The world's leading virtual business event for key decision-makers in coffee & hospitality
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2 – 6 NOVEMBER 2020
The world’s leading virtual business
event for key decision-makers
in coffee & hospitality
M A X I M I S E Y O U R S U P P LY C H A I N VA L U E + F O S T E R I N N O VAT I O N + C U LT I VAT E E X C E L L E N C E
CON N EC T IO NS LE ADE RSHIP ST RAT EGY
Buyer x Supplier Pioneering business High-profile
1:1 online meetings masterclasses roundtable discussions
CONTENTS
WELCOME TO ALLEGRA GCN 3
HOW IT WORKS 4
WHO SHOULD ATTEND 5
HOW TO ATTEND 6
ABOUT THE GLOBAL COFFEE FESTIVAL 7
ABOUT ALLEGRA EVENTS 8
CONTACTS 9
2
WELCOME TO THE ALLEGRA
GLOBAL COFFEE NETWORK
The Allegra Global Coffee Network (GCN) has been
designed in direct response to the Covid-19 pandemic
to reignite the coffee & hospitality economy, and
to provide a much needed virtual platform for key
decision makers to connect and create meaningful
business opportunities.
Undoubtedly, human connections are the essence of
our industry. Whilst it is difficult to meet face-to-face
right now, The Allegra GCN enables 1:1 meetings to
happen safely, as the need for global buyers and sellers
to connect remains business-critical.
Join us as we embark together into a new world of
entrepreneurship, innovation and thought-leadership.
Allegra Events’ Founders
Jeffrey Young and Ludovic Rossignol
3
HOW IT WORKS
The unique event format can be seamlessly integrated into
your existing work commitments and provides the tools you
need to maximise your supply chain value, foster innovation
and cultivate excellence.
Personalise your itinerary across the 5 day virtual event
by selecting the delegates you would like to meet and the
sessions you are keen to attend from the following
event modules:
M EET IN G S MASTE RCLASSE S R O UNDTA BL ES
Buyer x Supplier Pioneering business High-profile
1:1 online meetings masterclasses roundtable discussions
1 Create your company profile 1 Browse the 1 Browse the Roundtables
2 Browse the business directory Masterclasses programme programme (or even create
2 Select the sessions you your own)
3 Request meetings
wish to attend 2 Select the sessions you wish
4 Connect through pre- to attend (or invite participants
scheduled 1:1 online 3 Connect online and gain
actionable insights from to join)
20-minute meetings
global industry leaders 3 Connect online and join a highly
*2 attendees per session,
interactive focus session
mutually agreed; diary-based *50 attendees per pre-booked session;
first come, first served *12 attendees per pre-booked session;
first come, first served
4
WHO SHOULD ATTEND
The GCN is expertly designed for senior purchasing
decision makers and relevant product or solution providers
eager to explore new supply chain opportunities and
product innovation.
Expand your network and equip your business with latest
essential insights for evolving supply chain strategy,
adapting to current market conditions and optimising your
business proposition.
BUY ERS S UPPL I ER S
Multi-site foodservice, Food & beverage, catering
hospitality and retail operators equipment and service providers
+ COFFEE SHOP CHAINS + FOOD-TO-GO OPERATORS + COFFEE, TEA & HOT DRINKS + COFFEE EQUIPMENT &
+ CONTRACT CATERERS + RESTAURANT CHAINS SERVICING + CATERING EQUIPMENT + JUICES, SMOOTHIES
+ PUB CHAINS + FAST-FOOD CHAINS + HOTEL GROUPS & SOFT DRINKS + SYRUPS & FLAVOURINGS + BAKERY
+ TRAVEL OPERATORS + FORECOURT OPERATORS PRODUCTS + SANDWICHES, SALADS, WRAPS & SOUPS
+ VENDING OPERATORS + DISTRIBUTORS + MARKETING & PR + IMPULSE PRODUCTS + SNACKS,
+ SUPERMARKETS + ONLINE FOOD & BEVERAGE RETAILERS CRISPS, CEREALS & CONFECTIONERY + PACKAGING &
CUPS + DAIRY AND ALT MILK PRODUCTS + TECHNOLOGY
(HARDWARE & SOFTWARE) + CLEANING & MAINTENANCE
+ REAL ESTATE + BRAND DEVELOPMENT & DESIGN
+ FURNITURE & SIGNAGE
5
HOW TO ATTEND
Senior purchasing decision makers and relevant product
or solution providers are either personally invited to join
by Allegra Events or are able to request an invitation
to attend.
New applications to join The Allegra GCN are reviewed
weekly and successful applicants will be notified in writing
and granted access to the Network.
BUY ERS S UPPL I ER S
Multi-site foodservice, Food & beverage, catering
hospitality and retail operators equipment and service providers
Provided your application is successful, full access to Provided your application is successful, suppliers are
The Allegra GCN will be granted at no cost. able to opt for the following packages:
Buyers are able to: FREE PREMIUM UNLIMITED
+ Request unlimited 1:1 Meetings Meeting requests 2 50 Unlimited
Meetings 2 30 Unlimited
+ Attend unlimited Masterclass
Brand profiles 1 1 3
and Roundtable sessions
(pre-bookable; first come, first served) Delegates 1 1 5
6
ABOUT THE GLOBAL COFFEE FESTIVAL
The Global Coffee Network is the B2B arm of The Global Coffee Festival
- a virtual event initiative developed by Allegra Events to connect
coffee communities worldwide during The Covid-19 pandemic.
The one of a kind virtual festival will launch on 30 October 2020 across
12 cities worldwide for 12 hours of non-stop broadcasting.
From London to Cape Town, Toronto to Sao Paulo, Auckland to Los
Angeles, Melbourne to Milan, The Global Coffee Festival aims to
educate and inspire audiences and celebrate excellence in coffee
and hospitality.
The Global Coffee Festival will be live streamed via a dedicated TV
mini-site online and amplified across video streaming platforms to
encourage organic sharing and re-streaming.
The London Media Hub, a fully-fledged TV studio, will be the main
anchor point of the event. After the Festival, all content will be
available to stream on-demand and relevant trade attendees will be
invited to apply to be part in The Global Coffee Network which will take
place the week following.
12 hours of Your brand Long-lasting
coffee content integrated in global reach via
virtual event on-demand streaming
7
ABOUT ALLEGRA EVENTS
Since 2008, Allegra Events has been shaking conventional wisdom,
putting meaningful human experiences at the core of everything
we do.
Working across coffee, food, fitness, fashion, design, wellness and
lifestyle, we produce immersive event environments that engage,
inspire and thrill audiences across the world.
Allegra Events is part of The Allegra Group, a leading media and
research group of companies committed to making a positive
difference in the world.
EVENTS CALENDAR
+ European Coffee Symposium 2020 | 10 - 12 November 2020, Altitude London
+ LA Coffee Festival 2021 | 5 - 7 February 2021
+ Amsterdam Coffee Festival 2021 | 5 – 7 March 2021
+ Paris Café Festival 2021 | 13 – 15 March 2021
+ Cape Town Coffee Festival 2021 | TBC 2021
+ London Coffee Festival 2021 | 15 – 18 April 2021
+ Balance Festival 2021 | 7 – 9 May 2021
+ Milan Coffee Festival 2021 | 15 – 17 May 2021
+ UK Coffee Leader Summit 2021 | TBC June 2021
+ Sao Paulo Coffee Festival 2021 | 25 – 27 June 2021
+ New York Coffee Festival 2021 | 8 - 10 October 2021
+ Toronto Coffee Festival 2021 | 22 – 24 October 2021
+ European Coffee Symposium 2021 | 23 - 24 November 2021, W Barcelona
8
CONTACTS
ALLEGRA EVENTS LTD. Jeffrey Young Ludovic Rossignol
Serendipity House CEO Director of Events
106 Arlington Road Email: jyoung@allegra.co.uk Email: lrossignol@allegra-events.com
Camden Town Tel: +44(0)20 7691 8800 Tel: +44(0)20 7691 8800
London NW1 7HP Mob: +44(0)7809 603828
Rosalyn Newbery Harry Goddin
Events Producer Sales Manager
Email: rnewbery@allegra-events.com Email: hgoddin@allegra-events.com
Tel: +44(0)20 7691 8800 Tel: +44(0)20 7691 8800
Mob: +44(0)7979 804126
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