EVE R - Medium Rare Content Agency
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Australia's no.1 read magazine*
EVER
COLES MAGAZINE FY20 MEDIA KIT
*Roy Morgan, Single Source (Australia) March 2019
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au
Inspire 4,840,000 shoppers
COLES MAGAZINE GIVES READERS:
• Quick weeknight meal solutions - recipes that take
minimum effort to deliver maximum reward
• Skills to impress - tips and hacks to save you money
and let you love your time in the kitchen. This sometimes
means solutions for getting dinner on the table fast,
or it means rolling up your sleeves and spending the
afternoon baking
• Uncovering new products in the aisle - the key to the
best buys in the supermarket from bargain products to
hidden gems
Coles magazine is committed
to helping Australians cook
delicious meals that make them
smile. Challenging ourselves
to create new twists on family
favourites helps us grow in
readership, and we can now
proudly say we reach and inspire
4.8+ million* readers each month.
Chelsea Quilty
Publisher, Coles magazine
*Roy Morgan, Single Source (Australia) March 2019
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 1
Why Coles magazine?
#1
READ
1.8M MAGAZINE IN
AUSTRALIA*
86% 67% 56% 71% copies printed
each month
of our readers of our readers of our of our readers
like or love are female main readers spend say they have and distributed
reading Coles grocery buyers* 11+ minutes purchased across 800+ Coles
magazine^ and spend on reading Coles products from supermarkets
average $183 magazine^ Coles specifically
per week at the
supermarket**
because they were
required for a Coles 2M
magazine recipe^ copies printed for
our November,
December and
MORE THAN Easter issues^^
4.8M
READERS PER
MONTH*
16%
YOY
FREE GROWTH IN
FOR COLES READERSHIP*
CUSTOMERS
*Roy Morgan, Single Source (Australia) March 2019
**Roy Morgan, Single Source (Australia) March 2016
^Coles Magazine Survey, July 2017
^^In 2020, April is our Easter issue
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 2
Brand ad opportunities
Advertise your brand to our 4.8+ million* engaged readers to create visual impact, build brand awareness and drive sales of
your product at Coles.
Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our advertising
team about guaranteeing right-hand positioning or securing a premium placement in our inside and outside covers. Two
broken space advertisements cannot be combined to create one full page ad.
Refer to page 7 for advertising requirements and page 8-9 for material specifications.
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE
*Roy Morgan, Single Source (Australia) March 2019
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 3
Advertorial opportunities
Integrate your brand within our magazine environment by letting our expert editorial team develop an advertorial
for your product that offers readers inspiration and ideas in our trusted Coles magazine style.
Both full page and double page spreads are available. Please contact our advertising team who will guide you
through the booking process and provide you with the briefing form.
Refer to page 7 for advertising requirements. Our editorial team
creates
the advertorial for
DOUBLE PAGE SPREAD FULL PAGE you
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 4
Coles magazine advertising rates
NOVEMBER, DECEMBER
Advertorials
ADVERTISING OPPORTUNITIES MONTHLY & EASTER^ ISSUES incur an
additional $2,500
Full Page $38,000 $42,000 production charge
per full page
Double Page Spread $73,500 $81,300
Half Page Vertical $24,000 N/A
Inside Front/Back Cover (single page)* $43,700 $48,800
Outside Back Cover* $52,000 $57,700
Inside Front Cover Spread* $95,000 $105,000
Gatefold Cover* $218,000 $240,000
Please note:
•P remium placements (marked with an asterisk above) must be approved by magazine editor
prior to booking being confirmed.
• For guaranteed right-hand page positioning, an additional 10% load charge applies.
•R ates are applicable to all bookings to 31 December 2020 and exclude GST, agency
commission and material submission costs. Please note that the submission cost is
compulsory and our advertising team can advise on options.
^In 2020 April is our Easter issue.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 5
Coles magazine print material deadlines
BOOKING DEADLINE BRAND AD LOW RES PDF
ISSUE BRAND ADS AND ADVERTORIALS (exc. POS) SUBMISSION FOR COLES IN STORE DATE
APPROVAL
April 2020 Thursday, 23 January 2019 Wednesday, 12 February 2020 Thursday, 2 April 2020
May 2020 Wednesday, 12 February 2020 Wednesday, 18 March 2020 Thursday, 7 May 2020
June 2020 Wednesday, 11 March 2020 Wednesday, 15 April 2020 Thursday, 4 June 2020
July 2020 Wednesday, 8 April 2020 Wednesday, 13 May 2020 Thursday, 2 July 2020
August 2020 Wednesday, 13 May 2020 Wednesday, 17 June 2020 Thursday, 6 August 2020
September 2020 Wednesday, 10 June 2020 Wednesday, 15 July 2020 Thursday, 3 September 2020
October 2020 Wednesday, 8 July 2020 Wednesday, 12 August 2020 Thursday, 1 October 2020
November 2020 Wednesday, 7 August 2020 Wednesday, 16 September 2020 Thursday, 5 November 2020
December 2020 Wednesday, 9 September 2020 Wednesday, 14 October 2020 Thursday, 3 December 2020
Please note:
•T he cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply.
A late fee may also apply for late material submitted to Coles for approval.
•G atefolds require more planning than standard ads so need to be booked four weeks prior to our above booking deadlines.
• Refer to page 7, 8 & 9 for our Coles magazine material specifications when submitting ads.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 6
Advertising requirements
All advertising within Coles magazine is subject to the below terms and
conditions. If you have any questions please contact our advertising team.
AVAILABILITY
•A
dvertising space is limited and issues often close before the booking
deadline; bookings are only secured when booking confirmation is received
from our Coles magazine advertising team.
•L
imited broken space is available in every issue and position cannot
be guaranteed. Only half page verticals will be accepted (no half page
horizontals).
COLES REQUIREMENTS
•A
ll products in all advertising need to be nationally ranged in over
85% of Coles supermarkets
•C
onsumer promotions or offers cannot be included in Coles magazine
advertising.
•P
roduct price points cannot be included on any advertising material.
•A
ll disclaimers should be in a san serif font, with minimum size of 10 pt.
They must be horizontal and legible against the background.
•T
wo broken space advertisements cannot be combined to create one full
page ad.
MATERIAL REQUIREMENTS
• Low res PDFs need to be approved by Coles before final submission.
Our advertising team will facilitate this approval.
• Once low res PDF has been approved by Coles, a booking ID number will be
provided for all ads to be uploaded digitally. See material specifications on
pages 8-9. There is a compulsory charge for uploading material.
USE OF COLES ASSETS
•C
oles asset requirements (e.g. the ‘NEW at Coles’ or ‘NEW only at Coles’
roundels) used on brand ads must be approved by Coles prior to upload of
final material. All featured Coles Roundels (provided by Coles) must have a
diameter of 38mm in size.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 7
Coles magazine material specifications
COLES APPROVAL PROOFS
A lowres PDF of your advertisement is required to be submitted to
jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate Coles
For accurate colour reproduction, all advertising material must be
accompanied by a 3DAPv3 colour proof created from the supplied
AD SIZING
approval. All products in all advertising need to be nationally ranged file at 100%. Medium Rare Content Agency uses guidelines for ISO
in over 85% of Coles supermarkets. Consumer promotions or offers 12647-2 (3DAPv3), a standard for proofing and printing.
cannot be included in Coles magazine advertising. FULL PAGE
In order to verify that a proof is compliant with the 3DAPv3 Trim - 275mm x 210mm wide
MATERIAL SUBMISSION proofing requirements, each proof must be supplied with a 3DAPv3 *Type/design -
When your material has been approved by Coles, our advertising endorsed control strip printed next to the advertisement.
255mm x 180mm wide
team will provide a booking ID number that you will need for material
Bleed - 285mm x 220mm wide
submission. Medium Rare Content Agency only accepts advertising No responsibility will be taken for print colour reproduction when a
material via Quickcut/Adsend or SENDlite. Please note there is a 3DAPv3 colour proof is not supplied.
submission fee using these providers. For more information please
contact: For more information regarding 3DAPv3 proofing guidelines, visit DOUBLE PAGE
3dap.com.au SPREAD
SENDlite: To be supplied as
Web: https://mediumrare.sendlite.net/ two single
Tel: +61 2 9818 1965 FILE FORMAT
full pages
Medium Rare Content Agency uses 3DAPv3 separation profiles
Quickcut/Adsend (Adstream): (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for
Web: adsend.com.au proofing and printing.
HALF PAGE VERTICAL
Tel: 1300 768 988 (Australia only tech support)
Email print@adstream.com.au Files need to be created in PDF version 1.3 or 1.4. Trim - 275mm x 103mm wide
NOTE: When uploading advertising material via Quickcut do not *Type/design
include crop marks on the PDF file, as these will be automatically PDF files need to be supplied in CMYK format with all fonts - 255mm x 90mm wide
generated. embedded into the file. RGB or spot colour files will be rejected. Bleed - 285mm x 113mm wide
When supplying advertising material it is essential that you supply PDF files need to be supplied as single page files, unless supplying
your complete booking number (including the 2 letters at the end) gatefold PDF files. BOUND-IN INSERT/FULL PAGE
e.g. 12345678AB, and please ensure that the on sale date and Trim - 265mm x 180mm wide
magazine name are entered. *Type/design
- 245mm x 160mm wide
Left/right hand pages on double page spreads are to be noted at the
Bleed - 275mm x 190mm wide
end of the booking number, e.g. 12345678ABL / 12345678ABR.
The order of consecutive advertisements is to be noted in the
material instructions.
Please contact production (adproduction@news.com.au) prior to
sending revised files to ensure that the correct material appears.
CONTACT - Chrissy Fragkakis
Email: colesmagazine@mediumrarecontent.com
DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as Tel: 02 8045 4920
intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising Magazine Production, Level 2, Loading Dock,
material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material.
Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising 61 Kippax Street, Surry Hills NSW 2010
related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 8
Coles magazine material specifications
IMAGES/COLOUR PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files All advertising material is to be supplied to the correct publication
will be rejected. trim size and needs to include 5mm bleed (where required). Crop,
bleed and registration marks plus page information are to appear on
Images should be supplied at 100% scaling, 300dpi and using the advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au design area specifications (see Ad Sizing).
No embedded ICC profiles. When Exporting out of Indesign, No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles. either side of the spine on double page spreads (total 20mm).
The total ink limit is 280%. Registration colour in the swatches All featured Coles roundels must run at 38mm in size
palette should never be used.
Solid black panels should be made up of rich black - 100% black and
50% cyan.
White elements/type need to be set to knock-out.
DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.
Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.
Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.
Extremely thin and fine type, particularly type with serifs, should
be avoided.
Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 9“I love the Coles magazine. I always find
something new to make for family and friends.
I find it exciting to try new things and the recipes
are always easy to make."
Coles Circle, November 2017
Coles magazine is published by Medium Rare Content Agency Pty Ltd
For editorial or publishing enquiries please contact:
Sophie Zielinski 02 8114 8975 or colesmagazine@mediumrarecontent.com
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 10You can also read
