CAMPAIGN TOOLKIT - www.andalequeesperas.com - ÁNDALE! QUÉ ESPERAS?
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CAMPAIGN TOOLKIT
www.andalequeesperas.com
(855) YA-ANDALE
(855) 922-6325
TABLE OF CONTENTS
How to Use this Toolkit Page 2
About the Campaign Page 3
Messaging & Talking Points Page 4
Social Media Assets
Videos Page 5
Instagram & Facebook Posts Page 6
Twitter Posts Page 9
Links + Hashtags Page 10
Partners to Tag Page 11
5 Tips for Taking Good Photos Page 12
8 Tips for Capturing Stories Page 13
Tips for Video Production Page 14
Downloadable Rally Signs Page 16
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(855) YA-ANDALE
(855) 922-6325
How to Use This Toolkit
Use this campaign toolkit, including all of the social media graphics and videos to
help raise awareness of the statewide #AndaleQueEsperas campaign. Please share
far and wide and encourage everyone you know - family, friends, colleagues, and
more - to call 855-YA-ANDALE | (855) 922-6325 to answer any questions that they
may have and to make a free COVID-19 vaccine appointment.
We have provided captions, but feel free to adapt the captions to your specific
audience and use the language and messaging that will resonate with the community
members you serve. We encourage all partners to use and tag the campaign hashtag
- #AndaleQueEsperas – across all of your social media accounts. We will be tracking
all posts using the #AndaleQueEseperas hashtag.
WEBSITE At www.andalequeesperas.com, partners can access an
array of tools and resources in English and Spanish,
including timely updates as well as communications and
promotional materials (videos and graphics).
INSTAGRAM @andalequeesperas
FACEBOOK @andalequeesperas
TWITTER @andalequeespera
TIKTOK @andalealtamed
CALL CENTER 855-YA-ANDALE
(855) 922-6325
¡Ándale! ¿Qué Esperas? is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of
Health and Human Services (HHS) as part of an award totaling $11,169,570 with 0% financed with non-governmental sources. 3
The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA,
HHS, or the U.S. Government. For more information, please visit HRSA.gov.
(855) YA-ANDALE
(855) 922-6325
About The Campaig
COVID-19 has disproportionately affected millions of
Latinos throughout the state of California.
A recent report by the Kaiser Family Foundation showed
that despite being willing and eager to obtain a vaccine,
Latino communities continue to face structural barriers to
access vaccine appointments.
One-third of unvaccinated Latinos (the highest proportion
of any racial group) said they want the vaccine but have
faced obstacles in getting vaccinated. Economic anxiety
caused by the possibility of missing work, confusion about
the price of the vaccine, and concern about being asked
for citizenship papers have been real barriers.
Campaign Goal
All these reasons are why AltaMed launched
¡Ándale! ¿Qué Esperas? a multi-layered campaign to
reach over 4.45 million Latinos through public
education, and over 2.25 million Latinos via direct
outreach in partnership with clinic partners in San
Diego County, Orange County, Los Angeles County,
Central Valley, and Northern California.
The goal of ¡Ándale! ¿Qué Esperas? is to get
450,000 Latinos vaccinated in medically
underserved areas of California through grassroots
COVID-19 vaccine outreach, education, and support
services, including a statewide call center.
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(855) YA-ANDALE
(855) 922-6325
MESSAGING + TALKING
POINTS
As the campaign unfolds our driving messages will be informed by what we hear and learn from the
community through feedback from community partners, the 24/7 call center, and our campaign
analytics. To launch the campaign, we will start with these three core messages:
CORE MESSAGE #1
ENGLISH TRANSLATION:
The COVID-19 vaccines are safe, free, and easy to get. ¡Andale! ¿Qué esperas?
CORE MESSAGE #2
ENGLISH TRANSLATION:
A real and honest conversation about the COVID-19 vaccines can change your life, ¡Andale! ¿Qué
esperas?
CORE MESSAGE #3
ENGLISH TRANSLATION:
We understand that you have concerns about the COVID-19 vaccines, but it’s important that you
have the right answers to protect your family. ¡Andale! ¿Qué esperas?
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(855) YA-ANDALE
(855) 922-6325
SOCIAL MEDIA ASSETS:
VIDEOS
To be posted Monday, August 23
Sample Post 1 Sample Post 2
Englis Englis
You have questions, we have the answers. Call A real and honest conversation about the
1-855-YA-ANDALE / (855) 922-6325 to COVID-19 vaccine can change your life. Visit
schedule your free vaccination appointment andalequeesperas.com to learn more.
today! #AndaleQueEsperas #AndaleQueEsperas
Download Video Download Video
You can also download all of the videos here.
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(855) YA-ANDALE
(855) 922-6325
SOCIAL MEDIA ASSETS:
INSTAGRAM & FACEBOOK LAUNCH CAROUSEL
Carousel Post 1 (5 Slides
One-third of unvaccinated Latinos said they want to
get the COVID-19 vaccine but face obstacles. Do
you have questions? We have the answers that can
help you make your decision! ¡ ndale! ¿Qu
Esperas? Call (855) YA-ANDALE/ (855) 922-6325 for
more information today.
Download Graphic
Graphic
Vaccines work with your immune system so your body
will be ready to fight the virus if you are exposed.
COVID-19 vaccines are free and are available
throughout California. Everyone 12 years of age and
older is eligible to get a COVID-19 vaccination. Learn
more! Call (855) YA-ANDALE / (855) 922-6325.
Download Graphic
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(855) YA-ANDALE
(855) 922-6325
SOCIAL MEDIA ASSETS:
INSTAGRAM & FACEBOOK POSTS
Graphic
COVID-19 vaccines are safe, free, and easy to find.
Visit andalequeesperas.com to learn more. Vaccines
have been tested on more than 40,000 volunteers,
very similar to our flu vaccine. With the information
that we have, the vaccines have proven to be safe.
We can start protecting ourselves and our
community against COVID-19.
Download Graphic
Graphic
The COVID-19 vaccine is completely free and
accessible for everyone. You do NOT need to have
health insurance and you do NOT need to prove
citizenship. Call (855) YA-ANDALE | (855) 922-6325 to
schedule an appointment today.
Download Graphic
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(855) YA-ANDALE
(855) 922-6325
SOCIAL MEDIA ASSETS:
TWITTER POSTS
Post
COVID-19 vaccines are safe, free, and
easy to find. Visit
andalequeesperas.com to learn more.
¡Ándale! ¿Qué esperas?
Download Graphic
Post
A real and honest conversation about
the COVID-19 vaccine can change
your life. Visit andalequeesperas.com
to learn more. #AndaleQueEsperas
Download Graphic
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(855) YA-ANDALE
(855) 922-6325
LINKS + HASHTAGS
WEBSITE LINK: www.andalequeesperas.com
MAIN HASHTAGS:
#andale #covid19 #vacunateya #andalequeesperas #vacunascovid19
#covid19vaccin
SECONDARY HASHTAGS:
#maskup #oneshotatatime #unaporuna #doyourpart
Add Hidden Hashtags to amplify the post
(How to video)
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•
•
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#ItTakesAVillage #MaskUp
#VacunasCOVID19 #OneShotAtATime
#COVID #UnaPorUna #HealthCenters
#DoYourPart #CoronaVirus #GotYourBack
Example Hashtags
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PARTNERS TO TAG
INSTAGRA TWITTE
@altamedhealths @AltaMedHealthS
@goldenvalleyhealthcenters @GVHC_health
@laclinicadelaraza @La_Clinica_
@lchc_ca @LCHC_CA
@latinohealthaccess @LHAORG
@sanysidrohealth @SanYsidroHealth
@dr_shaps @dr_shaps
FACEBOOK TIKTOK
www.facebook.com/OfficialAltaMed/ @altamedteencenter
www.facebook.com/goldenvalleyhealthcenters/ @goldenvalleyhealthcenters
www.facebook.com/LaClinicaDeLaRaza/ La Clinica: No TikTok
www.facebook.com/LCHC.org/ LCHC: No TikTok
www.facebook.com/lhaorg/ @lha_childrenandyouth
www.facebook.com/SanYsidroHealth/ @sanysidrohealth
www.facebook.com/DrShaps Dr. Shapiro: No TikTok
Please make sure to tag #AndaleQueEsperas in all posts:
Instagram: @andalequeesperas
Facebook: @andalequeesperas
Twitter: @andalequeesperas
TikTok: @andalealtamed
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5 TIPS FOR GOOD PHOTOS
1. FIND GOOD LIGH 2. AVOID BUSY BACKGROUNDS
3. MAKE SURE PEOPLE ARE “COZY” 4. HUMAN ZOOM: GET CLOSE!
5. TAKE MULTIPL
PHOTO
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8 TIPS FOR
CAPTURING STORIES
FIRS SECON
Let the community member know that Let the community member know that
sharing their stories will help us get you will be recording the audio interview
more people vaccinated. & taking a picture.
THIR FOURT
To record the story go Ask the community member to slowly
to “Utilities” on your spell out their name and where they’re
iPhone & open the from. Even better, write down their name
“Voice Memos” app. so we make sure to have their name
Press the red button in spelled correctly.
the middle to start
recording the story.
FIFT SIXT
Ask questions. For example, tell me Save the recording
about your story, why did you decide to with the person’s
get vaccinated? full name.
SEVENT EIGHT
Take the picture of the Send the pic & audio recording to
community member. info@andalequeesperas.com
Flip your phone
horizontally to take the
pic and make sure the
lighting is decent.
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10 TIPS FOR
VIDEO PRODUCTION
PRACTICE, PRACTICE, PRACTICE HOLD YOUR PHONE SIDEWAY
Record tests with your phone before you If shooting on mobile phone, please
do the real thing. Figure out how close remember to film horizontal. If possible,
your subject should be to the phone to use the highest setting you have for
get adequate sound. Play it back to see video recording.
your results and test again.
THINK OF YOUR BACKGROUN SHOOT AT THE SAME HEIGH
Try not to shoot your selfie or Hold your phone so it’s eye level with
interview in front of a blank wall. The your subject (whether you are doing a
best backgrounds will show where selfie or interviewing someone else).
you are and will help tell your story. Don’t shoot from above or below,
unless you are going for an
unconventional or dramatic effect.
LIGHTING MORE LIGHTIN
Make sure your subject is well and If you’re shooting indoors, try to shoot
evenly lit he best type of weather for near a light that falls evenly on the
shooting outdoors is an overcast day. On face. If you want to use natural light
a sunny day, try to shoot in shade from a from a window, stand near the
tree or another shady spot. If you must window so the light falls on your face,
shoot in full sunlight, make sure the sun but don’t have the window behind
is not directly behind you, or else you’ll you or else you’ll have a silhouette
get a dark silhouette look. look.
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10 TIPS FOR
VIDEO PRODUCTION
MINIMIZE BACKGROUND VIDEO LENGT
NOISE All videos should be a minimum of 30
Audio is just as important as the video. seconds and no longer than 60 seconds.
Please make sure no music, background Please leave :03 seconds at the
noise, or sounds are present. If you are beginning and :03 seconds end of your
shooting outside, try to keep the noise video. Just sit on front of camera silent
to a minimum. for these periods.
HOLD AFTER YOUR DON HAVE FU
After the last word of your selfie or The best videos are authentic and speak
interview, hold your gaze into the to who you are. Remember to have fun
camera for 5 seconds. and to share your truth!
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Rally Signs & Posters
Below you will find links to our campaign launch rally sign and posters in English
and Spanish that can be used for outreach purposes.
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