MERCADOLIBRE BUSINESS OVERVIEW - MERCADOLIBRE INVESTOR RELATIONS
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O V E R VIEW The leading MercadoLibre hosts the largest online commerce and payments ecosystem in Latin America e-commerce and Our efforts are centered on enabling e-commerce Fintech platform in and digital and mobile payments on behalf of our customers by delivering a suite of technology Latin America solutions across the complete value chain of commerce CONNECTING W E AR E T HE LEADI NG 137M ACTIVE USERS T ECHNO LO G Y CO M PANY IN WITH DEVELO PI NG E- COM M ERCE AND PAY M ENT S OUR ECOSYSTEM SO LUT IO NS BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. ACT I V E U S E R S AS O F LAS T T W E LV E MO N T H S B AS I S
Overview Net Revenues (US$M) $3,973 GMV TPV $2,296 Take rate 19% $1,440 17% $1,378 1Q21 1Q21 $1,217 $844 $6.1B $ 14.7B $652 12% 12% $652 23% $557 11% 19% 8% 9% 1Q20 1Q20 2014 2015 2016 2017 2018 2019 2020 1Q20 1Q21 $3.4B $ 8.1B BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Source GMV: Gross Merchandise Volume TPV: Total Payment Volume
Overview MercadoLibre is well positioned to capture a significant market opportunity 18 COUNTRIES TOP OF MIND ENHANCED ECOSYSTEM The largest online payments In E-commerce and traffic Payments, Shipping, SaaS, network in Latin America leader Advertising 638M 362M 200M 70M Population Internet Online Active in Latam Users Shoppers Users * 1. Last 12 months BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company source, eMarketer, World Bank. *In the quarter of 1Q'21
Our Achievements
Our Achievements 1999 2000 2003 2004 2006 2007 2009 2012 2013 2014 2017 Company founded Launched Launched Launched Launched IPO Launched Top searched Launched Issued Launched from business plan operations operations Central brand on $330M in written at Stanford in 4 additional in Peru. America Brazil - Google convertible GSB. markets operations notes (DO - CR - Launched PA) operations in initial markets.(AR - BR - MX - UY). Secured $8M round of financing. 2004 2007 2009 2010 AWARDS Revista Info award Named Great Oracle Credit Suisse names for best website in Place to work. Innovation MELI one of 27 Brazil. Award. “Brands of Tomorrow” AdAge names MELI one of worlds “30 Hottest Brands” BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Our Acquisitions 2002 2005 2008 2011 2013 2014 2015 2016 2017 2018 2020 Auction Classifieds Logistics Payments Software BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Opportunities for growth
Opportunities for Growth Evolution of eCommerce penetration 2018-2019 Significant growth Online Buyers (as % of Internet Users) opportunity for Latam USA compared to other China geographies Argentina Brazil India Mexico Internet Penetration (Internet Users / Population) BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: eMarketer 2019 and Statista 2019
Opportunities for Growth Industry Backdrop: Macro indicators BRAZIL ARGENTINA MEXICO CHINA USA POPULATION1 209M 44M 129M 1.386M 326M GDP1 | CURRENT USA $2,06B $0,64B $1.15B $12,24B $19,39B GDP1 / CAPITA | CURRENT USA $8.920 $11.653 $9.698 $9.770 $62.641 GDP1 , PPP | CURRENT INTERN. $3,37B $0,92B $2,52B $25,36B $20,49B GDP1 , PPP / CAPITA $16.068 $10.567 $19.969 $18.210 $62.641 GDP1 GROWTH 1,1% (2,5)% 2,0% 6,6% 2,9% INTERNET USERS2 147M 33M 80M 914M 290M ONLINE BUYERS2 61M 16M 20M 703M 202M 1. Data from 2018 | 3. Percentage of respondents who report having an account (by themselves or together with someone else). Can be an account at a bank or another type of financial institution (includes mobile account) – Data from 2018 2. eMarketer 2020. BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Opportunities for Growth Website and App Visits (M) Leading e-commerce website by unique visitors in Latam 3376 206 1057 2390 146 119 81 94 1145 1446 69 1015 1004 199 47 47 49 61 Argentina Brasil Chile 258 1198 5107 831 3376 2124 1446 74 97 1079 52 66 234 1015 45 195 214 154 Colombia Mexico Latam BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: GfK, March 2021
Business Model
Our Business Model Sellers pay commissions Sellers pay to set-up and on successful transactions, maintenance on equal to a percentage of storefronts powered by us the value of an item (or GMV) Partnership with leading carriers Broad offering of financial and logistic partners to provide services, including Efficient and reliable logistic payments processing. solutions: Drop Shipping, Gateway services, mobile Cross Docking and Fulfillment payments, credits and cards Credit solution to provide Advertisers promote their cash advances and working brands and products within capital loans to professional the MercadoLibre sellers and loans to marketplace, paying on a CPC MercadoLibre buyers basis for Product Ads and on a CPM basis for Display banners BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company information
Business Opportunities • E-commerce is expected to grow signicantly Clearly identified Market Growth • Presence in 18 Latam markets growth drivers Mobile • Mobile shift expanding customer base • Marketplace continues to push towards mobile users Logistics • Provide high levels of free shipping across marketplaces • Increase adoption of shipping and proprietary network • Increase adoption of off platform services Payments • Leverage on MELI’s ecosystem Credits • Expand consumer and merchant credits offering New Categories • Continue to grow high frequency categories (Supermarket & Groceries) Merchant Base • Grow volume coming from large merchants and branded retailers • Focus on UX to drive engagement and loyalty User experience • Focus on NPS for continuous improvement BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Marketplace U$S This service allows both businesses and individuals to list general 6B merchandising items and conduct their sales and purchases online GMV in either a fixed-price. Any Internet user in the countries in where we operate can browse through the various products that are listed on our website and register with MercadoLibre to list, bid for and 222M purchase products and services Sold Items The MercadoLibre Marketplace, is a fully automated, 36M topically-arranged and user-friendly online commerce Buyers service 4M Sellers BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Scompany Information
Solid growth in Core Marketplace metrics YoY FXN YoY 114% 719 110% $ 20,927 $ 13,997 $ 12,505 $ 11,749 378 335 $ 8,048 270 $ 7,082 $ 7,151 222 $ 6,057 181 $ 3,414 128 101 106 2014 2015 2016 2017 2018 2019 2020 1Q20 1Q21 2014 2015 2016 2017 2018 2019 2020 4Q19 4Q20 GMV (US$M) Items Sold (M) BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
We deliver the best 17 shopping experience FREE LOYALTY USABILITY PROTECTED CUSTOMER SHIPPING PROGRAM PURCHASE SUPPORT Convenience Rewards Easy to use Protects our Efficient our users buyers solutions BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Our Marketplace includes four types of sellers OFFICIAL TOP OTHER PROFESSIONAL HOBBY STORES SELLERS SELLERS SELLERS Brands and large retailers have their Large sellers own customizable landing page Other SMEs sellers Sale of used items Portfolio managed by MELI B2C commerce B2C commerce C2C commerce B2C commerce 20% GMV 8% GMV 67% GMV 6% GMV 1. Last 12 months BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Payment Solutions Mercado Pago is designed to facilitate transactions both U$S on and off the MercadoLibre Marketplace by providing 15B a mechanism that allows our users to securely, easily Payment Volume and promptly send and receive payments online Mercado Pago is currently available in: Argentina, Brazil, Mexico, Colombia, Chile, Uruguay and Peru 630M Payment Transactions Mercado Pago complements the MercadoLibre Marketplace, as an integrated online payments solution 57M Payers BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Scompany Information
Solid growth in all Payments metrics $49,757 1,914 YoY FX neutral YoY $28,390 129% 131% 830 $18,456 $14,718 630 $13,732 $8,095 389 $7,754 291 $5,187 231 139 80 2015 2016 2017 2018 2019 2020 1Q20 1Q21 2015 2016 2017 2018 2019 2020 1Q20 1Q21 TPV ($M) TPN (M) - Transactions BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Understanding LATAM payments 99% 99% culture 94% 97% 90% High non-bankarized Low debit card ownership 80% population 70% 59% 49% 46% 41% 37% 25% 26% Mexico Colombia Argentina Brazil USA Canada UK Mexico Colombia Argentina Brazil USA Canada UK Bankarized share of adult population Share of population with ownership of a Debit Card BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: World Bank, Global Fintech Data
We offer a broad range of fintech services ON OFF MOBILE CREDITS CARDS PLATFORM PLATFORM MercadoLibre PSP mPOS Cash Advances Prepaid Cards PSP Gateway Wallet Merchant Cred Credit Cards Cross Border SDK Consum. Cred Gift Cards 1. Last 12 months BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Shipping Solutions Through Mercado Envíos, we offer a cost-efficient integration 208M with existing logistics and shipping carriers to sellers on our Items platform. Sellers opting into the program are able to offer a Shipped uniform and seamless integrated shipping Mercado Envíos is available in: Argentina, Brazil, Mexico, Colombia, Chile and Uruguay 97% MELI Envios Penetration* Through Mercado Envíos, MercadoLibre facilitates 80% the shipping of goods from sellers to buyers MELI Managed Network Penetration** *Measure of the number of items that were purchased including the distribution with our shipping service in our marketplace. BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information ** Measure of the number of items that were purchased including the distribution with cross-docking, fulfillment or Flex solution
Over 90% of our items sold are shipped with our logistics solution 97 214 208 94 92 188 91 157 88 88 86 84 81 93 90 81 70 63 Shipping Penetration (%) Mercado Envíos Items (M) BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Credits Solutions Mercado Crédito provides significant advances in funding strategy by facilitating loans to Consumers and Merchants in 576M the MercadoLibre Marketplace, as well as cash advances to Credit Merchants Portfolio Mercado Crédito is currently available in: Argentina, Brazil and Mexico 18M # of Credits Mercado Crédito compliments the MercadoLibre Marketplace, accelerating Merchants sales 8% and providing consumer finance to users Cash Advances as a % of TPV ON BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Financial Metrics
Financial Metrics Overview HIGHLIGHTS 1Q’20 1Q'21 YOY Gross Merchandise Volume 3.4B 6.1B 114% Successful Items 106M 222M 110% Live Listings 267M 299M 12% Unique Buyers 24M 36M 51% BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Financial Metrics Net Revenues (US$M) $3,973 YoY $2,296 158% $1,440 1,378 $1,217 $844 $557 $652 $652 2014 2015 2016 2017 2018 2019 2020 Q1'20 Q1'21 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Financial Metrics Gross Profit (US$M) $591 $480 $489 Margin $427 $308 $313 $272 $284 $237 $205 $163 $160 $170 51% 50% 50% 48% 48% 48% 48% 49% 47% 46% 43% 43% 37% 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Financial Metrics EBIT (US$M) $ 99 $ 91 $ 83 $ 10 -$ 1 -$ 11 -$ 12 -$ 28 -$ 25 -$ 29 -$ 30 -$ 69 -$ 82 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Financial Metrics Net Income $ 56 $ 12 $ 16 $ 15 -$ 2 -$ 13 -$ 11 -$ 10 -$ 21 -$ 34 -$ 54 -$ 51 -$ 146 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved. Source: Company Information
Glossary of Terms • Unique Active User - New or existing user who performed at least • Items sold - Measure of the number of items that were • Fulfillment – Shipping solution where we store third party inventory and one of the following actions during the reported period: (1) made sold/purchased through the MercadoLibre Marketplace, excluding select carriers to optimize cost, routes and delivery times. one purchase, or reservation, or asked one question or Classifieds items. MercadoLibre Marketplace or Classifieds Marketplace (2) maintained • CPC – Cost per Click. an active listing on MercadoLibre Marketplace or Classifieds • Items shipped - Measure of the number of items that were Marketplace (3) maintained an active account in Mercado Shops (4) shipped through our shipping service. • CPM – Cost per Mille. The CPM model refers to advertising bought on the made a payment, money transfer, collection and/or advance using basis of impression. UX – User experience Mercado Pago (5) maintained an outstanding credit line through • Local Currency Growth Rates - Refer to FX Neutral definition. Mercado Credito or (6) maintained a balance of more than $5 • NPS - Net Promoter Score is a management tool that can be used to gauge • Net income margin - Defined as net income as a percentage of the loyalty of a firm's customer relationships. invested in a Mercado Fondo asset management account. net revenues. • Foreign Exchange (“FX”) Neutral - Calculated by using the • Gateway services - Provides payment processing for merchants online. • New confirmed registered users - Measure of the number of average monthly exchange rate of each month of 2018 and applying new users who have registered on the MercadoLibre Marketplace • mPOS – Mobile Point of Sales. it to the corresponding months in the current year, so as to and confirmed their registration, excluding Classifieds users. calculate what the results would have been had exchange rates • Wallet – Digital Wallet focused in five uses cases: QR instore payments, remained constant. Intercompany allocations are excluded from this • Operating margin - Defined as income from operations as a Utilities payments, Money transfer (P2P), Transportation, Cellphone top-ups. calculation. GMV- Gross merchandise volume measures the total percentage of net revenues. U.S. dollar sum of all transactions completed through the • SDK – Software Development Kit. MercadoLibre Marketplace, excluding Classifieds transactions. • Total confirmed registered users - Measure of the cumulative number of users who have registered on the MercadoLibre • TPN – Total Payment Transaction measures the number of all Marketplace and confirmed their registration, excluding Classifieds transactions paid for using Mercado Pago. users. Unique Buyers - New or existing users with at least one purchase • TPV ON – Total Payment Volume on Marketplace measures the made in the period, including Classifieds users. total U.S. dollar sum of all marketplace transactions paid for using Mercado Pago, excluding shipping and financing fees. • Unique Sellers - New or existing users with at least one new listing in the period, including Classifieds users. • TPV- Total Payment Volume measures total U.S. dollar sum of all transactions paid for using Mercado Pago, including marketplace • Drop Shipping – Shipping solution where we connect sellers with and non-marketplace transactions. traditional carriers. • Enhanced Marketplace - Revenues from the Enhanced • Cross Docking – Shipping solution where we connect sellers with Marketplace service, include the final value fees and shipping fees carriers through our warehousing stations in order to control quality charged to the Company’s customers. of packaging as well as the optimization of shipping costs, routes and delivery times. BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
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