JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
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JBJS Jobs 2015 Media Kit
Recruit through JBJS Jobs to connect with the
best in the orthopaedic surgical profession.
+1 781.433.1239 l jbjsjobs.org
Recruit through JBJS Jobs to connect with
the best in the orthopaedic surgical profession.
Large online job boards may be able to deliver big
numbers in advertisements, but even services that
focus exclusively on physician recruitment cannot
guarantee that your opportunities will be seen by the most
influential and respected professionals in orthopaedics.
JBJS can.
The Journal of Bone & Joint Surgery (JBJS) is the leading
publisher of peer-reviewed research and orthopaedic
surgical and clinical innovation. The world’s most
authoritative surgeons and researchers publish their work
with JBJS and the profession’s current and future leaders
consume JBJS content via both the print Journal and the
JBJS Orthopaedic Network of web sites.
+1 781.433.1239 l jbjsjobs.org
[ 2 ] 2015 MEDIA KIT JBJS • 20 Pickering Street, Needham, MA 02492 USA
Three important things to know
about job seekers in the orthopaedic profession:
A 2014 study of JBJS Jobs seekers finds 83% are open to new
opportunities: 44% of JBJS Jobs orthopaedic surgeons actively seeking new jobs and
39% who classify themselves as either ‘passively looking’ or ‘open to other job opportunities.’
61%
Of surveyed orthopaedic
You won’t find these passive candidates on aggregated job boards, but you will reach
them through JBJS Jobs’ integrated online and print media recruitment programs.
surgeons use journals
or print advertising job While 84% of study participants say they use online job
searches boards for search, 61% say they use journals and print advertising while 57% rely on
peers and colleagues.
57%
Of surveyed orthopaedic
Many highly qualified candidates may never see your opportunities because neither
they nor their colleagues are actively searching aggregated online job boards.
surgeons use journals
or print advertising job Job seekers in the orthopaedic surgical profession say their
searches number-one criterion for pursuing a job opportunity is ‘Location,’ according
to the study. With “Meaningfulness of job” second.
What better way to convey meaning than to consistently associate your healthcare
brand with must-read content from the most prestigious journal in the profession?
The JBJS family of publications and web properties reach, by far, the largest global audience of
orthopaedic surgeons and JBJS Jobs offers the same features you will find on bigger — albeit less spe-
cialized — online job boards. Meanwhile, our Web 3.0 content platform uniquely empowers recruiters
to target their opportunities to subspecialty content that is considered essential reading for practicing
orthopaedic surgeons.
Bottom Line: When you recruit through JBJS Jobs, you increase your chances of finding
the candidates who are most likely to deliver long-term ROI to their healthcare organizations in the
form of surgical innovation, clinical excellence and/or new patients.
+1 781.433.1239 l jbjsjobs.org
JBJS • 20 Pickering Street, Needham, MA 02492 USA 2015 MEDIA KIT [ 3 ]
Print & Online Targeting Packages
Reach Orthopaedic Surgeons in Print and Online
Reach 83% of JBJS Jobs seekers who “would consider a
new job” AND 44% “actively seeking” new jobs!
Published 24 times
per year in print BASIC/TARGETED PACKAGE
(circulation: 28,250) and » Ad runs in Print issue, searchable online at jbjsjobs.org, plus targeting against
continuously online content throughout the JBJS Network of websites, which includes JBJS.org,
Over 95% of orthopaedic caseconnector.jbjs.org and surgicaltechniques.jbjs.org
surgeons receive JBJS » Choose up to three (3) subspecialty content targeting options from list
twice monthly plus provided so ad is displayed next to relevant content on the JBJS Network of
online access. websites.
» Create a company profile and upload logo to appear with listings.
» Syndication through Indeed.com, SimplyHired.com, and JuJu.com.
» Inclusion in e-mail alerts to JBJS Jobs Job Seekers.
Print Ad Size 1x Frequency* 3x Frequency* 6x Frequency* 9x Frequency*
1/8-page $635 $615 $605 $595
» To ensure your recruitment 1/4-page $1015 $975 $960 $940
1/2-page $1775 $1,755 $1,725 $1,680
advertisements reach all
1 page $3020 $2960 $2900 $2835
demographics, JBJS Jobs
offers budget-friendly FEATURED/TARGETED PACKAGE
upgrade rates and frequency » Includes BASIC/TARGETED features plus online highlighting and search
discounts for adding print ads prominence on jbjsjobs.org
to your online recruitment Print Ad Size 1x Frequency* 3x Frequency* 6x Frequency* 9x Frequency*
campaigns. 1/8-page $735 $715 $705 $695
1/4-page $1,115 $1,075 $1,060 $1040
1/2-page $1,875 $1,855 $1,825 $1,780
1-page $3120 $3060 $3000 $2935
BUY TWO, GET Run advertisement in both issues of the month and receive 50% off
ONE HALF OFF! the second issue insertion (must be same advertisement and same
unit size or smaller).
*Frequency and rates are per calendar year, per placement for black & white ads and include
corresponding online placements for 30 days. Online advertisements are limited to a maximum
of three positions and require approval from JBJS. Additional frequency discounts available for
12x, 15x, 18x, 21x, and 24x print placements. For color add: $480 for 1/4 page, $965 for 1/2
page and $1,450 for full page (no color available on 1/8 page ads).
+1 781.433.1239 l jbjsjobs.org
[ 4 ] 2015 MEDIA KIT JBJS • 20 Pickering Street, Needham, MA 02492 USA
The ideal fit for search firms.
Online-Only Options
Online packages require set-up from JBJS office. Complete and return order form
to initiate process.
BASIC PACKAGE
Be certain your opportunities will be seen by the largest, most influential
audience of orthopaedic surgeons.
» Searchable online listing at jbjsjobs.org.
» 30-day duration
» Create a company profile and upload a logo to appear with listings.
» Classify for easy search according to geography, subspecialty, level, type, education, and salary.
» Syndication through Indeed.com and SimplyHired.com.
» Inclusion in e-mail alerts to Job Seekers.
Single Listing: $620 Three Pack: $1,770 Six Pack: $3,475 Nine Pack: $5,122
FEATURED PACKAGE
Make your opportunity stand out from the crowd.
» Includes all BASIC features plus search prominence and highlighting on jbjsjobs.org.
Single Listing: $695 Three Pack: $2,045 Six Pack: $4,080 Nine Pack: $6,093
TARGETED PACKAGE
Target to Subspecialty content.
» Includes all BASIC features plus syndication throughout the JBJS Network of websites, which
includes JBJS.org, JBJS Case Connector, and JBJS Essential Surgical Techniques
» Choose up to three (3) subspecialty content targeting options from list provided online so that your
ad is displayed next to relevant content.
Single Listing: $745 Three Pack: $2,165 Six Pack: $4,330 Nine Pack: $6,570
FEATURED/TARGETED COMBO PACK
Best value/max reach to JBJS audience
» Includes all BASIC, FEATURED and TARGETED features combined.
Single Listing: $805 Three Pack: $2,335 Six Pack: $4,640 Nine Pack: $7,000
TRAFFIC STATISTICS
» Jbjsjobs.org: 2,881 average monthly visits (2,478 unique), 11,817 average monthly page views, and
471 average views per job
» JBJS Network (for targeted job options only): 205,139 average monthly visits (145,496 unique) and
503,105 average monthly page views
+1 781.433.1239 l jbjsjobs.org
JBJS • 20 Pickering Street, Needham, MA 02492 USA 2015 MEDIA KIT [ 5 ]
More Recruitment Tools
from JBJS
BANNER ADVERTISING ON jbjsjobs.org
Expand your brand reach with display ads.
» Investment: $300 for 30-day duration
» 728 x 90 pixels
» Submit as GIF with URL
RESUME BANK ACCESS
Build your database of candidates by mining the jbjsjobs.org resume bank;
inactive resumes are purged regularly.
» Investment: $75 for 30-days of access
2015 Issue/Ad Material Due Dates for Recruitment
Campaigns with Print Upgrades
*Deadline is when space fills OR by Noon EST on Materials Due date below
Issue Materials Due Bonus Distribution Issue Materials Due Bonus Distribution
Jan 7 Dec 16 Jul 1 Jun 12 AAOSSM
Jan 21 Dec 23 Jul 15 Jun 25
Feb 4 Jan 15 Aug 5 Jul 17
Feb 18 Jan 29 Aug 19 July 31
Mar 4 Feb 12 Sep 2 Aug 14
Mar 18 Feb 27 AAOS Annual Meeting Sep 16 Aug 27
Apr 1 Mar 13 Oct 7 Sep 18 OTA
Apr 15 Mar 27 AAOE Oct 21 Oct 1
May 6 Apr 16 Nov 4 Oct 16
May 20 May 1 EFORT Nov 18 Oct 29
Jun 3 May 14 Dec 2 Nov 10
Jun 17 May 29 Dec 16 Nov 24
Print Ad Specifications Material Submission Guidelines
1/8-page: 3 - 7/16” x 2 - 7/16” Acceptable Material: PDF with fonts embedded, black and white
1/4-page: 3 - 7/16” x 4-1/2” or CMYK. Logos in TIF format at 300 dpi resolution.
1/2-page vertical: 3-7/16” x 9-1/4” Unacceptable Material: Salary stated in dollar amounts.
1/2-page horizontal: 7⅛” x 4-1/2” Approval: All advertisements are subject to approval.
Full page: 7⅛” x 9-1/4” Issue Cancellation: Required in writing by issue deadline date, Noon EST.
Online Only Cancellation: Required in writing prior to advertisement running.*
*Charges may apply
+1 781.433.1239 l jbjsjobs.org
[ 6 ] 2015 MEDIA KIT JBJS • 20 Pickering Street, Needham, MA 02492 USA
Advertising Policies
The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the following principles:
• A dvertising and content are separate. Advertisers and sponsors do not have advance knowledge of our specific editorial content, other than the
information contained in the table of contents. Content is not edited or modified in any way to accommodate advertisers. The Journal of Bone
and Joint Surgery (JBJS) does not knowingly permit advertising for a specific product in physical proximity to a specific article mentioning that
product. Our editorial decisions are made without influence by advertisers or sponsors. JBJS advertising sales representatives have no involve-
ment with specific editorial content, other than knowledge of the table of contents, before it is published.
• J BJS is not liable for any failure to publish any accepted advertisement. However, JBJS will use reasonable efforts to place the affected
advertisement at the next mutually agreed-upon opportunity.
• J BJS may refuse or cancel any advertisement at any time.
• A ll advertisements are reviewed and approved by JBJS.
• J BJS does not endorse commercial products or services or any company, product, or service appearing in its paid advertising.
• Advertising must be factual and in good taste.
• A dvertisements for alcoholic beverages, firearms, and tobacco products will not be accepted.
• A
dvertised products must be compliant with the regulations for all countries in which the advertisement will be seen. Advertisements for products that
are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations regarding advertising and promotion.
• J BJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for nonpayment.
• Th
e Journal of Bone and Joint Surgery does not permit the use of its name, any representation of its name, or logo in advertising materials except
when used as a citation for content protected under copyright law.
Policies specific to online and email advertising:
• When users click on an advertising banner or advertising link, they may be taken to a site different from the Journal’s and they may be asked for
personal information at that site. JBJS does not control those sites and cannot vouch for the privacy or use of data on those sites.
• Th
ird-party ad servers are allowed to measure clicks only.
• J BJS does not release personally identifiable data on users of our website to advertisers. Advertisers on the Journal’s website may receive
aggregated data about the responses to their advertisements.
• A dvertisers and sponsors do not influence the results of searches a user conducts on the JBJS website.
• U pdates to our Internet advertising policy will be posted to the Advertising section of JBJS.org.
Advertorial and Disease-Awareness Advertisement Policies
• A
s with all advertising, advertorials and disease-awareness advertisements are subject to approval.
• A
ll advertorials and disease-awareness advertisements must be easily distinguishable from editorial content.
Single-page:
- C ompany name and logo must be included at the top of the advertisement.
- Th e word “ADVERTISEMENT” must be included at the top of the page in all caps, using a minimum font size of 14 points.
Two-page spreads:
- Th e word “ADVERTISEMENT” must appear at the top of both pages, using a minimum font size of 14 points.
- One
of the two pages must include the company name and logo at the top.
Recruitment advertising
• All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that
discriminate against applicants based on sex, age, race, religion, marital status or physical handicap will not be accepted.
• Advertisements may not include dollar values in reference to compensation.
• All recruitment advertisements are placed in the recruitment section of JBJS.
• Deadline date is when space fills OR Material Due date, Noon EST, noted in media kit, whichever occurs first.
• Frequency and rates are per calendar year.
• Online Advertising: Instructions will be sent to advertiser to upload online ad. If advertiser does not upload the ad within 24 hours,
JBJS will upload the online ad portion.
Sponsorships
Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising Policy will appear with all sponsorships on the
website. Acknowledgment of support does not imply endorsement of any product(s). The final wording and position of the acknowledgments will
be determined by JBJS.
Readers are encouraged to comment on our Advertising policies.
+1 781.433.1239 l jbjsjobs.org
JBJS • 20 Pickering Street, Needham, MA 02492 USA 2015 MEDIA KIT [ 7 ]
Contact Information
Terry Paolino
tpaolino@jbjs.org | +1 781.433.1239
JBJS Jobs
20 Pickering Street
Needham, MA 02492 USA
+1 781.433.1239 l jbjsjobs.org
[ 8 ] 2015 MEDIA KIT JBJS • 20 Pickering Street, Needham, MA 02492 USA
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