Your Digital Brand A career development webinar for Deloitte alumni
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Your Digital Brand A career development webinar for Deloitte alumni Copyright © 2018 Deloitte Development LLC. All rights reserved.
Visit www.deloitte.com and type
“Alumni” into keyword search
Copyright © 2018 Deloitte Development LLC. All rights reserved.
Agenda
Defining A Digital Brand
Developing Your Digital Brand
Articulating Your Digital Brand: Social Media Platforms
• LinkedIn
• Instagram
• Facebook
• Twitter
Digital Takeaways
Q&A
Copyright © 2018 Deloitte Development LLC. All rights reserved. 3
A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual. Copyright © 2018 Deloitte Development LLC. All rights reserved. 4
Write down the top five things you would expect others to have in their experience of having a relationship with you. Copyright © 2018 Deloitte Development LLC. All rights reserved.
Write down three things you value. Copyright © 2018 Deloitte Development LLC. All rights reserved.
I am a career and transition coach who is approachable,
easy to connect with and do my best work collaborating
with others. I live with integrity and continually try new
things and test new ideas. I help others get things done
and don’t lose sight of their, and my own, well-being in
the process.
Copyright © 2018 Deloitte Development LLC. All rights reserved. 7
Articulating Your Digital Brand: Social Media Platforms Copyright © 2018 Deloitte Development LLC. All rights reserved. 8
How could a digital brand help you stand out?
Employers actively use social media platforms to advertise jobs and connect with a target
candidate audience.
The Statistics Don’t Lie
In 2018: S&I Team Points of Discussion:
− 80% of employers say social recruiting helps
them find passive candidates. 1 1) Utilization of the right
compliment of vendors/tools for
− 75% of potential hires aren’t actively
social sourcing
searching. Recruiters use social to reach
passive candidates. 1 2) The recommended best practice
− 70% of hiring managers say they’ve is to have a portfolio of tools to
successfully hired with social media. 1 choose from
− 89% of companies plan to recruit on social
3) Understanding the social
media this year. 1 sourcing tools that work best for
our needs
1 https://www.betterteam.com/social-recruiting-tips
Copyright © 2018 Deloitte Development LLC. All rights reserved. 9
The evolution of LinkedIn
From small professional networking site to one of the largest
social networks across the world.
2003/ LinkedIn launches
User growth as small as 20 sign ups a
day
What you can now do on LinkedIn
• Share photos and videos
2006/ Launch of public profiles
5 million users
• Write a blog post
2018/
• Able to use the #
Today
530 million users
Average of 400 connections per
user
https://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
https://ourstory.linkedin.com
Copyright © 2018 Deloitte Development LLC. All rights reserved. 10Who is using LinkedIn?
Almost one-third of adults in the US are using LinkedIn as one of
their social channels.
American adults online - % usage of different social
• Over 146 million workers in the U.S. have a channels 2
LinkedIn profile 1
• 3 million users share content on LinkedIn
weekly 1
LinkedIn
• Over 3 million jobs are posted on LinkedIn 29%
every month 1
Facebook
• Over 75% of people who changed jobs used Pinterest
31%
79%
LinkedIn to inform their search 2
• There are 40 million college students and Instagram
32%
recent graduates on LinkedIn 2 Twitter
24%
• There are 5.5 million accountants on
LinkedIn! 3
• Two new members join LinkedIn every
second 4
1 https://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
2 https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/Ultimate-List-of-Hiring-Stats-v02.04.pdf
3 https://economicgraph.linkedin.com/resources/linkedin-workforce-report-February-2018
4 https://www.omnicoreagency.com/linkedin-statistics
Copyright © 2018 Deloitte Development LLC. All rights reserved. 11Your LinkedIn profile picture
Putting your best ‘face’ forward
Photo tips:
• Professional photo OR headshot
• Avoid distracting backgrounds or cropped photos
• Smile – appear approachable and friendly
• Change your picture when your look changes
Copyright © 2018 Deloitte Development LLC. All rights reserved. 12Your profile: This is what you can create… The making of a LinkedIn profile • Your name • Your headline • Current position • Education • Location • Industry • Summary • Media Copyright © 2018 Deloitte Development LLC. All rights reserved. 13
A few headline examples
An okay headline A more interesting headline
CEO | Video production company Helping recruitment teams attract
talent through workplace media
Director of fundraising Grassroots fundraiser, organization
builder and social change advocate
Project manager I streamline chaos so others can
shine
Copyright © 2018 Deloitte Development LLC. All rights reserved. 14Share your own content and posts Follow these leading practices to customize your content. What may work best •Mention someone using @ - draw more attention to your post •Use hashtags – you can now search and be discovered by hashtags on LinkedIn •Share videos or images – share something that is happening in real time! •Check your privacy settings before you post – make sure your content is going to the audience you want it to (Public vs. Connections) Copyright © 2018 Deloitte Development LLC. All rights reserved. 15
Choose your own posting adventure
Try something new! Use one of these four ideas to add value to
LinkedIn this week.
1 Share a LinkedIn Natively post
3
an image or a
Influencer post
video from an
event or
activity you
have attended.
Find an article Comment
4
on posts
2
you like and
share a link to it – from two
with your own people in
perspective on it your
– included in the network.
status update.
Copyright © 2018 Deloitte Development LLC. All rights reserved. 16Build Your Brand on Instagram Learn about cultures & openings at companies of interest Copyright © 2018 Deloitte Development LLC. All rights reserved. 17
Insta-etiquette
DO DON’T
• Be consistent • Be spammy and post way too much
• Focus on engagement, not number of • Abuse hashtags or use unrelated or
followers inappropriate ones
• Use natural light in your photos • Ask people to follow you
• Curate your content • Like every photo
• Embrace holidays, special events, and • Be afraid to be creative
themed days • Give into gimmicks
• Experiment with what you post and • Write long, lengthy captions
when you post
• Comment on other accounts posts and
create a relationship
Copyright © 2018 Deloitte Development LLC. All rights reserved. 18Facebook
Recruiting Statistics
• 2.19 Billion Facebook Users
• Many recruiters have started using
Facebook to look for candidates
• Company pages shared on Facebook
Protect your brand - Consider the
following:
• Not primarily geared toward professional
• Watch what you post
• Stay away from “politics and religion”
• Photos: keep them clean!
• Limit your personal information
• Check your wall frequently and delete
inappropriate posts
• Use a pseudonym for your profile
Source: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-
Copyright © 2018 Deloitte Development LLC. All rights reserved. 19
users-worldwide/Twitter is a fast-paced, easy way to connect with people and organizations. People use Twitter for many different reasons and the channel facilitates real-time interaction. Insights Event chatter Microblogging Copyright © 2018 Deloitte Development LLC. All rights reserved. 20
Who is using Twitter?
Almost one-quarter of adults in the US are using Twitter as one
of their social channels.
• 36% of online adults ages 18-29 and 23% of American adults online - % usage of different social
online adults ages 30-49 are using Twitter channels
• 29% of internet users with college degrees use
Twitter, compared with 20% of those with high
school degree or less
LinkedIn
• Almost even split between men and women adults 29%
using Twitter
• An estimated 500 million tweets are sent every Pinterest
Facebook
79%
day 31%
Instagram
32%
Twitter
24%
Source: Pew Research Center
Copyright © 2018 Deloitte Development LLC. All rights reserved. 21#Hashtag
A simple way for people to search for tweets
that have a common topic and to begin a
conversation.
Source: Urban Dictionary
Copyright © 2018 Deloitte Development LLC. All rights reserved.The making of a tweet
Tips for ensuring your content has impact and engages your
network.
1-3 hashtags
Call to action
Tags
relevant handles
Contains a video
aligned with our
brand
Copyright © 2018 Deloitte Development LLC. All rights reserved. 23Wrapping Up: Digital takeaways
Be confident, clear and human.
Confident Clear Human
• Have a clear point of view. Be direct • Fewer words create more impact • What are the issues? What matters
and confident when expressing it most to your audience?
• Avoid ambiguity. Be clear on your
• Look for attention-grabbing theme and focus on it • Write as you are talking to
insight. Avoid clichés and sound someone. Use familiar words and
bites • Use simple, direct language an informal tone
without unnecessary jargon or
• Connect directly with topical and technical terms • However big the topic, look for the
important issues human story
• Edit again. You can always make it
• Use brevity to make an impact clearer still
• Write to provoke though and arouse
intrigue
Copyright © 2018 Deloitte Development LLC. All rights reserved. 24Please join us for future alumni career-development webinars
and listen to earlier recordings at your leisure
Upcoming Webinars
January 23, 2019, 11am CT Resumes
April 11, 2019, 11am CT Networking
Previously recorded webinars
• Self-care and job search strategies to boost your well-being
• Open Talent: Navigating the Gig Economy
• Interview Preparation
• Your Digital Brand (Today! Will be posted soon) Visit alumni
page of
deloitte.com
Copyright © 2018 Deloitte Development LLC. All rights reserved. 25This presentation contains general information only, being provided solely for informational purposes, and should not be relied upon for any other purposes. This presentation does not constitute accounting, business, financial, investment, legal, tax or other professional advice or services and is not a substitute for such advice or services. Deloitte shall not be responsible for any loss sustained by any person who relies on this presentation. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2018 Deloitte Development LLC. All rights reserved. 36 USC 220506
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