HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
HOMELESS
WORLD CUP
2021, 2022, 2023 AND 2024 EDITIONS
REQUEST FOR EXPRESSION OF INTEREST
HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
WELCOME TO THE                                             homelessness to play football. Involvement in the
                                                               national grassroots programme and the tournament
                                                                                                                           is the first stage of the formal process to find future host
                                                                                                                           cities. After the deadline for submitting an EOI in August,
    HOMELESS WORLD CUP                                         itself gives players a new sense of purpose and they
                                                               build up new qualities such as an increase in self-
                                                                                                                           shortly after the conclusion of the 2019 edition of the
                                                                                                                           event in Cardiff, we will share our full bid documentation
                                                               esteem, time management and self-confidence.                with cities who have completed the electronic
                                                                                                                           Expression of Interest form, accessed here. All EOIs
    Dear all,                                                  Over the years, the Homeless World Cup has continued        received are treated as confidential and taking this first
                                                               to deliver significant impact. Consistently 80% of the      step does not involve making any binding commitment,
    I am delighted to offer you the opportunity to host        players have changed their lives forever, some have         financial or otherwise – it simply enables us to release
    this impactful event, the Homeless World Cup. This         come off drugs, some have moved into houses and             further information to you and allows you to progress to
    tournament is a catalyst for social change and will help   others have started jobs.                                   the next phase of bidding should you wish.
    to accelerate the eradication of homelessness in your
    city and the rest of the world.                            The Homeless World Cup prompts significant social           The Sports Consultancy will be managing the process
                                                               change in societies and year on year we witness a           on behalf of the Homeless World Cup Foundation. If
    The concept of the Homeless World Cup was created          change in the relationship between those who are            you have any questions at this stage, please write to
    during a chat with my friend Harald Schmied, co-           watching and those who are playing. Social barriers are     HWChosting@thesportsconsultancy.com. I very much
    founder of Homeless World Cup Foundation. We had           broken down, stereotypes are changed, and positive          hope you will join me and other past host cities in
    both attended the annual conference of the International   dialogue begins about a topic which can typically be        our quest to eliminate homelessness through this
    Network of Street Papers which overall had been a          very negative. This event is unique in the potential        inspirational event. We look forward to receiving your
    great event, however we were concerned that no one         social benefits and legacy that it can deliver. Since the   Expression of Interest.
    experiencing homelessness had attended the event. We       event’s creation, over a million lives have been impacted
    asked ourselves: how could we involve people who are       positively across our network of Street Football
    homeless in the same international inspiration that we     Partners.
    had experienced at the conference? After discussing                                                                    Yours sincerely,
    this at length, the idea of the Homeless World Cup was     We are continuously looking to expand the reach of the
    born and the first edition took place 18 months later in   event and want to continue to bring positive change to as
    Graz, Austria in 2003.                                     many people as possible. If you would like to be a part
                                                               of this huge social movement, we invite you to submit
                                                                                                                           Mel Young
    Today we work with our Street Football Partners in 74      an Expression of Interest (EOI) to bring the Homeless
                                                                                                                           President and Co-Founder of Homeless World Cup
    countries across the globe to get people experiencing      World Cup to your city in 2021, 2022, 2023 or 2024. This

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
MISSION AND VISION OF   The Homeless World Cup Foundation (HWCF) is the
                        only global homelessness charity and it is the pioneer
THE FOUNDATION          of a unique social movement which uses the power
                        of football to inspire people who are experiencing
                        homelessness. Every year, the charity organises an
                        international football tournament, the Homeless World
                        Cup. The event not only provides a powerful opportunity
                        to those who participate; it also celebrates the year-
                        round work of the national street football partners who
                        support the players around the world.

                        The vision of the Homeless World Cup Foundation is for
                        a world without homelessness.

                        Their mission is to use football to support and inspire
                        people who are homeless to change their own lives;
                        and to change perceptions and attitudes towards
                        people who are homeless.

                        The tournament provides a wealth of benefits to the
                        players and a host city. These include empowering
                        players through team sport to change their lives,
                        and enabling cities to take positive action to reduce
                        homelessness as a catalyst for last change in the city
                        and across the country

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
OSLO
                                                                                 EDINBURGH                  GOTHENBURG

                                                                                  GLASGOW
                                                                                                            COPENHAGEN

                                                                                  CARDIFF                      POZNAN

                                                                                    PARIS                       GRAZ

                                                                                            AMSTERDAM MILAN
                                                               MEXICO CITY

    PAST LOCATIONS

    The 17th edition of the Homeless World Cup will take
                                                                                 RIO DE JANIERO
    place this August in Cardiff. We are offering you the
                                                                      SANTIAGO
    chance to join this group of cities that have hosted the
    event and has helped them on their journey to work
    towards eliminating homelessness, leaving a lasting                                                  CAPE TOWN
                                                                                                                         MELBOURNE
    legacy for years to come.

    We look forward to supporting you to achieve your city’s
    strategic objectives through hosting the event.

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
SOCIAL RETURN
     ON INVESTMENT
     (SROI) OF OVER               FOR EVERY
                                  DOLLAR INVESTED
                                  (GLASGOW 2016)
                                                                        MEN’S
                                                                        TEAMS
                                                                          WOMEN’S
                                                                          TEAMS

                 UNIQUE VIEWERS
                 ACROSS ALL
                 PLATFORMS
                 (GLASGOW 2016)
                                                                                                  PLAYERS

                                                                                     HOMELESS WORLD
                                                                                      CUP IN NUMBERS

                                                                                         DAYS OF
AVERAGE OF                                                                               ACTION

                             SPECTATORS AT
                             EACH EVENT                                             COUNTRIES
                                                                                    REPRESENTED
                                                   HOMELESS
                                                   PEOPLE’S LIVES
                                                   IMPACTED SINCE   GLOBAL
                                                   ITS FOUNDING     FOOTBALL
                                                                    PARTNERS

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
OVERVIEW OF THE                                    PREVIOUS WINNERS
    TOURNAMENT                                         Both the Men’s Mexican and Brazilian teams have won
                                                       three titles in the history of the event and three nations:

                                                       32
                                                       Chile, Scotland and Italy have won two titles.
      EACH COUNTRY CAN
        APPLY TO SEND A
      MEN’S/MIXED AND A
         WOMEN’S TEAM

                               60
                                OVER
                                          TEAMS

                                                        TITLES
                                          (INCLUDING
                                          MEN’S AND

    400
                                          WOMEN’S)
     OVER

                         MATCHES PLAYED
                         THROUGHOUT THE
                         TOURNAMENT
                                                                                 TITLES
                                                       For the Women’s tournament, the Mexican team has

      1000s
                                                         61
                                                       won six titles to date and Zambia, Chile, Kenya and
                                                       Brazil have all won one title in the past.

                                    OF GOALS SCORED

     14 3 0
    QUICK AND EXCITING
    GAMES OF                     WINNING TEAMS

                                                          TITLES
                                 ARE AWARDED
                                   POINTS AND
               MINUTES

                                                                                         TITLE
                                   THE LOSING
                                      TEAM
                                    RECEIVES

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
COMPETING NATIONS
AT CARDIFF 2019
MEN’S/MIXED COMPETITION:                                                                               WOMEN’S COMPETITION

AUSTRALIA     AUSTRIA       BELGIUM         BOSNIA &      BRAZIL    BULGARIA     CAMBODIA     CHILE    AUSTRALIA   BELGIUM      CHILE
                                          HERZEGOVINA

COLOMBIA    COSTA RICA      CROATIA         CZECH        DENMARK      EGYPT       ENGLAND    FINLAND   ENGLAND     HUNGARY      INDIA
                                           REPUBLIC

 FRANCE      GERMANY        GREECE        HONG KONG     HUNGARY      INDIA       INDONESIA   IRELAND    MALAWI     MEXICO    NETHERLANDS

 ISRAEL        ITALY       IVORY COAST     LITHUANIA      MEXICO   NETHERLANDS    NORTHERN   NORWAY    NORTHERN     NORWAY      PERU
                                                                                   IRELAND              IRELAND

PAKISTAN     POLAND        PORTUGAL         RUSSIA      SCOTLAND   SOUTH KOREA   SLOVENIA    SOUTH      ROMANIA    SWEDEN      UNITED
                                                                                             AFRICA                            STATES

 SWEDEN     SWITZERLAND   UNITED STATES      WALES      ZIMBABWE                                         WALES

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
BENEFITS OF HOSTING
    THE EVENT                                The Homeless World Cup is an annual four-a-side
                                             street football tournament that brings together over
                                             500 players from over 50 countries. The tournament
                                             is designed to be competitive, but its special structure
                                             means that every player competes until the last day and
                                             for a host city it means that there will be eight days of
                                             continuous action.

                                             Hosting the Homeless World Cup provides a unique
                                             platform to create systemic social change within your
                                             city through the power of football. The Homeless World
                                             Cup delivers strongly on a broad range of impact areas,
                                             in a different way to other sporting events, these include:

        CITIES CAN   CHANGES THE      BRINGS AN          DELIVERS ON             ACHIEVES                PROVIDES     PROMOTES A   GENERATES
        BE SEEN AS    PERCEPTION     EVENT WITH         MULTIPLE CITY/            CHARITY               VOLUNTEER     MESSAGE OF   CIVIC PRIDE
         THOUGHT     AMONGST CITY    MEANINGFUL           REGIONAL               OUTCOMES             OPPORTUNITIES    INCLUSION
        LEADERS IN     RESIDENTS    SOCIAL IMPACT         STRATEGIC                                       FOR ALL,
      HOMELESSNESS                    TO A CITY’S        OBJECTIVES                                     INCLUDING
                                    PORTFOLIO OF                                                         SOCIALLY
                                       EVENTS                                                            EXCLUDED
                                                                                                       INDIVIDUALS

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HOMELESS WORLD CUP 2021, 2022, 2023 AND 2024 EDITIONS REQUEST FOR EXPRESSION OF INTEREST - Eurocities
PROCESS AND   Interested cities are requested to express their interest
              by completing the electronic form found here. The
                                                                              APPLICATION PROCESS
NEXT STEPS    submission of an Expression of Interest form carries no
              obligation or financial commitment on behalf of the city          09 AUGUST 2019
                                                                                                 Deadline for return of Expression of
                                                                                                 Interest
              but will enable cities to become part of the bid process
              and to receive more information.                                                   Hosting Guide and Application
                                                                               FROM 12 AUGUST    Questionnaire distributed to all
              All those who express their interest will be sent:                          2019   Applicants who have submitted an
                                                                                                 Expression of Interest
                 •   a Hosting Guide, containing full details of the
                                                                                                 Deadline for receipt of Application
                     rights and benefits for the host city as well as the         MID OCTOBER
                                                                                                 Questionnaires
                     requirements for hosting; and
                                                                                  END OCTOBER    Review of Application Questionnaires
                 •   an Application Questionnaire, to help us to
                     determine whether Applicants can meet the                 EARLY NOVEMBER    Candidates selected and fee requested
                     necessary requirements for hosting.
              These documents will be sent to applicants in August,           CANDIDATE PHASE
              after the finals of the 2019 edition of the event in Cardiff.
              Additionally, on 02 August, during the Cardiff event, we
                                                                               FROM NOVEMBER     Hosting Agreement distribution
              will be running an Observer Programme for those who
              are interested in learning more about the event first-             FEBRUARY AND
                                                                                                 Site visits
              hand and meeting the people who deliver it. Please                   MARCH 2020
              email HWChosting@thesportsconsultancy.com to                                       Deadline for receipt of signed Hosting
              confirm your place.                                                    MAY 2020
                                                                                                 Agreements

              On the basis of the details submitted in the Application
              Questionnaire, cities will be shortlisted. Selected             DECISION PHASE
              Candidates will be sent a template Hosting Agreement.                              Hosting Agreements       review   and
                                                                                     MAY 2020
              We will proactively work with Candidates to help them to                           evaluation
              further refine their vision, understand the benefits and                           Homeless World Cup new host
              obligations and secure the necessary public and private                JUNE 2020
                                                                                                 announcements
              sector engagement.

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FOR MORE
INFORMATION
Please submit your Expression of Interest via the
form available here

If you have any questions at this stage, please
contact the bidding team on
HWChosting@thesportsconsultancy.com
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