Q3 PRESENTATION, 6 NOV 2018 - Catena Media
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Q3 Highlights “It’s my belief that Catena Media’s JUL-SEP 2018 JUL-SEP 2018 JUL-SEP 2018 business, through being in the sweet spot of the value chain, has substantial 60% 43% 50% growth opportunities ahead.” EUR 27.7m EUR 13.6m EUR 0.15 REVENUE GROWTH ADJUSTED EBITDA EPS GROWTH YOY GROWTH YOY YOY Per Hellberg / CEO 3
CATENA MEDIA IN BRIEF CATENA MEDIA PROVIDES COMPANIES WITH HIGH-QUALITY ONLINE LEAD GENERATION Through strong organic growth and strategic acquisitions, Catena Media has, since 2012, established a leading market position with approximately 350 employees in the US, Australia, Japan, Serbia, the UK, Sweden, Italy and Malta (HQ). Total sales in 2017 reached EUR 67.7m. The company is listed on Nasdaq Stockholm, Mid Cap. 4
Catena Media Business Model Potential Leads Leads Converted Leads SEO Revenue Models: Marketing Tool - Revenue share - Cost per acquisition Pay Per Click - Hybrid Marketing Tool - Fixed - Subscription Potential Users B2C Catena Media’s Platform Catena Media’s Customers B2B End Users B2C Catena Media promotes more than 1,200 brands Catena Media has currently about 1,000 online B2B Customers/Operators Potential Leads Leads Converted Leads SEO Revenue Models: Marketing Tool - Revenue share - Cost per acquisition Pay Per Click - Fixed Marketing Tool - Hybrid - Subscription Potential users B2C Catena Media’s Platform Catena Media’s Customers B2B End Users B2C 6
Executive Management PER HELLBERG PIA-LENA OLOFSSON ANDREAS ERICSON Chief Executive Officer Chief Financial Officer Head of Mergers & Acquisitions ÅSA HILLSTEN JOHANNES BERGH LOUISE WENDEL Head of Investor Relations Chief Operating Officer Head of Legal 7
Strong quarterly revenue growth Search revenue Paid revenue 27.7 Other operating income Subscription 26.1 0.4 23.9 0.1 3.6 20.1 3.8 Q3 2018 EUR 27.7m 3.4 17.3 YoY GROWTH +60 % 3.1 15.2 15.1 2.8 JAN–SEP EUR 77.6m 23.7 YoY GROWTH +63% 12.3 3.7 3.1 22.2 10.7 20.4 9.6 3.5 17.0 2.8 7.5 2.3 14.5 5.9 11.5 EURm 2.0 10.9 1.1 8.8 4.1 3.0 7.9 7.3 1.5 2.0 5.5 4.8 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 9
Revenues, Q3 110.8 EURm SUBSCRIPTION 1% 100% FLAT FEES 10% 67.6 CAGR • Very strong performance in 113 % COST PER sports betting in the US market ACQUISITION in September leads to a higher 40.0 portion of CPA. 39% • Subscription revenue was new 14.9 in Q2 accounts for 1% of total REVENUE revenue in the third quarter. SHARE 2015 2016 2017 RUN RATE 50% Q3-18 0% REVENUES In the period from 2015 to 2017, Catena Media increased its REVENUE STREAMS Q3 revenue by EUR 52.7m, equalling a CAGR (compounded average growth rate) of 113 percent. Run rate is Q3 2018 revenues multiplied by 4. 10
Growth in Search Revenue Q3 Organic Growth in Search Revenue Q3 YoY Organic growth including EURm 63% acquisitions 27% 23.7 Organic growth including acquisitions JAN–SEP 26% 9.2 14.5 17% Organic growth solely in Catena Media Q3 2017 GROWTH Q3 2018 Organic growth solely in Catena Media JAN–SEP 17% 11
Regulated or taxed markets, Q3 75% of revenues come from locally regulated and/or taxed markets. REGULATED AND/OR TAXED The Swedish market is not yet regulated but is expected to be regulated by January 2019. 12
New Depositing Customers • Number of NDCs was spiked during Q2 due to the FIFA World Cup 140,154 Q3 2018 138,000 138,194 133,322 NDC +37 % YoY • Average NDCs value in the US is much higher than in Europe SUBSCRIPTIONS 1,800 • The quality in NDCs are crucial 113,258 JAN–SEP 2018 412,000 to be able to measure the value of the lead 100,741 NDC +51% YoY 91,222 80,421 67,023 56,352 47,530 32,634 NDCs Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 13
Adjusted EBITDA movement, Q2 2018 compared with Q3 2018 • Catena Media´s adjusted EBITDA margin has Adjusted EBITDA% increased from 46.4% in Q2 2018 to 49.1% in Q3 2018. • By using less pay-per-click we have improved our margin. 1.3% -1.7% 3.1% • We have some economies of scale regarding personnel cost. • Higher other operating expenses due to the 49.1 % 46.4 % investments in the US. Market and Financial Services Segment. These include content expen- ses, professional fees and software expenses. • The annual company event is affecting Q3 2018. Q2 2018 DIRECT PERSONNEL OTHER Q3 2018 COSTS EXPENSES OPERATING • The margin of the quarter was impacted by a EXPENSES one-time payment of EUR 0.5m. Adjusted EBIT- DA-margin excl. repayment amounts to 47.2%. 14
Adjusted EBITDA movement, Jan-Sep 2017 compared with Jan-Sep 2018 • Catena Media’s adjusted EBITDA margin has Adjusted EBITDA% decreased from 52.6 percent in Jan - Sep 2017 to 49.1 percent in Jan - Sep 2018. 1.5% • PPC costs have decreased Direct costs 1,5% -6.5% compared to revenue to focus on maximising the positive margin. • Personnel costs prove economies of scale. 52.6 % 49.1 % • Other operating expenses are higher due to increase in professional fees and general expenses with regards to setting up opera- tions in the US and the Financial Services JAN–SEP DIRECT PERSONNEL OTHER JAN–SEP segment but also expenses for GDPR and 2017 COSTS EXPENSES OPERATING 2018 compliance. EBITDA EXPENSES EBITDA MARGIN MARGIN 15
Statement of Financial Position BALANCE SHEET AS AT 30 SEPTEMBER 2018 • Total assets amounted to EUR 354m. EURm 11.6 Other² Other¹ 26.0 • The Group’s assets consist primarily of intangible Cash and equivalents 10.6 assets relating to the high number of acquisitions. 149.3 Borrowings • The Company’s liabilities consist primarily of the EUR 149.3m bond loan, as well as EUR 65.8m in expected earn-out commitments. 50% can be • Up to 50 percent of amounts committed on Intangible settled Amounts assets⁴ 316.9 in acquisitions can be paid in shares if we choose 65.8 committed to shares to do so and thus become equity. acquisitions³ 1) Other includes property, plant and equipment and trade and other receivables. 2) Other includes trade and other payables, deferred tax liabilities and current tax liabilities. 126.8 Equity 3) Includes both current (EUR 25.5m) and non-current (EUR 40.3m) commitments 4) Intangible assets primarily relate to goodwill, domains and websites, player databases and other intellectual property. ASSETS EQUITY AND LIABILITIES 16
Funding • Multicurrency revolving bank facility with Swedbank - EUR 30m - Floating rate of Euribor 3m (with floor of 0) +2.50% - Matures 15 January 2021 • Senior unsecured bond with total frame work of EUR 250m – of which EUR 150m is issued 17 17
Segment Performance, Q3 REVENUE REVENUE REVENUE iGAMING 94% FINANCIAL SERVICES 6% TOTAL 100% Q3 2018 CASINO Q3 2018 FINANCIAL SERVICES 57% OF REVENUES 6% OF REVENUES 26.1 1.6 27.7 Q3 2018 SPORTS BETTING 37% OF REVENUES EBITDA (ADJ.) 13.1 0.5 13.6 EBITDA MARGIN (ADJ.) 50% 32% 49% 18
Financial Costs July to September 2018 JUL – SEP EUR, MILLIONS 2018 EBITDA 13.4 EUR 13.6m EBITDA (ADJ) -> EUR 13.4m Depreciation and amortisation -2.3 REPORTED EBITDA EBIT 11.1 • Non-recurring costs in Q3 2018 refer to credit Interest payable on borrowings -2.1 facility costs (EUR 0.2m) Other gains losses on bond liability +0.7 • Interest payable on borrowings is on the bond. at fair value through profit or loss Other finance costs (notional -1.0 • Notional interest is on earn-out liability. interest and foreign exchange) • Depreciation and amortisation, fair value move- EBT 8.7 ment of the bond and other finance costs have Tax -0.6 no cash flow effect. Profit for the quarter 8.1 • EPS growth of 50%. Earnings per share (before dilution) EUR 0.15 +50% 19
UK Potential in Legislation “Proof-of-wealth” While the new ”proof of SWEDEN wealth” regulation is expected to dampen the UK market Limited efficiency in traditional media growth, it´s nevertheless most Limited efficiency in and availability of traditional welcome from a responsible media channels increase the demand of digital gambling point of view. performance-based advertising. Also, 18% tax rate will be shared among the parties. Regulations gives advantages Tightened regulation is Increased demand positive for Catena Media, and Increased demand of digital performance-based gives us a market advantage advertising gives increased pricing and makes lead due to our strength and focus generation attractive. on compliance. Higher entrance barrier More strict regulations and higher demands on compliance make it difficult for new and upcoming ITALY affiliates. This gives advantages to proven and large lead generators with track record and efficient opera- Remaining position tions advantages. GERMANY until further notice Our position remains unchanged. Limited Impact Business as usual We conduct business as usual As far as we can see by new regulations in Sweden We run our German business and until further notice. Once will have no or limited impact for Catena Media. as before, not foreseeing any law prohibits us, we will comply change within the near future. accordingly. 20 20 20
Growth Focus 21 21
EUR 100m 2020 Continued double digit organic growth Market expansion through own core brands Fast growth EUR 100m Adjusted EBITDA foreseen in US market Cost efficiency A few strategic acquisitions 22 22
In Pole Position 23 23
In pole position to exploit the sweet spot of the value chain PHASE 1. MONETISED SITES States where Catena Media has top ranking sites that are actively monetising players at high CPA rates. * 2. PRE-MONETISED SITES States where Catena Media has sites building traffic and search ranking positions in preparation for regulatory changes expected in the next 2-3 years. These sites are currently advertising fantasy sports, social casino, ilottery PHASE and other approved lead generation 1. Monetizing activities sites: 16 depending on the state. 2. Pre-monetization sites: 35 3. BUILD OUT SITES 3. Build out sites: States20where Catena Media has established domains and initial frame- works for sites which are slated for further development in coming months. *Only Online Poker, neither online casino nor Sports Betting. 24
Existing high performance Own product brands to be US brands: launched on the US market: BONUSSEEEKER.COM 25 25
Top ranking in New Jersey Sports Betting Google results for “nj sports betting” • Catena Media sites highlighted by red border • Results as of Oct 23, search from US in incognito mode 26 26
Strength in national US market It´s becoming more and more clear that the US market may well be our largest market already in 2019. Fast development in increased revenue is a clear indicator. High performing sites of ours such as PlayUSA and LegalSportsReport are organically top ranked. Legal Online Sports Betting PA Sports Betting Legal Sports Betting NJ Sports Betting Online Gambling Illinois Sports Betting Sports Gambling WV Sports Betting *CURRENT GOOGLE POSITION NO 1 *CURRENT GOOGLE POSITION NO 1 *Results as of October 23, search from U.S. in incognito mode 27
ALLBRIGHT REPORT 2018, ”GREEN LISTED” Among Swedish listed companies, we are among those with the most even gender distribution. Since 2011, the Allbright Foundation in Sweden has evaluated gender equality at companies listed on the Stockholm stock exchange. Catena Media is ”green-listed” meaning that we are one of 47 companies on the Swedish stock market with equal representation of men and women in our management team. We are proud of our current gender balance within the company. Going forward, we want to continue improving to become an even better employer and to climb further on the list from our current 24th position – of which we are proud. 28 28
Key takeaways from the third quarter of 2018 EPS Organically Accelerated 50% COST CONTROL Focus DOUBLE DIGIT Organic Growth* NEW M&A STRATEGY REVENUES 17% Fewer, larger and US Market revenues more strategically growing fast *Organic growth solely in Catena Media Jan-Sep 17%. Organic growth including acquisitions 27%. chosen acquisitions 29
Join our journey! 20 Nov 21 Nov 7 Feb 2 May 2018 2018 2019 2019 CTM CAPITAL MARKETS DAY CTM CAPITAL MARKETS DAY 2018 YEAR-END REPORT INTERIM REPORT Q1 STOCKHOLM, AT BERNS, LONDON, AT THE MAY FAIR JANUARY - MARCH BERZELII PARK HOTEL, 53 STRATTON STREET 30
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