ESPORTS REPORT Brief overview of Australian eSports sector - Prepared By Jessica Occhi - Portfolio
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1 ESPORTS REPORT Brief overview of Australian eSports sector Prepared By Jessica Occhi Copyright © 2018 by Jessica Occhi. All right reserved.
1 Electronic Sports (eSports) are video game competitions, where players play against each other (individually or in teams). These competitions are usually staged in front of a live audience, streamed online or broadcast on TV. eSports is a growing industry and is expected to fully mature in five to ten years (Newzoo, 2018). In 2017 eSports had a global revenue of US$745 million and an audience of 385 million people (YouGov, 2017). It is estimated that eSports will generate more than US$1 billion in global revenue and nearly double its audience to 600 million by 2020 (YouGov, 2017). This report outlines eSport’s key audience and the organisations/ events the Australian eSport sector. KEY AUDIENCE eSports’ audience is young adults who are interested in gaming (YouGov, 2017). There is a large skew towards males, Nielsen found that 74% of Australian eSports fans are male. 66% of Australian eSports fans are 18-34 years old, with the median age being 26 (Nielsen, 2018). eSports fans have a passion for gaming and are motived to watch eSports as they want to see the best gamers play and learn from them (Nielsen, 2018). They also get entertainment value from watching people play games. Copyright © 2018 by Jessica Occhi. All right reserved.
2
ESPORTS ORIGINATIONS
eSports industry is comprised of several large players which run on a national level,
holding events all over Australia and smaller local originations which base events in
certain cities or around a specific game or genre. The tables below outline national
originations and local originations based in Brisbane/Queensland. Majority of the large
originations are based in Sydney and Melbourne and run large scale events in those
cities. There are gaps in Australia’s market; the west coast has little eSports activity
and Brisbane does not see the large scale events that are held in Melbourne/Sydney
NATIONAL ORIGINATION S
Name Office Location Details
ESL, originally Electronic Sports League, is an eSports
company which organizes competitions worldwide. ESL
is the world's largest eSports company, and the oldest
professional sports organization that is still operational.
Electronic
Its parent company is Turtle Entertainment. Major
Sports League Sydney Australia events ESL holds are:
(ESL)
• ESL AU & NZ Championship
• Intel Extreme Masters Sydney
• The Pokémon Oceania Championships
• Components of PAX Australia
Established in 2013; AEL is a provider of eSports
competitions in Australia, attracting competitors from
across the nation. AEL hosts many competitions across
a broad range of titles such as DOTA 2, Counter-Strike:
Australian
Global Offensive (CS:GO), Rocket League, StarCraft 2,
eSports league Sydney League of Legends and Overwatch. Major events AEL
(AEL)
holds are:
• University Cup
• High School Cup
• Australian Sports Camps (eSports)
Copyright © 2018 by Jessica Occhi. All right reserved.3
Name Office Location Details
Australian AESA was established in April 2013. AESA is a non-for-
eSports profit origination involved in the development of policy,
Association planning, infrastructure and initiatives for eSports in
Indeterminate
(AESA) Australia. AESA’s vision is for eSports to be formally
recognized by the Australian Sports Commission.
CyberGamer is a website dedicated to competitive
online gaming. Website is offers is free and supply users
from PC and console (Xbox360 and PS3) with ladders,
CyberGamer Adelaide
leagues, forums, file libraries, galleries etc. These allows
users to immerse themselves a community and compete
against others with similar interests.
eSports Founded in late 2017. The eSports Games Association
Games (EGAA) is an incorporated entity dedicated to growing
Association Sydney and legitimising eSports in Australia and New Zealand.
Australia Although they are a newcomer EGAA has held the
(EGAA ) Australian eSports conference and Pro Oceania Awards.
Australia
They offer professional eSports leagues and
ESports Melbourne
tournaments. Its main event is the Dota 2 League.
Federation
Brisbane/Queensland Organisations
Name Location Details
QUT eSports is Australia's first university endorsed eSports
program. The origination runs a series of social events and
amateur tournaments. The goal of the group is to provide a
QUT eSports Brisbane pathway from amateur to professional participation in the
CBD
Australian eSports scene. Major events they have run
include Overwatch Open Tournament and Rea World
Futures Expo (2017).
Copyright © 2018 by Jessica Occhi. All right reserved.4
Name Location Details
XP run many gaming events and tournaments in the
XP eSports
Brisbane Brisbane area. Their flagship event is the Brisbane Premier
events CBD
FIFA League.
Brisbane Established in 2016. PvP run free to low entry tournaments
PvP Gaming
Gold Coast on a weekly basis.
Founded in 1999 Lan Smash is an origination that hosts
Greater large Lan parties in the Brisbane area. It holds four major
LanSmash Brisbane
Area events a year seasonally which are SummerSmash,
AutumnSmash, WinterSmash, and SantaSmash.
Checkpoint provides a central location in Surfers Paradise
Checkpoint for people to meet, watch and play eSports. They have 16
Gold Coast
eSports Tournament Spec PC's which can be hired. They hold
regular open tournaments.
QLD Smash is an ongoing project which aims to promote
the Super Smash Bros. competitive gaming community
QLD Smash Queensland
within Australia. They run a website that provides smash
data and events information.
Downsmash Brisbane Holds weekly Super Smash Bros Melee events in QLD.
Gold Coast
They hold a series of 10 Smash events every year. The
Fight for
Brisbane purpose of these event is to raise money to send
Flight CBD
Queensland's players to BAM.
ESPORTS EVENTS
There are wide range of events held in the eSports industry these range from amateur
tournaments, pro level competitions, community based events and industry events
such as conferences. A selection of events held in Australia are outlined below. Most
tournaments have an online streamed phase (usually qualifying rounds) and an offline
stage tournament phase where the top teams compete for prizes and the title.
Copyright © 2018 by Jessica Occhi. All right reserved.5
Time of
Length Size Location Held Details
year
This event is based around Pokémon games
and features: Pokémon trading card game
championships (TCG) and Pokémon video
game championships (VGC). Each
The Pokémon Event has a soft Sydney Olympic championships has three divisions: masters,
Oceania February 3 days capacity of Park seniors and juniors. These divisions are based
Championships 1300 players (Sydney) on the age of players. There a range of prices
awarded for different placements. Those who
receive 1st place in masters and seniors receive
invitations to world’s championship. This event is
streamed online.
The tournament is open to all teams from
Australia, New Zealand and South East Asian
regions. It is based around DOTA 2. It involves
DOTA 2 two phases: an online series of qualifiers and an
February Under 100 GG EZ Bar
League 7 weeks offline stage tournament. The online qualifiers
or March people (Melbourne)
Tournament involves the team playing a game per week in
single round robin format. The top four teams
will play the offline phase in a best of three game
format. The top prize is $2500
Copyright © 2018 by Jessica Occhi. All right reserved.6
Time of
Length Size Location Held Details
year
Contains two seasons which feature DOTA 2
and CS: GO tournament. Season 1 2018 has a
prize pool of $30, 000. The CS: GO tournament.
involves 16 team competing online for 7 weeks.
Top teams will then advance to the offline
March/ playoffs. Teams are invited based on regional
ESL AU & NZ April ESL Studio standings with two slots open to for qualifiers
8 weeks 500 (approx.)
Championship (Sydney) held in in February. The DOTA 2 tournament will
June
(Finials) be a series of four online open cup competitions.
Then the top two teams from each cup will
advance to the online playoffs each vying for
one of four placings at the offline Finals. It has a
prize pool of $10,000. The all championship
events are streamed online.
This was first eSports to be held in Australia and
was held earlier this year. The conference had
Australian
Sydney’s L’Aqua workshops and panels. Some of the topics
eSports March 1 day 600 (approx.)
(Sydney) covered were: Market Insight, Diversity and
conference
Inclusion in eSports, The eSports transition. It
also included the eSports Pro Oceania Awards.
Copyright © 2018 by Jessica Occhi. All right reserved.7
Time of
Length Size Location Held Details
year
The eSports Pro Oceania Awards celebrate the
Esports Pro achievements within eSports and its industry
Sydney’s L’Aqua
Oceania March 1 day 300 (approx.) across Australia and New Zealand. The awards
(Sydney)
Awards type are Community Awards, Trade Awards and
Elite Achievement Awards.
The 2017 event had 22 team compete in two
online heats then the top two teams went head
to head in an offline stage event. The cup is
Australia &
Red Scotter open to all Australian and New Zealand
New Zealand April 3 days 300 (approx.)
(Melbourne) residents who are 17 years or older. Winners
Splatoon Cup
won a free switch and free flight/accommodation
to Electronic Entertainment Expo (E3) in
American.
Intel Extreme Masters is the longest running
Over 7000 global pro gaming tour in the world. It is a CS:
Intel Extreme Sydney Olympic
people and 8 GO competition. IEM features 16 of the world’s
Masters May 3 days Park
million online best CS: GO teams. It is one of biggest event in
Sydney (Sydney)
viewers Australia, it has a prize pool of prize pool of
$310,000. This event is streamed online.
Copyright © 2018 by Jessica Occhi. All right reserved.8
Time of
Length Size Location Held Details
year
Melbourne BAM is Australia’s largest fighting game event. It
Battle Arena Convention and features tournaments (casuals and exhibitions),
May 3 days Thousands
Melbourne Exhibition Centre merchant and vendor booths and a cosplay
(Melbourne) competition.
OHN is an annual event that crowns national
OzHadou Hilton Sydney
Sep 3 days Thousands champions in various fighting game title such as
Nationals (Sydney)
Street Fighter, Tekken or Mortal Kombat.
Originally known as Penny Arcade Expo, PAX is
series of gaming culture festivals that involves
all type of gaming (video, table top and arcade).
PAX’s event usually have opening keynote
Melbourne
speech from an industry insider, concerts,
Oct or Convention and
PAX Australia 3 days Thousands gaming panels, exhibitor booths from game
Nov Exhibition Centre
developers/ publishers, a LAN party, tabletop
(Melbourne)
gaming tournaments and video game free to
play area. PAXs are held all over America and
in Australia. PAX Australia started in 2013.
Parts of the event are streamed online.
Copyright © 2018 by Jessica Occhi. All right reserved.9
Time of
Length Size Location Held Details
year
The cup comprises of Counter-Strike: Global
Offensive, Dota 2 and Rocket League
tournaments. The Preliminaries, Finals and
University of Semi Final are held online whilst the Grand Final
AEL University
Throughout the year Sydney is held offline. There is a prize pool of 15, 000.
Cup
(Sydney) This event is streamed online. The tournaments
are open to all university students across
Australia. The event is sanctioned by the
Australian eSports Association.
The cup has competitions for Overwatch, Rocket
League and FIFA 18 (PS4 & XBOX). The
Preliminaries, Finals and Semi Final are held
online whilst the Grand Final is held offline.
University of
AEL High There is a prize pool of $3,000. This event is
Throughout the year Sydney
School Cup streamed online. The tournaments are open to
(Sydney)
all students in years 7-12 (or equivalent) and
13+ years old across Australia. The event is
sanctioned by the Australian eSports
Association.
Copyright © 2018 by Jessica Occhi. All right reserved.10
REFERENCES/FURTHER READING
Newzoo. (2018) Free 2018 Global Esports Market Report. Retrieved from
https://resources.newzoo.com/hubfs/Reports/Newzoo_2018_Global_Esports_M
arket_Report_Excerpt.pdf?hsCtaTracking=eefc7089-ed69-4dee-80ab-
3fc9c6a4cba0%7C09cbff14-6fda-41d8-ab5a-a70c146be2cc
Nielsen. (2018) The eEports Playbook: Australia. Retrieved from
http://www.nielsen.com/content/dam/nielsenglobal/au/docs/reports/Esports%20
Playbook%20Australia%20-%20Nielsen.pdf
YouGov. (2017) YouGov's eSports Report - Australia. Retrieved from
https://d25d2506sfb94s.cloudfront.net/r/48/Just%20a%20game%20-
%20Understanding%20the%20existing%20and%20future%20eSports%20mark
et%20in%20Australia.pdf
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