DMEXCO @home 2021 PLATFORM - Your Exclusive Annual Sales ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
DMEXCO @home 2021
The Community Activation Event
for the Digital Economy
September 07 & 08, 2021
NEW PLATFORM
FEATURES
POSSIBILITIES
Let’s set the right priorities
for your strategy together
2021 is all about #SettingNewPriorities. Not just about us as a
society and industry, but also for our day-to-day business.
How do we market products and pitch solutions without face-
to-face interaction? How do we engage customers without
personal meetings? How do we inspire our audience remotely?
These questions were the driving force behind the launch of
the first ever digital DMEXCO @home in 2020. The experiences
from our event and your feedback are the pillars of our brand
new 2021 platform.
Why brand new? Because we listen to you and put your needs
first.
2
Based on your feedback on our 2020 pilot event,
we’ve optimized our...
...DIGITAL PLATFORM EXPERIENCE
Video Library & 365 Self-Service
Omnichannel Platform UX & UI
Community Management
For more visitors For more engagement For more leads For less hassle
3
Your needs are on our pole position
The brand new DMEXCO event platform turns your objectives into actions.
Engage with our global digital community and your own audience - 365 days a
year, on mobile and desktop, easy and seamless. Here’s how:
TARGETED LEAD GENERATION EXTENSIVE NETWORKING
> User engagement features
> Marketplace for products, > AI based matchmaking
services, giveaways, job > Meeting scheduler
offers, etc. > Instant video (group)
> In-depth analytics & meetings
reports
POWERFUL THOUGHT LEADERSHIP OUTSTANDING BRAND AWARENESS
> Live keynotes, panels, > Notifications & targeted
masterclasses e-mails
> Video-on-demand > Roundtables / group
library discussions
> Session interactions >Live demos
(live polls and Q&As) > Eye-catching sponsor ads
4
Powerful features at a glance
Get to know the highlight features of our new platform and what they can do
for you. Yet DMEXCO @home has much more to offer. Contact us to set up
your ideal appearance at DMEXCO 2021 together.
> Company Profile 6
> Analytics & Reportings 10
> Visibility & Branding 15
> Networking & Engagement 18
> E-blasts: Mailings & Notifications 20
> Conference 23
> Packages & Add-ons 28
> DMEXCO Community Platform 32
5
Company Profile
Stand out with your
individual company profile
6
Company Profile
Create your highly customizable profile (1/3)
Your branded Live chat to your
welcome video profile
header
THIS
COULD BE
Additional ad YOUR AD Inbound meeting
space featuring requests from your
e.g. your visitors
conference
sessions or CTA
product highlights
Individual
background image
7
Company Profile
Create your highly customizable profile (2/3)
Link to other
exhibitors
> Your company is
directly linked with (e.g.
partner company or
holdings)
Add products,
tools, job offers,
assets, etc.
> All of your listed
products will additionally
be displayed in the Your staff is
DMEXCO product directly linked
marketplace and link
directly back to your to your profile
profile
8
Company Profile
Create your highly customizable profile (3/3)
BRANDING ASSET DOWNLOADS INBOUND MEETING REQUESTS
Your company profile offers a variety of 4 Fill your virtual storefront with all 5 Attendees can independently book
customizable branding features, such as: relevant info material, whitepapers, meetings from the enabled slots in
downloadables, etc. your meeting calendar
1 Welcome video header
2 Individual background image
3 Additional ad space
3
1
4
2
5
9
Analytics & Reportings
Measure your ROI in
real time and in a never-
seen-before depth
10Analytics & Reportings
Neatly scored leads and reliable attendee
engagement data
Do you want to know how your content performs, which speakers perform better than others, and if your
goals are being met? DMEXCO @home provides you with all the GDPR compliant data you could wish for!
BASIC ANALYTICS REPORT
> Company profile analytics Number of leads
− Full name, company, job title,
date and time of visit, etc.
Source of leads
(e.g. meeting,
connections,
downloads, etc.)
Exemplary illustration
11Analytics & Reportings
Never lose track of your meetings
BASIC ANALYTICS REPORT
> Supervise and track your
team’s meetings
− Filter by status (pending,
validated, declined,
cancelled)
− Export meetings
12Analytics & Reportings
Never lose track of your leads
Interactions
Export contacts
BASIC ANALYTICS REPORT
> Collected team leads at a
glance
− View and export all the
contacts collected by you
and your team before,
during, and after the event
Sales team performance
13Analytics & Reportings
Take a deep dive into your data
Do you need more insights? That’s easy - thanks to our advanced, GDPR
compliant engagement, analytics, and gamification solution. By booking a
higher sponsorship level, you’ll get automatically more data details.
FULL-ENGAGEMENT ANALYTICS
>Content Measurement
Track your visitors in real time, see who showed up at your profile, viewed
your session, and most importantly, their valuable feedback on those.
>Attendee Insights and Lead Scoring
See attendees with highest engagement (contacts, including infos about
visits, downloads, bookmarks, etc.)
> Marketing Automation
Use a special CRM tool? We bridge the gap between DMEXCO @home and
your Salesforce CRM database
14Visibility & Branding
Create maximum visibility
for your brand on the
DMEXCO event homepage
15Visibility & Branding
Improve your ranking in the sponsors’ list
HIGHER SEO RANKING WITHIN THE PLATFORM
Depending on your sponsorship package, your brand
will benefit from higher search rates.
SHOW OFF YOUR SPONSORSHIP LEVEL
Sponsors will be represented right on top within the
companies’ list, depending on their actual sponsorship
level. Sponsors of the same level will be listed in
alphabetical order.
16Visibility & Branding
Boost your brand's visibility
with special add-ons
HOME PAGE BANNER AD
> Ad highlight on the DMEXCO
@home event home page
• The higher your sponsorship
level, the greater your
branding opportunities.
• Every sponsorship level
includes different branding
opportunities, such as the
homepage banner, which is
limited and only available for
Gold Sponsors.
17Networking & Engagement
Connect and engage –
easier than ever before
18Networking & Engagement
Find the right people for your business network
MATCHMAKING & OUTBOUND MEETINGS 1
1 People you should meet 2
AI helps you find the contacts that are relevant
for you and your business – the more data you 3
provide in your own profile, the more relevant the
suggested contacts.
DON’T MISS A SINGLE RELEVANT CONTACT
2 See who’s online in real time and who’s attending COMMUNITY ENGAGEMENT THROUGH GAMIFICATION FEATURES
which session so you can get in touch right away.
3 Intuitively search and set filters for people, DMEXCO Leader Board
companies, interest, etc. within the platform. The most engaged attendees at DMEXCO will be ranked in the event
leader board. The more engagement an attendee shows, the more event
score points she/he will get - the higher the score, the higher his/her
reward through special exhibitor goodie bags.
19E-blasts: Mailings & Notifications
Activations through
e-mail and notifications
20E-blasts: Mailings & Notifications
Activate your community
through branded e-mails and notifications
Drive Awareness Drive Activations Drive Engagement
DMEXCO Marketing Clickable In-Event Automated Platform
Newsletters Notifications Messages
Get promoted in the DMEXCO Promote your sessions and other Keep customers engaged by
Newsletter before, during, and content to drive traffic to your having messages send directly
after event (reach: 41.5k) profile & sales team to the attendees inboxes
21E-blasts: Mailings & Notifications
Engage with your audience –
before, during, and after the event
BANNER PLACEMENT
> … in event related
e-mail announcements
to all DMEXCO attendees
PUSH NOTIFICATIONS
WITHIN THE EVENT
PLATFORM
> … highlighting your
company, sessions,
etc. during the event.
22Conference
Inspire thousands of
people with your own
Conference sessions
23Conference
Expo and Conference
work hand in hand
While your company profile is the hotspot for
business and growth, the DMEXCO
Conference puts your brand in the spotlight.
From thought leadership to lead generation –
in 2021, we’re offering you various bookable
formats to help you achieve your specific
goals.
GENERATE HIGH-QUALITY LEADS
THROUGHOUT THE YEAR
> All sessions will be available in the
DMEXCO Video on demand library
also after the event
24Conference
The ideal format for every goal
Basic features included in
GIVE INSPIRATION WITH: EDUCATE & PITCH IN: every format:
Curated Live Stages Topic Stages
• Session Live Chat
Keynote Lecture (18 min)
(18 min. - individual arrangement) - by invitation only Company presentation on one of our topic channels • Real-time Q&A
Prominent introductory speech
Masterclass (30 min) • On-the-Go Survey
Presentation (18 min) - by invitation only Sponsored company workshop
Detailed expert presentation • Picture-in-Picture
Pitch
Fireside Chat (18 min) only for start-ups (9 min) • Dynamic/Instant Feedback
Interview with a DMEXCO presenter Short company or project presentation
Panel (36 min) - by invitation only Lecture
Discussion between experts only for agencies (14 min)
Company presentation on one of our topic channels Find more info in the
DMEXCO Conference Booklet:
BROWSE THE CONFERENCE BOOKLET
25Conference
Upscale your conference appearance
SPOTLIGHT
> Impress your audience at first glance!
Support your conference session with an
individual 20-second brand video teaser
between official DMEXCO Conference
Sessions.
HIGHLIGHT
> Highlight your conference session in the
event newsletter on September 7 or 8
(reach ~ 42,000).
Note: Available add-ons for your conference format depend on
your sponsorship package.
26Packages & Add-ons
What are you waiting for?
Create your unique DMEXCO @home
experience now!
27Packages & Add-ons
Sponsorship levels
The following basic features are included in all packages: 1
Feature GOLD
GoldPACKAGE
Package SILVER
Silver PACKAGE
Package BRONZE PACKAGE
Bronze Package
Customizable company profile
Display dedicated items (products, services, etc., except for
giveaways). Additional listing on request.
6 4 2
Unlimited A/V Calls (up to 10 participants)
Inbound and outbound meetings
Scheduling and tracking of your team's meetings
Listed exhibitor categories
(additional categories € 50 each)
2 2 2
Basic analytics report
28Packages & Add-ons
Sponsorship levels
The following advanced features are included in the Gold and/or Silver Package: 2
Feature GOLD
GoldPACKAGE
Package SILVER
Silver PACKAGE
Package BRONZE PACKAGE
Bronze Package
Full engagement analytics report –
Conference report –
Welcome video header in company profile –
Branded background image –
Ad space in the company profile –
Display giveaways (dedicated items) –
Job board listing –
Number of included tickets per package
Premium tickets for clients and team members 50 25 10
Number of included Conference sessions
Included Conference Lecture 1 – –
Included Conference Masterclass 1 1 –
Price
€ 19,900 € 11,900 € 3,500
29Packages & Add-ons
Bookable add-ons
to your sponsorship package 3
GOLD PACKAGE SILVER PACKAGE BRONZE PACKAGE
Add-ons bookable for extra charge. ADD-ON PRICE
Availability depends on your sponsorship level: + + +
Home page banner ad - - € 6,790
Highlight session in event newsletter on DMEXCO day 1 or 2 - - € 1,390
20-second teaser video between conference sessions Main Stage - - € 4,000
Book additional Conference Fireside Chat - - € 12,000
Book additional Conference Corporate Lecture - € 4,000
Book additional Conference Masterclass € 6,500
Sponsored push notifications € 1,990
Event as a service 365 on request
You can find marketing-relevant
add-ons in the DMEXCO marketing kit:
BROWSE THE MARKETING KIT
30DMEXCO Community Platform
From a two-day event to a
365-day community platform
31DMEXCO Community Platform
Host your events 365 days a year
Activate the potential and reach of the DMEXCO community of
marketeers, digital experts, and tech professionals at any given time
and create your own company event or series.
Your 365-days-a-year events, webinars,
DMEXCO community platform
seminars, etc.
32DMEXCO Community Platform
Constantly maximizing your reach
and lead quality for DMEXCO 2021
We’re continuously taking action to make sure that DMEXCO is
providing you with the best quality leads that you and your
business deserve. What do we do?
> Massive promotion of the DMEXCO 2021 event: There is no doubt:
• via the DMEXCO newsletter database (42,000
subscribers)
DMEXCO @home
• across all social media platforms (90,000 fans and
followers)
is going to be the
• through vast SEA, display, and social media advertising
campaigns
industry hotspot
> Comprehensive media partnerships with the most relevant in 2021!
industry media
> Ongoing press relations and agenda setting
> Attractive ticket options and bundles specifically tailored to
visitors’ needs – for maximum attendance
33Kai Bossen Sophia Pätz Ingo Willems Lena Pletzinger
Get in touch
Sales Manager Sales Manager Sales Manager Sales Manager
T. +49 221 821 3711 T. +49 221 821 2993 T. +49 221 821 2795 T. +49 221 821 2276
k.bossen@dmexco.com s.paetz@dmexco.com i.willems@dmexco.com lena.Pletzinger@dmexco.com
with us
Gian-Marco Spinosa Eric Urdahl Joachim Vranken Martin Boise
Advisor Agency Scheme CEE & N.A. Representative Advisor Start-up Scheme Representative France |
T. +49 151 2233 3649 T. +49 179 399 1083 Ratecard AdNovia
T. +49 221 9758 3330
gm.spinosa@dmexco.com e.urdahl@dmexco.com j.vranken@dmexco.com T. +33 6 3866 5179
m.boise@dmexco.com
Join DMEXCO @home now!
Register here!
Jan Garnefeld Prof. Dr. Dominik Matyka
Director Sales & Operations Chief Advisor
T. +49 221 821 23 76 T.+49 177 597 1919 September 07 & 08, 2021
j.garnefeld@dmexco.com d.matyka@dmexco.com
34You can also read
