets published each day of
the show, August 2-4, and is available in print to
all 15,000 attendees of Sea-Air-Space. The digital attendees Exhibitors in 2019
edition of the magazine will also be available to Over 80% of attendees represent
Seapower’s regular subscribers. PROUDLY SUPPORTED BY SEA
U.S. military, U.S. government,
SERVICE COMMANDS AND AGENCIES: U.S. defense industry, government
Defense Logistics Agency contractor, foreign military, foreign
Department of the Navy government embassy or foreign
Office of Small Business Programs defense industry.
57
Marine Corps Systems Command
Marine Corps Warfighting Lab
Maritime Administration
Military Sealift Command
International
N45/Naval Energy Pavilion
Delegations
Naval Air Systems Command
Naval Sea Systems Command
Naval Supply Systems Command
Office of Naval Research
186 109,000
PEO Land Systems (USMC)
Naval Information Warfare Centers
DIGITAL SEAPOWER U.S. Coast Guard Acquisitions Directorate
AT SEA-AIR-SPACE Naval Additive Manufacturing flag officers Net Square Footage of Exhibit Space
EMAIL SPONSORSHIP
Be the exclusive digital advertiser of Seapower at
SEAPOWER AT SEA-AIR-SPACE SHOW DAILY PRINT ADVERTISING OPPORTUNITIES
Sea-Air-Space by booking the only ad spot available
for digital distribution of the show daily. This $15,000 AD SPACE WIDTH HEIGHT 1X 3X
opportunity ensures your brand is seen by every Sea- Page 1 Strip Ad 9 3/4" 2" $6,000 $5,000
Air-Space attendee and every Seapower subscriber Page 2 or 3 9 3/4" 14" $6,500 $6,500
in their inbox each morning of Sea-Air-Space.
Back Cover 9 3/4" 14" $7,000 $6,000
Spread 20 3/4" 14" $9,500 $9,000
SEAPOWER AT SEA-AIR-SPACE
Junior Spread (half page islands) 15 1/4" 10" $8,000 $7,500
SHOW DAILY DEADLINES Full Page 9 3/4" 14" $5,000 $4,000
Space: July 9, 2021 Half-Page Island 7" 9 3/4" $4,250 $4,000
Materials: July 16, 2021 Half-Page 9 3/4" 7" $4,250 $4,000
1/4 Page 4 3/4" 7" $3,000 $2,750
1/8 Page 4 3/4" 3 1/2" $2,750 $2,500
CONTACT Tom Buttrick Account Manager East Coast TEL 917-421-9051 t.buttrick@jamesgelliott.com Please send all materials and copies of ad insertions to: SEAPOWER Magazine 2300 Wilson Blvd., Suite 200 Arlington, VA 22201-5424 Tel.: (703) 528-1775
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