Thedoglovershow.co.uk - 5th - 6th September 2020 SEC, Glasgow
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
5th - 6th September 2020 SEC, Glasgow thedoglovershow.co.uk
Your Invitation
Make your mark at Scotland’s largest Dog Show.
The Dog Lover Show 2018 and 2019 attracted over 10,000 dog
lovers each weekend, from all over Scotland. After the
overwhelming success of our the first two years we have clearly
established The Dog Lover Show in Glasgow is an event that offers
exhibitors and sponsors the chance to promote, sell and introduce
their brands to thousands of dog owners from across Scotland.
We boast to be Scotland's biggest ''Dog Show'' not due to the
number of dogs but due to the volume of visitors! With 6000
visitors daily we can assure you no other Dog Show in Scotland
has this guaranteed footfall. We invite you to visit Scotland's
favourite dog show and find out for yourself.
We look forward to working with you and your
company at our third show.
thedoglovershow.co.uk
Vistor Profile
Over the weekend of the 5th and 6th September expect up to
15,000 passionate, high-spending, dog lovers to visit The
Dog Lover Show 2020 at the Scottish Event Campus.
However wide the demographic of
visitors, they all have one thing in Important Facts
common, they all love dogs. The Dog Lover Show 2020 is largest dog
show in Scotland. Largest in numbers of
These A, B, C1, C2, D and E customers visitors not dogs. Now in year 3 the first
come from all over Scotland, with the two years were very well attended.
largest proportion from the central belt.
The vast majority of the visitors are dog 5000+ visited daily in years one and two
owners, however, there will be a select and we expect conitued growth in
number looking to own their first dog. numbers for 2020.
Visitors traveled for more than 2.5hrs to Visitor research found that 86% of visitors
visit the show with some visitors staying who attended loved the show, stating they
overnight in the city. The majority of would return next year!
visitors came from a 90 min catchment of
the SEC Glasgow. The award-winning Scottish Event Campus
is the preferred venue for The Dog Lover
Show for 2020.
thedoglovershow.co.uk
Marketing Campaign
The aim of The Dog Lover Show 2020 marketing campaign is
to attract thousands visitors to The Dog Lover Show and grow on the
visitor numbers from previous years. The advertising will be aimed at dog
owners, dog lovers and people considering owning a dog.
The Dog Lover Show 2020 is proud to announce The Herald and Times
are secured as Media Partners with more partnerships to be confirmed.
These valuable partnerships help maximise the shows' exposure across
Scotland through newspaper and online platforms.
The overall campaign will use a mix of innovative and engaging forms of
media.
Newspapers & Mobile Media
Magazines Mobile Billboard Advans concentrating in Glasgow,
Edinburgh, Stirling and Central Scotland, as well as Perth,
Advertising in newspapers and Dundee and Aberdeen. Main concentration in Glasgow
their social media platforms across and the central belt for 12 weeks promotional activity.
central Scotland. The Herald and
Times are confirmed Media Partner
for 2020. More media partnerships
will be announced.
Online Advertising
The main events directory sites , The Whats On Network
Radio and Scottish events sites. Facebook Ads and PPC ads.
Sponsored content and instagram promotions.
Promotion with radio stations and
Promotional Giveaways Planned.
Billboards Ambient Media
48 sheet roadside billboards in Glasgow Stirling and Edinburgh city centre promotions
Glasgow, Edinburgh, Aberdeen with Advans Adbikes and Live Billboards. Extensive
and Stirling plus city centre 4 and Advan media across central, the north and south of
6 sheet sites. Scotland.
thedoglovershow.co.uk
Marketing Campaign
Scottish Event Campus
Concourse Media Screens
Promotion of the Dog Lover Show 2020 on the
concourse screens which are live from 10am till 12pm
seven days a week, listing events at the SEC for 2020. The Show
Advert will receive 10,000’s of impressions in the 12
months prior to show start date.
Social Media Posters Outdoors
Ongoing social media from launch, during and after 100 x 4 Sheet Posters across
the show. Facebook Twitter Instagram non-stop Glasgow and central belt.
updates with competitions and star features to be Roadside billboards in Glasgow
included in the show. Media and competitions will Edinburgh Dundee Aberdeen.
be constant through the various marketing mediums
used. Magazines
Advertisements, editorials and
Email Marketing features in magazines. Media
Partner 2020 confirmed as
The Scottish Event Campus has over 500,000 Edition Dog Magazine.
registered users who will be emailed The Dog Lover
Show event details when the campaign is launched
and the details will be sent again on lists of events up
to 4 times before the show start date.
Brochures & Posters
Promotional brochures and posters will be provided
free of charge to distribute by email and for
promotional use A3, A2, A1, A0 sizes plus 4 and 6
sheet posters.
thedoglovershow.co.uk
Why Exhibit or Sponsor
Cost Effective Space
Reach a valuable Scottish marketplace at an affordable cost with all-inclusive
exhibition space and full shell scheme stand build for £95 per metre
square. Shell scheme stands available from as little as £285 and £380 plus vat.
The all-inclusive price includes shell build scheme, carpet, lighting and one power
socket*. (NB: All prices are plus vat at 20%,) *Power is only included with stand
spaces of 6m or larger on shell scheme only. Space only stands also available for
£65 per metre square..
In 2019 we introduced smaller arcade spaces for entry at £190 plus vat . We have
created 20 arcade spaces for 2020 available for £190 again. Limited spaces so
reserve your space early.
Generate new business
Gain new customers on the day through exposure to thousands of dog owners and
dog lovers from your own stand.
Reach as many as 15,000 dog loving visitors from all over Scotland in one weekend.
The Dog Lover Show 2020 will increase your retail and online sales, plus grow your
customer database and increase your brand awareness through online activity.
Our show provides the perfect opportunity for your business to connect with Our visitor and exhibitor feedback from 2019.
potential customers and promote your products directly to them.
In 2018 we hosted the first consumer dog show to be held in Scotland in 10+
Earn new business from The Dog Lover Show 2020 marketing exposure through
years. Over 10,000 visted the first show and 95%+ questioned confirmed
multiple channels, such as social media, email campaigns, ambient media, poster
they had a great day out and would return in 2019. In 2019 we had simialr
sites and newspaper media.
feedback with 86% of the dog loving visitors keen to retrun in 2020.
Geographic target specific marketing Over 65% of exhibitors from 2019 requested to rebook for 2020!
We target Scotland’s dog owners and dog lovers throughout the nationwide Dont miss your chance to be part of the next DOg LOver Show 2020.
advertising campaign ensuring excellent opportunities for sponsors and
exhibitors to reach this specific demographic in Scotland.
thedoglovershow.co.uk
Sponsor & Partner Packages
There are a variety of Sponsorship Packages available for The Dog
Lover Show 2019 starting from £2500 for partner associations.
Sponsorship and partner options, offer extensive marketing
exposure from the nationwide media campaign.
The huge success from 2018’s show interest and coverage
received proves the value to sponsors. 2019 will be even bigger
and better than 2018!
The Dog Lover Show marketing campaign will ensure partners
and sponsors maximum publicity in Scotland.
Our reach is expected to be in excess of 6 million impressions/
views/likes/shares from the marketing mediums combined
maximising media partner value.
We have limited partner and sponsor opportunities but please
contact us for more information.
Reach several million Scots from The Dog Lover
Show nationwide media campaign.
Please contact us for sponsor opportunities, availability and pricing.
For more information contact Vic Shields for Sponsorship availability.
thedoglovershow.co.uk
Leading the Way
Dog Days Events Ltd comprises of individuals with a vast array of
talent, bound by one common interest, our love of dogs.
Our small team comprises of a diverse team of experts, offering
different skills and expertise within their field. We have
experience of delivering inspiring, award-winning events. Our
team is a mix of experts in marketing, operations, sales, event
management, creativity, and customer service.
The First Scottish Dog Lover Show in 2018 was a huge success
from both exhibitor and visitor point of view. 2019’s Dog Lover
Show was even better and we are sure 2020 will be better again
as we welcome more exhibitors old and new back to the show
and return partners and sponsors.
Dog Days Events are responsible for running Scotland’s
largest and most successful consumer dogs shows since 2017.
The success of The Dog Lover Show in 2018 gave us a huge
platform for future shows and to help us reach more dog lovers The Dog Lover Show Switchboard
across Scotland. The addition of various media partners in 2018 03333 700 121
and 2019 will help publicise the event and increases awareness, Exhibition Sales:
interest and support for our K9 events. Vic Shields & Robin Chalmers
Sponsor or Partner Enquiries:
The Herald and Times are already announced as one of 2020's Vic Shields
media partners and we expect more to follow, resulting in more
publicity, PR and more visitors!
thedoglovershow.co.uk
You can also read
