Board of Directors Meeting - March 2020 - Experience Kissimmee
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Board of Directors Meeting
March 2020
President & CEO Report
Preliminary Reporting
By the Numbers: Partner Investments
OCTOBER-
FEBRUARY YTD TOTAL YTD TOTAL
JANUARY
FY 19/20 FY 19/20 FY 18/19
FY 19/20
REVENUE $113,681 $38,228 $151,909 $127,666
IN-KIND $290,764 $42,789 $333,553 $308,631
CO-OP
$621,855 $139,900 $761,755 $298,725
MARKETING
FY 19/20 NON-PUBLIC FUNDS $1,247,217 $735,022
By the Numbers: TDT
By the Numbers: TDT
January 2020 TDT increased ($5.2M vs. $5.5M) 7% YOY
By the Numbers: TDT
YTD TDT Collections increased ( $18.9M vs. $20.2M) 7.04% YOY
By the Numbers: Lodging
Y/Y PERCENT VACATION Y/Y PERCENT
JANUARY 2020 HOTEL/MOTEL
CHANGE HOME CHANGE
OCCUPANCY 67.5% 10.9% 55% -16.8%
ADR $97.56 -0.1% $275.00 -9.0%
REVPAR $65.88 10.8% $151.06 -24.2%
Strategic Plan KPIs
30-Day Action Plan
o COVID-19
• Monitor situation
• Continue to engage partners
• Prepare for resumption of marketing and sales
Strategic activities
• Adjust goals and initiatives as needed based
Management on changing landscape
Industry Partner Relations
By the Numbers: Industry Partners
CATEGORY PARTNERS
DINING 189
MEETING SERVICES 230 Out of Business
PLACESTOSTAY 226 (as of Feb. 29)
SHOPPING 27
5 Partners
SPORTSFACILITIES 11
THINGSTO DO 177
TRANSPORTATION 66
VISITORSERVICES 9
TOTAL 935New Partners
PARTNERNAME CATEGORY
ATM LOGIX, LLC MEETING SERVICES
BERNIE'S BLESSING ISLAND CUISINE, LLC MEETING SERVICES
CICI'S PIZZA –FORMOSAGARDENS DINING
CICI'S PIZZA – VINESTREET DINING
CONFERENCEDIRECT MEETING SERVICES
EXPERIENT, A MARTIZGLOBALEVENTS
MEETING SERVICES
COMPANY
OOPSIE SCOOPSIE ITALIAN ICE MEETING SERVICES
THEPIZZA PRESS- CELEBRATION DINING
TITAN VACATION HOMES PLACESTOSTAY
UNIQUETOUCH EVENTS, LLC MEETING SERVICESPartner Event
VIBE
Gatorland: Feb.19, 2020
o Partners enjoyed networking,
light appetizers and had a
special Gatorland experience by
enjoying the park and zip lining
over gators!
• Partners attended: 40Community Relations
Community Meetings & Presentations
FEBRUARY MEETINGS FEBRUARY PRESENTATIONS
TYPE
MEETINGS YTD TOTAL PRESENTATIONS YTD TOTAL
COMMUNITY GROUPS 26 70 1 4
CRISIS/EMERGENCY 0 2 0 0
EDUCATION 1 10 0 9
GOVERNMENT 1 5 0 1
INFRASTRUCTURE/
1 6 0 0
DEVELOPMENT
TOURISM/TRADE 3 10 1 7
TOTAL 32 103 2 21International & Domestic Sales
February Sales Activities
INT'L LOCAL MTD YTD
CO-OPS 4 0 4 32
FAMs 1 1 2 16
SALESCALLS 81 6 87 381
SALESMISSIONS 0 0 0 1
SIGNATUREEVENTS 0 0 0 11
TRADE SHOWS 13 3 16 44
TRAININGS 26 1 27 76Trade Shows
Connect Travel Marketplace
Kissimmee, FL: Feb. 19-21, 2020
o International travel show
o Hosted at Gaylord Palms Resort and
Convention Center
o Sponsporship events included:
• Opening ceremony
• Industry partners participated: 17
• Hosting an Indian FAMTour Operator Appreciation Event
Galentine's Day Celebration
Margaritaville Resort Orlando: Feb. 12-14, 2020
o Hosted Top 5 Canadian clients at Margaritaville Resort Orlando:
• Air Canada Vacations
• Sunwing Vacations
• Travelweek
• Travelzoo Holidays
• Tripcentral.caMeeting Sales
Meeting Sales Success: Leads
FEBRUARY2019 FEBRUARY2020 YOY
REQUESTED LEADS REQUESTED REQUESTED
LEADSSENT LEADSSENT
ROOMS SENT ROOMS ROOMS
144 153,083 137 114,606 -5% -25%Meeting Sales Success YTD: Booked Fiscal YTD 18-19 Fiscal YTD 19-20 YOY LEADS CONTRACTED LEADS CONTRACTED LEADS CONTRACTED BOOKED ROOMS BOOKED ROOMS BOOKED ROOMS 209 192,113 179 199,297 -14% 4%
Future Meetings Booked
Booked through Incentive Beyond September 30, 2024
2024 2025 2026 2027 2028 2029 Total
BOOKED MEETINGS 4 10 5 1 0 1 19
CONTRACTED ROOMS 6,469 27,933 18,101 3,246 0 6,873 62,622September 2020 January 2021 October 2022
Regional Sales Meeting Annual Advanced Examiner College Board Forum
Conference
Omni Orlando Resort at Embassy Suites by Hilton Orlando Gaylord Palms Resort and
ChampionsGate Lake Buena Vista South Convention Center
251 Total Room Nights 485 Total Room Nights 3,453 Total Room NightsMeeting Sales Activities
RCMA Emerge
Irving, TX: Feb. 4-6, 2020
o Sponsored Escalator Clings
o Booth Participants: Embassy Suites by
Hilton Orlando Lake Buena Vista South
and Jeeves Florida Rentals
o 18 appointments
• 50 faith-based planner contacts
o 15 RFPs
• 5,941+ projected total room nights
for 2021-2023Meeting Sales Activities
Arizona Third-Party Sales Calls
Scottsdale, AZ: Feb. 18-21, 2020
o Visited Top Third-Party Planner
Organizations, HelmsBriscoe, Global
Cynergies, and HPN
o Industry Participation: Embassy Suites
by Hilton Orlando Lake Buena Vista
South and Grand Orlando Resort at
Celebration
o 22 Planners
o 6 RFPs
• 4,631 projected room nights for
2020-2026Meeting Sales Activities
Global Cynergies Business
Advancement Meeting (BAM) FAM
Kissimmee, FL: Feb. 27-29, 2020
o 13 planners
o Industry Partner Participation: 9
o Community Service Impact:
• Gift Cards worth $840
• Cash Donations worth $610
• More than 700 personal care
items donated to Osceola Council
on AgingMarketing & Brand Strategy
Campaign Update
CAMPAIGN
EXPERIENCEKISSIMMEE.COM FINDING WHELMED
LANDING PAGE
WEBSITE ENEWSLETTER TOTALSITE PAGE AVERAGE
CONVERSIONS YOUTUBE AMAZON
BOUNCERATE SIGNUPS SESSIONS VIEWS TIME
16,500+ 7,800+
↓4.53% YOY 52,634 ↑122% YOY ↓35%* 225,530 3:38
views Minutes streamed
*Total site sessions down due to pausing all paid media during COVID-19 pandemic.Social Media
Social Web Traffic
February Events
PLACEIMAGE HERE PLACEIMAGE HERE PLACEIMAGE HERE
(TEAL SQUAREIS A (TEAL SQUAREIS A (TEAL SQUAREIS A GUIDE
GUIDE – THIS SIZE ISN’T GUIDE – THIS SIZE ISN’T – THIS SIZEISN’T
REQUIRED) REQUIRED) REQUIRED)
Silver Spurs Rodeo Parade SeaWorld Seven Seas Top 3 Golf Courses
Media Preview in Kissimmee
o Facebook Live: 12,400 video views
o Instagram Stories: 960+ reach o Facebook: 29,600 video views
o Live tweets: 1,900 impressions
o Live tweets: 5,800 impressions o Instagram: 611 video views
o Partner: Silver Spurs
o Partner: SeaWorld Orlando Resort o Twitter: 1,000 impressionsCommunications
Media FAMs: 7
o Galentine's Day (Canadian Influencers)
o CF News 13 (Cat Café)
o Toronto Sun (Canadian Newspaper)
o TUI (Netherlands Influencer)
o Happy Grey Lucky (Canadian Influencer)
o The Points Guy (USA online)
o WFLA - Channel 8 (Tampa TV)
PR Efforts
Media Mentions: 66
o Argentina: 2
o Brazil: 7
o Canada: 11
o Mexico: 4
o UK: 32
o U.S.: 10Top Articles
...check out the Sunshine State
Finding Whelmed in Kissimmee Chill Out in Kissimmee, FL
o Publication: JPI Media (syndicated
o Affiliation: WFLATampa o Publication: UrbanMatter
30 publications)
o Shows: Daytime and Bloom o Market: Chicago
o Market: UK
o Combined Broadcast hits: 19M o UMV: 94,680
o Combined UMV: 5.5 Million
o Online Impressions: 77,000
o Circulation (print): 45,000Happy Grey Lucky Canadian Influencer o Instagram Followers: 424,000 o Instagram Posts: 3 o Blog Post: 1 o Instagram Stories: 171 o Stories Highlights:1 o Engagement:18,900
Sports Development
Hosted Event
Kayak BassFishing Tenvitational
Lake Toho: Jan. 28-Feb. 3, 2020
o Top 10 kayak anglers in the world
o Host accommodation: Encore Resort
at Reunion
o Media Value:
• YouTube Recap Videos: 13,000
• Television exposure: Six episodes
on World Fishing Network and
Sportsman ChannelHosted Event
USA Ultimate Frisbee
Austin Tindall Park: Feb. 22-23, 2020
o Participants: 102
o Spectators: 153
o Total Room Nights: 270
o Economic Impact: $93,585Upcoming Events
Upcoming Events o March 16-18 Experient EnVision (postponed) o March 23-26 TravelBrands Product Launch: Canada (canceled) o March 26 MPI New Jersey Chapter Education Program (canceled) o March 26 Destination Preview: Disney Springs (postponed) o March 30-April 3 World Travel Market (WTM) Americas: Brazil (canceled) o March 3-April 2 Active America China: San Diego, CA (canceled) o April 2 VIBE (Valuable Industry Business Event), RAM National Circuit Rodeo (canceled) o April 14 PCMA Capital Chapter Global Meetings Industry Day (GMID) (canceled) o April 14 Visit and presentation to IMN Solutions (third party meeting planner) office (canceled) o April 16 Society of Government Meeting Professionals (SGMP) (canceled) o April 22-24 National Volunteer Week: Experience Kissimmee Cares (postponed) o May 6 4th Annual Experience Kissimmee Cares Golf: ChampionsGate Golf Club (tentative)
Thank You!
You can also read
