Sourcing with Business France - August 2017 - You Buy France

Sourcing with Business
                France
                        August 2017

WWW.BUSINESSFRANCE.FR

WHO ARE WE?
                        Business France = the French Trade Office,
                  The Public Agency for International Development of the French Economy

► Worldwide agency (70 countries, 80 offices, 1500 employees)
► Headquarters in Paris  expertise on the entire gamme of French products
► In North America: 15 Trade Advisors dedicated to the Food & Wine industry, based in
  Montréal, Toronto, Vancouver, San Francisco, Houston, Chicago & New York

WHAT DO WE DO?
► Educate consumers and promote French food/wine products and brands.
► Educate retail and food service establishments to help them offer French food/wine .
► Increase the consumers purchases of French food/wine for meals at and away from home.
► Organize promotional events to increase the consumers purchases

AN OVERVIEW OF OUR SERVICES
We take a creative & innovative approach to helping our
partners and create services adapted to their needs.
Although we are not limited to these types of operations, here are
a few examples of operations done in the past to illustrate our
capabilities :

 B2B Meetings at Trade Shows
Organization of meetings with French suppliers at trade shows and events

 Buyer trips to producer sites in France
Visits to producers’ headquarters and/or factories for a small number of American
buyers

 Mini-trade shows at a location convient for you
We recruit a selection of suppliers tailor-fitted to your needs and bring them to you

MEETINGS AT TRADE SHOWS
If your purchasing team is heading to a trade show, take advantage of their trip and our close
relationships with suppliers to set up a program of B2B meetings. Here’s how it works:

   We will work closely with your sourcing/purchasing team to help you identify the right
    companies that match your sourcing needs.
    We will go broad and extend to our non exhibitor database to make sure you don’t miss any
    business opportunity while you there.
   You will review and select the companies you would like to meet with.
   We will set up B2B meetings with the selected companies during your trip.
   After the meetings, Business France can remain your sole point of contact to centralize
    communication and follow-up with the companies you met.

 A few of the trade shows at which we
 are active: SIAL (Paris & Toronto),
 SIRHA (Lyon), PLMA (Chicago &
 Amsterdam), Fancy Food Shows (NYC                B to B Meeting with
 & San Francisco), Vinexpo (Bordeaux),          Fresh Direct during Sial
 Prowein (Dusseldorf)                               Paris, Oct. 2016

BUYER TRIPS TO PRODUCER SITES
Visiting a supplier’s site of production is a great way for a small team of
purchasing professionals to get to know a new partner in depth. We take
care of everything from planning the trip to finding the suppliers with the
most potential:

   Working closely with your sourcing/purchasing team to find the right company that will match
    your criteria’s.

   We create a complete travel program to meet with every manufacturer you deem promising.
    You can opt to travel to every production site or have the suppliers come to you at a central
    location.

                                                       A lineup of wines
                                                     ready to be sampled
                                                     by American buyers
                                                      visiting Provence,
                                                            July 2017

MINI TRADE SHOWS
Hosting a mini trade show will bring the suppliers you are interested in to you. In addition
to being a quick and efficient way to meet with a large number of companies, this format
allows all strata of decision makers within your organization to meet with new potential
partners.

   We will work closely together to find the perfect supplier for you then, we will submit a catalogue of
    potential companies for you to review and select the one you would like to meet with.

   The participating French companies can be selected to supply a distinct category, a line of private
    label products, a new store concept etc.

   Business France will take care of logistics and organization related to the event including delivery
    of samples and space rental if needed.

   After the meetings, Business France can remain your sole point of contact to centralize
    communication and follow-up with the companies you met.

                                             Mini Trade show with
                                           Kroger to source for their
                                           private label HemisFare,
                                                  Sept. 2016

Your contact :

        Wassila SATOURI
   Head of the FOOD Division
wassila.satouri@businessfrance.fr
         +1 212 400 2178