STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
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STRATEGIC 2015
PLAN 2018
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2 On the cover: SYN Media training the next generation of broadcasters
FOREWORD
Community broadcasting Along the way, as always, we
contributes to, and is a reflection will be there to provide stations
of, an Australia that is an open with guidance and support
society, a strong democracy and on programming, content
a vibrant culture. development and infrastructure.
We will help stations and their
This is the sector’s vision for
communities find, learn from
community broadcasting,
and support each other, and
developed in collaboration
always remain a go-to source
with representatives from the
for information, knowledge
Australian Community Television
and advice.
Association, the Australian
Indigenous Communications We are committed to ensuring
Association, Christian Media our governance is strong, and
Australia, the National Ethnic in all our activities will maintain
and Multicultural Broadcasters’ solid systems, policies and
Council, Radio for the Print processes that promote financial
Handicapped and the Community sustainability and accountability.
Broadcasting Foundation. We will establish and grow new
income streams to diversify our
This vision is informed by
financial resources and foster a
our collective focus, and by
positive, high-performing and
our aspiration for community
engaging working environment,
broadcasting to be recognised
and ensure our technology is
as a key pillar in Australian
highly conducive to productivity,
broadcasting and a valued
collaboration and efficiency.
contributor to Australian society.
This strategic plan exists to serve
As this strategic plan
the almost five million people that
demonstrates, over the coming
listen to community radio across
years the CBAA will take a
Australia each week, the 22,000
leading role in achieving this
people that give their time to
vision by doing what we do
their local station as volunteers
best: we champion community
and the dedicated staff that
broadcasting by building stations’
push 444 stations to serve their
capability and creating a healthy
communities even better.
environment for the sector
to thrive. We look forward to working with
you to achieve our vision.
The sector will go from strength
to strength as we continue to
nurture a supportive political
Adrian Basso, President
environment, carry out extensive
research to inform and positively Jon Bisset, General Manager
influence public policy, expand
our networks and raise awareness
of community broadcasting
and, importantly, recognise and
celebrate the hard work and
incredible contributions of the
people who power our movement.
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ABOUT THE COMMUNITY
BROADCASTING SECTOR
Community broadcasting is
a vital part of the Australian
These community broadcasting
services:
The CBAA’s Mission
media landscape. It plays an
• Provide a diverse range of
is to champion
important role in providing a
platform for communities that
viewpoints that enrich the community
social and cultural fabric
aren’t adequately serviced by
other broadcasting sectors.
of Australian society and broadcasting by
contribute to public interest
These include:
outcomes
building stations’
• Indigenous Australians
• Promote the identities of local capability and
• Ethnic communities communities and contribute to
social inclusion
creating a healthy
• Educational services
• Provide opportunities for environment for
• Religious communities
participation in free-to-air the sector to thrive.
• Reading services for print public broadcasting and
disabled communities content production
• Music, arts and cultural • Contribute to media diversity
services
• Generate a significant amount
• Youth and seniors communities of local content
• Provide a unique range of
services and programs
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SECTOR COMPASS
POINTING THE COMMUNITY
BROADCASTING SECTOR
TOWARDS THE FUTURE
SECTOR VISION
In delivering on our Vision, the
The Community Broadcasting Sector contributes to, and is an active sector commits to upholding
expression of, an Australia that is: the guiding principles of
An open society community broadcasting:
A strong democracy • Promote harmony and
diversity and contribute to
A vibrant culture an inclusive, cohesive and
culturally diverse Australian
community
• Pursue the principles of
SECTOR FOCUS democracy, access and
Our Vision for Australia will be achieved through strengthened equity, especially for
communities that arise from authentic conversations catalysed by fair people and issues not
and meaningful access to broadcast media. adequately represented in
other media
Diverse Authentic Fair and • Enhance the diversity of
communities are voices engage meaningful access programming choices
supported and in important to broadcast available to the public
strengthened. conversations media so that local and present programs
Links between both within and Australian stories that expand the variety of
communities between diverse are told and heard viewpoints broadcast in
are forged. communities. Australia
Community
• Demonstrate
and Australian
independence in
identities are
programming as well as in
enriched.
editorial and management
decisions
• Support and develop local
arts and music
SECTOR ASPIRATION • Increase community
involvement in
We aspire to see the Community Broadcasting Sector recognised
broadcasting
as a key pillar of Australian broadcasting and a valued contributor
to Australian society. As such it is: authentic & excellent; innovative;
sustainable; accessible; trusted; and diverse.
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CBAA STRATEGIC PRIORITIES:
2015-18
SUPPORTIVE ENVIRONMENT
BUILD A HEALTHY ENVIRONMENT
IN WHICH COMMUNITY
BROADCASTING CAN THRIVE
CAPABILITY AND
SUSTAINABILITY OF STATIONS
GROW THE CAPABILITY AND
SUSTAINABILITY OF STATIONS
CBAA VIABILITY AND GROWTH
STRENGTHEN THE CBAA’S
CAPACITY TO PROVIDE
LEADERSHIP
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STRATEGIC PRIORITY 1
BUILD A HEALTHY ENVIRONMENT IN WHICH
COMMUNITY BROADCASTING CAN THRIVE
OBJECTIVES INCLUDE: KEY DELIVERABLES INCLUDE:
a. Nurturing a supportive political • Proactively working with
environment. influential political stakeholders
to strengthen knowledge,
b. Influencing public policy
understanding and support
through leadership and
of community broadcasting
research.
sector policies and programs;
c. Developing and maintaining
• Expanding the footprint
internal and external sector
of digital community radio
relationships and networks.
services to regional areas
d. Raising public, community and of Australia;
social awareness of community
• Renew the CBAA Research
broadcasting.
Strategy to better understand
e. Recognising and celebrating and meet the needs of the
community broadcasting. organisation, stations and
the sector;
• Convening the Community
Broadcasting Sector
Roundtable to identify and
advance issues of mutual
interest;
• The development and
coordination of initiatives that
raise awareness of community
broadcasting;
• Strengthening the annual
CBAA Awards to recognise
and celebrate excellence in
community broadcasting;
• Completing a review of the
Community Broadcasting
Codes of Practice;
• Acting as a central point for
community broadcasting,
providing regular advice,
information, resources
and news and promoting
opportunities to stations and
other stakeholders.
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STRATEGIC PRIORITY 2
GROW THE CAPABILITY AND SUSTAINABILITY
OF STATIONS
OBJECTIVES INCLUDE: KEY DELIVERABLES INCLUDE: • Proactively providing
advice and resources to
a. Providing stations with • Increasing emphasis on
help stations achieve their
programming and with content building stations capability by
missions, including through a
development guidance and exploring the development of
comprehensive and up to date
support. new initiatives that:
resource hub, an information
b. Cementing the CBAA as the • Support stations to improve line, a comprehensive webinar
go-to source for information, their financial viability and program and other relevant
knowledge and advice. sustainability; initiatives;
c. Developing and providing • Improve the transmission • Providing cost savings on
infrastructure and solutions quality of regional and/or stations’ core business
to scale. rural stations; expenses;
d. Strengthening the skills • Enable stations to promote • Curating the Community Radio
and knowledge of station their radio programs and Network to continue offering
communities. Australian music through high quality flagship programs
a suite of online services; and a selection of the best
e. Helping stations and their
station-driven content;
communities find, learn from • Facilitate connections and
and support each other. knowledge sharing through • Promoting and distributing
a program of localised and/ contemporary Australian
or special interest events, music to stations through the
forums and multi-platform Australian Music Radio Airplay
initiatives; Project (Amrap);
• Encourage collaboration • The operation of services and
between stations; infrastructure to enable 37
licensed metropolitan-wide
• Encourage storytelling
community broadcasters to
by new and emerging
provide digital radio services;
producers around Australia
and assist them to forge • Growing the Community Radio
links with stations. Content Distribution Hub and
the Digital Delivery Network so
• Strengthening and growing the
that it provides an increasing
CBAA National Conference to
variety of content in addition
ensure it is a professional and
to the Community Radio
financial success;
Network.
MEMBERS HAVE GIVEN THE CBAA A HIGH NET PROMOTER SCORE OF
7STRATEGIC PRIORITY 3
STRENGTHEN THE CBAA’S CAPACITY TO
PROVIDE LEADERSHIP
OBJECTIVES INCLUDE: KEY DELIVERABLES INCLUDE:
a. Ensuring the CBAA is • Continually building
financially well managed an engaged, vibrant,
with strong systems, policies, well-informed, effective and
and processes underpinning well supported workforce;
governance and accountability.
• Aligning CBAA resources,
b. Fostering a positive, high- structure and processes to
performing and engaging support the organisation’s
working environment. strategic direction;
c. Diversifying financial resources • Building a sustainable
by establishing and growing financial model, focussing
new income streams. on diversifying and growing
revenue streams, through;
d. Facilitating productivity,
collaboration and efficiency • Establishing a systematic
through information and process for evaluating,
communications technology. selecting and sun-setting
products and services;
• Growing the CBAA Community
Education Program;
• Sourcing new funding
opportunities from
government, trusts,
foundations and individual
giving, along with growing
corporate sponsorship and
partnerships;
• Completing the transition
to the CBAA’s Association
Management System.
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SYDNEY: Level 3 44-54 Botany Road Alexandria NSW 2015 MELBOURNE: Abbotsford Convent, Studio C1.11, 1 St Heliers Street Abbotsford, VIC 3067 www.cbaa.org.au www.facebook.com/communitybroadcasting www.twitter.com/CBAA_ ABN - 92 003 108 030 10
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