MEDIA KIT 2020 MAGAZINE | DAILY NEWS - Sportswear International
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VALID FROM SEPTEMBER 2019 MEDIA KIT 2020 MAGAZINE | DAILY NEWS INFORMATION, INSPIRATION & ORIENTATION SINCE 1975
Media Kit 2020 2
OUR PORTFOLIO
DIGITAL
MAGAZINE APP
Media Kit 2020 3
CROSSMEDIA CONCEPT
Reach your target group with our international media portfolio – where ever they are.
MAGAZINE DAILY NEWS
SPORTSWEAR
THE MEDIA BRAND FOR DENIM AND FASHION TRENDS
®
TRADE SHOW
INTERNATIONAL#290 PREVIEW SUMMER 2019
WINTER 2019
D87003
GERMANY: € 18,00
EUROPEAN UNION: € 21,00
SWITZERLAND: SFR 22,50
REST OF EUROPE: € 20,00
USA: $23
THE ULTIMATE GUIDE TO UPCOMING INTERNATIONAL TRADE SHOWS
LOCATIONS * FACTS * FIGURES * PROFILES
097_Cover_TSP#289_WL.indd 1 13.06.19 15:07
including:
trade show preview
sportswear-international.com
The ultimate guide to all
major international
SI fashion events.
print website exclusive newsletter
International subscribers, All relevant breaking news, Reach your clients when
VIP subscription database, insider information, short stories, ever you want.
international trade show distribution. videos, photo galleries as well as social media
digital our digital magazine archive.
Join our digital community
Read and work with the digital newsletter and stay tuned.
magazine version on your smartphone, All facts on the most important
tablet or desktop. developments in the denim and
app fashion world via e-mail.
Enjoy the app magazine after downloading
Available
the app at iTunes while travelling, working
or relaxing. A push message informes you SI
when a new issue is available! print desktop tablet smartphone app
Media Kit 2020 4
ANNUAL REACH OF OUR ON- AND OFFLINE CHANNELS
543,224
39 %
Average Newsletter Open Rate Website Visits Qualified Newsletter Subscribers
+ 26%
34,700 + 2%
Facebook Fans
13,99 k 489,120
Digital Magazine Clicks
340,000
+ 67% + 6%
Website Unique User
Instagram Follower Website Page Impressions
8005 1,496,880 + 49% + 8,2%
Source: Publisher data, Google Analytics
Media Kit 2020 5
RELEVANT READERS WORLDWIDE
Our coverage is inspiring and serves as a compass for a highly involved readership.*
a
Italy
Am th
eric
Nor
lux
14% ne Asia and
74%
Be North America 42% 58% Europe
Digital Magazine
% Distribution**
13
Print Magazine Print Magazine
Germany, Distribution* Distribution*
Austria, 36% 12%
Switzerland 80% UK 20% Rest of
Europe World 22
%
9%
As
ia
8%
2%
6%
3%
1%
Sc
an
di
na
Asia and SI
via North America 47% App Magazine 53% Europe
ets
Distribution***
other markets
Fran
South
Turkey
ark
ce
er m
Amer
oth
ica
79% Retail
40%
Brand
40%
Sportswear International readers are international decision makers
who cover the whole value chain from fabrics, brands, retail, agencies,
~ aged 41
*Source: Publisher data
decision makers* international fashion trade shows, industry associations and B2B /
Fabrics B2C media to highly fashion-minded consumers.
**Source: Google Analytics
20%
***Source: iTunes Connect
Media Kit 2020 6
INTERNATIONAL TRADE SHOW COOPERATIONS
As media partner of the major trade shows Sportswear International is distributed worldwide.
You can find us where denim and fashion lovers meet – as an integral part of the community.
US EUROPE ASIA
Las Vegas
Agenda | Liberty | Magic | Project
Berlin
Neonyt | Panorama | Premium | Seek |
Amsterdam
Amsterdam Denim Days |
Dhaka
Bangladesh Denim Expo
Selvedge Run | Show & Order Modefabriek | Kingpins Show
Los Angeles Hong Kong
LA Men's Market Dusseldorf Copenhagen Kingpins Show
Gallery | Gallery Shoes CIFF | Revolver
New York City Munich Moscow
Kingpins Show | Liberty | New York Florence CPM
Denim Days | Project | Texworld USA | Bluezone | ISPO | Munich Fabric Start | Pitti Uomo
Performance Days Performance Days | Premium Order | View
Shanghai
London
Offenbach Intertextile
Fashion SVP | Jacket Required |
I.L.M Scoop | Denim Première Vision
Milan MORE
Milano Unica | White |
Denim Première Vision THAN
40 TRADE
Paris SHOWS
WORLDWIDE
Première Vision | Texworld |
Tranoï | Who’s Next
Media Kit 2020 7
STRONG DISTRIBUTION FOR GREAT VISIBILITY
Magazine Magazine Bonus
print trade show preview
1 Four times a year with a global cross media distribution 1 gives an overview about the relevant trade shows
1 International subscribers for the fashion and fabric industry. Trade Show
Preview is part of each Sportswear International
1 Over 500 selected stores and showrooms in Europe Magazine.
1 VIP subscription list – decision makers get a copy
of every issue on our account
1 Selected international trade shows
1 Selected international points of sale Add on
(train stations, airports, newsstands) special distribution
1 Store and showroom openings
digital 1 Anniversary events and parties
1 Digital magazine archive on 1 Collection presentations and
sportswear-international.com many more
1 Daily via newsletter
plus
1 85,000 digital magazine contacts
Ask for your individual offer!
1 ad sales@sportswear-international.com
SI app =
1 Free download 3 channels
1 iPad (iTunes Store) ≈
1 7,600 tablet magazine subscribers 145,000
contacts
*Source: Publisher dataMedia Kit 2020 8
OUR CROSSMEDIA PORTFOLIO 2020
Reach the community of Sportswear International – 24/7 – all around the world.
Winter Spring Summer Fall
Magazine Magazine Magazine Magazine
#291 #292 #293 #294
The The The The
Responsibility Denim Fabrics REAL People Bluer than Blue
SI
Issue Issue Issue Issue
Jan 04, 2020 Apr 17, 2020 Jul 03, 2020 Oct 16, 2020
TRADE TRADE TRADE TRADE
SHOW SHOW SHOW SHOW
PREVIEW PREVIEW PREVIEW PREVIEW
JAN - MAR APR - JUN JUL - SEP OCT - DEC
sportswear-international.com
Editorial Newsletter / Editorial Newsflash / Exclusive NewsletterMedia Kit 2020 9
ISSUES AND TOPICS 2020
Spread your advertising message to the world.
Issues Editorial Topics Ad Due Publication Date
The Responsibility Issue
How green can fashion ever be? A look at the bright and dark sides of the industry.
MAGAZINE #291 Dec 13, 2019 Jan 04, 2020
Plus: Euroshop Green Store Design
Fabrics Non-wovens and their sustainable approach
The Denim Fabrics Issue
MAGAZINE #292 An overview of the latest innovations in denim Mar 27, 2020 Apr 17, 2020
Plus: Shoot
The REAL People Issue
Spot on the best employees! From shop assistants to pattern makers, from sales reps to
MAGAZINE #293 Jun 12, 2020 Jul 03, 2020
product managers. Who are the ones behind the fashion scenes that really rock–and how to find
them.
The Bluer than Blue Issue
MAGAZINE #294 Jeans take over again: Check out the market movers, the innovators and the newcomers Sep 25, 2020 Oct 16, 2020
in the denim world.Media Kit 2020 10
THE MAGAZINE FORMATS
Three times the visibility of your advertisement: print, digital and app.
2 /1 page
SPORTSWEAR
THE MEDIA BRAND FOR DENIM AND FASHION TRENDS
®
Full bleed
INTERNATIONAL#290 2 /1
page
460 x 300 mm**
CROSS
WINTER 2019
D87003
GERMANY: € 18,00
EUROPEAN UNION: € 21,00
SWITZERLAND: SFR 22,50
REST OF EUROPE: € 20,00
USA: $23
MEDIA
PACKAGE
SI
1 /1 page
Full bleed
1 /1 230 x 300 mm**
page special positions available:
sportswear-international.com Inside front cover
Inside back cover
150,000 cross media contacts* Outside back cover
1 / 2 page
Full bleed Opening spread
1/ 2 page
vertical
v: 113 x 300 mm** Covergate 4 pages PRICES AND
h: 230 x 150 mm**
1/ 2 page Covergate 2 pages SPECIAL ADVERTISING
horizontal UPON REQUEST.
Banderole
*Source: Publisher data **All formats +5 mm extra bleed on all sides
All space orders are subject to the general terms and conditions of Deutscher Fachverlag GmbH. All contents are subject to change.Media Kit 2020 11
TRADE SHOW PREVIEW FORMATS
For trade shows only: The ultimate guide to all major international fashion events of Sportswear International Magazine.
TRADE SHOW
PREVIEW SUMMER 2019
additional special positions
available:
1/1 1/1
profile advertisment
Inside front cover
CROSS
MEDIA 2/1 Inside back cover
show profile
PACKAGE
THE ULTIMATE GUIDE TO UPCOMING INTERNATIONAL TRADE SHOWS
LOCATIONS * FACTS * FIGURES * PROFILES
097_Cover_TSP#289_WL.indd 1 13.06.19 15:07
Magazine format MAGAZINE #291 1/1 page profiles are edited advertorials,
230 x 300 mm individualy created for our clients. Words PRICES AND
covering trade shows january - march
and pictures are provided by the client. SPECIAL ADVERTISING
MAGAZINE #292 The contributions will be carefully edited UPON REQUEST.
covering trade shows april - june by our stuff.
+
MAGAZINE #293 1/1 page advertisments are completey
covering trade shows july - september provided by the client. Formats and specs
see page 14 (Magazine)
MAGAZINE #294
covering trade shows october - decemberMedia Kit 2020 12
DAILY NEWS
sportswear-international.com is the daily digital information platform for international
decision makers from the denim and fashion community.
page impressions* Mobile Desktop
47% 53%
1,496,880
Users Users
(from Aug 18 to Aug 19)
visits*
543,224
(from Aug 18 to Aug 19)
unique user*
489,120
(from Aug 18 to Aug 19)
*Source: Google AnalyticsMedia Kit 2020 13
THE WEBSITE FORMATS
Superbanner 1 Superbanner 1 Fireplace
940 x 150 pixels
Fireplace
Fireplace
Skyscraper
Skyscraper
Skyscraper left
Superbanner 2 Superbanner 2
(desktop only)
940 x 150 pixels
160 x 600 pixels
Billboard
Skyscraper right
(desktop only) Rectangle
Home
160 x 600 pixels
Billboard Fireplace
940 x 250 pixels 2x 160 x 600 + 960 x 150 pixels
Superbanner 3
Rectangle Home Superbanner 3 940 x 150 pixels
300 x 250 pixels
Hockey Stick
Rectangle 1
300 x 250 pixels
Hockey Stick
Rectangle 2
300 x 250 pixels
Rectangle
1
Gallery Ad
(part of Picture Gallery) Hockey Stick
Gallery 300 x 250 pixels (= Skyscraper + Superbanner)
< Ad > 160 x 600 + 960 x 150 pixels
Rectangle
2
PRICES AND
SPECIAL ADVERTISING
UPON REQUEST.Media Kit 2020 14
THE NEWSLETTER FORMATS
Broadcast your advertising message in our Editorial Newsletter or our Exclusive Newsletter.
Exclusive Newsletter Editorial Newsletter
Superbanner 1 Superbanner 1
556 x 90 pixels
Superbanner 2 Superbanner 2
556 x 90 pixels
Superbanner 3 Superbanner 3
556 x 90 pixels
Send your unique message to Qualified contacts* Average open rate*
over 34,700* subscribers of the
39%
(active within the last two months)
Superbanner 4
34,700
denim and fashion community Superbanner 4
556 x 90 pixels
(as of Aug 19)
PRICES
UPON REQUEST.
*Source: Publisher dataMedia Kit 2020 15
TECHNICAL GUIDELINES
Magazine Digital
Magazine format Format
230 x 300 mm (+ 4mm bleed) Editorial Newsletter banners: jpg
Printing and binding Website banners: jpg, gif, flash
Sheetfed offset with adhesive binding
Exclusive Newsletter: HTML5
Colors
Basic colors of European chart (CMYK) Maximum file size: 60 KB
Color sequence Video ad: FLV
Black, cyan, magenta, yellow Frequency
Delivery of data Superbanner, Skyscraper and Hockey Stick
We require digital data PDF/X-3 (PSOuncoated v3) appear with no more than three rotations.
plus adequate reference proof according to the guidelines of Delivery of data
Deutscher Fachverlag GmbH. Seven working days before run by e-mail to:
Advertisement digital magazine and tablet magazine sales@sportswear-international.com
The advertisement from the print magazine will be used.
Please always observe: For trimmed advertisements, we recom-
mend that all texts and logos have at least 5 mm of margin from
the outer edges and from the inner margin (gutter).
To request the separate data sheet for data transfers
send an e-mail to sales@sportswear-international.com
All space orders are subject to the general terms and conditions of Deutscher Fachverlag GmbH. All contents are subject to change.Media Kit 2020 16
GENERAL TERMS AND CONDITIONS
Discounts, commissions, payment terms & cancellation policy.
Magazine & Special Website & Newsletter Agency commission
5% 2 pages or more 5% € 5,000 or more 15%
10% 4 pages or more 10% € 10,000 or more
Terms of payment
3% discount for advance payment
20% 8 pages or more 20% € 20,000 or more
2% discount for payment within 14 days of invoice date
30% 12 pages or more 30% € 30,000 or more Payment net within 30 days of invoice date
Cancellation policy
Withdrawal is possible until the closing date for all regular ads. All rates shown exclude statutory value added tax.
Agreements concluded for a full year must be honored to their All space orders are subject to the general terms and conditions
full extent; a cancellation is not possible for cover pages and of the publishing house.
confirmed page positions. All further general terms and conditions can be found at
www.sportswear-international.com/service/conditions.
All contents are subject to change.Media Kit 2020 17
CONTACT US
PUBLISHING EDITORIAL DEPARTMENT
SALES & MARKETING Sabine Kühnl
Dirk Lehmann Editor-in-Chief
Publishing & Sales Director kuehnl@sportswear-international.com Publishing House
lehmann@sportswear-international.com Phone +49 69 7595-2671 Deutscher Fachverlag GmbH
Phone +49 69 7595-2661 Mobile +49 170 785 6665 Mainzer Landstraße 251
Mobile +49 160 901 55 915 60326 Frankfurt/Main
Germany
SALES SOUTHERN EUROPE Head Office
Frankfurt/Main
Laura Pianazza Mainzer Landstraße 251
Senior Sales Manager 60326 Frankfurt/Main
pianazza@sportswear-international.com Germany
Phone +39 02 80620 504
Mobile +39 346 653 1426 Milan Office
Piazza Pio XI, 1
20123 Milan
Italy
SALES SERVICE
sales@sportswear-international.com
Phone +49 69 7595-2668
Fax +49 69 7595-2660
Media Kit 2020 valid from September 2019.
All contents are subject to change.You can also read
