THEDREAM.US PARTNER COLLEGE PROMOTIONAL TOOLKIT 2021 2022
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2021 - 2022
THEDREAM.US
PARTNER COLLEGE PROMOTIONAL TOOLKIT
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OVERARCHING
GUIDELINES
To ensure that all communications across channels clearly, accurately, and accessibly represent TheDream.US, the
National and Opportunity Scholarships, and your critical role as a Partner College, we appreciate your use of the
following guidelines:
• Refer to your organization as a Partner College
• Reinforce that the National and Opportunity Scholarships are only available to students who wish to attend the
Partner Colleges listed on our website here
• Refer to the National Scholarship and Opportunity Scholarship as a program of TheDream.US
• Include a hyperlink to TheDream.US in any mention of us or the National or Opportunity Scholarships
• Use the National Scholarship and Opportunity Scholarship logos (found here) when mentioning either
scholarship.
• In writing or speaking, use our full name as "TheDream.US" (pronounced "thedreamdot"u""s" - not "us"; note the
capital letters and absence of a space)
If you have any questions, please reach out to Sadhana Singh at sadhana.singh@thedream.us.
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CORE MESSAGES
Following are sample messages that you can use to describe TheDream.US, our partnership, and the National and Opportunity
Scholarships:
TheDream.US
• TheDream.US is the nation's largest college access and success program for DREAMers.
• Thousands of DREAMers want nothing more than the opportunity to get a college education.
• At TheDream.US, we work with a community of partners to provide that opportunity.
Your Partnership with TheDream.US
• We are proud to be a Partner College of TheDream.US.
• We are committed to serving DREAMers and prepared to offer TheDream.US Scholars the support services they need to
successfully navigate their college journey and graduate.
Scholarships
• TheDream.US scholarships are for highly motivated DREAMers who want nothing more than to get a college education but are
unable to afford the cost. They have no access to federal aid, limited access to state aid, and sometimes face paying out-of-state
tuition.
• TheDream.US offers two scholarships. The National Scholarship is for first-time college students or community college
graduates to attend a Partner College in their state. The Opportunity Scholarship is for students who live in targeted, locked-out
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CORE MESSAGES CONTINUED
states where they cannot get in-state tuition. Eligibility for both is based on where you live.
• Visit TheDream.US for eligibility requirements and how to apply here
How to Apply
• Visit TheDream.US for information on eligibility requirements and how to apply.
• TheDream.US provides step by step guides for how to apply to the National or Opportunity Scholarship. Visit TheDream.US to learn more.
College Support Services Programs
It is important that potential applicants understand that the TheDream.US scholarship fund has a number of Partner Colleges and that your
college is one of the participants. If you offer student support services to DREAMers under a separately branded program, please ensure that
your messaging about that program does not imply that TheDream.US scholarship is offered through that program. The messaging should
flow as follows:
• TheDream.US provides scholarships for DREAMers to attend Partner Colleges
• XYZ College is a Partner College
• DREAMer Scholars attending XYZ College will be able to take advantage of the student support services provided through XYZ's program
p. 5 CORE MESSAGES CONTINUED New Immigration Eligibility Criteria Update your website and promotional materials to let applicants know that we have new immigration eligibility criteria. The messaging should be as follows: TheDream.US has adopted new immigration eligibility criteria! DREAMers now eligible to apply if they have DACA, TPS or came to the country before November 1, 2015 and otherwise meet the DACA eligibility criteria. Additional criteria can be found on TheDeam.US website. Scholarship Landing pages to direct students to: https://www.thedream.us/scholarships/ https://www.thedream.us/scholarships/national-scholarship/ https://www.thedream.us/scholarships/opportunity-scholarship/
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APPLICANT OUTREACH
Based on past rounds, it generally takes 90 started applications and 30 submitted applications to achieve a cohort of 10 Scholars.
Below are examples of what our Partner Colleges have done to promote our Scholarships:
1. Post TheDream.US information on your college's website (see below)
2. Get the word out to your local media through a press release (examples found here)
3. Reach out to local high schools and counselors
4. Host on-campus sessions where applicants get help completing their application; make a video tailored to your community (see here)
5. Use your Applicant Report found in your ISTS portal to run a list of applicants and reach out to them through emails and phone calls to
encourage them to complete and submit their applications
6. Host a parent/student session
7. Help applicants review their essays
8. Invite current Scholars to participate in sessions, applicant call banks, or media interviews
9. Reach out to your local community college graduates and encourage them to apply for the National CCG scholarship
10. Encourage your applicants to attend TheDream.US Applicant Info Sessions or Q&As
11. Make sure to use words like "undocumented, DREAMer, DACA, TPS" on your website to make them searchable
12. Make a video on how to complete the application, tailored to your community (see here)
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SOCIAL MEDIA
Using Social Media, you can make more students aware of TheDream.US Scholarship opportunities and inform them about our partnership. To
make that easier, we have provided some sample posts to get you started.
OUR SOCIAL MEDIA HANDLES
Follow our social media accounts; you can also retweet or repost content from our pages when appropriate.
Facebook: https://www.facebook.com/thedreamdotus/
Twitter: @thedream_us
Instagram: @thedream_us
HELPFUL HASHTAGS
Ensure your posts are seen by more people by including the following hashtags where possible.
#TheDreamUS #HomeisHere #IStandWithImmigrants
#College #HigherEd #HigherEducation #YouBelong
#DACA #TPS #DREAMer #Undocumented #Scholarship #FinancialAid
p. 8 SAMPLE SOCIAL MEDIA TWITTER Proud to be a Partner College w/@thedream_us. #DREAMers, apply to @thedream_us to attend our school! thedream.us NEW #TheDreamUS has adopted new immigration eligibility criteria! You may be eligible to apply if you came to the country before November 1, 2015. For more information and to see @TheDream_US other criteria go to: www.thedream.us Are you a #DREAMer trying to go to college? #Scholarships are now available via @thedream_us, up to $33K max for tuition to attend a Partner College. thedream.us College ready & #Undocumented or a #DREAMer? Apps are now being accepted for the next round of @thedream_us #scholarships! Apply today: thedream.us .@TheDream_US can help #DREAMers pursue a #college education. The next round of #scholarships are now open! Apply at thedream.us Proud to be a Partner College w/@TheDream_US to support our country's #DREAMers w/ #scholarship $$. Apply today! thedream.us Attn: #DREAMers the next round of @TheDream_US scholarships will open on NOV. 1! Learn more at thedream.us We are one of #TheDreamUS Partner Colleges across the US that are committed to serving DREAMers and prepared to offer you the support services you need to successfully navigate your college journey and graduate! Apply today: thedream.us
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SAMPLE TWITTER POSTS
DelStateUniv @delstateuniv Georgetown University @georgetownuniv
Are you a #DREAMer trying to go to college? #Scholarships @TheDream_US can help #DREAMers pursue a #college
are now available via @thedream_us, up to $25k in tuition/fees. education. The next round of #scholarships are now
thedream.us open! Apply at thedream.us
Eastern Connecticut State University @easternctstateuniv
@TheDream_US can help #DREAMers pursue a #college
education. The next round of #scholarships are now
open! Apply at thedream.us
“I was told that undocumented
students are not allowed in any
SCHOLARSHIPS college in America. I found that
Now Open to be wrong years later.”
FALEN
THEDREAM.US SCHOLARSHIP RECIPIENT / GEORGETOWN UNIVERSITY
p. 10 SOCIAL MEDIA CONTINUED FACEBOOK & INSTAGRAM Proud to be a Partner College of [FB Page or handle] TheDreamdotUS! DREAMers: apply at thedream.us to receive a scholarship to attend our school! Applications NOW OPEN! Are you a DREAMer with hopes of going to college, but in need of financial aid? [FB Page or handle] TheDreamdotUS was established to make those dreams possible. Applications for their upcoming round of scholarships are now open! thedream.us Did you hear? [FB Page or handle] TheDreamdotUS has adopted new immigration eligibility criteria! You are now eligible to apply if you came to the country before November 1, 2015 and otherwise meet the DACA eligibility criteria. Applications NOW OPEN! Learn how YOU can become one of the many Scholars who can receive up to $33K in scholarship aid! We proudly support DREAMers. As a Partner College of [FB Page] TheDreamdotUS, Undocumented students who have lived in and been in the US before November 1, 2015 and otherwise meet the DACA eligibility criteria, can apply for an up to $33K in scholarship funding through TheDream.US. Applications are now open! thedream.us Are you a DREAMer with DACA, TPS, or you came to the country before November 1, 2015 and otherwise meet the DACA eligibility criteria and need financial aid to attend college? [FB Page or handle] TheDreamdotUS is now accepting applications for its 2021-2022 scholarship round! You may qualify for up to $33,000 in tuition/fees support. thedream.us
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SAMPLE FACEBOOK POSTS
Delaware State University Georgetown University Eastern Connecticut State University
DACA eligible and fueled by a dream of going to college? We proudly support DREAMers. Through a partnership with We proudly support DREAMers. Through a partnership with
thedream.us has just opened applications for the 2017-2018 thedream.us, Georgetown University students eligible for DACA can thedream.us, Eastern Connecticut State University students eligible
scholarship cycle. Learn how YOU can become one of the 800 qualify for up to $25k in scholarship funding through TheDream.US. for DACA can qualify for up to $25k in scholarship funding through
scholars receiving up to $25k in financial aid! thedream.us Applications are now open! thedream.us TheDream.US. Applications are now open! thedream.us
“I was told that undocumented SCHOLARSHIPS
students are not allowed in any
Now Open
college in America. I found that
to be wrong years later.”
FALEN
THEDREAM.US SCHOLARSHIP RECIPIENT / GEORGETOWN UNIVERSITYp. 12
SAMPLE INSTAGRAM POSTS
delstateuniv georgetownuniversity easternctstateuniversity
“I was told that undocumented
students are not allowed in
SCHOLARSHIPS
any college in America. I found Now Open
that to be wrong years later.”
FALEN
THEDREAM.US SCHOLARSHIP RECIPIENT /
GEORGETOWN UNIVERSITY
delstateuniv We proudly support DREAMers. georgetownuniversity We proudly support
Through a partnership with @thedream_us, DREAMers. Through a partnership with @thedream_
Delaware State University students eligible for us, Georgetown University students eligible for easternctstateuniversity Are you a #DACA
DACA can qualify for up to $25k in scholarship DACA can qualify for up to $25k in scholarship beneficiary planning to enroll in college, but in need
funding through TheDream.US. Applications are funding through TheDream.US. Applications are of #financialaid? @thedream_us can help. Link in
now open! Link in profile. now open! Link in profile. profile.p. 13
PARTNER COLLEGES'
WEBSITE EXAMPLES
Following are examples of how Partner
Colleges have promoted TheDream.US and its
scholarships on their websites in previous years.
Find inspiration to showcase your partnership
with TheDream.US on your college website!
This site:
• It is easy to find and user friendly.
On their Financial Aid tab, they have
a drop down menu that is just for
undocumented students
• They list several resources aside from
TheDream.US Scholarship
• The search engine takes you to this page
if you use keywords: undocumented,
DACA, DREAMer
https://www.nl.edu/financialaid/financialaidresources/scholarships/undocumentedstudents/p. 14
This site has:
• Links that direct to our website for
eligibility rules, application and
dates of the round
• Trinity Scholar stories
• Campus Contact (emails, names,
titles, and campus locations)
• A nice and warm welcome message
• Five simple steps to apply to Trinity
as a potential TheDream.US Scholar
https://discover.trinitydc.edu/admissions/cas/dreamer-scholarships/p. 15
This site has:
• Our logo
• Links that direct to our website
• Important campus contact
(Department, name, email, and
phone number)
• A note about qualifying for in-state
tuition and requirements
https://www.csi.cuny.edu/admissions/paying-college/dream-usp. 16
FLYERS & LOGOS
We offer flyers and graphics in English and Spanish that you can print and use to help us promote the National and Opportunity Scholarships.
Original artwork by Favianna Rodriguez.
Digital: To download our flyers, infographics, quote graphics, and our logos, visit the Promotion Toolkit tab of your PC Hub here.
Printed: We will not be sending hard copy flyers to your colleges this year; if needed, you can submit a special request and we will get a package
shipped to you. You may continue to use the hard copy flyers that you have from last year's promotional package.
Keep in mind:
• If you are specifically referencing one of the two TheDream.US scholarships, use the appropriate scholarship logo. When using the scholarship
logo, you do not need to add TheDream.US logo as well.
• The dominant color for the Opportunity Scholarship is red, the dominant color for the National Scholarship is blue.
• Do not alter poster and flyer creative without checking with our team.
• Do not manipulate the original artwork without TheDream.US's consent.
If you have any questions, please reach out to Sadhana Singh at sadhana.singh@thedream.us.
Thank you for being an invaluable partner in helping DREAMers get access to higher education through our Scholarships! We cannot
do this work without you.You can also read
