Digital media data 201 - Bauverlag
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digital
media data 201
communication solutions for the target group
of general managers, chief engineers and chief
technologists in the cement, lime, gypsum and
building materials industry
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www.;,(.de
room for EJHJUBM
services direct marketing
EJHJUBM
websites
newsletter
BQQT
microsites
webJOBST
e-magazines
product databases
print
events
corporate publishing
2
website
portrait 1
1 websJUF XXX;,(EF
2 short profile More and more readers use the internet for their daily work.
The website of ;,(*/5&3/"5*0/"- completes the compe-
tence of the journal and offers the reader an additional
interactive component with a high efficiency. Like in ;,(
journal, the ;,( homepage pays attention on the international
exchange of experience as well as practical information for the
daily work. ;,(*/5&3/"5*0/"- + ;,(homepage is a
perfect platform to use the crossmedia synergy.
3 target group general manager, chief engineers and chief technologists in the
cement, lime gypsum and building materials industry
4 publisher Bauverlag BV GmbH
contact editorial department:
Dipl.-Ing. Anett Fischer
editor-in-chief
phone: +49 524180-89264
fax: +49 524180-689264
e-mail: anett.fischer@bauverlag.de
contact EJHJUBM advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
website
website traffic N
1 traffic audit: –
2 website traffic: 1BHF*NQSFTTJPOT ,
7isits: 6
Unique User:
(source: Google Analytics; average per month July 201 until June 201)
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7JTJUT
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website
priceTBOEGorms of advertising P
1 priceT and forms of advertising
forms of advertising placement format in pixel (width x height) max. data size price in €/month
fullsize banner complete website 468 x 60 100 kB 745.00
superbanner complete website 728 x 90 100 kB 945.00
skyscraper complete website 120 x 600 100 kB 1,135.00
skyscraper sticky complete website 120 x 600 100 kB 1,250.00
wide skyscraper complete website 160 x 600 100 kB 1,495.00
wide skyscraper sticky complete website 160 x 600 100 kB 1,645.00
half page complete website 300 x 600 100 kB 1,690.00
half page sticky complete website 300 x 600 100 kB 1,860.00
medium rectangle complete website 300 x 250 100 kB 1,495.00
wallpaper complete website 728 x 90 + 120 x 600 100 kB 1,80.00
expandable wallpaper complete website 728 x 90 + 120 x 600 (300 x 600) 100 kB 2,215.00
layer ad homepage individual 100 kB 2,215.00
(with frequency capping)
situations vacant individual individual 100 kB 5.00
All online advertising forms can be booked exclusivly. Prices and availibilities on request. All prices plus VAT. You can
find our general terms and conditions on our homepage: www.zkg.de/downloads/AGBs-bauverlag.de
2 discount published within 12 month
amount of ads
3 months 5%
6 months 10 %
12 months 15 %
3 special advertising formats wallpaper: coloured, clickable background 30 % additional charge
'PSGVSUIFSJOGPSNBUJPOBCPVUTQFDJBMBEUZQFTQMFBTFOPUFUIFQBHFTvBEEUJPOBMCFOFGJUEJHJUBMi8FTIPVMECFIBQQZUPDPNQJMFBOJOEJWJEVBMPGGFSGPSZPVoSJOHVTPSTFOEVTBOFNBJM
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
2
formats and technical advice
website
F
1 file formats GIF, JPG, Flash, HTML-Tag, Redirect-Tag 2 delivery address Please send your banner to order.management@bauverlag.de
weight: max. 100 kB per banner
3 delivery time 4 working days prior to beginning of the campaign. These lead
Additional information for Flash Banner: times give both of us sufficient time to test the formats and to
v PleaseprovideusanalternativeGIF-orJPG-fileasafallback- ensure reliable delivery of the campaign. Otherwise, we can bear
image which will be delivered to the users which have not no costs for delays caused by late delivery to us.
installed a Flash Plug-in.
v Please do not use more than 24 frames per sec., we recommend Please send your materials together with the required
to use a frame rate of 12 frames per sec. meta information:
v Theswf-fileshouldsupporttheclickT AG variable: on any click, v customer name
Flash ads should redirect to the URL specified in the clickTAG v booking period
argument; there should be no other redirection in between. The v booked site
variable name must be spelled “clickTAG” (upper-case TAG, no v order number
space between click and TAG) and not “clicktag,”, click Tag” or v contact person for inquiries
any other form. v motif name
v target URL
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pfd 4 contact 4BOESB1PIMNBOO
On request you will get a reporting about ad-impressions phone: +49 5241 80-
and ad-clicks. e-mail: order.management@bauverlag.de
2
website
formats and technical advice F
advertising forms
format:
width x height fullsize banner superbanner skyscraper wide skyscraper half page
in pixel 468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
format
width x height medium rectangle wallpaper expandable wallpaper layer ad
in pixel 300 x 250 728 x 90 + 120 x 600 728 x 90 + 120 x 600 on request
(300 x 600)
Please consider our information on data formats and programming.
2
newsletter
portrait 1
1 name ;,(OFXTMFUUFS
2 short profile The ZKG Oewsletter informs the decision-makers in cement
plants around the world via e-mail about news in the industry.
3 target group d
ecision makers in cement lime and gypsum industry worldwide
4 publication frequency23OFXTMFUUFSQFSZFBS
5 publishing house Bauverlag BV GmbH
contact editorial department:
Dipl.-Ing. Anett Fischer
editor-in-chief
phone: +49 524180-89264
fax: +49 524180-689264
e-mail: anett.fischer@bauverlag.de
contact EJHJUBM advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
2
newsletter
distribution N
1 recipients decision makers in cement lime and gypsum industry
worldwide
2 circulation 1,563 recipients
dated: November 201
opening rate: 59.03 %
dated: November
newsletter
time schedule T
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newsletter
priceTBOEforms of advertising P
1 prices and advertising forms
advertising form placement format in pixel (width x height) max. file size price in €/newsletter
fullsize banner in content 468 x 60 50 kB 5.00
skyscraper right side 120 x 600 50 kB 60.00
wide skyscraper right side 160 x 600 50 kB 7.00
text adQSFNJVN in content headline up to 50 characters 50 kB 00
+ text up to 500 characters
+ 1 picture (275 x 255 Pixel)
+link
text ad in content headline up to 50 characters 50 kB 6000
+ text up to 500 characters
+ 1 picture (275 x 255 Pixel)
+link
text ad PLUS in content headline up to 50 characters 50 kB 1,15.00
+ text up to 500 characters
+ 1 picture (275 x 255 Pixel)
+link
situations vacant individual individual 50 kB 55.00
"ll prices are subject to statutory VATPlease find the general terms and conditions at:
www.bauverlag.de/downloads/agbs_en.pdf
2 discount within 12 month
amount of ads
3 times 5%
6 times 10 %
12 times 15 %
3newsletter
formats and technical advice F
1 file formats JPG or static GIF, max. 50 kB (without animation)
The kB data given for every advertising material are maxi-
mum sizes and represent the total sum of all data defined
by the advertising materials (including files to be loaded
later, sniffer code, images, flash, etc.).
2 format of newsletteS HTML or text
3 delivery address Please send the advertising material for your campaign to
order.management@bauverlag.de
4 delivery date 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign.
Otherwise, we can bear no costs for delays caused by late
delivery to us.
Please send your materials together with the required meta
information:
v name of customer
v booking period
v booked site
v advertising format
v contact person for inquiries
v motif name
v target URL
Reporting:
On request you will get a reporting about the opening rate and
ad-clicks.
5 contact 4BOESB1PIMNBOO
phone: +49 5241 80-
e-mail: order.management@bauverlag.de
3newsletter
formats and technical advice F
format fullsize banner skyscraper wide skyscraper text ad text ad PLUS
width x height in 468 x 60 120 x 600 120 x 600 headline up to 50 characters headline up to 50 characters
Pixel
+ text up to 500 characters + text up to 500 characters
+ 1 image (275 x 255 Pixel) + 1 image (275 x 255 Pixel)
+ link + link
+ response form
3room for digital
services direct marketing
digital
websites
newsletter
BQQT
microsites
webJOBST
e-magazines
product databases
print
events
corporate publishing
additional benefit digital
microsite
microsite
A microsite is a compact website with its own navigation within the website
XXX;,(EF.
You have got the possibility to present your advertising message
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At once you profit by the direct contact to your target group general managers, chief
engineers and chief technologists in the cement, lime, gypsum and building material industry
Use the microsite
tBTNBJOBEWFSUJTJOHNFEJVNPGZPVSPOMJOFDBNQBJHO
tBTQBSUPGZPVSDSPTTNFEJBQBDLBHF
tBT4QFDJBMPOBTQFDJGJDUPQJD GPSUIJTXFBSFZPVSFYDMVTJWFQBSUOFS
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Every microsite will be promoted according to prior agreement with you via
tPOMJOFUFBTFSCBOOFSPOXXX;,(EF
t;,(OFXTMFUUFS
tBEWFSUJTFNFOUJOUIFQSJOUJTTVF;,(*/5&3/"5*0/"-
You will deliver headlines, text, images, charts, videos, contact details etc.
Please request our microsite specifications.
We recommend a runtime of at least 3 months for a microsite.
Price for a microsite with up to 5 navigation points, runtime 3 months: € 7,900.00
All prices are subject to statutory VAT.
3additional benefit digital
microsite
Would you like your microsite to be more comprehensive?
Would you like our editorial team to create text, images, and graphics?
Would you like your microsite to ‘come alive’ and tell a story (digital storytelling)?
Then, make use of DICE@bauverlag.de’s know-how, Bauverlag‘s Intelligent Media Solutions Agency.
We would be happy to advise you and make you an individual offer.
Tobias Fedeler
Head of DICE@bauverlag
phone: +49 5241 80-89165
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3additional benefit digital
onlinePLUS
onlinePLUS
Flesh out trade articles and product announcements about your company or products
that are to be published in print or digitally with additional online content.
We offer the following extra information:
tadditional images and diagrams
tvideos (e.g. product videos, montages, corporate image films)
tPDF downloads (brochures, product information documents, flyers, etc.)
tlinks to further information at your website
In print articles, we refer to additional content at the end of the post, in an eye-catching box.
The added value draws attention: The onlinePLUS posts are some of the most-clicked posts
during the months that they are published.
price: € 1,495.00
All prices are subject to statutory VAT.
requirement: editorial article or booked advertorial
3additional benefit digital
online-advertorial
POMJOFBEWFSUPSJBM
The onlineadvertorial* as a form of native advertising offers you the
opportunity to communicate your specialist information to your target
audience with an editorial look and feel.
Every online-advertorial is composed of at least two elements:
tthe actual ad (catchline, text, image(s), even videos and pdfs as well as a
link to a landing page of your choice)
tan ad teaser (catchline, text and image)
price (display time 4 weeks): € 1,890.00
All prices are subject to statutory VAT.
It is also possible to place additional teasers in the newsletter or in combi-
nation with banner formats. We would be happy to calculate a
personalised offer for you.
*each online-advertorial is indicated to be an advertisement.
3additional benefit digital
ad bundle
BE bundle
#FGMFYJCMFBOECFOFGJUGSPNBIJHIMFWFMPGWJTJCJMJUZPOUIFXFCTJUF
XJUIUIFaE bVOEMF
:PVQSPWJEFVTXJUIBEWFSUJTJOHNBUFSJBMJOUIFGPSNPGBTVQFSCBOOFS B
TLZTDSBQFSBOEBNFEJVNSFDUBOHMF XIJDIXJMMCFEJTQMBZFEBMUFSOBUFMZ
BDDPSEJOHUPBWBJMBCJMJUZ XIFSFCZQBSBMMFMEJTUSJCVUJPOJTFYDMVEFE
1SJDF EJTQMBZUJNFXFFLT é1,135
"MMQSJDFTBSFTVCKFDUUPTUBUVUPSZ7"5
3additional benefit digital
ZKG app 1
:PVSBEWFSUJTFNFOUXJUIEJHJUBMBEEFEWBMVF
v "MMFEJUJPOTPGUIFZKGBSFEJTQMBZFEJOUIFBQQ
v 5IFZKG app JTNPSFUIBOKVTUBEJHJUBMWFSTJPOPGUIFNBHB[JOF
P *UJMMVTUSBUFTUIFRVBMJUZPGUIFZKG JONBOZEJGGFSFOUXBZTBOEJOUFMMJHFOUMZFOIBODFTJU
P *UPGGFSTUIFSFBEFSUIFPQQPSUVOJUZUPFOHBHFNPSFDMPTFMZXJUIUIFZKGCSBOEVTJOHWBSJPVTDIBOOFMT
v 5IFZKGappXJOTSFBEFSTPWFSXJUIFYDJUJOHNVMUJNFEJBDPOUFOU UFMMTTUPSJFTJOBNPSFDPNQSFIFOTJWFXBZ BOEJTBTUBOEBMPOFEJHJUBM
QSPEVDUJUTFMGUIBOLTUPJOOPWBUJWFFMFNFOUT
v 5IFZKGappDPWFSTBMMPGUIFSFBEFShTDPNNVOJDBUJPOTOFFET
v 5IFBSDIJWFGVODUJPOFOBCMFTBDDFTTUPUIFDPOUFOUTPGPMEFSFEJUJPOT
"MMFEJUJPOTPGUIFZKGBSFEJTQMBZFEJOUIFBQQ LJPTLQBSUOFS
(FUFWFONPSFPVUPGJU"EEWBMVFUPZPVSBEWFSUJTFNFOUT BEEBEEJUJPOBM
FMFNFOUTBOEJOGPSNBUJPOTUPZPVSBEJOUIFBQQ
v FYDMVTJWFBEWFSUJTJOHGPSNXJUIBIJHI
v WJEFPT JNBHFWBMVF
v EJSFDUMZJOUIFLJPTL JOPUIFSXPSETPO
v QIPUPT UIFIPNFQBHFCFGPSFBOBQQ
FEJUJPOPGUIFNBHB[JOFJTPQFOFE
v 1%'EPDVNFOUT v JOEFQFOEFOUPGBOBEWFSUJTFNFOUPS
TQFDJBMJTUBSUJDMFJOBOFEJUJPO
v MJOLUPZPVSXFCTJUF v EJTQMBZFEQFSNBOFOUMZ
v MJOLTUPZPVSTPDJBMNFEJBDIBOOFMT
v FNBJMDPOUBDUPQUJPO
until 2 elements: € 290.00
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each further element: € 200.00
All prices are subject to statutory VAT. "MMQSJDFTBSFTVCKFDUUPTUBUVUPSZ7"5
additional benefit digital
newsletter takeover
newsletter takeover
Would you like to communicate more to our newsletter recipients than will
fit in a text ad?
Then simply “take over” the newsletter as an exclusive partner and occupy
all of the ad space in the newsletter.
Use up to 4 text ads for valuable information in bite-sized chunks and bene-
fit from branding spaces, including up to 3 fullsize banners and a skyscraper
package price for one edition: € 4,725.00
Booking subject to availability, not available immediately before industry
trade shows.
additional benefit digital
specialist advertising formats
Looking to draw a particular kind of attention!?
We can implement a variety of attractive special advertising formats at www.;,(.de or in the ZKG newsletters!
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...wallpaper with coloured, clickable background ...sleeve ad
We can also make other attractive specialist advertising formats possible for you. Request a personalised offer now:
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)FBEPG%JHJUBM4BMFT
phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag.de
4additional benefit digital
job advertisements online and in the newsletters
Successful recruiting…
…with a vacancy posting on XXX;,(EF or in the ;,(OFXTMFUUFST!
Your benefits:
tup-to-date communication via the website www.zkg.de or via the monthly ;,(OFXTMFUUFS
ttargeted communication with your audience general managers, chief engineers and chief technologists in the
cement, lime, gypsum and building materials industry
ttargeted communication with your audience - much less scattering loss than in daily newspapers
toption to combine all of bauverlag’s magazines, newsletters and websites, which offers a considerable price
advantage
Information about recruitment postings on the website and in the newsletters can be found in the respective
price lists.
I can happily make you an offer for a personalised job vacancy posting - contact me!
Nicole Euler
4BMFT.BOBHFS
phone: +49 5241 80-75019
e-mail: stellenmarkt@bauverlag.de
4 TUSPOHCSBOEToZPVSUBSHFUHSPVQT
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combination discounts
By booking several of theses magazines take advantage of a conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts ....................................................................... 3 % discount
bauhandwerk from 6 adverts ....................................................................... 5 % discount
Bauwelt from 12 adverts ..................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts ..................................................................... 15 % discount
from 24 adverts ..................................................................... 20 % discount
BRANDSCHUTZ from 48 adverts ..................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages ......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages ....................................................................... 10 % discount
from 12 pages ....................................................................... 15 % discount
FACILITY MANAGEMENT
from 18 pages ....................................................................... 20 % discount
KKA Kälte Klima Aktuell from 24 pages ....................................................................... 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
5HIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG INTERNATIONAL Cement Lime Gypsum
contacts
International Sales %JHJUBM4BMFT
Head of Sales 'SBODF #FMHJVN -VYFNCPVSH )FBEPG4BMFT
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+FOT.BVSVT *OUFSOBUJPOBM.FEJB1SFTT.BSLFUJOH #BVWFSMBH#7(NC)
#BVWFSMBH#7(NC) SVF4BJOU"NCSPJTF "WFOXFEEFS4USBF
"WFOXFEEFS4USBF 1BSJT (àUFSTMPI
(àUFSTMPI QIPOF (FSNBOZ
Germany GBY QIPOF
phone NPCJMF GBY
faY FNBJMNBSDKPVBOOZ!XBOBEPPGS FNBJMBYFMHBTFKPDIFOT!CBVWFSMBHEF
e-mBJMKFOTNBVSVT!CBVWFSMBHEF
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Sales Manager International &EJDPOTVMU*OUFSOB[JPOBMF4SM TelesBMFT
Bernadett Bissett 4JHOPSB1BPMB1FEFWJMMB
4BMFT.BOBHFS
Bauverlag BV GmbH 1JB[[B'POUBOF.BSPTF
job market
Avenwedder Straße 55 (FOPWB
Nicole Euler
33311 Gütersloh QIPOF
#BVWFSMBH#7(NC)
Germany GBY
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phone: +49 5241 80-75497
(àUFSTMPI
fax: +49 5241 80-6066
e-mail: bernadett.bissett@bauverlag.de 64" $BOBEB Germany
%"'PY"EWFSUJTJOH4BMFT phone 75019
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