CHIEF EXECUTIVE OFFICER - APPOINTMENT BRIEF MARCH 2021 - Prospectus
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CHIEF EXECUTIVE OFFICER APPOINTMENT BRIEF M A R C H 2 0 21
INTRODUCTION FROM THE CHAIR The Work Avenue Foundation helps people to earn a living with dignity, whether through finding employment or assisting businesses. Over the past fifteen years, Work Avenue has reduced poverty, hardship and mental illness, enabling tens of thousands of people to regain their pride and confidence. Work Avenue is the leading organisation within the Jewish Community to help people become self- sufficient. Our current CEO, Debbie Sheldon, is moving to Israel and we are seeking a dependable and inspirational leader who will build on her success and seize the opportunity to take Work Avenue to the next level, ensuring we can assist everyone, at any life stage, throughout the UK. This appointment is timely, particularly in the current climate, where both employment and business support are so critical. We have recently launched pioneering programs to address this, however, there is so much more we can accomplish beyond this. The opportunity to develop Work Avenue’s micro economy to the extent that it can become self-generating in terms of its employment, business support and overall funding is very exciting. We welcome innovation and are seeking to employ a visionary and charismatic CEO who has the passion and relevant expertise, confidence and drive to achieve further synergies and leverage off our existing platform, scaling up the organisation without compromising on the quality and individualism of our services. Work Avenue is strategically and financially sound. The team are highly professional and dedicated, all well respected in their fields of expertise and in the Jewish Community. It is essential to increase its standing and broaden its reach within the wider business world. Working closely with myself and my co-trustees, the CEO will take full responsibility for the overall management and development of Work Avenue. Within this information pack you will learn more about Work Avenue, our aspirations and the candidate we are seeking. We look forward to hearing from you, Mark Morris Chair of Trustees 1 Appointment brief | March 2021 Appointment brief | March 2021 2
WHO WE ARE OUR MISSION
To help people become financially independent
The Work Avenue Foundation (Work Avenue) Work Avenue offers support through our two divisions: Business Network
provides people with essential lifelong skills Our outreach of business professionals enhances
to support themselves and their families through business networking and supports start-up
helping people into work and with building
T H E E M P LOY M E N T D I V I S I O N entrepreneurs in areas where they seek expertise.
sustainable businesses.
Job readiness skills and training
Professional Business Services
We offer a range of workshops covering key areas
Work Avenue can help everyone, at any life We partner with professionals to provide affordable
of employability including CV writing, interview skills,
stage. Work Avenue supports people by: packages for start-ups, following referral policy. Includes
transferable skills and networking.
financial, legal, IT and marketing.
▪ Providing advice and guidance to support
One to one bespoke support
people into or back into work Networking Events
Individual careers guidance, mock interviews
▪ Placing people into suitable employment We support a series of networking events with engaging
and employment support consultations.
▪ Training people with contemporary and relevant keynote speakers for new
and commercial skills and existing businesses.
Job placement
▪ Increasing the success rate and long
For both permanent and temporary jobs. We reach
term sustainability of new and existing Networking and Team Building
out into the community and beyond to seek work
businesses We run regular physical and virtual networking groups
opportunities that will populate our web based jobs
▪ Providing a supportive shared workspace for all business members at our Whol Enterprise Hub.
board. We also offer unpaid summer vocational
for entrepreneurs
placements for students as appropriate.
Pitching Events
We provide pitching sessions for businesses
Special events and programmes
to present ideas to a panel of potential investors.
Work Avenue runs a range of dedicated programmes
to meet the demands of a specific client cohort. Recent
As a direct result of Covid, Work Avenue has accelerated
examples include the annual Women in the Workplace
our virtual client platform, providing services to a wider
Conference, Charity Central: a jobs and volunteering fair,
cross communal and geographic base, whilst at the
Career Networking evening for students, Defining Your
same time responding to both the urgent immediate
Second Career and schools’ outreach programmes.
needs of the community through out Emergency
Community Fund, which provided grants to 235 families.
Professional networking events
We plan to bring together professionals in a field with
To overcome the lack of job opportunities and
clients who work or seek to work in a given sector,
difficulties in securing first-time employment, Work
promoting both the clients’ employment chances
Avenue established a program to train and upskill an
and Work Avenue’s profile at the same time. Further
initial cohort of over 100 people, followed by paid work
networking events will be planned for other sectors
experience within the Work Avenue setting. The Work
such as small business, sales and marketing.
Avenue Generating Employment Program (WAGE) will
also provide life-skills, which will imbue confidence,
THE BUSINESS DIVISION so that within the year Work Avenue can successfully
secure them permanent employment.
One to One Business Advice
We provide on-going one to one advice sessions We have also launched The Richard Mintz Bursary Fund
for new and existing entrepreneurs. (RMBF), providing bursaries to ensure more people
in our community can access wider training programs,
Business Seminars to empower them to secure employment. Applicants
We offer regular seminars for businesses to improve will work with Work Avenue advisers to ensure that
their skills facilitated by experts in their fields. their chosen pathway will suit their skills, needs
and preferences.
3 Appointment brief | March 2021 Appointment brief | March 2021 4
3 Appointment brief | May 2020 Appointment brief | May 2020 4
FINANCES O U R S T R AT E GY
& AMBITION
I N C O M E 2 019 Work Avenue is now looking to Virtual delivery and reach allows us to increase
and enhance our client base, whilst always focusing
leverage off its recent successes on our measurable objectives and creating long term
and enhanced platform, ensuring sustainable incomes. On top of our core activities,
the WAGE and the RMBF programs provide relevant
Other Trading Activities it becomes a household name in development as the market adapts to a post Covid era.
£247,987 Anglo Jewry and one of the core
There are opportunities for us to build strategic
charitable pillars of the community partnerships with businesses to embrace commercial
synergies and to develop alliances with other
communal organisations and solve their employment
At the same time we will continue to innovate
needs. Within the wider community a communal
and adapt in a rapidly changing market, always
network would enable people to donate time and
maintaining a person-centred approach.
expertise to assist others to earn a living with dignity.
Donations and Legacies
£817,626
E X P E N D I T U R E 2 019
Other
£15,372
Raising Funds
£86,684
Charitable Activities
£684,073
5 Appointment brief | March 2021 Appointment brief | March 2021 6
Appointment brief | May 2020 6
O R G A N I S AT I O N C H A R T
CEO
Director of
Operations &
Employment
Director of
Head of Business
Social Enterprise
Operations
Placements Manager Head of Marketing
Manager
Business Adviser
Employment
Advisers
Client
Liason
Work Avenue WE Hub
Receptionist Building Manager
7 Appointment brief | March 2021 Appointment brief | March 2021 8
JOB DESCRIPTION
Position: J O B A C C O U N TA B I L I T I E S ▪ Create, develop and maintain relationships ▪ Ensure appropriate consultation and engagement
Chief Executive (CEO) with businesses, funders, the Board and other with trustees, staff and partners in the
Strategic leadership organisations (inside and outside of the Jewish development of the Work Avenue’s work.
Reports to: community) to ensure Work Avenue’s continued
The Chairman and Board of Trustees ▪ Work with the Board and staff to develop development and innovation. ▪ Take responsibility for the financial health
a strategic plan of growth and deliver our of Work Avenue, reporting to the Board and
Responsible for: strategic aims, ensuring the overall strategy Staff management mitigating financial and operational risks
Whole staff team through direct line reports maximises employability and business facing the charity as they arise.
of Director of Operations and Employment, opportunities and is translated into meaningful ▪ Provide inspirational leadership,
Head of Business, Director of Social Enterprise, business and operational plans. ensuring staff are supported to achieve ▪ Identify and mitigate reputational risks.
Head of Marketing, Operations Manager. their best.
▪ Lead the implementation of the strategic plan Governance & Compliance
Location: and monitor performance and progress against ▪ Manage personal development objectives,
Finchley, London agreed targets. appraisals and training and support. ▪ nsure that Work Avenue acts at all times
E
in compliance with its governing documents,
Salary: ▪ Increase Work Avenue’s profile and reputation, ▪ Manage all HR matters including recruitment, all relevant legislation, regulatory codes and
Circa £100,000 per annum particularly among the business community, training, absence, disciplinary and grievance partnership agreements.
using sound business planning, appropriate processes.
marketing and profile raising. ▪ Support the Work Avenue Board, including
SUMMARY Financial and operational management with their relationships and networks.
▪ Lead, develop and manage Work Avenue’s
▪ To be accountable for the overall management team ensuring that each individual is performing ▪ Oversee Work Avenue’s programme of work, ▪ Attend all meetings of the Board and ensure
and development of The Work Avenue Foundation at the optimum level and that the team functions ensuring timely and cost effective management. high-quality reports are provided to them
(Work Avenue), to provide dynamic, strategic effectively. on a timely basis.
leadership, enabling the organisation to grow ▪ Develop programmes of activity that support
whilst ensuring its vision, mission and values ▪ Work in line with our values to create a positive employability and business development, ▪ Any other duties that reasonably fall within
and strategic objectives are met. and transparent culture. particularly those in tandem. the remit of the role.
▪ To work with the Board and staff to create, review External Affairs
and take responsibility for ensuring the delivery
of an ambitious strategy for impact, growth and ▪ Raise the profile of the Work Avenue throughout the
sustainability, with corresponding business plans business and Jewish communities, creating new
and objectives. opportunities to expand our impact, particularly
through joint employability and business initiatives.
▪ To increase the organisation’s reach through
proactive relationship building and developing ▪ Ensure our marketing and communications
strong propositions to ensure the growth and approaches maximise our profile, including
influence of Work Avenue is achieved. maintaining regular and positive dialogue with
Jewish and national press.
▪ Ensure long term sustainability, through
effective governance, sound finance and delivery ▪ Develop, implement and lead the delivery
of services to help people to become financially of income, including maintaining and developing
independent. donor relationships, initiating bids and ensuring
community support.
▪ Represent the charity externally at events
and be the main spokesman for the Charity.
9 Appointment brief | March 2021 Appointment brief | March 2021 10
9
P E R S O N S P E C I F I C AT I O N
ESSENTIAL EXPERIENCE KNOWLEDGE
▪ Demonstrable experience of inspirational ▪ Understanding of the Jewish community
leadership at CEO or senior director level
▪ Understanding of working in a small organisation
▪ Proven experience of developing initiatives and and how to maximise resources
implementing growth strategies that successfully
increase reach ▪ Robust and detailed governance knowledge
▪ Experience of working within or in close
partnership with the business community,
SKILLS AND QUALITIES
with the ability to identify and implement
▪ Empathy for the dignity of others
opportunities with businesses
▪ Innovative with gravitas, energy, vision,
▪ Experience of building solid relationships with
flair and drive
a broad range of stakeholders, from the Board,
to funders, to partner organisations
▪ Ability to work closely with passionate, engaged
and committed stakeholders at all levels
▪ Experience of successfully securing income
and building relationships with funders,
▪ Passion for identifying and developing new
either voluntary (from trusts) or commercial
opportunities and projects that increase impact
▪ Proven track record of raising an organisation’s
▪ Ability to work at both operational and
profile, including with media and press
strategic levels
▪ Experience of developing and supporting staff
▪ Strong leadership and management skills
to be as effective as possible
▪ Highly articulate with excellent written
▪ Successful track record of building profile
and verbal communication skills.
and reputation of organisations
▪ Personal integrity and excellent interpersonal
▪ Proven experience of collaboration with the
skills
ability to build excellent relationships with
internal and external stakeholders
▪ Financial awareness with strong analytical
skills and a creative approach to problem solving
▪ Experience of managing budgets and maintaining
the financial viability of an organisation
▪ Charismatic and people focussed, with a presence
and energy
▪ Diplomatic and able to deal with conflict
effectively
Appointment brief | March 2021 12
H O W T O A P P LY
Please forward a CV together with a supporting R E C R U I T M E N T T I M E TA B L E
statement (maximum two pages of A4). Please ensure
that you have included mobile, work and home Deadline for applications
telephone numbers, as well as any dates when you Tuesday 6th April 2021
will not be available or might have difficulty with the
recruitment timetable. Interviews with Prospectus
12-15th April 2021
At Prospectus we believe passionately that a truly
inclusive workplace leads to increased social impact. Interviews with Work Avenue
We are committed to supporting our clients build 21st April 2021
more inclusive teams. To understand how we are
performing, we ask that you kindly complete the brief
equal opportunities questionnaire when you submit
your application via our website.
QUERIES
If having reviewed the appointment brief you
Please be assured that your responses are kept
have any questions. please contact our retained
confidential, separate from your candidate record,
advisors Anna Gardet or Roberta Giubilini
are not part of any application you make, and that
at Prospectus at anna.gardet@prospect-us.co.uk
the consultants never see individual responses
or roberta.giubilini@prospect-us.co.uk with
to the questionnaire.
a copy of your current CV.
Applications should be made via the Prospectus
website at:
www.prospect-us.co.uk/workavenue
13 Appointment brief | March 2021
13 Appointment brief | May 2020 Appointment brief | May 2020 14Created by the Prospectus Talent Attraction team. Prospectus Ltd 20–22 Stukeley Street London, WC2B 5LR
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