September 2019 Bangkok, Thailand - SEA Brew
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September 2019 Bangkok, Thailand Advancing the regional brewing and distribution industry SEA Brew is the most valuable coming together of the craft beer community in Asia. Besides offering informative presentations, it’s a fantastic networking opportunity. I’m looking forward to next year. Monty James, Sales Director SE Asia, HK, Korea & Japan, Lion www.sea-brew.com
Asia is the new frontier for the premium beer market. Year on year the region has witnessed tremendous expansion in this sector, a trend that is clearly accelerating and is evident in the increased Who attended in 2018? consumption of premium brands, the foundation of more local breweries and international players entering the market. Delegates by the 450 By type By region There’s therefore a growing need to exchange ideas and gain numbers insights from industry experts into the latest technological innovations in order to keep up with the fast paced developments. 358 Which is why brewers and beer distributors now consider the annual Southeast Asia Brewers Conference & Trade Fair (SEA Brew) as the must-attend business event of the year. 245 SEA Brew delivers information-rich, case study led presentations covering the issues facing the industry today. It’s also an exclusive 140 n Brewers........................ 55% n Philippines.................. 41% opportunity for industry suppliers to engage with key community Distributors & Service n n Rest of ASEAN........... 27% influencers and decision makers from across the region. 70 Providers .................... 16% n Rest of Asia................. 16% n Suppliers...................... 29% Rest of the world...... 16% n The fifth edition of SEA Brew will be held September 2019 in 2015 2016 2017 2018 2019* * Projected Bangkok, Thailand, and will attract more of the region’s brewers, distributors and investors than ever before. It’s an opportunity you cannot afford to miss. Main reason for Education and Meet New and Existing Why Partner with SEA Brew? Brewers joining Knowledge Exchange Suppliers 1 Demonstrate thought leadership at the largest gathering of the region’s brewing community SEA Brew Gather Market Intelligence Industry Networking 2 Present your products and services to an engaged audience actively looking for solutions 3 Strengthen existing relationships and build new ones with ample networking opportunities SEA Brew does a great job aggregating the brewers of Southeast Asia into one recognizable platform, offering participants excellent exposure. Jim Lambert, Asia Craft Sales, Yakima Chief Hops www.sea-brew.com
Highlights from 2018 Keynote Speakers / Technical Discussion Groups Presentations / Forums Keynote Presentations delivered by industry stalwarts Numerous discussion forums were held Mikkel Borg Bjergso (Mikkeller), John Palmer (Master during SEA Brew 2018 including the Brewers Association of the Americas) & Rohit Dugar second Asia Craft Beer Associations (Young Master Brewery) and Technical Presentations from Forum, the YCH Hops Collaboration suppliers and brewers covering topics on Ingredients, Forum, along with the lively Experts Panel Brewhouse Operations and Marketing & Distribution. that traditionally closes the conference. Expanded Trade Fair Interactive Networking Events The attached Trade Fair doubled Sessions The evening Social Calendar is in size compared to last year, As brewing education an integral part of the SEA Brew with 34 exhibitors taking the opportunities are very conference programme and this year opportunity to present new limited in the region, sensory was no exception, with networking products and technology to a sessions run by ingredients events providing a great opportunity captive audience from across experts are always popular at for delegates and exhibitors to the region. SEA Brew. develop valuable relationships. SEA Brew provided us with access to a highly relevant audience of breweries from a number of key markets across South East Asia. In addition to raising our profile in a key strategic region, we generated a number of high quality leads, many of which have already converted into sales of our petainerKeg product. Chris McEwan, Group Business Development Director, Petainer www.sea-brew.com
Sample of who was at SEA Brew 2018 Some of the breweries, distributors and industry suppliers who joined SEA Brew 2018 Breweries & Distributors Industry Suppliers 55th Street (Taiwan) Heart of Darkness Brewery (Vietnam) Alfa Laval KRONES ABInBev Hitachino Nest Beer (Japan) BrauKon Lallemand Brewing Asia Pacific Breweries Hong Kong Beer Company (Hong Kong) Bühler Germany MI Local Hops Beervana Trading (Thailand) Kingdom Breweries (Cambodia) Cargill Malt Asia Pacific Micro Matic Behemoth Brewing Company (New Zealand) Lion/Little Creatures Cask Global Canning Solutions Muntons Bestbev HK Ltd. (Hong Kong) Long Sun Brewing Co. (Taiwan) Castle Malting Murphy & Son Boxing Cat Brewery (China) Pasteur Street Brewing Company (Vietnam) CCL Label Industries Philippines NPM Group Brewerkz Brewing Co (Singapore) Pedro Brewcrafters (Philippines) Charles Faram & Co Pelliconi Burbrit Craft Beer (Myamnar) Platinum Brewery (Vietnam) Country Malt Group Petainer Chit Beer/MITR Craft (Thailand) Reddot Brewhouse (Singapore) CROWN Praj Industries Constellation Brands Redpoint Brewing Company (Taiwan) Ecolab Shandong Tiantai Beer Equipment Co Crazy Carabao Brewing Co. (Philippines) San Miguel Brewery EUWA Siebel Institute of Technology Crossroads Brewing Co. (Singapore) Sandport Beer (Thailand) Fermentis Sun Tap Decals East Drinks West (Taiwan) The Satellite Brewing Co. (South Korea) GEA Taphandles East West Brewing (Vietnam) Turning Wheels Craft Brewery (Philippines) George Fischer Thai Tan Co Eastern Craft Trading (Singapore) Turtle Lake Brewing Company (Vietnam) Hopsteiner Thinfilm Eleventh Fort Brewing (Thailand) Yangon Craft Brewery Company Limited Integrated Packaging Solutions White Labs Engkanto Brewery (Philippines) (Myanmar) Intermalt Vietnam YCH Hops FURBREW (Vietnam) Young Master Brewery (Hong Kong) Joh. Barth & Sohn Yolong Industrial Co Great Leap Brewing Co. (China) KHS Ziemann Holvrieka SEA BREW is a reference in the South East Asia brewing community, there is real debate and passion at the conference in a genuine collaborative spirit. Fermentis is proud to support the event since it started in 2015 and looks forward to the next edition in Bangkok! Joseph Pitt, Director of Sales Asia Pacific, Fermentis www.sea-brew.com
What’s happening Headline numbers in 2019? for 2019* Following another successful staging in 2018, we’ll be introducing even more interactive elements into the SEA Brew programme: 450+ attendees 30+ speakers 25+ interactive 30% growth from sessions 2018 2 Day Conference Breakout Sessions Keynote speakers, discussion Including Technical Workshops groups and regional forums & Sensory Session NEW R ound Tables NEW Brewery Tours * Forecast Opportunities for Trade Tours will be organized for Partners to host focussed brewers arriving early for the discussion sessions conference Seabrew was great to meet and talk to brewers/distributors Pre-conference Expanded Trade Fair Increasing in size again, to and other beer industry people and very useful about finding Workshop A Technical workshop will be 50+ exhibitors with custom- out more about the Asian Craft beer scene. I recommend it to hosted the day before SEA built booths for a more anyone looking to work in the craft beer industry in Asia.” Brew 2019 dynamic environment Andrew Childs, Founder & Head Brewer, Behemoth Brewery, NZ NEW Awards night NEW Trade Fair Demo Area The results of the 2019 Asia Opportunities for suppliers to Beer Championship will be demonstrate their products in a announced at SEA Brew dedicated innovation zone More Networking Opportunities A more formalised evening networking programme will be hosted in local taprooms, restaurants and brewpubs www.sea-brew.com
What do you want to achieve? Create new customers. Develop qualified leads. Convert leads into sales. Retain existing customers. Position your products, services and executives as key players in front of industry leaders. Streamline your sales and marketing efforts by gaining access to stakeholders across the brewing and distribution supply chain under one roof, at one time! Package options: Display Thought Leadership ommand Presence and C Branding, Branding, Branding Position your cost-effective, innovative Establish Your Focal Point Remain front-of-mind for your target solution in front of active project owners Take up an exhibition booth to display audience by sponsoring our delegate bags, and decision makers through our plenary your offering, and more importantly, have lanyards, pens, notepads, registration and speaking sessions or host an a focal point from which to network and booth and collaterals. interactive round table converse with your target audience. Registration Desk Networking Break / Lunch Host Interactive Working Group Host Gain enhanced visibility as our delegates Gain exposure with prospects through Be the host of a working group and register onsite on both days. branding and signage during the combine your thought leadership with networking breaks. intimate discussion to a very targeted audience of brewers and distributors. Cocktail Reception Host Online Opportunities Live Technical Demonstration Host an evening cocktail reception and Reach out to our extensive database of Bring your solution to life in our newly brand yourself through banners, a welcome regional brewers and distributors through extended demonstration showcase, the address and videos in a conducive and targeted blogs publications, emails and Innovation Think Tank taking place in the relaxed atmosphere aimed at building Social Media posts. A great way to develop Trade Fair! Get as creative as you like, with relationships. pre and post conference awareness. videos, equipment demonstrations and hands-on interactions. Typical packages range from Bronze US$10,000, Silver US$15,000 and Gold US$25,000. Each package is tailored to suit your business objectives and include a combination of engagement options above. Please contact us for more details. Don’t hold off! Contact us today to discuss how we can customise a sponsorship package that achieves your business objectives. www.sea-brew.com
Branding opportunities DESCRIPTION (US$) NOTES For additional brand exposure place a pull-up banner in the conference foyer. Limited high visibility Foyer Banner $750 placements are available $4,000 (sole logo) Conference Welcome Bag Highly visible logo placement on the conference canvas bag to be given to all conference delagates $1,250 (shared logo) Delegate Lanyard $3,000 Exclusive logo placement on lanyards for all attendees and exhibitors Exclusive logo placement on an insulated holder for beer cans and bottles. A cool memento for delegates Stubby Coolers $3,500 to take home Exclusive logo placement on a unique individually packaged glass, given to all delegates in their Welcome Conference Glass $3,500 Pack Get your logo into every delegate’s hand by sponsoring the cups used for service from our conference bars Conference Cups $2,750 situated in the SEA Brew Trade Fair Adopt one of our conference rooms for greater on-site visibility. Includes your logo in the main entrance Room Naming Rights $1,000 room Programme Board, all conference schedules and 2 Pull-Up banners in the room (supplied by sponsor) Brochure/Flyer placement in Conference $550 Brochure placement in the conference canvas bag given to all delegates Welcome Bag Corp. Branded item placement in Conference Placement of a branded item in the Conference Welcome Bag, given to all attendees upon registration. $550 Welcome Bag Item supplied by Sponsor Exclusive placement of your logo on the front cover of the conference notebook, given to all delegates in Conference Notebook Sponsor $2,750 their Conference Welcome Bag Official Water $2,900 Exclusive logo placement on water bottles for all attendees and exhibitors. Placed on all conference tables Conference Coffee Stand $1,500 Be the Official Conference Coffee stand! Sell or provide your coffee free of charge to attendees www.sea-brew.com
Advertising opportunities ADVERTISING IN THE OFFICIAL PROGRAMME (US$) Conference Programme Listing (with logo) FREE Free to exhibitors at SEA Brew 2019 Conference Programme - 1/4 Page Advert $500 105mm w x 74mm h Conference Programme - 1/2 Page Advert $750 Vertical: 105mm w x 210mm h | Horizontal: 148mm w x 105mm h Conference Programme - Full Page Advert $1,000 148mm w x 210mm h* Conference Programme – Full Page Advert, inside Front cover $1,200 148mm w x 210mm h* Conference Programme – Full Page Advert, Back Cover $1,500 148mm w x 210mm h* Conference Programme - 1/2 Page Corporate Profile & Contact Information $500 *Please allow 5mm bleed on all adverts ADVERTISING ON THE OFFICIAL WEBSITE (US$) Homepage - after event synopsis, before the countdown $250/m or $1000 for 6 months Homepage - bottom of the homepage, before the footer $150/m or $600 for 6 months For further information on Sponsorship Packages and Booth Bookings please contact: Charles Guerrier charles@sea-brew.com www.sea-brew.com
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