MEDIA KIT 2019 MAGAZINE | DAILY NEWS - Sportswear International
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VALID FROM SEPTEMBER 2018 MEDIA KIT 2019 MAGAZINE | DAILY NEWS INFORMATION, INSPIRATION & ORIENTATION SINCE 1975
Media Kit 2019 2
CROSSMEDIA IS THE KEY
Reach your target group with our international media portfolio – where ever they are.
MAGAZINE DAILY NEWS
SPORTS
RTSW
RTS
SWEAR
R
THE MEDIA BRAND FOR DENIM AND FASHION TRENDS
®
TRADE SHOW
INTERNAT
ATIONAL#287
A PREVIEW SUMMER 2018
SPRING 2019
D87003
GERMANY: 16,00 EUR
SWITZERLAND: 21,00 SFR
EUROPE: 18,00 EUR
USA: 18,50 USD
THE
BRAND
ISSUE
Fashion’s Effort
THE ULTIMATE GUIDE TO UPCOMING INTERNATIONAL TRADE SHOWS
LOCATIONS * FACTS * FIGURES * PROFILES
to Save Nature 0147_Cover_TSP_#2_2018_final.indd 147 12.06.18 10:47
including:
sportswear-international.com
trade show preview
The ultimate guide to all
major international
SI fashion events.
print website exclusive newsletter
International subscribers, All relevant breaking news, Reach your clients when
VIP subscription database, insider information, short stories, ever you want.
international trade show distribution. videos, photo galleries as well as social media
digital our digital magazine archive.
Join our digital commu-
Read and work with the digital newsletter nity and stay tuned.
magazine version on your smartphone, All facts on the most important
tablet or desktop. developments in the denim and
app fashion world via e-mail.
Enjoy the app magazine after downloading
Available
the app at iTunes while travelling, working
or relaxing. A push message informes you SI
when a new issue is available! print desktop tablet smartphone app
Media Kit 2019 3
ANNUAL REACH OF OUR ON- AND OFFLINE CHANNELS
397,657 120,000
Website Visits Print Run Magazine Newsletter Subscribers
+ 10% 34,400 + 1%
Facebook Fans
13,88 k 291,264
Digital Magazine Clicks
320,000
+ 13,8% + 16,7% + 0,6%
Website Unique User
Average Newsletter Open Rate Instagram Follower Website Page Impressions
39 % 6,7k 1,383,424 + 21% + 13%
Source: Publisher data, Google Analytics
Media Kit 2019 4
REACH THE RELEVANT READERS
Our coverage is inspiring and serves as a compass for a highly involved readership.*
a
Italy
Am th
eric
Nor
lux
14% ne Rest of
74%
Be World 32% 68% Europe
Digital Magazine
% Distribution**
13
Print Magazine Print Magazine
Germany, Distribution* Distribution*
Austria, 36% 12%
Switzerland 80% UK 20% Rest of
Europe World 22
%
9%
As
ia
8%
2%
6%
3%
1%
Sc
an
di
na
Rest of
World 37%
SI 63% Europe
via App Magazine
ets
Distribution***
other markets
Fran
South
Turkey
ark
ce
er m
Amer
oth
ica
79% Retail
40%
Brand
40%
Sportswear International readers are international
decision makers who cover the whole value chain,
~ aged 41
decision makers* from fabrics, brands, retail, agencies, international
*Source: Publisher data
Fabrics fashion trade shows, industry associations and B2B/
**Source: Google Analytics
20%
***Source: iTunes Connect B2C media to highly fashion-minded consumers.
Media Kit 2018 5
INTERNATIONAL TRADE SHOW COOPERATIONS
As media partner of the major trade shows Sportswear International is distributed worldwide.
You can find us where denim and fashion lovers meet – as an integral part of the community.
US EUROPE ASIA
Las Vegas Berlin Amsterdam Dhaka
Agenda | Liberty | Magic | Project Bright | Neonyt | Panorama | Premium | Amsterdam Denim Days | Bangladesh Denim Expo
Seek | Selvedge Run | Show & Order Modefabriek | Kingpins Show
Los Angeles Hong Kong
LA Men's Market Dusseldorf Copenhagen Kingpins Show
Gallery | Gallery Shoes CIFF | Revolver
New York City Munich Moscow
Kingpins Show | Liberty | New York Florence CPM
Denim Days | Project | Texworld USA Bluezone | ISPO | Munich Fabric Start | Pitti Uomo
Performance Days | Premium Order | View
Shanghai
London
Offenbach
Intertextile
Fashion SVP | Jacket Required | Scoop
I.L.M
Milan 40
Milano Unica | White
TRADE
SHOWS
Paris WORLDWIDE
Denim Première Vision | Première Vision |
Texworld | Tranoï | Who’s Next
Media Kit 2019 6
STRONG DISTRIBUTION FOR GREAT VISIBILITY
Magazine Magazine Bonus
print trade show preview
1 Four times a year with a global cross media distribution 1 part of each Sportswear International Magazine
1 30,000 copies 1 80,000 digital magazine contacts
1 International subscribers
1 Over 500 selected stores and showrooms in Europe
1 VIP subscription list – decision makers get a copy
of every issue on our account
Add on
1 Selected international trade shows special distribution
1 Selected international points of sale 1 Store and showroom openings
(train stations, airports, newsstands) 1 Anniversary events and parties
1 Collection presentations and
many more
digital
1 Digital magazine archive on plus
sportswear-international.com Ask for your individual offer!
1 Daily via newsletter sales@sportswear-international.com
1 80,000 digital magazine contacts 1 ad
=
SI app 3 channels
1 Free download ≈
1 iPad (iTunes Store) 145,000
1 7,400 tablet magazine contacts contacts
*Source: Publisher data
Media Kit 2018 7
OUR CROSSMEDIA PORTFOLIO 2019
Reach the community of Sportswear International – 24/7 – all around the world.
Winter Spring Summer Fall
Magazine Magazine Magazine Magazine
#287 #288 #289 #290
The The The The
Brand Service Retail Best of Denim
SI
Issue Issue Issue Issue
Jan 04, 2019 Apr 12, 2019 Jun 26, 2019 Oct 18, 2019
TRADE TRADE TRADE TRADE
SHOW SHOW SHOW SHOW
PREVIEW PREVIEW PREVIEW PREVIEW
JAN - MAR APR - JUN JUL - SEP OCT - DEC
sportswear-international.com
Editorial Newsletter / Editorial Newsflash / Exclusive Newsletter
Media Kit 2019 8
ISSUES AND TOPICS 2019
Spread your advertising message to the world.
Issues Editorial Topics Ad Due Publication Date
The Brand Issue
MAGAZINE #287 How to build a strong brand, the key of succes, brand making case studies Dec 14, 2018 Jan 04, 2019
Trade Show Preview: Profiles of all relevant fairs and shows for spring 2019
The Service Issue
Good service – what does it mean? – rules and requests from yarn to retail
MAGAZINE #288 Trade Show Preview: Profiles of all relevant fairs and shows for summer 2019 Mar 29, 2019 Apr 12, 2019
Plus: Fabrics Special
The Retail Issue
MAGAZINE #289 The challeng of brick-and-mortar retail – best case studies – how-to-analysis Jun 12, 2019 Jun 26, 2019
Trade Show Preview: Profiles of all relevant fairs and shows for fall 2019
The Best of Denim Issue
All around denim & jeans
MAGAZINE #290 Trade Show Preview: Profiles of all relevant fairs and shows for winter 2019 Oct 04, 2019 Oct 18, 2019
Plus: Fabrics Special
Media Kit 2019 9
THE MAGAZINE FORMATS
Three times the visibility of your advertisement: print, digital and app.
2 /1 page
SPORTS
RTSW
RTS
SWEAR
R
THE MEDIA BRAND FOR DENIM AND FASHION TRENDS
®
Full bleed
INTERNAT
A IONAL#287
AT
460 x 300 mm****
2 /1
page
CROSS
SPRING 2019
D87003
GERMANY: 16,00 EUR
SWITZERLAND: 21,00 SFR
EUROPE: 18,00 EUR
USA: 18,50 USD
THE MEDIA
PACKAGE
BRAND
ISSUE
SI
1 /1 page
Fashion’s Effort
to Save Nature Full bleed
1 /1 230 x 300 mm****
sportswear-international.com
page special positions available:
Inside front cover
Inside back cover
30,000 print run* Outside back cover
1 / 2 page
80,000 digital magazine contacts** Full bleed Opening spread
1/ 2 page
vertical
7,400 tablet magazine contacts*** v: 113 x 300 mm**** Covergate 4 pages PRICES AND
h: 230 x 150 mm****
1/ 2 page Covergate 2 pages SPECIAL ADVERTISING
horizontal UPON REQUEST.
Banderole
*Source: Publisher data **Source: Google Analytics ***Source: iTunes Connect ****All formats +5 mm extra bleed on all sides
All space orders are subject to the general terms and conditions of Deutscher Fachverlag GmbH. All contents are subject to change.
Media Kit 2019 10
TRADE SHOW PREVIEW FORMATS
For trade shows only: The ultimate guide to all major international fashion events as supplement of Sportswear International Magazine.
TRADE SHOW
PREVIEW SUMMER 2018
additional special positions
available:
1 /1 1 /1
profile advertisment Inside front cover
CROSS Inside back cover
MEDIA 2 /1
PACKAGE show profile
THE ULTIMATE GUIDE TO UPCOMING INTERNATIONAL TRADE SHOWS
LOCATIONS * FACTS * FIGURES * PROFILES
0147_Cover_TSP_#2_2018_final.indd 147 12.06.18 10:47
Magazine format MAGAZINE #287 1/1 page profiles are edited adver-
230 x 300 mm torials, individualy created for our PRICES AND
covering trade shows january - march
clients. Words and pictures are pro- SPECIAL ADVERTISING
MAGAZINE #288 vided by the client. The contributions UPON REQUEST.
covering trade shows april - june will be carefully edited by our stuff.
+
MAGAZINE #289 1/1 page advertisments are com-
covering trade shows july - september pletey provided by the client. Formats
and specs see page 14 (Magazine)
MAGAZINE #290
covering trade shows october - decemberMedia Kit 2019 11
DAILY NEWS
sportswear-international.com is the daily digital information platform for international
decision makers from the denim and fashion community.
page impressions* Mobile Desktop
47% 53%
1,383,424
Users Users
(from Aug 17 to Aug 18)
visits*
397,657
(from Aug 17 to Aug 18)
unique user*
291,264
(from Aug 17 to Aug 18)
features
1 Curation of fashion news from around the globe
1 News, galleries, videos and events
1 Mobile-first and responsive design
1 Comprehensive trade show calendar
*Source: Google AnalyticsMedia Kit 2019 12
THE WEBSITE FORMATS
Superbanner 1 Superbanner 1 Fireplace
940 x 150 pixels
Fireplace
Fireplace
Skyscraper
Skyscraper
Skyscraper left
Superbanner 2 Superbanner 2
(desktop only)
940 x 150 pixels
160 x 600 pixels
Billboard
Skyscraper right
(desktop only) Rectangle
160 x 600 pixels Home
Billboard Fireplace
940 x 250 pixels 2x 160 x 600 + 960 x 150 pixels
Superbanner 3
Rectangle Home Superbanner 3 940 x 150 pixels
300 x 250 pixels
Hockey Stick
Rectangle 1
300 x 250 pixels
Hockey Stick
Rectangle 2
300 x 250 pixels
Rectangle
1
Gallery Ad
(part of Picture Gallery) Hockey Stick
Gallery 300 x 250 pixels (= Skyscraper + Superbanner)
< Ad > 160 x 600 + 960 x 150 pixels
Rectangle
2
PRICES AND
SPECIAL ADVERTISING
UPON REQUEST.Media Kit 2019 13
THE NEWSLETTER FORMATS
Broadcast your advertising message in our Editorial Newsletter or our Exclusive Newsletter.
Exclusive Newsletter Editorial Newsletter
Superbanner 1 Superbanner 1
556 x 90 pixels
Superbanner 2 Superbanner 2
556 x 90 pixels
Superbanner 3 Superbanner 3
556 x 90 pixels
Send your unique message to Qualified subscribers* Average open rate*
over 34,400* subscribers of the
39%
(active within the last two months)
Superbanner 4
34,400
denim and fashion community Superbanner 4
556 x 90 pixels
(as of Aug 18)
PRICES
UPON REQUEST.
*Source: Publisher dataMedia Kit 2019 14
TECHNICAL GUIDELINES
Magazine Digital
Magazine format Format
230 x 300 mm (+ 4mm bleed) Editorial Newsletter banners: jpg
Printing and binding Website banners: jpg, gif, flash
Sheetfed offset with adhesive binding
Exclusive Newsletter: HTML5
Colors
Basic colors of European chart (CMYK) Maximum file size: 60 KB
Color sequence Video ad: FLV
Black, cyan, magenta, yellow Frequency
Delivery of data Superbanner, Skyscraper and Hockey Stick
We require digital data PDF/X-3 (PSOuncoated v3) appear with no more than three rotations.
plus adequate reference proof according to the guidelines of Delivery of data
Deutscher Fachverlag GmbH. Seven working days before run by e-mail to:
Advertisement digital magazine and tablet magazine sales@sportswear-international.com
The advertisement from the print magazine will be used.
Please always observe: For trimmed advertisements, we recom-
mend that all texts and logos have at least 5 mm of margin from
the outer edges and from the inner margin (gutter).
To request the separate data sheet for data transfers
send an e-mail to sales@sportswear-international.com
All space orders are subject to the general terms and conditions of Deutscher Fachverlag GmbH. All contents are subject to change.Media Kit 2019 15
GENERAL TERMS AND CONDITIONS
Discounts, commissions, payment terms & cancellation policy.
Magazine & Special Website & Newsletter Agency commission
5% 2 pages or more 5% € 5,000 or more 15%
10% 4 pages or more 10% € 10,000 or more
Terms of payment
3% discount for advance payment
20% 8 pages or more 20% € 20,000 or more
2% discount for payment within 14 days of invoice date
30% 12 pages or more 30% € 30,000 or more Payment net within 30 days of invoice date
Cancellation policy
Withdrawal is possible until the closing date for all regular ads. All rates shown exclude statutory value added tax.
Agreements concluded for a full year must be honored to their All space orders are subject to the general terms and conditions
full extent; a cancellation is not possible for cover pages and of the publishing house.
confirmed page positions. All further general terms and conditions can be found at
www.sportswear-international.com/service/conditions.
All contents are subject to change.Media Kit 2019 16
CONTACT US
PUBLISHING EDITORIAL DEPARTMENT
SALES & MARKETING Sabine Kühnl
Dirk Lehmann Editor-in-Chief
Publishing & Sales Director kuehnl@sportswear-international.com
Publishing House
lehmann@sportswear-international.com Phone +49 69 7595-2671 Deutscher Fachverlag GmbH
Phone +49 69 7595-2661 Mobile +49 170 785 6665 Mainzer Landstraße 251
Mobile +49 160 901 55 915 60326 Frankfurt/Main
Germany
SALES NORTHERN EUROPE / D-A-CH SALES SOUTHERN EUROPE Head Office
Frankfurt/Main
Kim Krug Laura Pianazza Mainzer Landstraße 251
Junior Sales Manager Senior Sales Manager 60326 Frankfurt/Main
krug@sportswear-international.com pianazza@sportswear-international.com Germany
Phone +49 69 7595-2667 Phone +39 02 80620 504
Mobile +49 151 111 63 006 Mobile +39 346 653 1426 Milan Office
Piazza Pio XI, 1
20123 Milan
Italy
SALES SERVICE
sales@sportswear-international.com
Phone +49 69 7595-2668
Fax +49 69 7595-2660
Media Kit 2019 valid from September 2018.
All contents are subject to change.You can also read
