BUILDING NEW OPPORTUNITIES FOR YOUR BRAND - MEDIA KIT 2020 YIJU.CO.NZ - 逸居 ...
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BUILDING NEW OPPORTUNITIES
FOR YOUR BRAND
MEDIA KIT 2020
YIJU.CO.NZ
About YIJU Established in 2013, YIJU New Zealand is the country’s most influential Chinese language media organisation focused on property and construction. Working closely with industry associations such as the New Zealand Chinese Building Industry Association (NZCBIA), YIJU delivers high-quality information on building, buying, maintaining and selling property to an audience that’s passionate about real estate and ready to spend. YIJU offers a powerful combination of online and offline channels covering a range of topics: • Financial news • Property investment advice • Policy analysis • Construction and regulatory guidance • Real estate insights • Lifestyle YIJU is where Chinese-speaking homeowners, property developers, builders and investors educate themselves about the New Zealand property market. It’s also where they discover brands and products.
Meet Your Our
New Customers Audience
They’re young FOCUSED ON PROPERTY,
with a median age in their early 30s CONSTRUCTION AND FINANCE
People working
They’ve settled in New Zealand Building,Construction &
Finance industry.
Property
to study, bring up families and build
Developers & Investors
prosperous futures
Bilingual
they speak and write Chinese as
22%
well as English, and consume Chinese 36%
language media
They’re here to stay 42%
buying and building new homes,
financing property developments and Property
creating businesses Owners
PREDOMINANTLY LOCAL
CHINESE NEW ZEALANDERS
WE CAN HELP YOU
REACH THEM! Live in China
20%
80%
Live in NZ
Our Clients They Say... We developed a great Together with YIJU, we share partnership with YIJU and our exclusive resources and It helped our brand reached promote the development of to more than 200k Chinese the Chinese in New Zealand’s audiences locally. ” real estate industry. ” James Hardie NZCBIA
Why Choose Us?
YIJU - Your number 1 choice for reaching out to the NZ Chinese property & building market!
Grow your addressable market Rich media channels to amplify
in a post-pandemic environment. your brand voice.
Many businesses have had to revisit their YIJU encompasses WeChat, a printed
sales and profit assumptions after the magazine, e-magazine, newsletters and
disruptions of 2020. If you’re looking to our directory website. Multiple
connect with an affluent new segment, touchpoints add richness to your
we can help you reach hundreds of campaign.
thousands of Chinese
New Zealanders.
Dynamic and diverse.
YIJU brings together the mainstream and
We understand business and Chinese-speaking audiences, to create
make it cost-effective for you. a marketplace where everyone can do
It’s challenging to run a business in business. Our local team are skilled
today’s competitive climate. To help you in helping brands, companies and
expand into a profitable new market, individuals understand each other.
we have created a range of
affordable market entry packages.
Your brand, your message,
our language.
Our content adds value to Our multilingual marketers know how
your brand. to trans-create a campaign that
With editorial content sourced from communicates naturally to a Chinese-
established industry partners – plus speaking audience while retaining
our own value-added analysis and the integrity of your brand.
perspectives – YIJU is a major drawcard
for high-spending audiences. The
credibility of our content reflects
well on your brand. Cross-cultural marketing
made simple.
We will assist with marketing strategy
as well as producing written and video
content, graphic design and digital
marketing. We can even create landing
pages or dedicated websites to promote
your offer and target the Chinese-
speaking market in New Zealand.
YIJU Magazine
YIJU New Zealand is proud to collaborate with New Zealand
Chinese Building Industry Association (NZCBIA) in a quarterly
publication with exclusive content covering financial news, property
investment tips, building and investment advice and more.
Our unique content are sourced from industry leaders and subject matter experts in the
property and construction sector. Together with NZCBIA, YIJU New Zealand represent all
levels of Chinese-speaking property owners, buyers and investors.
指南
房产投 资与建 筑
NG GUI DE
EST MEN T & BUI LDI
NZ PRO PER TY INV
第
APR 2020
1
4
期
PM EN T
DE SI GN · DE VE LO
房2
疫情 下的 楼市 地0
— P20 —
产2
201 9年度风云榜
展0
— P28 — 望年
新
共·筑 西
行业健康与安 全
— P50 —
兰
逸居新西兰
微信平台
NZD $9.95
Key Statistics
5,000 30,000 100+
Distributed Readers Distribution Channels
in New Zealand in New Zealand and China through our stakeholders
We distribute through: Content Exclusive:
• Real estate branches • Market updates
• Immigration consulting • Industry reports
agencies • Construction insights
• Chartered accountant firms • Exclusive interviews
• Chartered law firms • Building guide
• Finance companies • Lifestyles
• Tourism companies
• Construction companies
• Hotels
• Banks
YIJU Magazine Rate Card
DOUBLE PAGE SPREAD DOUBLE PAGE SPREAD
TRIM SIZE: T YPE AREA: BLEED: 5mm TRIM SIZE: T YPE AREA: BLEED: 5mm
420mm (w) 400mm (w) 420mm (w) 400mm (w)
x 280mm (h) x 260mm (h)
$5,345 x 140mm (h) x 120mm (h)
$2,970
FULL PAGE 1/2 PAGE
TRIM SIZE: TRIM SIZE: PUBLISHING SCHEDULE
210mm (w) 210mm (w)
x 280mm (h) x 140mm (h)
T YPE AREA: T YPE AREA:
190mm (w) 190mm (w)
x 260mm (h) x 120mm (h) NEXT ISSUE:
BLEED: 5mm BLEED: 5mm Edition 16 – December 2020
$2,970 $1,785 UPCOMING:
#17 – March 2021
BACK COVER 1/2 PAGE #18 – June 2021,
TRIM SIZE: TRIM SIZE: #19 – September 2021
210mm (w) 105mm (w)
x 280mm (h) x 280mm (h)
Advertising rate includes:
T YPE AREA: T YPE AREA:
190mm (w)
x 260mm (h)
85mm (w)
x 260mm (h) • Interview* • Translation
BLEED: 5mm BLEED: 5mm
• Chinese copywriting • Typesetting
$4,950 $1,785 * Interview apply when the space is larger than
half page. All Prices are exclusive of GST
1/3 PAGE 1/4 PAGE
TRIM SIZE: TRIM SIZE: Advertising Details:
70mm (w) 105mm (w)
x 280mm (h) x 140mm (h) MATERIAL REQUIRED: Digital Files only –
T YPE AREA: T YPE AREA: Supplied as high resolution PDF files, all fonts and
50mm (w) 85mm (w) vectors included.For advertisements designed and
x 260mm (h) x 120mm (h)
built by YIJU New Zealand, logos and photos to be
BLEED: 5mm BLEED: 5mm included must be high resolution.
$1,188 $965 PROOFING: All proofs will be emailed in Adobe
Acrobat Reader PDF format. Every effort will be
made bythe team to reproduce advertisements
1/3 PAGE 1/8 PAGE accurately but given variations caused by different
paper stocksand computer settings, YIJU New
TRIM SIZE: TRIM SIZE:
Zealand cannot be held responsible for slight
210mm (w) 90mm (w)
x 93mm (h) x 60mm (h) variations in colour reproduction.
T YPE AREA: T YPE AREA:
BOOKING AND CANCELLATION
190mm (w) 70mm (w)
x 73mm (h) x 40mm (h) DEADLINES: Bookings can be cancelled within 7
days of booking.Cancellations must be made within
BLEED: 5mm BLEED: 5mm
the first 7 days of the advertisement being sold or
incur a 30% penalty.Cancellations made after 2
$1,188 $530 weeks from the sale date will be charged at full rate.
YIJU New Zealand WeChat WeChat is one of the world’s biggest digital platforms. If you speak Chinese, this is where you discover brands. YIJU New Zealand WeChat provides daily content covering financial news, property investment tips, building and investment advice, and much more. Our exclusive content is sourced from highly respected leaders of the property and construction industry.
Key Statistics
17,000+ 2,500+ 8.2%
Loyal Followers Daily Views* Share & Save Rate*
*On average *On average
Audience: Content Exclusive:
• Property investors • Market updates
• Property buyers • Industry reports
• Real Estate agents • Construction insights
• Mortgage brokers • Exclusive interviews
• Property developers • Breaking news
• Builders • Latest property
• Building material suppliers projects
• Those who are interested
in New Zealand economic
and property newsYIJU WeChat – Rate Card (Branded Content)
TOP ARTICLE
Includes:
• Graphic Design • Chinese copywriting
• Interview • Typesetting
Please note, we won’t accept any advertorial article
provided by client for top article
$1,800 for each post*
SUB ARTICLE
Includes:
• Graphic Design • Chinese copywriting
• Interview • Typesetting
$1,200 for each post*
SUB ARTICLE
Includes:
• Graphic Design • Typesetting
Content provided by client
$600 for each post*
* All prices are exclusive of GSTYIJU WeChat – Rate Card (Branded Advertisement)
TOP BANNER
Includes: Graphic design
Format: All artwork to be supplied
as GIF and JPG files
$500 per week*
MIDDLE BANNER
Includes: Graphic design
Format: All artwork to be supplied
as GIF and JPG files
$300 per week*
BOTTOM BANNER
Includes: Graphic design
Format: All artwork to be supplied
as GIF and JPG files
$200 per week*
* All prices are exclusive of GSTYIJU New Zealand Website Getting ahead in the property market begins with YIJU New Zealand.
Chinese Landing Page
What’s on the page?
FOR YOUR COMPANY LINK:
Your customised link.
LOGO:
What we provide: To show your official brand.
• Content translation TOP SLIDER (MA X. 3 IMAGES):
• Keywords settings To present your branding, team or products.
• Photo refining ABOUT US:
• After sales: If someone leaves a message Company profile, service highlights, products
in Chinese, we will translate it to English introduction, team introduction...
for you. CONTACT INFORMATION:
Phone, email, website...
Scan QR code to see
sample: FILES DOWNLOAD:
For your company profile, branding flyers,
www.yiju.co.nz/business/ product brochures...
james-hardie
PHOTOS & VIDEO
WEBPAGE SHARING ON SOCIAL MEDIAChinese Landing Page
Where users can find them:
FOR YOUR PROJECT
HOME PAGE, PROJECTS SECTION
PROJECTS LISTING CHANNEL
What we provide:
• Content translation
• Webpage coding
• Webpage hosting on
yiju.co.nz/yourprojectname
• Keywords settings
• After sales: If someone leaves a message
in Chinese, we will translate it to English
for you.
Scan QR code to see
sample:
www.yiju.co.nz/projectsYIJU Website – Rate Card (Banner Advertisement)
Y01 HOMEPAGE
Top Slider
SOV: 100%
SIZE: 1920px (w) x 500px (h)
$1,200 per week*
Y02 HOMEPAGE
Left Leaderboard
SOV: 50%
SIZE: 750px (w) x 110px (h)
$500 per week*
Y03 HOMEPAGE
Right Leaderboard
SOV: 50%
SIZE: 360px (w) x 110px (h)
$400 per week*
Y04 HOMEPAGE
Middle Leaderboard
SOV: 20%
SIZE: 728px (w) x 90px (h)
$300 per week*
Y05 HOMEPAGE
Bottom Leaderboard
SOV: 20%
SIZE: 728px (w) x 90px (h)
$200 per week*
* All prices are exclusive of GST
Advertising Rate Includes:
CREATIVE COPY WRITING IN CHINESE
CONTENT TR ANSL ATION
GR APHIC DESIGNYIJU Website – Rate Card (Banner Advertisement)
Y06 INDEX
Property News & Lifestyle
– Large Skyscraper
SOV: 20%
SIZE: 300px (w) x 600px (h)
$500 per week*
Y07 INDEX
Property News & Lifestyle
– Middle Leaderboard
SOV: 20%
SIZE: 728px (w) x 90px (h)
$300 per week*
* All prices are exclusive of GST
Advertising Rate Includes:
CREATIVE COPY WRITING IN CHINESE
CONTENT TR ANSL ATION
GR APHIC DESIGNYIJU Website – Rate Card (Banner Advertisement)
Y08 ARTICLE
Top Leaderboard
SOV: 20%
SIZE: 728px (w) x 90px (h)
$500 per week*
Y09 ARTICLE
Top Rectangle
SOV: 20%
SIZE: 300px (w) x 250px (h)
$400 per week*
Y10 ARTICLE
Inserted Rectangle
SOV: 20%
SIZE: 300px (w) x 250px (h)
$300 per week*
Y11 ARTICLE
Bottom Rectangle
SOV: 20%
SIZE: 300px (w) x 250px (h)
$200 per week*
* All prices are exclusive of GST
Advertising Rate Includes:
CREATIVE COPY WRITING IN CHINESE
CONTENT TR ANSL ATION
GR APHIC DESIGNOur Integrated Media Solutions
MARKET ENTRY PACKAGE
$100 per month – 12 months contract
WORTH $2,750 IN TOTAL!
WeChat Magazine WWW . Website
Sharing market and Publishing premium quality Building a digital community
industrial news and market analysis and for property owners,
information daily. insights quarterly. investors and industrial
professionals, helping them
18,000+ followers. Circulation 5000 quarterly.
find brands and products
— — in one place.
• 1 WeChat business • 1/8 page ad in YIJU magazine —
advertorial articles (4 ads per year)
• 1 Website Listing Page with
company story and contact
information
E-Newsletter E-Magazine
The weekly digest for news, The monthly digest for
information and updates, news, information and
with a particular focus on updates, with a particular
the property and building focus on the property and
industry. building industry.
— —
• Repost of 12 WeChat business • Repost of 12 WeChat business
advertorial articles advertorial articlesOur Integrated Media Solutions
BRAND BUILDING PACKAGE
$500 per month – 12 months contract
WORTH $8,675 IN TOTAL!
WeChat Magazine WWW . Website
Sharing market and Publishing premium quality Building a digital community
industrial news and market analysis and for property owners,
information daily. insights quarterly. investors and industrial
professionals, helping them
18,000+ followers. Circulation 5000 quarterly.
find brands and products
— — in one place.
• 4 WeChat business • 1/3 page ad in YIJU magazine —
advertorial articles (4 ads per year)
• Website Homepage Top Banner
• WeChat leading article top ad for 8 weeks
banner ad for 4 weeks
• Website Listing Page with
company story and contact
information
E-Newsletter E-Magazine
The weekly digest for news, The monthly digest for
information and updates, news, information and
with a particular focus on updates, with a particular
the property and building focus on the property and
industry. building industry.
— —
• Repost of 4 WeChat business • Repost of 4 WeChat business
advertorial articles advertorial articles
• Repost of WeChat top banner ad • Repost of WeChat top banner ad
for 4 weeks for 4 weeksOur Integrated Media Solutions
BRAND ELEVATION PACKAGE
$1,500 per month – 12 months contract
WORTH $34,080 IN TOTAL!
WeChat Magazine WWW . Website
Sharing market and Publishing premium quality Building a digital community
industrial news and market analysis and for property owners,
information daily. insights quarterly. investors and industrial
professionals, helping them
18,000+ followers. Circulation 5000 quarterly.
find brands and products
— — in one place.
• 12 WeChat business • Full page ad in YIJU magazine —
advertorial articles (4 ads per year)
• Website Homepage Top Banner
• WeChat leading article top banner • 1 Advertorial ad for 6 months
ad for 12 weeks (executive Interview)
• Website Listing Page with
company story and contact
information
E-Newsletter E-Magazine
The weekly digest for news, The monthly digest for
information and updates, news, information and
with a particular focus on updates, with a particular
the property and building focus on the property and
industry. building industry.
— —
• Repost of 12 WeChat business • Repost of 12 WeChat business
advertorial articles advertorial articles
• Repost of WeChat top banner ad • Repost of WeChat top banner ad
for 12 weeks for 12 weeksCONTACT YIJU
PHONE: (+64) 9 600 6115
EMAIL: info@yiju.co.nz
FIND US AT: 54 Ponsonby Road, Grey Lynn, Auckland
Pauline Gao | Founder
PHONE: 021 363 389
EMAIL: Pauline@multimarketing.co.nzYou can also read
