MEDIA KIT 2020 www.asianskymedia.com - Asian Sky Group
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MEDIA KIT 2020 www.asianskymedia.com
ABOUT ASIAN SKY MEDIA
ASIAN SKY MEDIA is a division of Asian Sky Group focusing on media, publications and aviation marketing services.
In collaboration with ASG’s market research and consulting team, Asian Sky Media produces the acclaimed Asian
Sky Fleet Reports and offers a wide range of marketing services with both online and offline opportunities, enabling
aviation companies to enhance brand awareness, develop a more strategic marketing plan and connect with target
audiences in the Asia Pacific-region and worldwide.
OFFICIAL MEDIA PARTNER
www.asianskymedia.com
OUR MILESTONES
Inaugural Greater Fleet Reports expand ASG awarded Asian Sky Media
China Business Jet to include all of Asia- ‘Best Media awarded ‘Best Media
Fleet Report introduced Pacific region Outlet’ by AsBAA Outlet’ award by AsBAA
2012 2014 2016 2018
2013 2015 2017 2019
Greater China Civil Asian Sky Quarterly Asian Sky Media • Asian Skycast introduced
Helicopter Fleet introduced developed and awarded
• Award ’Best Media Outlet’
Report introduced ‘Best Media Outlet’ by
by AsBAA
AsBAA
www.asianskymedia.com
WHY ASIAN SKY MEDIA?
“
ENHANCE BRAND AWARENESS, CONNECT WITH
YOUR TARGET AUDIENCE, OR DEVELOP A MORE
STRATEGIC MARKETING PLAN.”
Specialized and experienced in aviation marketing, Asian Sky Media’s team of
designers, copywriters, translators and digital analysts work diligently and
creatively to get each client’s message across in the most unique and
impactful way.
BRIDGING
Each client’s message can be
THE GAP delivered in English and Chinese,
BETWEEN making Asian Sky Media the only
CULTURES media and marketing service tailored
to serving business & general
AND aviation globally, in the Asia Pacific
REGIONS and in Greater China.
www.asianskymedia.com
GLOBAL AUDIENCE
62,768 35,000+ 3,600+ 29,300+
Email Recipients Social Media Followers 1,400+ 1,050+
Contact
3300
790+
Europe
Mongolia
N. America 7,923
30,804 China 10
ASIA-PACIFIC BREAKDOWN
India
Asia Pacific
8,847 Greater China – 36% (3,204)
Australasia – 20% (1,786)
Southeast Asia – 20% (1,769)
Latin America Central Asia – 12% (1,018)
6,044 East Asia – 7% (591)
Australia
Rest of APAC – 5.4% (479)
Rest of the World
9,150
www.asianskymedia.com
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DEMOGRAPHICS
INFLUENTIAL BUSINESS EXECUTIVES PROFESSIONS
2
1
1 Aircraft Services: FBO, MRO, Training, Completion, Brokerage
2 OEM: Manufacturers for Aircraft, Engine, Avionics
AGE
www.asianskymedia.com
WEBSITE TRAFFIC
AVG. ANNUAL AVG. MONTHLY
PAGE VIEWS: PAGE VIEWS:
190,000+ 15,833+
(+30% GROWTH YOY)
AVG. ANNUAL AVG. MONTHLY
UNIQUE VISITORS: UNIQUE VISITORS:
74,000+ 6,160+
(+70% GROWTH YOY)
Data from June 2018 to June 2019
Note: Numbers include traffic to www.asianskymedia.com and www.asianskygroup.com.
Data Source: Squarespace & Google Analytics www.asianskymedia.com
BUSINESS JET
A comprehensive coverage and breakdown of the
business jet fleet in the Asia-Pacific Region.
This Report consists of:
• An overview of the regional business jet fleet
• A breakdown by country, operators and OEMs
• A summary of regional challenges
• A look at upcoming aircraft on the market
• Interviews and profiles with top business
aviation executives and companies
Readership 2018:
24,200
Unique Views
• Distributed at ABACE, NBAA, CJI Singapore and Airshow China (Zhuhai).
www.asianskygroup.com
www.asianskymedia.com
CIVIL HELICOPTER
A comprehensive coverage and breakdown of the
helicopter fleet in the Asia-Pacific region.
This Report consists of:
• An overview of the regional helicopter fleet
• A breakdown by country, operator and OEMs
• A close look at the challenging oil and gas sector
• Analysis of the emerging helicopter leasing market
• Interviews with top helicopter companies and
executives in the region
Readership 2018:
12,100
Unique Views
* Distributed at HAI Heli Expo, Rotorcraft Asia, ABACE and CJI.
www.asianskymedia.com
A quarterly analysis of the business jet and civil
helicopter markets.
Asian Sky Quarterly consists of:
• A survey on the moods and intentions of
industry professionals
• Analysis of the worldwide aircraft inventory
• A summary of the pre-owned markets,
including average selling prices
• Timely special features and sections on
various industry segments
• Featured aircraft and product spotlights
Avg.
Readership:
14,000 Unique views
per Quarter*
*Average readerships of the last 5 issues.
www.asianskygroup.com
www.asianskymedia.comA first of its kind report showcasing the booming
general aviation (GA) market in China. Subsequent
editions feature more in-depth analysis on specific
aspects of GA in China, such as the Greater Bay
Aviation Report.
This Report consists of:
• An overview of the GA market
• A breakdown by aircraft type, province, OEM and
operator
• A summary of GA regulations and policies over
the past few years
• An overview of current and planned
infrastructure
• Insight from top GA companies in China
• New coverage each year; 2018 focus on Greater
Bay Area
Readership 2018:
17,500
Unique Views
www.asianskymedia.comA summary of the Asia-Pacific region’s capacity for
airports, FBOs and MROs.
This Report consists of:
• An overview of regional airports, business
jet and helicopter facilities
• A look at airport capacity of major Asian
airport hubs
• An analysis of business jet and helicopter
infrastructure capability
• A summary of top service providers for fixed
and rotary-wing
• A map of customer service centers by OEM
• Directory of FBOs & MROs in the region
Readership 2017:
16,500
Unique Views
www.asianskymedia.comA summary of the size, nature and scope of training
schools in the Asia-Pacific region.
This Report consists of:
• An overview of training schools throughout the
region
• A country-by-country breakdown of the training
environment
• Features on pilot career paths and
opportunities in aviation
• Features on special missions and simulator
training
• A look at the pilot shortage and future demand
• Directory of training schools in the region
Readership 2018:
12,300
Unique Views
www.asianskymedia.comEXCLUSIVE SPONSORSHIP
Maximize exposure in ASG’s reports through one of many
sponsorship opportunities to reach a widespread audience
of industry members and decision makers. To capture the
undivided attention of readers, sponsor the front cover of a
report with a strong image that signifies your company.
• Front Cover with company name
• Company logo on every right-hand page
• Foreword
• Q&A Interview with Senior Executives
• Aircraft / Product Spotlight
www.asianskymedia.comSPONSORED EDITORIAL
Editorial - Featured across Asian Sky Media’s portfolio of
publications, sponsored editorial allows companies to ‘speak’
directly to readers. This profile is perfect for introducing a new
aircraft or product, sharing market insight, or announcing the
company’s latest news.
• Shared in print and online
• Content in English and Chinese
www.asianskygroup.comADVERTISEMENTS –PRINT & DIGITAL
Advertisements - Featured throughout the portfolio of Asian Sky Media’s
publications and on www.asianskymedia.com and in Asian Sky Media e-mail
correspondence.
• Front cover advertisements
• Full & double-page advertisements
• Website banner advertisements
• Monthly newsletter banner advertisements
• E-mail campaigns
Full page Ad
Company Directory
EDM Sample
Newsletter
Banner
Homepage Banner Section Page Banner
www.asianskygroup.comMULTIMEDIA
ASIAN SKYCAST – A new multimedia channel by Asian Sky Media,
bringing insight directly from aviation professionals and business
executives on the Asia-Pacific market.
Podcasts are available to Apple and Android users. Each episode
is marketed through e-mail and social media campaigns.
CASE STUDY – Ipsos Business
Consulting
p Meanwhile, ASG published a
p Episode 04 of Asian Skycast featured
whitepaper on the same topic in
Ipsos Consulting Director Markus
association with Ipsos Consulting.
Scherer, discussing drone use in China’s
agricultural sector.
www.asianskymedia.comEVENT SUPPORT q ABACE 2019
Asian Sky Media’s team has effectively organized several industry
events across Asia. From networking events to conference forums,
Asian Sky Media can use our resources to create a customized events
for clients. We’ll gather the most targeted audience and sort out the local
logistics to create an event that produces business opportunities,
generates interest and maximizes their brand exposure.
p Rotorcraft Asia Conference 2019
p CJI Asia 2019z
www.asianskygroup.comMARKET REPORTS & PUBLICATIONS – EDITORIAL CALENDAR
PUBLICATION JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC PUBLICATION SHOW DISTRIBUTION
ASQ 2019 Q4 ASQ 2019 Q4 CJI London
HELICOPTER FLEET
HELICOPTER FLEET HAI Heli Expo
REPORT
REPORT
BUSINESS JET FLEET
BUSINESS JET ABACE
REPORT
FLEET REPORT
ASQ 2020 Q1 ABACE
CHARTER REPORT
CHARTER REPORT CJI Singapore
ASQ 2020 Q2
ASQ 2020 Q2 CJI Singapore
CHINA GA REPORT
CHINA GA REPORT Airshow China (Zhuhai)
ASQ 2020 Q3
ASQ 2020 Q3 NBAA
INFRASTRUCTURE
INFRASTRUCTURE
REPORT Macau Airshow
REPORT
TRAINING REPORT TRAINING REPORT MEBAA
Issue Release
Note: Release date subject to change.
www.asianskymedia.comPRICING — PRINT
BUSINESS JET CIVIL HELICOPTER ASIAN SKY INFRASTRUCTURE LUXURY
POSITION FLEET REPORT FLEET REPORT QUARTERLY
CHARTER REPORT CHINA GA REPORT
REPORT
TRAINING REPORT
CHARTERING
FRONT COVER $30,000 $30,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
INSIDE FRONT COVER $21,500 $21,500 $13,500 $13,500 $13,500 $13,500 $13,500 $13,500
FACING PUBLISHER’S NOTE $13,000 $13,000 $10,000 $10,000 $9,500 $10,000 $10,000 $10,000
FACING TABLE OF CONTENT $10,000 $10,000 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500
FULL PAGE (FIRST HALF) $9,500 $9,500 $9,500 $9,000 $9,000 $9,000 $9,000 $9,000
ROP $9,500 $9,500 $8,500 $8,500 $8,500 $8,500 $8,500 $8,500
DOUBLE PAGE SPREAD $17,000 $17,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
INSIDE BACK COVER $15,000 $15,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
OUTSIDE BACK COVER $20,000 $20,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
COMPANY PROFILE $12,000 $12,000 $12,000 $10,000 $10,000 $10,000 $10,000 $10,000
AIRCRAFT/PRODUCT
SPOTLIGHT $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 -
*Inquire for sponsorship opportunities, directory listing options and further marketing services. NOTE: All Prices in USD net
www.asianskymedia.comPRICING — DIGITAL
1
• Digital Advertisements: Banner advertisements are
available on each www.asianskymedia.com page.
• Homepage masthead ad - usd1,000 per week
• Section banner ad - usd800 per week
• Mobile masthead ad – usd1,000 per week
2
Bespoke digital programs can be developed based on
Homepage Masthead Ads clients’ needs
3
Other Section Banner Ads
NOTE: All Prices in USD net
www.asianskymedia.comPRICING — MULTIMEDIA PLATFORMS
• Digital Advertisements: Banner advertisements are available on
www.asianskymedia.com – Asian Skycast Section
• Feature Interview – USD1,500 per interview
• Episode Sponsorship – USD1,000 per episode
• Banner Ad in Asian Skycast Section – USD1,000 per week
AD
Bespoke digital programs can be developed based on clients’ needs
Sponsored by
NOTE: All Prices in USD net
*Inquire for sponsorship opportunities, directory listing options and further marketing services.
www.asianskymedia.com 21PRINTING SPECIFICATIONS
Business Jet Fleet Report and Civil Helicopter Fleet Report/China GA Report /
Infrastructure Report
TECHNICAL REQUIREMENTS
Printing Process: Offset
Binding Method: Perfect Bound
Digital Requirements:
• Files must be submitted as specified
• File must be 300 dpi or higher
• All fonts in the artwork must be provided or created outlines.
• Submitted file must be in press-ready formats
• File types accepted are as follows: AI/EPS/PDF
• Gutter allowance of 5mm each is required for DPS, the type or
product shots should always clear the spine area and never be
split. Any critical cross-over should be double-imaged across the
gutter with an allowance of 5mm on each side of the centre.
Asian Sky Quarterly / Luxury Chartering / Training Report / Charter Report
www.asianskymedia.comDIGITAL SPECIFICATIONS
HOME PAGE BANNER
TECHNICAL REQUIREMENTS
Homepage Banner Size : 1200 x 366 pixels
Section Banner Size : 1200 x 366 pixels
Digital Requirements :
• Files must be submitted as specified
• File types accepted are as follows: JPG / PNG
• File color mode: RGB
SECTION BANNER
SECTION NAME
SECTION NAME
SECTION NAME
www.asianskymedia.comPRESS EXPOSURE
www.asianskymedia.comMAJOR CLIENTS
www.asianskymedia.comAlison Pang
Media Sales Director
Suite 1401, Fortis Tower,
77-79 Gloucester Road,
Wan Chai, Hong Kong
Telephone: +852 2235 9211
Fax: +852 2528 2766
E-mail: apang@asianskygroup.com
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