THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...

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THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
THE KEDGE INTERNATIONAL   20 21 / M A R S E I LLE –
                                                  SUMMER SCHOOL             B O R D E AUX – PA R I S

                          PRINTING: SAMMARCELLI

      CONTACT
   Kedge Short-Term
     Programmes
short-terms@kedgebs.com
 short-terms-bordeaux@
      kedgebs.com
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
02 — Presentation                                                                                                                                                                 What we offer — 03

WHO***************************
                                                                                                                                                  2 0 2 1

                                                                                                                          SUM******MER SCHOOL
WE ARE                                                                                                                         EARN COURSE CREDITS YOU CAN TRANSFER TOWARDS
                                                                                                                                  YOUR DEGREE WHILE SPENDING THE SUMMER
                                                                                                                                          OF A LIFETIME IN EUROPE!

                                                                                                    W H AT W E O F F E R                                               WHY CHOOSE
                                                                                                                                                                       K E D G E F O R YO U R
                                                                                                                                                                       SUMMER SCHOOL
KEDGE BUSINESS SCHOOL                                                                               23 DIFFERENT
                                                                                                                                                                       D E S T I N AT I O N ?
                                                                                                    COURSES OFFERED
IS FRANCE’S LARGEST
INDEPENDENT BUSINESS                  + #1 – KEDGEBS’S NATIONAL   THE MULTI-                       → 5 ECTS credits / 30 hours per
SCHOOL AND ONE                        RANKING FOR MANAGEMENT       CAMPUS                            course                                                            A completely flexible format
                                                                                                                                                                       unlike any other Summer
OF ONLY 76 INSTITUTIONS
WORLDWIDE HOLDING
                                      RESEARCH PUBLICATIONS
                                                                   ADVANTAGE                        11 PROGRAMME PACKAGES                                              School programme!

                                                                                                    → Each package is comprised                                        Follow 1 course compressed
TRIPLE-ACCREDITATION
AWARDED BY THE
                                      + 12,500 STUDENTS           The Kedge International
                                                                   Summer School programme           of 2 courses                                                      into a week or mix & match
                                                                                                                                                                       courses from different
                                      (28% INTERNATIONAL)          leverages the institution’s      → 2 to 4 weeks in duration per
THREE LARGEST AND                                                  multi-campus platform and         package
                                                                                                                                                                       packages to create a hybrid
MOST INFLUENTIAL,                                                  its international positioning                                                                       programme that meets
INTERNATIONAL BUSINESS                + 183 CORE                  to offer Bachelor and Master
                                                                   students from around the
                                                                                                    → Classes organised Monday
                                                                                                     – Thursday on campus with
                                                                                                                                                                       your needs.

SCHOOL ACCREDITATION                  FACULTY MEMBERS                                                a business trip or social                                         Plan your classes in a hop-on/
                                                                   globe an extraordinary
ASSOCIATIONS: EQUIS,                  (44% INTERNATIONAL)                                            activity organised every                                          hop-off basis between early-
                                                                   portfolio of summer school
                                                                                                     Friday.                                                           June and mid-July – numerous
AMBA AND AACSB.                                                    programmes to suit all tastes,

                                      + 275 INTERNATIONAL         budgets and time-constraints.                                                                       possibilities exist to build your
                                                                                                    OUR PACKAGE THEMES                                                 own personalised Summer
CONSISTENTLY RANKED                                                Follow just 1 course on one
                                      ACADEMIC PARTNERS                                                                                                                School programme!
                                                                   Kedge campus, or take a          1. Arts in France
AMONG THE TOP-40
                                      (SPANNING 5 CONTINENTS)      Tour de France and follow as     2. Supply Chain Design                                             → All courses are delivered
BUSINESS AND MANAGEMENT                                            many as 6 different courses                                                                          in English by top-notch
                                                                                                    & Management
INSTITUTIONS IN EUROPE
                                      + 10 CAMPUSES
                                                                   (30 ECTS credits!) between                                                                           international faculty from
                                                                   our different campuses in        3. Sports Marketing
BY THE FINANCIAL TIMES,                                                                             & Management                                                        around the world.
                                      ON 3 CONTINENTS              Marseille, Bordeaux and/or
IT IS FRANCE’S LEADING                                             in Paris – and transfer those    4. Design Thinking &                                               → Includes one business trip /
INSTITUTION OF                        (EUROPE, AFRICA AND ASIA)    credits back to your home        Managing the Creative                                               social trip every Friday at
                                                                   institution!                                                                                         no additional cost.
MANAGEMENT RESEARCH                                                                                 Process
PUBLICATIONS.                                                                                       5. Entrepreneurship (online)                                       → Study in Marseille, Bordeaux
                                                                                                    6. Value Creation and Digital                                       and/or Paris, France –
                                                                                                    Marketing                                                           served by high-speed rail
                                                                                                                                                                        and local airports, these
                                                                                                    7. Disruptive Technologies
                                                                                                                                                                        cities are ideal gateways to
                                                                                                    8. Wine & Tourism in France                                         visit the rest of France and
                                                                                                    9. Social Entrepreneurship                                          Europe.
                                                                                                    10. Global Finance                    FOR MORE INFO, CHECK
                                                                                                                                                                       → Discover a new culture and
                                                                                                    & International Business               OUT OUR WEBSITE AT:          create a rich international
                                                                                                    11. Ethics in business                                              network of friends and
                                                                                                    & society and sustainable             STUDENT.KEDGE.EDU/            future professional
                                                                                                    change                                  SUMMER-SCHOOL               contacts.

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
04 — Courses                                                                                                                                                                              Testimonials — 05

                                                                                                                                                                                     W H AT
                                                                                                                                                                                     O U R PA S T
                                                                                                                                                                                     STUDENTS
                                                                                                                                                                                     H AV E T O S AY

                                      3. SPORTS                       6. VALUE CREATION                   8. WINE & TOURISM                        10. SOCIAL                            “All round great
   11 PROGRAMME                       MARKETING                       & DIGITAL                           IN FRANCE                                BUSINESS,                             experience. You are
                                                                                                                                                                                     promoting exactly what
   PACKAGES…                          & MANAGEMENT                    MARKETING                           (KEDGE BORDEAUX)                         INNOVATIONS                       you get when you study
                                                                                                                                                                                     at KEDGE. Thanks for
   COMPRISED                          (ONLINE PROGRAMME)              (KEDGE BORDEAUX)                    COURSE 1                                 AND SUSTAINABLE                   having me.”
                                                                                                          The French Wine Industry
   OF 23 TOTAL                        COURSE 1                        COURSE 1                            June 21 – July 2                         ENTREPRENEURSHIP
                                                                      Value Creation and Brand
   COURSES                            Strategic Management
                                      for Sports Organisations;       Management
                                                                                                          3 hrs per day                            NEW IN 2021
                                                                                                          COURSE 2                                                                      “Thank you for my two
   (5 ECTS EACH)*                     June 7 – 18
                                      3 hrs per day, AM
                                                                      June 21 – 25
                                                                      6 hrs per day, AM & PM              Oenotourism – Wine Tourism in
                                                                                                                                                   (ONLINE PROGRAMME)
                                                                                                                                                                                        weeks, would certainly
                                                                                                          France                                   COURSE 1                          recommend to a friend!
   We offer a comprehen-              COURSE 2                        COURSE 2                            July 5 – 16                                                                Wish I could do it all overall
                                                                                                                                                   Social business, territories
                                      Sports Marketing                Digital Marketing                                                                                              again.”
   sive programme for our                                                                                 3 hrs per day                            & innovation
                                      & Communication                 for Entrepreneurs                                                            June 21 - 25
   international students,            June 7 – 18                     June 28 – July 2                                                             6 hrs per day, AM & PM
                                                                      6 hrs per day, AM & PM
   designed to maximise               3 hrs per day, PM
                                                                                                          9. GLOBAL FINANCE                        COURSE 2
   the benefits of their                                                                                                                                                                 “It was the best two
                                                                                                          & INTERNATIONAL                          Sustainable entrepreneurship          weeks of summer
   study experience in
                                      4. DESIGN THINKING              7. DISRUPTIVE                                                                June 28 - 2
   France.                                                                                                BUSINESS                                 6 hrs per day, AM & PM
                                                                                                                                                                                     school that I have ever

   * program may be subject           & MANAGING                      TECHNOLOGIES                        (KEDGE MARSEILLE)
                                                                                                                                                                                     completed. I've learned
                                                                                                                                                                                     a lot regarding the
     to modification
                                      CREATIVITY                      & MODERN                            COURSE 1                                 11. ETHICS
                                                                                                                                                                                     courses offered and
                                                                                                                                                                                     most importantly I've
                                      (KEDGE MARSEILLE)               MANAGEMENT                          OPTION A: Global Financial regulations
                                                                                                                                                   IN BUSINESS
                                                                                                                                                                                     gotten to know and
                                                                                                                                                                                     study with some great
                                      COURSE 1                        (ONLINE PROGRAMME)                  OPTION B: Managerial Cost Accounting
                                                                                                          June 28 - July 9                         & SOCIETY AND                     people.”
1. ARTS IN FRANCE                     Managing the Creative Process   COURSE 1                            3hrs AM
(KEDGE PARIS)
                                      June 21 – 25                    Business intelligence & analytics
                                                                                                          COURSE 2
                                                                                                                                                   SUSTAINABLE
                                      6 hrs per day, AM & PM          12 July - 16 July
                                                                      6 hrs per day, AM & PM              International Business                   CHANGE                                “Thank you very
COURSE 1                              COURSE 2                                                            A Mediterranean Perspective              (KEDGE MARSEILLE)                     much for a wonderful
Arts & Heritage Management            Design Thinking                 COURSE 2                            June 28 - July 9                                                           experience! The
June 14 - 18                          June 28 – July 2                                                    3 hrs per day, PM                        COURSE 1
                                                                      Creating value with Disruptive                                                                                 knowledge, friends and
6hrs per day AM & PM                  6 hrs per day, AM & PM          Technologies                                                                 Sustainable Development &         fun that I had at Kedge will
COURSE 2                                                              July 19 - 23                                                                 Corporate social responsibility   be remembered for years
                                                                      6 hrs per day, AM & PM                                                       July 12 - 23                      to come.”
Cultural & Creative Industries
June 21 - 25                          5. ENTREPRE-                                                                                                 3 hrs per day, AM

                                      NEURSHIP                                                                                                     COURSE 2
                                                                                                                                                   Ethics in Business and society
2. SUPPLY                             (ONLINE PROGRAMME)
                                                                                                                                                   July 12 - 23                          “Studying abroad
                                                                                                                                                                                         has completely
CHAIN DESIGN                          June 14 - 25                                                                                                 3 hrs per day, PM
                                                                                                                                                                                     changed my perspective
                                      COURSE 1                                                                                                                                       and I would recommend
& MANAGEMENT                          Business Model design for                                                                                                                      anyone to do it. I felt part
(ONLINE PROGRAMME)                    entrepreneurs                                                                                                                                  of Kedge Business School
                                      June 14 - 17                                                                                                                                   by the end of the two
COURSE 1                                                                                                                                                                             weeks and felt very sad
Design of the Supply Chain            COURSE 2                                                                                                                                       to leave such wonderful
June 7 – 11                           Leadership & communication                                                                                                                     people. Thank you for
6 hrs per day, AM & PM                skills for entrepreneurs                                                                                                                       being so welcoming!”
                                      June 21 - 24
COURSE 2
Management of the Supply Chain
June 14 – 18
                                                                                                                                                                                         “Such a great
6 hrs per day, AM & PM
                                                                                                                                                                                         program! I wish I could
                                                                                                                                                                                     do it again next year.”

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
06 — Activities                                                                                                                                                                     Testimonials — 07

                                                                                                                                                                               W H AT
                                                                                                                                                                               O U R PA S T
AMAZING SA*******CIAL                                                                                                                                                          STUDENTS
                                                                                                                                                                               H AV E T O S AY

AND CULTURAL ACTIVITIES
                                                                                                                                                                                  “Amazing experience
                                                                                                                                                                                  all in all. The professors
   PAST                               2. SPORTS                          4. VALUE                             6. WINE                           7. ETHICAL                     were amazing. I highly
                                                                                                                                                                               recommend Kedge
   BUSINESS                           MARKETING                          CREATION                             & TOURISM                         BUSINESS,                      Business School.”

   AND CULTURAL                       & MANAGEMENT                       & INNOVATION                         IN FRANCE                         DIVERSITY
   VISITS HAVE                        (KEDGE MARSEILLE)                  IN MARKETING                         (KEDGE BORDEAUX)                  MANAGEMENT                        “I loved everything

   INCLUDED*                          → An initiation course in Scuba    (KEDGE BORDEAUX)                     → A trip to world renowned        & DRIVING                         about it”
                                       diving in the crystal waters of                                         chateaux in Saint Emilion
                                       the Mediterranean                 → An initiation to Paddle             (a Unesco World Heritage site)   SUSTAINABLE
   Our organised business
                                      → A guided tour of the Orange
                                                                          Boarding near the famous
                                                                          Dune du Pyla on the Atlantic        → Visit the “Cité du Vin” an
                                                                                                                                                CHANGE                             “Had a blast, exceeded
   visits complement the                                                                                                                                                           expectations. Would
                                       Stade Velodrome, home to           Coast                                experiential permanent           (KEDGE MARSEILLE)
   themes of the courses               the French League 1 football                                            exhibition center in the heart
                                                                                                                                                                               like to take more classes at
                                                                                                                                                                               Kedge, I made friends I
   in each package, while              club “l’Olympique de Marseille”   → A guest lecture and tour            of Bordeaux                      → Tour a French winery
                                                                          given by an international firm                                                                       hope to stay in touch with.
   the cultural excursions                                                                                                                       specialised in organic
                                                                          using innovative Marketing                                                                           Will always remember the
                                                                                                                                                 and sustainable viticulture
   give you the opportunity                                                                                                                                                    experiences I had here,
   to take in one of the most
                                      3. DESIGN                           techniques
                                                                                                                                                                               thanks”
                                                                                                                                                → Take in the beauty of the
   beautiful regions on Earth         THINKING                                                                                                   Mediterranean and the

   * program may differ for 2021      & MANAGING                         5. DISRUPTIVE                                                           magnificent coast along
                                                                                                                                                 Marseille sea with an             “I had an amazing
                                      CREATIVITY                         TECHNOLOGIES                                                            organised boat tour               experience, thank you
                                                                                                                                                                               a lot! Merciii!”
                                      (KEDGE MARSEILLE)                  & MODERN
   1. SUPPLY                                                             MANAGEMENT
                                      → A trip to Toulon’s annual
   CHAIN DESIGN                        Design Parade, an                 (KEDGE PARIS)                                                                                             “I had an amazing
                                                                                                                                                                                   time. I would love to
   & MANAGEMENT                        international gathering of
                                       innovative entrepreneurs and      → Get to know more about Big                                                                          return. I am even looking
   (KEDGE BORDEAUX)                    creative thinkers                  Data in action with a Parisian                                                                       into the possibility of
                                                                          based company visit                                                                                  completing my masters
   → A guided Bike tour along the     → Spend a day in the beautiful                                                                                                           course at the university.
    Garonne river in Bordeaux          seaside hub of Cassis             → Take in the sights of Paris with                                                                    I have enjoyed the courses
    - the world’s #1 Tourist                                              a boat tour on the Seine                                                                             themselves, as well as the
    Destination according to the                                                                                                                                               other activities. I have so
    LA Times & Lonely Planet                                                                                                                                                   many friends from around
                                                                                                                                                                               the world now. I should not
   → A visit to a multinational                                                                                                                                                have waited until final year
    company implementing                                                                                                                                                       to take this opportunity.”
    cutting-edge Supply Chain
    Management techniques
                                                                                                                                                                                    “Overall, it was a
                                                                                                                                                                                    fantastic 2 weeks.
                                                                                                                                                                               I learned new things (which
                                                                                                                                                                               was my main aim), met
                                                                                                                                                                               very nice and polite people
                                                                                                                                                                               and had a great time.
                                                                                                                                                                               Thank you.”

                                                                                                                                                                                  “I have learned new
                                                                                                                                                                                  practical knowledge
                                                                                                                                                                               and extended my
                                                                                                                                                                               network. I would highly
                                                                                                                                                                               recommend the Kedge
                                                                                                                                                                               summer program.”

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
08 — About campuses                                                                                                                                                                                                                After classes — 09

                                                                                                                                                                  AND WHEN THE
                                                                                                                                                                  CLASSES ARE O**************************VER…
                                                                                                                                                                    Kedge Business School student volunteers are involved in our
                                                                                                                                                                    International Summer Programmes which is an enriching aspect
                                                                                                                                                                    of our programmes. Students from our student organisations on
                                                                                                                                                                    each campus welcome our international participants on arrival
                  O U R CA M P U S E S
                                                                                                                                                                    and offer the opportunity designed to give our international
                                                                                                                                                                    guests an insider’s experience of life in France – by day and night!*
                                         Bordeaux, France, a UNESCO                  M a r s e i l l e , Fr a n c e ' s 2 n d     Paris is a city that needs
                                         listed heritage site and                    l a r g e s t c i t y i n Fr a n c e , i s   no introduction – the City        EXAMPLE EXTRA CURRICULAR EVENTS & ACTIVITIES IN THE PAST:
                                         voted the most attractive                   beautifully situated on                      of Lights. An indisputable
                                                                                                                                                                    → Beach parties and picnics
                                         European destinations, is                   France's southern coast,                     world capital, home to the
                                                                                                                                                                    → Extreme tubing
                                         renowned for its fine wine                  bordering the Mediterra-                     signing of the most ambitious
                                                                                                                                                                    → Evening hikes with a swim in the sea
                                         and luxury market. A study                  nean Sea. It was the first                   international accords on
                                                                                                                                                                    → Nights on the town, touring the best clubs and
                                         opportunity in Bordeaux is                  Greek settlement in France                   curbing climate change, the
                                         the opportunity to take a                   (est. 600 B.C.). It is also one              Paris Agreements in 2016,
                                                                                                                                                                    SIGHT SEEING/
                       A B** O U T

                                         closer look at the cross-                   of Europe 's biggest port                    and future host to the 2024
                                         roads between traditional                   cities that links Europe to                  Olympics, it has inspired         → Trips to nearby towns and monuments
                                         expertise and standards of                  Africa, Asia and the Middle                  some of the greatest              → Tours of the best student local addresses
                                         excellence asthey intersect                 East. A‘ Crossroads of the                   creative talents and cri-         → Group sports (football, rugby, volleyball…)
                                         with the concepts of luxury                 Mediterranean, ’modern                       tical thinkers throughout         → And much more…
                                         brand management and                        Marseille is a city with a                   modern history. What              *Participation in extra-curricular events and activities are at the cost of those who
                                         m a r ke t i n g . T h a n k s t o i t s    d i ve r s e p o p u la t i o n , bo t h     better place to spend 2            wish to participate in addition to the programme tuition fees however, the students
                                         location on the Atlantic                    interms of ethnicity and                     weeks gaining an insight           have designed this complementary programme to provide for a small budget!
                                         coast and just 2 hours from                 culture. Named as the                        into Disruptive Technolo-
                                         Pa r i s by h i g h - s p e e d r a i l ,   European Capital of Culture                  gies and their impact on the
                                         Bordeaux is a hub for a                     in 2013 and the European                     companies and managers
                                         number of multinational                     C a p i t a l o f S p o r t i n 2 0 1 7,     who use them!
                                         companies and a growing                     Marseille is one of France's
                                         economy, making it a logical                most dynamic cities. With
                                         choice for a closer look at                 7,200 companies created
                                         innovations in Supply Chain                 over the last 5 years and
                                         Management & Design.                        as France's second largest
                                         Bordeaux is also a refe-                    research centre, what better
                                         rence for “ FrenchTech” for                 place to come and join one
                                         its aptitude in developing                  of our International Sum-
                                         innovative technologies.                    mer School programmes
                                                                                     dedicated to Sustainable
                                                                                     Entrepreneurship, Design
                                                                                     thinking and Sports Marke-
                                                                                     ting !

 KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2021 / MARSE ILLE - BORDEAUX - PARIS - TUM ...
10 — Accommodation                                                                                             Tuition — 11

                                                                       TUITION

                                                                       All summer programmes are priced at

ACCOMMODATI N
                                                                       1000€ per course (- 10% for those following
                                                                       a 2 course package; i.e. 1800€)
                                                                       It is also possible for students to
                                                                       “Mix & Match” courses and create a
                                                                       Hybrid program to meet their needs and
                                                                       even take courses at one or across all
    T O TA K E F U L L                While Kedge does not own         three of the different Kedge Campuses.
    A D VA N T A G E O F              or operate the residences,       Tuition includes: all organisation and
    FRENCH CITY LIFE,                 our staff is available to help
                                                                       logistics, all course lectures, & workshops,
                                      organise student reserva-
    KEDGE BUSINESS                                                     course support material, certificate of
                                      tions as a courtesy service
    SCHOOL                            in Bordeaux, Marseille and/or
                                                                       completion, transcripts + 1 Welcome
    R E C O M M E N D S T H AT                                         breakfast, 1 lunch and 1 group dinner +
                                      Paris at no charge. See below
    S T U D E N T S TA K E            for the approximate rates        access and transportation to all social
    LODGING IN AN                     (Bordeaux & Marseille)*, not     and/or business trips.
    “ A P PA R T - H O T E L” I N     including breakfast (*rates      Not included in tuition fees: travel,
    THE CITY-CENTRE.                  vary according to the season,    insurance, accommodation, meals not
                                      location and standing            expressly mentioned, optional extra-
    Centrally located downtown,       selected):                       curricular activities organised outside
    the residence hotels provide      *MARSEILLE & BORDEAUX            of the programme by student volunteers.*
    affordable and comfortable                                         (* The approximate cost for these activities is 50€ per
    studio flats for 2 to 3 people,   *SHARED ROOM
                                                                       2-week package)
    equipped with private             30 - 45€ pp/night
    bathroom, kitchen, Wi-Fi,         *SINGLE
    air-conditioning and weekly       60 - 90€ pp/night
    housekeeping, thus giving
    participants an ideal starting    *PARIS                           CONTACT
    point to enjoy the city during
    the evenings and on
                                      SHARED ROOM
                                      50 - 70€ pp/night                US FOR MORE
    weekends, while offering          *SINGLE                          INFORMATION
    them the opportunity to cook      100 - 140€ pp/night
    their own meals and keep
    costs reasonable.                 Students are also free to find
                                      their own accommodation          VISIT OUR WEBSITE
    These accomodation options        (AirBnB or other) Off-campus     student.kedge.edu/summer-school
    are also perfectly located        student housing is also          Or write to us
    with direct access to the         available. For more
    Kedge campuses by                 information please feel free     MARSEILLE & PARIS
    tramway, bus or on foot.          to contact us.                   @: short-terms@kedgebs.com

                                                                       BORDEAUX
                                                                       @: short-terms-bordeaux@kedgebs.com

                                                                       READY TO APPLY?

                                                                       APPLY ONLINE:
                                                                       shortterms.kedge.edu

KEDGE / PROGRAMME  GRANDE
        INTERNATIONAL     ÉCOLE
                      SUMMER SCHOOL
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