Strategic Digital Transformation - Paul Crosby, PMP CFO & Chief Paper Pusher
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Strategic Digital
Transformation
Paul Crosby, PMP
CFO & Chief Paper Pusher
What is Digital Transformation? In a recent survey by Forbes Magazine, only 19% of CIOs are leading digital transformation efforts Technology isn’t leading transformation – it’s the strategy of the business leadership that is leading transformation
What is Digital Transformation? • It’s different for every organization • Integrating digital technology into all areas of business operations and processes that results in changes to more efficiently and effectively deliver customer experiences and business operations.
Types of Digital Transformation Transforming the Customer Experience Operational Processes New Digital Based Products Globalization More!
Digital Transformation Myths • Upgrading to new hardware means digital transformation is done. Hey, we put in a new server – we’re transformed! • Newer technology means digital transformation. Latest and greatest technology is only helpful if it works in your organization. You can still transform using your existing technology.
Digital Transformation Myths • Digital transformation is all about technology and software. This is more a slogan from a hardware vendor. You could transform by just changing processes and business rules. • Business people are not involved. You can’t handle digital transformation. Yes we can!
Digital Transformation
Identify Create a
Making a Case
Opportunities Common Vision
• Environment Scan • 20 / 20 • Success Criteria
• Spectrum Mapping Prioritization • Resource Audit
• NIP – IT • Close Gaps • Business Canvas
• Benchmarking • High Level Solution Model
• GEMBA • Point of View
• Journey Map
• Capabilities Matrix
• Gap Analysis
NiPiT
• A change management technique
• A collaboration technique
• Balance of power
• Quick and easy
• Provides direction and moves beyond “complaining” or
”negativity”
• It stops negativity before it gets out of control
8
Customer Journey Map
+
Customer “This Order
is exactly What + Confirmed
Positive
I need!”
+ Product page
displayed
+
Order
Placed
+ Free gift offer if
ordered today
Neutral Customer sees Color Not
online ad Available
- Shipping &
Handling is too
Negative
Out of Stock
- costly
- Customer
Abandons
Order
Equestrian
Most Dangerous Sports 1. Equestrian 2. Bull Riding 3. Cheerleading 4. Football 5. Boxing 6. Rugby 7. Motocross
The Environmental Scan • Typically used in Enterprise/Situational analysis to determine either internal or external factors that impact your organization • Strategic focus and captures trends • Internal - goes beyond strengths and weaknesses, looks at specific factors that a SWOT analysis would not consider • External - identifies demographics, market impacts, tech, government and other outside impacts • Considers different factors like culture, politics, tech, environment, economics, demographics etc.…
The Environmental Scan
Going Generally
Emerging On the Brink
FACTORS Away Accepted
1. Technology
2. Culture
3. Politics
4. Demographics
5. Economics
6. Environment
7.
14What Journey Are You Taking? • Starting here (Current State), • and we want to go here (Desired State), • but I am constrained to go here (Future State). Current Problems / Desired Constraints Future State Opportunity Date State
Agile Vision Board
1617
Success Criteria Definition Success criteria are measurements upon which the capability or change will be judged to determine whether or not it has been successful in the eyes of the stakeholders.
We’re Agile! The Product Owner says it’s successful – so it must be successful… Measurements anyone?
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Paul Crosby paul@bobtheba.com @paulcrosby linkedin.com/in/pcrosby bobtheba.com theuncommonleague.com
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