Planning GUIDE memorable movie events - Swank Motion Pictures

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Planning GUIDE memorable movie events - Swank Motion Pictures
Planning
                                 GUIDE
                                  Everything you need to create
                                    memorable movie events

© 2020 Disney Enterprises Inc.
Planning GUIDE memorable movie events - Swank Motion Pictures
Plan
From picking your titles to acquiring key funds, this section covers all
you need to know to create movie magic in your community.

4 Helpful Tips FOR PLANNING YOUR MOVIE EVENTS
1.   Select your movie. Check out the “Movies & TV” page on our
     website to view our newest releases, get inspired by popular
     programming ideas, or search by genre. If you don’t have time to plan,
     our Account Executives are happy to create the perfect, customized
     movie schedule for your organization.
                                                                                                                                                                                                                                                                                                                                             Press                                                                                EVERYTHING

                                                                                                                                                                                                                                                         Lucasfilm Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 YOU NEED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    FOR      successful events,

2.

                                                                                                                                                                                                                                                 © & T.M. 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                SIMPLY

     Fund your event. Don’t have the funding to put on the event or

                                                                                                                                                                                                                                          Reserved.
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Spring/Summe
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ming Kit

                                                                                                                                                                                                                      City Studios Productions
     series you want? Reach out to local businesses, or other community

                                                                                                                                                                                                             © 2020 Universal
     organizations, to see if they’re interested in sponsoring a screening.

                                                                                                                                                                                        Inc.
                                                                                                                                                                               Pictures Industries,
                                                                                                                                                                         © 2020 Columbia
     We offer free, customizable sponsorship guides on our website to

                                                                                                                                                             Pictures
                                                                                                                                                      © 2020 Paramount
     make it easy. Whether you’re just starting out or looking to grow your

                                                                                                                                      reserved.
                                                                                                                              Bros. Ent. All rights
     program, we offer two versions so you can download the one that fits

                                                                                                                          © 2020 Warner
     your needs.
                                                                                                                                                                                                                                                                              New                                                                                                    Enhance
                                                                                                                                                                                                                                                 Releases
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Spotlights

                                                                                                   © 2020 Disney
3.   Enhance your event. Add to your screenings with the ideas found
                                                                                                                 llo                                                                                                                                                                                                                                                                                                                                                                                                                                                                              t
     on our website and within our catalogs and regularly released toolkit                         2020 Movie Ba      tion name, submiss
                                                                                                                                             Top G & PG
                                                                                                                                         ion instructio
                                                                                                                                                        Fami ly-Fr iend
                                                                                                                                              it to your commun
                                                                                                                                                                          of movies from
                                                                                                                                                        ns and the number s so they can vote
                                                                                                                                                                 ity member
                                                                                                                                                                                                          Then
                                                                                                                                                                                         which to choose. they
                                                                                                                                                                                             for the movies
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                                                                                                   with your organiza        meeting or email to see this year.
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                                                                                                your
                                                                                 hand it out at

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                                                                              New Releases

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4.

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     © Lions Gate
     Get inspired. For more ideas, check out how we help customers
                                                                                                                                                                                                                                                                                                                                                                  Bros. Ent. All

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         TROLLS WORLD TOUR

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     create successful, affordable programming by visiting the “Customer

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                                                                                                                                                                                                                                                 rights reserved.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          © 2019 Disney/Pixar
                                                                                                                                                                                                                                                                                                                                                                                         Pictures                                                                                                                                                                                                                                                                                             THE ADDAMS FAMILY
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                                                                                                                                                                                                                                                                                                                                                                                           © 2019 Paramount

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ONWARD

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     Stories” page of our website.

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                                                                                                                                                                                                                                                                                     City Studios Productions

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                                                                                                                                                                                                                                                                                                 © 2019 Universal

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       THE RUNAWAY
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   THE SECRET LIFE
                                                                                                                                                                                                                                                                                                                    Enterprises Inc.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THE LION KING

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                                                                                                                                                                                                                                                                                                                           © 2019 Disney

                                                                                                                                                                                                                                                                                                                                                                                                                                                                             THE ANGRY BIRDS
                                                                                                                                                                                                                                                                                                                                                                                                                                      MOVIE
                                                                                                                                                                                                                                                                                                                                                             PLAYMOBIL: THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   to share.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ion you wish
                                                                                                                                                                                                                                                                                                 ALADDIN

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      additional informat
                                                                                                                                                                                                                                                                                                                                                                                               to type in any
                                                                                                                                                                                                                                                                                                                                           Use this space
Planning GUIDE memorable movie events - Swank Motion Pictures
Movie EVENT & Programming IDEAS
    Use movie programming ideas to complement an existing event or theme – like
  seasonal holiday programming or festive carnivals! Or, make a movie the focus and
   simply enhance your showing with event ideas. Find suggestions for both below:

    Event IDEAS                                                                                                    Programming IDEAS
                                                                                                                                                                                                Wonder
                                                                               Trolls World Tour                                                                                                Use this heartwarming film
                                                                               DIY some colorful troll hair                                                                                     highlighting the importance
        © 2020 Universal City Studios Productions LLLP. All Rights Reserved.

                                                                               headbands before your                                                                                            of acceptance and kindness
                                                                               screening. Simply knot tulle                                                                                     to host an all-abilities movie
                                                                               around a headband, use an                                                                                        night for your community!
                                                                               elastic to tie it all together at                                                                                Make sure everyone feels
                                                                               the top, then beautify them with                                                                                 welcome with special

                                                                                                                         © Lions Gate Entertainment, Inc.
                                                                                                                                                                                                accommodations made for
                                                                               ribbons and bows!
                                                                                                                                                                                                the hearing-impaired, those
                                                                                                                                                                                                with sensory disorders and
                                                                                                                                                                                                the disabled.

                                                                               Peter Rabbit 2: The                                                                                              The Addams Family
                                                                               Runaway                                                                                                          Have families compete
                                                                               Beatrix Potter’s classic story                                                                                   against one another in
                                                                               came about as a result of her             © 2020 Universal City Studios Productions LLLP. All Rights Reserved.   classic games that have a
                                                                               paintings. Honor the author                                                                                      Halloween spin, like boo-
                                                                                                                                                                                                lloon pop, pumpkin bowling,
                                                                               by starting your event with a
                                                                                                                                                                                                candy corn relays, toilet
                                                                               “Brush and Bunnies” painting
         © 2020 Columbia Pictures Industries, Inc.

                                                                                                                                                                                                paper mummy game and
                                                                               activity! Have different levels
                                                                                                                                                                                                more! For added festive fun,
                                                                               of difficulty so everyone can                                                                                    include a family costume
                                                                               take part and include bunny-                                                                                     contest and announce the
                                                                               themed concessions, like carrot                                                                                  winners after the show.
                                                                               cake and green smoothies!
Planning GUIDE memorable movie events - Swank Motion Pictures
Promote
Everything is scheduled for the big event. Now, it’s time to promote!
Find the tools needed to spread the word below.
Our customizable promotional materials make promoting your event a breeze. Just drop in the
date, time, location and any other details relevant to your audience, then hit “print!”

Visit swank.com/parks to download the following materials for almost every movie we license:

          P O S TE R S                                                              F LYE R S                                                                                                 T I C KE TS                                                                            FAC E B O O K I MAG E S
                                                                                                                       © 2020 Universal City Studios Productions LLLP. All Rights Reserved.

                                                                                                                                                                                                                                         © 2020 Columbia Pictures Industries, Inc.
                                                                                                                                                                                                                   s, Inc.
                                                                                                                                                                                                                    Industrie
                                                                                                                                                                                                                       Pictures
                                                                                                                                                                                                                             Columbia
                                                                                                                                                                                                                                © 2020
                                                  © 2020 Disney Enterprises Inc.

                                                                                                                                                                                                        Type Your Movie
                                                                                                                                                                                                        Information Here

                                                                                                                                                                                                         r Movie
                                                                                                                                                                                                Type You Here
                                                                                                                                                                                                Information

                                                                                                                                                                                                                                                                                                       © 2020 Paramount Pictures
                                                                                    Type Your Movie Information Here
     Place ___________________Admission _________
     Time ___________________Date _____________
                                       © Swank Motion Pictures, Inc.

                               Don’t forget
                               Feature the event on your
                               organization’s social media
                               accounts! Here are some great
                               examples from our customers:

                                                                                                                                                                                                Image courtesy of: Town of Forest City, NC
Planning GUIDE memorable movie events - Swank Motion Pictures
Social Media CONTINUED

Image courtesy of: Chicago Park District   Image courtesy of: City of Palm Coast, FL
Planning GUIDE memorable movie events - Swank Motion Pictures
Brand
Branding your movie series.
If you plan on hosting regularly scheduled movie events in your community, consider branding the
series for consistency.

First: Come up with a memorable name for the series like “Movie Mondays” or “Free Movie Friday”
and be sure to stay consistent with the time, day of the week and location of your showings.

Next: Create a cohesive set of visuals, including posters, flyers, schedules, signage and social media
posts. This goes beyond using the same logo to incorporate colors, fonts and the general aesthetic.

Investing time to properly brand your event will help you better              reach your targeted audience,
increase   exposure and, ultimately,      larger crowds.draw
C U S TO M E R E XA M P L E S

                                                                 16 T H
                                                                ANNUAL

                                                                     AUGUST 10       (PG)
                                                                                                        AUGUST 3         (PG)
                                                                                                                                             AUGUST 17      (G)

                                                                                                       Arnie Wishnick
                                                                                                      Community Choice

                                                                  AUGUST 24   (PG)                                                            AUGUST 31 (PG-13)

                                                                                              Every Saturday
                                                                                              Night in August
                                                                                            Bring your picnic basket, blanket and chair.
                                                                                            Movies start at nightfall (approx 8 p.m.) on
                                                                                            the baseball fields of the Pacific Palisades
                                                                                               Recreation Center (851 Alma Real Dr.).
                                                                                            No pets, alcohol, smoking or stick-leg chairs.
                                                                                            Any comments or questions? Contact us at:
                                                                                                                moviesintheparkpacpal
                                                                                                                      @gmail.com

                                                                                                                            MAJOR SPONSORS:

                                                                                                                                                         Movies in the Park-Pacific
                                                                                                                                                        Palisades, Inc. is a non-profit
                                                                                                                                                       501(c)(3) organization (FEIN:
                                                                                                                                                        #26-216199). Your donation
                                                                                                                                                          may be tax deductible.

              Image courtesy of: Chesapeake Parks, VA          Image courtesy of: Pacific Palisades, CA
Planning GUIDE memorable movie events - Swank Motion Pictures
City of Placentia, CA
                                Movies in the Park
Each summer, the city of Placentia in California invites the
community to its Movies in the Park series. After packing
picnics and blankets, families arrive early to pick a prime
spot. According to Matthew Brand, Placentia’s community
service coordinator, excitement for the series is so strong
that many attendees arrive before the event staff! Keep
reading to learn Brand’s top tips for creating a successful
movie series in your community:

• Invite the audience to vote on your next movie at the
   event – a great way to engage attendees!
• Enhance your event with pre-show activities, like
   musical games and trivia, and free giveaways that
   incentivize attendance
• Partner with local nonprofits to sell snacks and
   drinks – helps cover food offerings and supports your
   community!
• Secure sponsorships for event funding and logistics.
   Spotlight individual sponsors on specific movie nights –
   allowing them to give out free popcorn to engage with
   the community
• It’s “well worth the extra money” to show premium titles
   as they always attract a larger crowd
• Switch up your event’s location to reach all of
   your community
• Always send a survey out at the end of the series to
   collect film and event suggestions for next summer
• Try to do one or two new things each year to keep
   things fresh and continually evolving
Planning GUIDE memorable movie events - Swank Motion Pictures
new releases!
                                                                                                                 and upcoming
                                                                                                                 your audiences

swank.com/parks
                                                                                                                 Create the best

          1.800.876.5577
                                                                                                                                                                                                                                                                              for 2021

                                                                                                                 programming for

                                                                                                                 using these recent
                                                                                                                                                                                                                                                                                                                              PICKS
                                                                                                                                                                                                                                                                                                                                                           TOP
                                                                                                                                                                                                                                                                            Programming

   © 2021 101 Studios                                                                      © Amazon Studios                                          © 2021 Paramount Pictures                                                              © 2021 Warner Bros. Ent. All rights reserved.                                                                © 2021 Disney Enterprises Inc.

   © 2021 Universal City Studios Productions LLLP. All Rights Reserved.                    © 2021 Marvel                                             © 2021 CTMG, Inc. All Rights Reserved.                                                 © 2021 Disney/Pixar                                                                                          © 2021 Universal City Studios Productions LLLP. All Rights Reserved.

   © 2021 Paramount Pictures                                                               © 2021 CTMG, Inc. All Rights Reserved.                    © 2021 Disney/Pixar                                                                    © 2021 UNIVERSAL STUDIOS and Shanghai Pearl Studio Film and Television Technology Co. All Rights Reserved.   2021 Metro-Goldwyn-Mayer Pictures Inc. ALL RIGHTS RESERVED

   © 2021 Lions Gate Films Inc. and MRC II Distribution Company LP. All Rights Reserved.   © 2021 Disney Enterprises Inc.                            © 2021 Universal Studios and Storyteller Distribution Co., LLC. All Rights Reserved.    © 2021 DreamWorks Animation L.L.C. All Rights Reserved.                                                     © 2021 Paramount Pictures

   © 2021 Disney Enterprises Inc.                                                          © 2021 DreamWorks Animation L.L.C. All Rights Reserved.   © 2021 WBEI TM & © DC Comics                                                           © 2021 CTMG, Inc. All Rights Reserved.                                                                       © & T.M. 2021 Lucasfilm Ltd
Planning GUIDE memorable movie events - Swank Motion Pictures Planning GUIDE memorable movie events - Swank Motion Pictures
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