SAP Marketing Cloud What's New in the 2002 Release - February 2020 - SAP Help Portal
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SAP Marketing Cloud What‘s New in the 2002 Release February 2020 PUBLIC
What’s New in 2002
DYNAMIC CUSTOMER PROFILING AND SEGMENTATION COMMERCE MARKETING
▪ Anonymous to Known with Google Analytics 360 ▪ Promotion-Coupon-Offer Integration between
▪ Data Load App with Intelligent Field Mapping SAP Commerce Cloud and SAP Marketing Cloud
CAMPAIGN AND JOURNEY ORCHESTRATION MARKETING PLANNING AND PERFORMANCE
▪ Send Campaigns to Email Seed Lists ▪ Deprecation of Original Marketing Calendar in 2005
▪ Wait and Delay in Campaign Automation Flow – Support ▪ New Marketing Calendar
Hours ▪ Campaign Spend: Support for Custom Checks (BAdl)
▪ New Email Editor in Content Studio ▪ Last Click Campaign Attribution with Google Analytics
▪ Forms: Dependency between Country and Region Input
Fields
▪ Forms: Interactions with Items of Interest
▪ Landing Page - Custom CSS Styling
▪ Landing Pages / Forms - Pass Personalization Context to
Follow-up Pages
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2
Dynamic Customer Profiling and Segmentation
What’s New in 2002
▪ Anonymous to Known with Google Analytics 360
▪ Data Load App with Intelligent Field Mapping
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3
What’s New in Dynamic Customer Profiling and Segmentation
Anonymous to Known with Google Analytics 360
Business Benefits
▪ Google Analytics web tracking integration
enables enterprises to better understand their
customers and make insight-led decisions.
▪ SAP Marketing Cloud integrates with Google
Analytics and Google Analytics 360 APIs.
▪ Events defined in Google Analytics create
Anonymous interactions in SAP Marketing Cloud helping
web visit to understand the customer.
▪ Track anonymous interactions and match
them to known users after they log in.
▪ Create one holistic view of the customer and
their interactions.
▪ After the match, enhance the known user
profile even if they are not logged in.
Key Capabilities
▪ New Google Query Configuration function
allows you to define queries for contact IDs.
▪ Match and merge contacts using non-PII IDs.
User identified
Match and merge into a single view of the customer More Information
after logging in
See:
Product Documentation:
Integration with Google Analytics
Blog:
Google Analytics Integration
CX Works Article:
Integrating Clickstream Data from Google
Analytics
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4
What’s New in Dynamic Customer Profiling and Segmentation
Data Load App with Intelligent Field Mapping
Business Benefits
▪ Simple load of flat files for contact, corporate
account, interactions, product categories,
products.
▪ Field mapping and preview of rows
▪ Validation of file immediately shows missing
configurations or incorrect data.
Key Capabilities
▪ Field mappings are proposed based on the
attribute name of the imported file.
▪ Mappings of a file with same sequence of
source attribute columns get past mapping
proposed.
▪ Template files (csv or xlsx) contain most
important fields of object
▪ Target Attribute drop-down includes all
selection fields for the object, incl. extension
fields.
Field mapping is proposed based
on source attribute name. More Information
Similar files get past mappings See: Data Load App
proposed.
All fields of object available as
target in proposal list.
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5
Campaign and Journey Orchestration
What’s New in 2002
▪ Send Campaigns to Email Seed Lists
▪ Wait and Delay in Campaign Automation Flow – Support Hours
▪ New Email Editor in Content Studio
▪ Forms - Dependency between Country and Region Input Fields
▪ Forms - Interactions with Items of Interest
▪ Landing Page - Custom CSS Styling
▪ Landing Pages / Forms - Pass Personalization Context to Follow-up
Pages
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6
What’s New in Campaign and Journey Orchestration
Email Seed Lists
Business Benefits
Keep colleagues informed about your email
campaigns by automatically sending email
copies to a seed list.
Key Capabilities
▪ Add email addresses to your campaign's
seed list.
Keep colleagues informed about
▪ All colleagues in the seed list get copies of
your email campaigns by
automatically sending email
emails sent by the campaign.
copies to a seed list. ▪ The email is personalized with the attributes
of a contact assigned to the seed list.
▪ Define default seed lists in campaign
templates.
▪ Save hard bounce handling: If an email
address in the seed list bounces hard once,
this email address is deactivated in all seed
lists where it is used to avoid further hard
bounces.
More Information
See: Seed List and Contact for Personalization
Influence Request
205500 - Enable usage of Seed List in
Campaign Execution.
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7
What’s New in Campaign and Journey Orchestration
Wait and Delay in Campaign Automation Flow – Support Hours
Business Benefits
Enhanced flexibility while scheduling follow-up
actions.
Key Capabilities
▪ Specify the wait period in the “No” branch of
a trigger in hours (and not only in full days).
▪ Specify the delay in hours (not just full
days) while executing a follow-up action.
Add the wait period in a “No”
branch in hours
More Information
See: Send Email, Send Text Message, Types of
Triggers
Influence Request
214466 - Enable a mail delay sending on hours
Set a delay for an action
execution in hours and not only
in full days
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8
What’s New in Campaign and Journey Orchestration
New Email Editor in Content Studio
Business Benefits
The new flexible, intuitive and modern
content editor enables you to create better
content for your Email Marketing.
The first delivery in 2002 will focus on simple use
cases with more features to be added in
Language versions: upcoming releases with the goal to replace the
Create multi-lingual Email current email editor in the future.
content in an intuitive way.
Key Capabilities
▪ Major improvements in user experience
with drag & drop functionalities for easy
layout creation.
Flexible content creation:
Add content blocks ▪ Main functionalities of current email editor
via Drag & Drop are available: from layout creation with re-
usable blocks and conditions up to send
test.
▪ Limitation: plugins for products, offers and
recommendations not available yet, as well
as some specific functionalities.
More Information
▪ No new app necessary, new email editor is
part of the current Content Studio and can
Easy layout: Change be accessed via new content type:
colors, paddings and Email (New Editor).
other layout elements in ▪ More information on new email editor
the side panel. available in product documentation.
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9
What’s New in Campaign and Journey Orchestration
Forms - Dependency between Country and Region Input Fields
Business Benefits
Ability to record the region of a contact in a
simple way by considering the country value.
Key Capabilities
Form Designer:
Country field with default
value ‘Germany’ and
▪ If the country field has a default value, then
restricted to 3 Countries offer only the regions of the defaulted country
in the value help of the default region.
▪ If the country field has value restrictions, then
offer only regions of those countries in the
restriction value help of the region.
▪ Consistency checks in the Form designer for
dependencies between county and region
Published Form:
(e.g. only allow a region field if a country field
exists).
Region
dropdown offers Form Runtime:
only regions of the
▪ If no country has been selected, then the
selected county
region field is disabled.
Region field ▪ Only offer those regions in the dropdown list
that correspond to the selected country.
More Information
See: Defining Defaults and Restrictions for Input
Fields
Influence Request
Value help shows only 219081 - Landing pages: Dependent
the regions of all Dropdowns like Country and Region
restricted countries Value help shows only
the regions of the
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC
default country
10What’s New in Campaign and Journey Orchestration
Forms - Interactions with Items of Interest
Business Benefits
You can now define items of interest in
interaction elements in a form.
Gathering data on your contact's items of
interest allows you to trigger follow-up activities
specific to these interests.
Key Capabilities
Assign items of interest to interaction elements
More Information
See: Interactions
Interaction element Influence Request
219122 - Landing page interaction interests
Items of Interest
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11What’s New in Campaign and Journey Orchestration
Landing Page - Custom CSS Styling
Business Benefits
You can now write custom CSS code to apply
styling to specific landing page elements. You
can also specify one or more CSS classes for
column elements, which allow you to style those
columns with your custom CSS code.
Key Capabilities
Shadow from CSS ▪ Edit CSS code inside a landing page.
(class z_overlay) ▪ CSS classes on column level.
More Information
See: Using Custom CSS
Text color from CSS
(class z_title)
Background from CSS
(class z_overlay)
Custom CSS code
Custom CSS classes Custom CSS class
in text column in form column
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12What’s New in Campaign and Journey Orchestration
Landing Pages / Forms - Pass Personalization Context to Follow-Up Pages
Business Benefits
When a landing page is used in an email
marketing campaign where the outbound ID is
activated, the ID is also appended to the landing
https://pages.gallodoro.com/p/anqrQ?sap-outbound-id=B0CF6EA78B366E481905AF... page URL. In addition, the ID is passed to all
other links in the landing page and embedded
form. This allows:
Landing Page
▪ Ability to identify a contact on follow-up
Follow-up pages.
with outbound ID
page of form ▪ Ability to establish personalized multi-step
landing page chains.
Key Capabilities
▪ If the published landing page is called with an
outbound ID, then all follow-up pages will be
Outbound ID
called with the same outbound ID.
▪ Passing of the outbound ID either from the
Submit button or any link in the form or
landing page.
More Information
Outbound ID
See: Personalize Forms Embedded in Landing
Pages
Sale Page
Main Web Influence Request
Page Part 1 of 231092 - Landing Page: link tracking
Outbound ID
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 13Commerce Marketing
What’s New in 2002
▪ Promotion-Coupon-Offer Integration between SAP Commerce Cloud
and SAP Marketing Cloud
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 14What’s New in Commerce Marketing
Promotion-Coupon-Offer Integration between SAP Commerce Cloud and SAP Marketing Cloud
Business Benefits
▪ Reduce manual efforts in the end-to-end
process.
▪ Improve Commerce-Marketing campaign
performance measurement capabilities in
Customers Commerce Cloud CPI Marketing Cloud Marketing Cloud.
Key Capabilities
I-Flows for integration between SAP Commerce
Create Promotion System creates Cloud and SAP Marketing Cloud to Automate
and Coupon Offer and Coupon data flow of coupon and promotion data from
Commerce to Marketing Cloud.
More Information
Marketer designs See SAP API Business Hub: I-flows will be
Campaign + published and released on the API Hub in the
content w/ coupon Commerce Marketing Integration Package.
offer
Marketer sends
Campaign to
audience
Customer shops, System updates
places order order, offer/ coupon
entering code at redemption
check out information
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 15Marketing Planning and Performance
What’s New in 2002
▪ Deprecation of Original Marketing Calendar in 2005
▪ New Marketing Calendar: Support for Events and Custom Objects,
Secondary Calendar, and so on
▪ Campaign Spend: Support for Custom Checks (BAdl)
▪ Last Click Campaign Attribution with Google Analytics
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 16What’s New in Marketing Planning and Performance
Deprecation of Original Marketing Calendar in 2005
Business Benefits
The original Marketing Calendar is being
replaced by the new Marketing Calendar, which
offers a more advanced and flexible design. The
original Marketing Calendar will be removed
from the system as of 2005. As of now, it is still
available on the Fiori Launchpad until
deprecation. We recommend that you move to
the new Marketing Calendar as soon as
possible.
More Information
See: Marketing Calendar (New App)
New Marketing Calendar. The Original Marketing Calendar to be
successor app to the original deprecated in 2005
Marketing Calendar
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 17What’s New in Marketing Planning and Performance
New Marketing Calendar: Support for Events and Custom Objects, Secondary
Calendar, and so on. Business Benefits
New Marketing Calendar provides more
advanced features and flexibility compared to
original Marketing Calendar.
You can now add events to both Key Capabilities
the primary and secondary ▪ Now supports Events and Custom Business
calendar Objects.
▪ Offers a secondary Calendar beneath the
primary calendar.
You can now open and close and
secondary calendar which will More Information
appear beneath the primary See: Marketing Calendar (New App)
calendar
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 18What’s New in Marketing Planning and Performance
Campaign Spend: Support for Custom Checks (BAdI)
Business Benefits
Enhanced checks for campaigns regarding
changes to Campaign Spend item.
Key Capabilities
▪ Can now perform custom checks on
campaign spend item.
▪ Ability to reject a save for a campaign based
on a check of a campaign spend item.
More Information
See: Extensibility Campaigns
New Spend Item BAdI for custom
checks on Campaign Spend
Items
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 19What’s New in Marketing Planning and Performance
Last Click Campaign Attribution with Google Analytics
Business Benefits
▪ Google Analytics web tracking integration
enables enterprises to better understand their
customers and make insight-led decisions.
▪ SAP Marketing Cloud integrates with Google
Analytics and Google Analytics 360 APIs.
Continue to identify the ▪ Events defined in Google Analytics create
correct contact with the interactions in SAP Marketing Cloud helping
SAP Outbound ID to understand the customer.
▪ Campaign Attribution with Google Analytics
Interactions now attributed to the adds the last-click campaign to web
most recent campaign instead of the interactions including sales orders.
campaign of the SAP Outbound ID
Key Capabilities
▪ Web visits originating from an email
campaign are assigned to the known contact.
▪ Interactions continue to be assigned to the
correct contact across sessions.
▪ Interactions will be attributed to a campaign
ID if available, otherwise to the campaign
which generated the SAP Outbound ID.
More Information
See:
Product Documentation:
Integration with Google Analytics
Blog:
Google Analytics Integration
CX Works Article:
Integrating Clickstream Data from Google
Analytics
© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 20Follow all of SAP www.sap.com/contactsap © 2020 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platforms, directions, and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
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