Planning GUIDE memorable movie events - Swank Motion Pictures
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Planning
GUIDE
Everything you need to create
memorable movie events
© 2020 Disney Enterprises Inc.
Plan
From picking your titles to acquiring key funds, this section covers all
you need to know to create movie magic in your community.
4 Helpful Tips FOR PLANNING YOUR MOVIE EVENTS
1. Select your movie. Check out the “Movies & TV” page on our
website to view our newest releases, get inspired by popular
programming ideas, or search by genre. If you don’t have time to plan,
our Account Executives are happy to create the perfect, customized
movie schedule for your organization.
Press EVERYTHING
Lucasfilm Ltd
YOU NEED
FOR successful events,
2.
© & T.M. 2020
SIMPLY
Fund your event. Don’t have the funding to put on the event or
Reserved.
LLLP. All Rights
Spring/Summe
r 2020 Program
ming Kit
City Studios Productions
series you want? Reach out to local businesses, or other community
© 2020 Universal
organizations, to see if they’re interested in sponsoring a screening.
Inc.
Pictures Industries,
© 2020 Columbia
We offer free, customizable sponsorship guides on our website to
Pictures
© 2020 Paramount
make it easy. Whether you’re just starting out or looking to grow your
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Bros. Ent. All rights
program, we offer two versions so you can download the one that fits
© 2020 Warner
your needs.
New Enhance
Releases
Your Movie Customer
Enterprises Inc.
Spotlights
© 2020 Disney
3. Enhance your event. Add to your screenings with the ideas found
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with your organiza meeting or email to see this year.
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hand it out at
All rights reserved
New Releases
Animation L.L.C.
Inc.
© 2019 DreamWorks
Entertainment,
rights reserved.
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rights reserved.
© Lions Gate
Get inspired. For more ideas, check out how we help customers
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create successful, affordable programming by visiting the “Customer
Pictures Inc.
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rights reserved.
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Use this space
Movie EVENT & Programming IDEAS
Use movie programming ideas to complement an existing event or theme – like
seasonal holiday programming or festive carnivals! Or, make a movie the focus and
simply enhance your showing with event ideas. Find suggestions for both below:
Event IDEAS Programming IDEAS
Wonder
Trolls World Tour Use this heartwarming film
DIY some colorful troll hair highlighting the importance
© 2020 Universal City Studios Productions LLLP. All Rights Reserved.
headbands before your of acceptance and kindness
screening. Simply knot tulle to host an all-abilities movie
around a headband, use an night for your community!
elastic to tie it all together at Make sure everyone feels
the top, then beautify them with welcome with special
© Lions Gate Entertainment, Inc.
accommodations made for
ribbons and bows!
the hearing-impaired, those
with sensory disorders and
the disabled.
Peter Rabbit 2: The The Addams Family
Runaway Have families compete
Beatrix Potter’s classic story against one another in
came about as a result of her © 2020 Universal City Studios Productions LLLP. All Rights Reserved. classic games that have a
paintings. Honor the author Halloween spin, like boo-
lloon pop, pumpkin bowling,
by starting your event with a
candy corn relays, toilet
“Brush and Bunnies” painting
© 2020 Columbia Pictures Industries, Inc.
paper mummy game and
activity! Have different levels
more! For added festive fun,
of difficulty so everyone can include a family costume
take part and include bunny- contest and announce the
themed concessions, like carrot winners after the show.
cake and green smoothies!
Promote
Everything is scheduled for the big event. Now, it’s time to promote!
Find the tools needed to spread the word below.
Our customizable promotional materials make promoting your event a breeze. Just drop in the
date, time, location and any other details relevant to your audience, then hit “print!”
Visit swank.com/parks to download the following materials for almost every movie we license:
P O S TE R S F LYE R S T I C KE TS FAC E B O O K I MAG E S
© 2020 Universal City Studios Productions LLLP. All Rights Reserved.
© 2020 Columbia Pictures Industries, Inc.
s, Inc.
Industrie
Pictures
Columbia
© 2020
© 2020 Disney Enterprises Inc.
Type Your Movie
Information Here
r Movie
Type You Here
Information
© 2020 Paramount Pictures
Type Your Movie Information Here
Place ___________________Admission _________
Time ___________________Date _____________
© Swank Motion Pictures, Inc.
Don’t forget
Feature the event on your
organization’s social media
accounts! Here are some great
examples from our customers:
Image courtesy of: Town of Forest City, NC
Social Media CONTINUED Image courtesy of: Chicago Park District Image courtesy of: City of Palm Coast, FL
Brand
Branding your movie series.
If you plan on hosting regularly scheduled movie events in your community, consider branding the
series for consistency.
First: Come up with a memorable name for the series like “Movie Mondays” or “Free Movie Friday”
and be sure to stay consistent with the time, day of the week and location of your showings.
Next: Create a cohesive set of visuals, including posters, flyers, schedules, signage and social media
posts. This goes beyond using the same logo to incorporate colors, fonts and the general aesthetic.
Investing time to properly brand your event will help you better reach your targeted audience,
increase exposure and, ultimately, larger crowds.draw
C U S TO M E R E XA M P L E S
16 T H
ANNUAL
AUGUST 10 (PG)
AUGUST 3 (PG)
AUGUST 17 (G)
Arnie Wishnick
Community Choice
AUGUST 24 (PG) AUGUST 31 (PG-13)
Every Saturday
Night in August
Bring your picnic basket, blanket and chair.
Movies start at nightfall (approx 8 p.m.) on
the baseball fields of the Pacific Palisades
Recreation Center (851 Alma Real Dr.).
No pets, alcohol, smoking or stick-leg chairs.
Any comments or questions? Contact us at:
moviesintheparkpacpal
@gmail.com
MAJOR SPONSORS:
Movies in the Park-Pacific
Palisades, Inc. is a non-profit
501(c)(3) organization (FEIN:
#26-216199). Your donation
may be tax deductible.
Image courtesy of: Chesapeake Parks, VA Image courtesy of: Pacific Palisades, CA
City of Placentia, CA
Movies in the Park
Each summer, the city of Placentia in California invites the
community to its Movies in the Park series. After packing
picnics and blankets, families arrive early to pick a prime
spot. According to Matthew Brand, Placentia’s community
service coordinator, excitement for the series is so strong
that many attendees arrive before the event staff! Keep
reading to learn Brand’s top tips for creating a successful
movie series in your community:
• Invite the audience to vote on your next movie at the
event – a great way to engage attendees!
• Enhance your event with pre-show activities, like
musical games and trivia, and free giveaways that
incentivize attendance
• Partner with local nonprofits to sell snacks and
drinks – helps cover food offerings and supports your
community!
• Secure sponsorships for event funding and logistics.
Spotlight individual sponsors on specific movie nights –
allowing them to give out free popcorn to engage with
the community
• It’s “well worth the extra money” to show premium titles
as they always attract a larger crowd
• Switch up your event’s location to reach all of
your community
• Always send a survey out at the end of the series to
collect film and event suggestions for next summer
• Try to do one or two new things each year to keep
things fresh and continually evolving
new releases!
and upcoming
your audiences
swank.com/parks
Create the best
1.800.876.5577
for 2021
programming for
using these recent
PICKS
TOP
Programming
© 2021 101 Studios © Amazon Studios © 2021 Paramount Pictures © 2021 Warner Bros. Ent. All rights reserved. © 2021 Disney Enterprises Inc.
© 2021 Universal City Studios Productions LLLP. All Rights Reserved. © 2021 Marvel © 2021 CTMG, Inc. All Rights Reserved. © 2021 Disney/Pixar © 2021 Universal City Studios Productions LLLP. All Rights Reserved.
© 2021 Paramount Pictures © 2021 CTMG, Inc. All Rights Reserved. © 2021 Disney/Pixar © 2021 UNIVERSAL STUDIOS and Shanghai Pearl Studio Film and Television Technology Co. All Rights Reserved. 2021 Metro-Goldwyn-Mayer Pictures Inc. ALL RIGHTS RESERVED
© 2021 Lions Gate Films Inc. and MRC II Distribution Company LP. All Rights Reserved. © 2021 Disney Enterprises Inc. © 2021 Universal Studios and Storyteller Distribution Co., LLC. All Rights Reserved. © 2021 DreamWorks Animation L.L.C. All Rights Reserved. © 2021 Paramount Pictures
© 2021 Disney Enterprises Inc. © 2021 DreamWorks Animation L.L.C. All Rights Reserved. © 2021 WBEI TM & © DC Comics © 2021 CTMG, Inc. All Rights Reserved. © & T.M. 2021 Lucasfilm Ltd
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