SPONSORSHIP APPLICATION - OCTOBER 12, 2019 - le Tour de Femme
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SPONSORSHIP APPLICATION
OCTOBER 12, 2019
A Women’s-only
Ride Benefiting
www.letourdefemme.org
2019 SPONSORSHIP
APPLICATION
le Tour de Femme Overview:
Grab My Wheel hopes you will join in helping us help others. Over the last 13 years, le Tour de Femme has become the premier
women's-only cycling event in the Southeast. With your support, we are able to make a difference in many lives. On behalf of
the local riders and patients, those fighting cancer across the nation and those who battle cancer here at home, we thank you
for considering sponsorship. We look forward to the chance to work with you for the 2019 ride. Here’s a brief overview of the
event through the years and our accomplishments.
In October 2006, during Breast Cancer Awareness Month, Grab My Wheel initiated the inaugural le Tour de Femme at Cycling Spoken
Here in Cary with 70 female riders from across North Carolina, including one rider from South Carolina. The riders’ skill levels ranged
from those making their first attempt at a 30-mile ride, a rider who underwent chemotherapy the morning of the ride, to a professional
cyclist coming off an international racing season.
When we established le Tour de Femme, we set very ambitious fundraising goals. In a matter of three short months through corporate
sponsorship, personal donations, entry fees and the fundraising efforts of our riders, we achieved our goal. The ride beneficiaries were
two very worthy cancer-related causes – one local, one national. We proudly divided the proceeds between the Lance Armstrong
Foundation and the Angel Fund of Rex Hospital.
In 2016, our beneficiaries changed in an effort to keep funds raised in our community and to further align with our mission. Funds
from le Tour de Femme are now shared between The Angel Fund of Rex Hospital and the Kay Yow Cancer Fund. To date we have
donated more than $700,000.00 to support cancer programs.
2019 Tour – Our Mission
The mission of ride continues to be to raise community awareness and funding for cancer research and survivorship programs and
programs designed to improve the lives of those living with cancer. Plus, encourage women through cycling.
To accomplish this mission, Grab My Wheel will host its annual women’s-only cycling event “le Tour de Femme” on October 12, 2019, in
North Carolina. le Tour de Femme is a 100% volunteer-run event. This
event consists of:
2018 • A ladies' night the day before the event for packet pick up and ride
250 riders
$65,000 preparation
2016 • A raffle
330 riders
2015 275 riders
$60,000 2017
• A women’s-only bicycle ride with multiple routes
$70,000 235 riders • A post-ride celebration including food and drinks
2014 $65,000
2012 407 riders The ride allows female cyclists of all skill levels to participate in a ride of
2013 $70,000
354 riders one of three lengths – choosing either a 15-mile, 31.2-mile or 62.4-mile
$55,000 306 riders
2011 $55,000 route.
309 riders
$50,000
The post-ride celebration allows our participants to bask in the glory of
2010
345 riders their accomplishments and celebrate with each other, their families and
$50,000
2009
friends and the event sponsors while enjoying post-race refreshments.
245 riders
$42,000
2008
Our goal is to donate $75,000 total to The Angel Fund of Rex Hospital and
206 riders The Kay Yow Cancer Fund while at the same time encouraging more
DONATIONS $37,000 women to explore and enjoy cycling.
2007
MADE TO OUR 147 riders
BENEFICIARIES $32,000
2006
69 riders
$12,000
2019 SPONSORSHIP
APPLICATION
Format & Structure
The ride will consist of three fully supported routes allowing women of all skill levels to participate.
ROUTE 1: ROUTE 2: ROUTE 3:
Designed to be a Designed to be an An intermediate to
beginner cycling intermediate cycling advanced cycling
route, and a route, a half-metric route, a metric
"mother/daughter century ride century ride
loop," a (31.2-miles). (62.4-miles).
15-mile ride.
Fully supported sag stops (locations for the participants to stop, rest and refuel) will be posted at different points on all of the routes.
Training rides for this event take place starting in March on Wednesday evenings. For more information, visit www.letourdefemme.org.
Who Rides le Tour de Femme
le Tour de Femme offers sponsors the opportunity to
communicate and interact with a diverse group of women
of all ages and from many communities.
Where do le Tour riders come from?
More than 90% of le Tour de Femme riders live in North
Carolina. Of those, the largest percentage of our riders live in
the Raleigh, Cary, Chapel Hill and surrounding areas. There is
also a strong rider presence from the coast.
The other 10% of participants come from all over the country.
Each year, the number of out of state riders has been steadily
increasing. Below is a diagram showing where riders coming
from to be a part of le Tour de Femme. Where riders come from outside of North Carolina
Montana Oklahoma
8% New York
2% Missouri 4%
4%
Age of le Tour de Femme Riders Tennessee
2%
New Jersey
le Tour de Femme offers our sponsors an opportunity to 8%
market themselves to an audience of people ranging in Virginia
age from 7 to over 70-years-old. In 2009, le Tour de Femme 16%
North Carolina
introduced the “mother/daughter loop" that is targeted 90%
toward newer riders and has opened up the event to even California South Carolina
16%
more women. 4%
Georgia
Arizona
8%
2%
New Mexico Florida
6% 10%
Texas Alabama
6% Mississippi 2%
2%
2019 SPONSORSHIP
APPLICATION
Sponsorship Opportunities
Listed below are the sponsorship opportunities for le Tour de Femme. For information or questions about becoming a sponsor, please
contact us at info@letourdefemme.org
EXCLUSIVE SHARED PINK BLUE PLATINUM GOLD SILVER BRONZE
TITLE TITLE CARBON CARBON
$25000 $15000 $10000 $5000 $2500 $1500 $1000 $500
PRESENTING SPONSORS RECOGNITION
Company logo and name included in event X X
logo and title Exclusively with one
additional
sponsor
No other company in your industry sector X X
may sponsor the event at the
same level
MEDIA EXPOSURE
Company name associated with each mention X X
of le Tour de Femme in media campaign
(radio, television, print)
Company name included in pre–and X X
post-event press releases
Quotes from company representatives included X X
in press releases and participant emails
Company logo placed with Grab My Wheel logo X
on ceremonial check presented to benefiting charity
RIDE JERSEY EXPOSURE
Company logo placed on the front of ride jerseys X
Company logo placed on the sleeve X
(one per sleeve) of ride jerseys
Company logo given Full Center Pocket X
on back of ride jersey
Company logo given half of the Right or X
Left Pocket of ride jersey
Company Logo given a quarter of the Right X
or Left Pocket of ride jersey2019 SPONSORSHIP
APPLICATION
EXCLUSIVE SHARED PINK BLUE PLATINUM GOLD SILVER BRONZE
TITLE TITLE CARBON CARBON
$25000 $15000 $10000 $5000 $2500 $1500 $1000 $500
ON-SITE BENEFITS
Corporate tent provided for use X X X
Space in the sponsor area to display/distribute X X X X X X
promotional materials Centerpiece Premiere
of sponsor of sponsor
area area
Company recognition announced at the start X X X X X X X
On-site signage during event (sponsor provides X X X X X X X
banners; maximum banner size—28 sq ft ) Up to 4 Up to 3 Up to 2 Up to 1 Up to 1 Up to 1 Up to 1
Banners Banners Banners Banners Banners Banners Banners
Company logo displayed on start/finish line banner X X X X X X X X
X-Large X-Large Large Large Large Medium Medium Small
BRAND EXPOSURE (These benefits are based on sponsor meeting production deadlines that will be shared with sponsors.)
Opportunity to place company logo on X X
special “survivor” ride numbers
Opportunity to place company logo X X X X
on rider ride numbers
Company logo and link to website included X X X X X
in emails sent at least monthly to participants
Opportunity to include promotional flyer X X X X X X X
in registration packets 2 Fliers 2 Fliers
Company logo added to front page of X X X X X X X X
le Tour de Femme website Profile Profile Large Large Large Medium Small Small
page page logo logo logo logo logo logo
XL - logo XL - logo
X X X X X X X X
X-Large X-Large Large Large Large Medium Small Small
X X X X X X X X
Front & Sleeve & Back Back Back Back Back Back
Back XL Back XL Large Large Large Medium Medium Small
OTHER BENEFITS
Free Entrance for Company Riders 8 Riders 8 Riders 6 Riders 4 Riders 4 Riders 2 Riders 2 Riders 1 Rider
Permission to use Grab My Wheel and X X X X X X X X
le Tour de Femme logos on web and print materials2019 SPONSORSHIP
APPLICATION
Supporting Organizations Benefiting Organizations
Supporting Organizations can assist the event by donating About The Angel Fund of
items needed to support the event through in-kind UNC REX Healthcare
donations. This can be in addition to a sponsorship, as a stand The Angel Fund is a special
alone donation or through volunteering. fund designed to serve those
individuals with unique financial
Sag (rest) Stop Support (3 spots available) needs as they cope with the
hardships associated with their
Support the riders on the course by funding food and drinks cancer treatment. The goal of
provided at the sag stop. Promote your company and provide this program includes increased
volunteers, as interested, at the sag stop. access to treatment related needs
and improved quality of life.
Media Sponsors
Media Sponsors help us gain visibility by creating positive
publicity and heightened awareness of the le Tour de Femme
mission. Through electronic, print, or broadcasting outlets,
Media Sponsors have the unique advantage of exposure to a
wide demographic of consumers. About The Kay Yow Cancer Fund
In-Kind Donations The Kay Yow Cancer Fund
was officially founded on
le Tour de Femme In-Kind sponsorships are available for December 3, 2007, from the
companies offering products or services in exchange for vision of the organization’s
equal–valued sponsorship benefit values. Companies will namesake, Kay Yow, former
provide le Tour de Femme with a fair market estimated value North Carolina State
of in–kind donations. Opportunities for in-kind sponsorship University head women’s
may include: basketball coach. Kay Yow
was first diagnosed with
• Advertising breast cancer in 1987, and passed away on January 24, 2009
• Lodging after facing her third bout with the disease.
• Event Auction Items
• Awards Before her death, she joined forces with the Women’s
• Food and Beverages Basketball Coaches Association (WBCA) and The V
• VIP Tent Sponsorships Foundation for Cancer Research to form the Kay Yow Cancer
• Entertainment Fund, a 501 (c)(3) charitable organization committed to being
• Signage a part of finding an answer in the fight against women’s
• Technical Support cancers through raising money for scientific research,
assisting the underserved and unifying people for a common
cause.
Please complete the sponsorship form
and submit it to:
Grab My Wheel
c/o Ron Hamner
2305 Silent Stream Court
Raleigh, NC 276072019 SPONSORSHIP
APPLICATION
Exclusive Title Sponsor Platinum Sponsor
$25,000 $2,500
Shared Title Sponsor Gold Sponsor
$15,000 $1,500
Pink Carbon Sponsor Silver Sponsor
$10,000 $1,000
Blue Carbon Sponsor Bronze Sponsor
$5,000 $500
In Kind Sponsorship: Donations such as giveaways, food or services
Organization Name:
Contact Name/Title:
President / CEO Name:
Mailing Address:
City: State: Zip:
Phone: Email:
Website:
Additional Information:
Event Contact: Ron Hamner - event director - (919) 964-0469 - ron@letourdefemme.org
A receipt is available for tax purposes when this form is signed.
All logos should be submitted in vector format (.ai or .eps) format to:
Ron Hamner • ron@grabmywheel.org2019
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