PPA Conference 2021: Friday, March 26, 2021 - Sponsorship Packet - Mesulam Center for Cognitive ...
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Sponsorship Packet
2021 Mesulam Center Events
The Mesulam Center for Cognitive Neurology and
Alzheimer’s Disease announces Spring 2021 virtual events:
PPA Conference 2021:
Friday, March 26, 2021
27th Annual Alzheimer Day:
Thursday, May 6, 2021
PPA Conference 2021
Our Mission
Primary progressive aphasia (PPA) is a dementia
syndrome that disproportionately impacts
a person's language. The PPA Conference
provides attendees with: 1) A supportive
environment where persons living with PPA and
their families can connect, 2) Strategies for
treatment and care, and 3) Information on the
state of research and clinical care in PPA. PPA Conference Agenda
Friday, March 26, 2021
Plenary Address
M.-Marsel Mesulam, MD
Emily Rogalski, PhD
Darby Morhardt, PhD
Persons Living with PPA & Family Members
Q&A Session
Interdisciplinary Professional Education Session
Educational session for: speech-language
pathologists, social workers, nursing
professionals, occupational therapists, physical
therapists, neurologists, geronotologists, and
other allied health professionals, including long-
term care and home health.
Conference History
The PPA Conference: Communication & Connections Groups 1 & 2
Connection is an iteration of the Frontotemporal Support group sessions for persons living with
PPA, family members, and friends.
Degeneration (FTD) and Primary Progressive
Aphasia (PPA) Caregiver and Professional
Education & Support Conference last hosted
by the Mesulam Center in 2012. The 2020
Conference was canceled due to the COVID-19
pandemic. Past conferences have been successful
in drawing a consistent nation-wide crowd of
more than 250 attendees. This year, we are proud
to open the virtual conference doors to persons
living with PPA, their families, and professionals.
PPA Conference 2021:
Sponsorship FAQs and Data
Why Should I Become PPA Conference Sponsor?
By participating in the first virtual Primary Progressive Aphasia (PPA) conference, you can promote your
organization’s programs, products, or services to a specialized audience of persons living with PPA,
their family members, friends, and professionals. Your sponsorship of the PPA Conference 2021 is tax-
deductible, as Northwestern University is a nonprofit organization.
Though this is our first time hosting the PPA Conference online, previous PPA Conferences have
demonstrated wide-spread turnout by people across the United States. We anticipate greater
attendance due to ease of access to the 2021 virtual conference, as was demonstrated by the success
of the 26th Annual (Virtual) Alzheimer Day.
Attendees:
• Previous in-person PPA Conference registration has ranged from 200-300 persons with PPA, family
members/friends, and professionals from across the United States and Canada. This year, we
anticipate a greater turnout due to decreased barriers of transportation and cost.
Online Engagement:
• We have over 700 followers on Facebook and additional views from non-followers of our Facebook
posts. The informational content from the PPA Conference 2021 will be available for viewing on
Facebook after the event.
• Twitter is an important social media platform for us. Our tweets receive about 10,000 impressions
per month. The PPA Conference 2021 will be promoted through Twitter, along with other Mesulam
Center Center events.
• Our email communications now reach over 3,600 research participants, scientists, physicians,
caregivers, and more. The PPA Conference 2021 will be promoted through email communications
at the Mesulam Center.
Response:
The response to past conferences has been positive, and many attendees expressed gratitude for
the valuable information and opportunity to meet others interacting with this less-common form of
dementia. One participant wrote in response to the 2011 conference:
“[I have a] much better understanding of the disease and what’s ahead. We are not alone in this!
Thank you.”
27th Annual Alzheimer Day
About Alzheimer Day
Northwestern Alzheimer Day was established to showcase Alzheimer’s research conducted throughout
Northwestern and to bring this information to the community. In years past, the day featured a lecture
by an outstanding investigator in the field of neurocognitive studies, followed by 45 to 50 poster
presentations by Northwestern clinicians and scientists. An afternoon session including a panel
presentation invites audience participation for questions about new treatments and state-of-the-art
care. Last year we ventured into uncharted territories and hosted our first online event. While we will
meet online again for the 27th Annual event in 2021 to share similar information as we have done in
the past at our in person events, we are excited to continue to connect with everyone to recognize our
patients, research participants, community and scientific discoveries over the past year. We are also
opening up our online event to sponsors this year and hope you will join us in connecting with this
audience online through our Alzheimer Day microsite, through promotional emails and many other
opportunities we are excited to share with our sponsors.
Alzheimer Day Agenda
The Mendelson Lecture
Emily Rogalski, PhD
Quality of Life Symposium Emily J Rogalski, PhD
Sponsored by the Glen and Wendy Miller Family Professor of Psychiatry and Behavioral Sciences
Associate Director of the Mesulam Center for Cognitive
Foundations
Neurology and Alzheimer Disease
Imaging Core Leader Alzheimer’s Disease Research Center
Northwestern University, Feinberg School of Medicine
27th Annual Alzheimer Day
Sponsorship FAQs and Data
Why Should I Become An Alzheimer Day Sponsor?
By participating in the 27th Annual Alzheimer Day, you can promote your organization’s programs,
products, or services to an audience of more than 400 attendees, including clinicians, scientists,
physicians, caregivers, individuals living with dementia, and members of the surrounding community.
Your sponsorship package is tax-deductible, as Northwestern University is a nonprofit organizaiton.
• Our 26th Annual Alzheimer Day was livestreamed on Facebook, where it was recorded and available
for people to continue to watch after the event. We reached nearly 1,800 people across the
Chicagoland area and around the country. We also co-hosted our Facebook event with the Feinberg
School of Medicine Facebook page for broader reach.
• Twitter is an important social media platform for us. Our tweets receive about 10,000 impressions
per month. We promoted Alzheimer Day through Twitter and will continue to do so this year again.
• We also developed an Alzheimer Day microsite which was viewed over 454 times. From August 1,
2020 – September 30, 2020 our Alzheimer Day web page was viewed over 1,290 times.
• The majority of our audience for the Zoom event were from the Chicagoland area — 455 of 567
registered attendees were from Chicagoland.
• The online platform has allowed us to grow our audience. 44% of respondents were first-
time attendees, who have joined our mailing lists and discovered the event through email
communication. Our email communications now reach over 3,600 research participants, scientists,
physicians, caregivers, and more.
What last year’s attendees said about Alzheimer Day
In a post-event evaluation form, some attendees mentioned how the virtual format made attending
more accessible, especially during a pandemic.
“Because it would have been difficult for my family member to be there, the virtual event was a great
option for us.”
Sponsorship Opportunities
Sponsorship Levels
Gold Silver Bronze
Sponsor Benefits Single Event ($750) Single Event ($500) Single Event ($250)
Dual ($1,350) Dual ($900) Dual ($450)
Logo recognition
on center website • • •
Logo recognition on
conference PowerPoint • • •
Logo recognition on
Alzheimer Day Microsite • •
Logo reccognition on
Alzheimer Day Emails • •
Thank you to our sponsors in Connections
Monthly E-Newsletter in June 2021 • •
Sponsor-specific social media posts (2x) on
Facebook + Twitter (thank you to our
sponsors and a link to your website)
•
Video promotion through select
communications •
Sponsorship Application
Sponsorship
Dual Event Sponsor - PPA Conference and 27th Annual Alzheimer Day Pricing:
Gold Silver Bronze
($1,350) ($900) ($450)
Single Event Sponsor - PPA Conference Pricing:
Gold Silver Bronze
($750) ($500) ($250)
Single Event Sponsor - 27th Annual Alzheimer Day Pricing:
Gold Silver Bronze
($750) ($500) ($250)
Company/organization name: _____________________________________________________________
Contact name: _________________________________________________________________________
E-mail address: ________________________________________________________________________
Phone number: ________________________________________________________________________
Street address: _________________________________________________________________________
City, State, Zip: _________________________________________________________________________
At this time, credit card payments through our secure webform is the best payment method. If paying by
card, you can complete this form online at the following link:
https://forms.feinberg.northwestern.edu/view.php?id=1243067.
If credit card payment is not an option, please make checks payable to Northwestern University or the Me-
sulam Center.
Please email logo files to lmr@northwestern.edu. Completed applications can be sent via email, fax, or
mail. Applications and advertisement files must be received by February 28, 2021.
Please mail to: Mesulam Center of Cognitive Neurology and Alzheimer’s Disease, FSM
Attention: Lisa Rawlani
300 E. Superior Street, Tarry 8
Chicago, Illinois 60611About the Mesulam Center for Cognitive
Neurology and Alzheimer’s Disease
Clinical Services Education and Community
Northwestern Medicine’s Neurobehavior and Memory Engagement
Clinic is designed to meet the needs of persons experi- The Mesulam Center’s educational mission is to dissemi-
encing memory loss or other symptoms of dementia and nate knowledge related to dementia to communities; in-
their families. Over 1,500 patients are seen each year at cluding research scientists, clinicians, and persons living
our clinic by a staff of behavioral neurologists, neuropsy- with dementia and their families with a particular em-
chiatrists, neuropsychologists, and social workers. phasis on engaging communities historically underrepre-
Services include: sented in research. In addition to our Annual Alzheimer
Day, the Mesulam Center has programs and community
• Initial evaluation and continued care by behavioral collaborations such as:
neurologists who specialize in the diagnosis and
treatment of dementia syndromes • Monthly Alzheimer’s Disease Seminars
• Evaluation of memory and other thinking abilities • LA CARE: The Latino Alzheimer’s Coalition for
with the use of specialized tests given by clinical Advocacy, Research and Education
neuropsychologists • The Arts for Brain Health Coalition
• Management of medication for memory disorders • Brain Health and Memory Loss Seminar Series at
• The opportunity to participate in clinical research and Renaissance Court
clinical drug trials • Dementia Friendly Carter G Woodson Library
• Psychiatric evaluation and treatment for mood and • Francis J Atlas Regional Senior Center - Chicago
behavior disorders associated with neurological Department of Family & Support Services
disease • South Loop Village
• Education and counseling for patients and families
• Symptom specific interventions and strategies
• Information and referral to other supportive services Miller Family Quality of Life Enrich-
Research ment Programs
Scientific directions at the Mesulam Center include: • Support & Education for Early Dementia (SEED)
Program
• Clinical trials of new drug therapies for Alzheimer’s • FTD/PPA Caregiver Support Group
disease (AD) and Frontotemporal Dementia • Younger Onset Dementia Caregiver Support Group
(FTD) • The Buddy Program
• Identifying individuals with Mild Cognitive • The Memory Ensemble
Impairment (MCI) • Art in the Moment
• Measuring the impact of stress on the progression
of AD and dementia
• Studying the effects of sleep deficits on memory and
cognitive function
• Causes and treatments of Primary Progressive
Aphasia (PPA), FTD, and other younger onset
dementia
• Identifying brain factors associated with
“SuperAging”
• Treatment and prevention of dementia diseases
• Understanding the nature of cognitive and
behavioral changes in dementiaYou can also read
