EMAIL PREDICTIONS 2020 - Netcore
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EMAIL PREDICTIONS 2020
WHAT EXPERTS PREDICT ABOUT
EMAIL INDUSTRY IN 2020
User generated content will become more popular in the year 2020.
User-generated content (UGC) is any content—text, videos, images,
reviews, etc.—created by people, rather than brands. And brands
will often share UGC on their own social media accounts,
website, and other marketing channels. Consumers are 2.4 times
more likely to view user-generated content as authentic
compared to content created by brands.
Dennis Dayman
Privacy Officer/Email Influencer
As marketers continue to embrace customer-centric business models
and emphasize positive, personalized experiences for customers,
email deliverability and transactional email will become a
necessity for supporting these strategies. As a result, we predict
40% growth in the Transactional Email software category this year.
Stephanie Graham
Market Research Analyst, G2
If there is one trend that I have to put my bets on, I'd say "Personalization".
True 1-1 personalization is a journey according to me and most
efforts that a sender takes is to create that true 1-1 personalized
experience in email. With more brands embracing AI-powered
personalization of Emails, this trend is going to improve the way
end users communicate with brands email. Many steps closer to
that true goal of 1-1 personalization.
Chaitanya Chinta
Global Head - Email Business, Netcore
EMAIL PREDICTIONS | 2020 2
WHAT EXPERTS PREDICT ABOUT
EMAIL INDUSTRY IN 2020
We surveyed our more than 500 marketing consultants and the
consensus is that personalization is this year’s No. 1 email trend. Uplevel
your efforts by pooling your customer data across channels and departments
to create a single view of the customer, and by add artificial intelligence
to gain predictive insights.
Chad S. White
Head of Research at Oracle CX Marketing Consulting and
author of Email Marketing Rules
As email continues to grow in importance in both communications and revenue
for businesses, there is also a responsibility to protect your consumers, which
includes being a better data steward, protecting consumers, and privacy
management. How? Proper authentication using SPF, DKIM, DMARC, and BIMI as
well as data minimization and deletion of data you are not currently using on
behalf of your clients or subscribers.
Matthew Vernhout
Director, Privacy and Industry Relations, Validity
Email targeting decisions are often powered by cross-channel
data related to purchase and web browsing history, social engagement,
interaction with ads and much more. In 2020, we should expect to see
ESPs developing more powerful marketing automation and analytics
features to compete with the functionality offered by CRMs
Lauren Meyer
VP of Industry Relations and Compliance, Kickbox
The demise of 3rd party cookies as a tool for customer acquisition will lead
smart brands to turn the email channel as a way to grow their customer base.
Email subscribers tend to become paying customers of the brands to which they
subscribe, so savvy brands will focus greater efforts (and bigger budgets) on the
acquisition of new email subscribers, safely and at scale.
Christopher Marriott
President, Email Connect LLC
EMAIL PREDICTIONS | 2020 3
WHAT EXPERTS PREDICT ABOUT
EMAIL INDUSTRY IN 2020
We will see far greater uptake of DMARC authentication and better
adherence to authentication standards in email especially by bigger
brands. Much of this will be driven by the benefits afforded by BIMI and
the fact marketers love their logo to be displayed. Which is great for
everyone.
Andrew Bonar
Founder Email Experts
In 2020 organizations will recognize that strategic investments in their email
marketing programs boost bottom-line performance dramatically. They will
realize that great technology with just junior people to drive it isn’t enough.
Senior marketing professionals, both employees, and consultants, will be in
demand to set and manage email marketing strategies.
Jeanne Jennings
General Manager, Only Influencers, a community of
email marketing professionals
Deliverability will become a huge issue this year - and a difficult one to
come back from for many brands. An overwhelming number of corporate
email communications being sent in response to the global pandemic
occurring can - and will - have a long-term impact on companies who are
over-messaging (particularly to consumers whom they haven’t emailed in
5+ years, by some accounts.)
Jennifer Canon
Sr. Editor MarTech Today
Brands will use email more wisely and interactively. AMP is here to break
the monotony. We will see a more radical email campaign and refreshing
content with this newfound ability. Greater uptake on analytics and going
beyond opens and clicks will be the new normal.
Tanishq Juneja
CEO, Pepipost (A Netcore product)
EMAIL PREDICTIONS | 2020 4
TAKEAWAYS ON EMAIL PREDICTIONS
2020
Mantra to Bridge the Big Email Gap
Right Right Right Rigiht
Person Message Channel Time
1 Building a good quality list and regularly weeding out inactive contacts is the
single most significant factor in making your email communication successful in
achieving your business targets.
2 Segmented email campaigns to sections of your list based on broad similarities
can bring far better email engagement than one blanket blast.
3 Personalization will take your conversions to the next level by making your
message intimately meaningful to each subscriber.
4 Artificial Intelligence and Machine Learning technologies will help ease off the
burden on analyzing, planning, and executing highly segmented and personalized
email campaigns at scale.
5 Activating Brand Indicators for Message Identification (BIMI) for your emails will
help reinforce brand affinity.
6 Accelerated Mobile Pages (AMP) for Emails will increase the time consumers
spend in the inbox, consuming emails.
7 Marketers will need to design their emails to look lovely and do their job well on
even the shortest of screens consumers use.
EMAIL PREDICTIONS | 2020 5
WHY CHOOSE NETCORE FOR EMAIL
AI-Powered Email Powerful Transactional APIs
Delivery & Campaigns for seamless integration
Advanced Customer
Actionable Analytics
segmentation, Send time &
for Email Intelligence
Subject line optimization
Managed Consulting White-Glove Services for
Services by Email Experts smooth onboarding
20+ 20+ #1
Global Unicorns Years legacy of Worlds Only Email
Trusted Email Partner& Delivering Email Switcher for a smooth
5000+ leading brands Marketing ROI migration
netcorecloud.com
OUR EMAIL AMBASSADORS
A WA L M A R T C O M PA N Y
netcorecloud.com
www.netcore.co
Sky-Rocket your
Email Marketing ROI
Delivering Billions of Emails per Month at 2.6 sec Lightning Fast Speed
Get in Touch:
Netcore Solutions Inc.
182C-102 500 7th Avenue, New York, NY 10018
engage@netcorecloud.com
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