The Turo small business guide - Your guide to building a successful car sharing business on Turo

The Turo
small business guide

Your guide to building
a successful car sharing
business on Turo

In this guide, you’ll explore:
              How car sharing measures up against other
              entrepreneurial ventures

              A case study of how Dan uses Turo as a
              wealth-building opportunity

Created May 2021

Provided for general informational purposes only for audiences in the UK and may not reflect the most up-to-date
information. The contents of this guide are provided “as-is”; no representations are made that the content is complete or
error-free. Turo disclaims all liability with respect to actions taken or not taken based on the contents of this guide.

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Accelerate your
                        entrepreneurship
Turo offers an accessible opportunity for aspiring entrepreneurs to build
a small business from the ground up. While rideshare and food delivery
drivers are limited by the hours they spend behind the wheel, and home
sharing can be cost prohibitive, Turo offers a scalable opportunity that is
less limited by time and funds.

Turo is a uniquely accessible and scalable
platform to start a small business

                                         LOW COST
                                         TO ACCESS

            Rideshare and
            food delivery

   NOT SCALABLE                                                 SCALABLE

                                                Home sharing

                                         HIGH COST
                                         TO ACCESS

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Whether you want to diversify your investment portfolio or go all-in with
a small business venture, Turo lets you scale how you want to meet your
financial and lifestyle goals.

                                                                Rideshare and
                                       Turo      Home sharing                    Franchises
                                                                food delivery

High cash-on-cash return

Scalable business plan

Flexible time commitment

Low initial capital investment

Highly liquid investment                                            N/A

Built-in market demand

Return on Investment (ROI) example

In 2020, one host’s annual earnings for a 2013 BMW 1 Series listed on
Turo were £6,235. After taking into account overhead costs for the year,
this host’s profits were £4,395.

        £6,235                      £1,000

                                                         £840

                                                                                £4,395

    Annual Host                  Maintenance,          Insurance            Gross profit
     Earnings                    parking & tax

                                                 4

Over a three year period, the host could earn over £9,500 on this car and
realise a 106% return on initial investment, factoring in depreciation to the
selling price.

                                                                                                              £9,585

                                                                                         £5,400

                                                                    £4,395

     Car                  Year 1              Year 2                Year 3              Car sale             Total ROI
   purchase            Gross profit         Gross profit          Gross profit

                                               £4,395
                                               £4,395

     £9,000               £4,395

*Above figures from a Turo host are offered as an example only. Actual expenses, profits, and return on investment will vary.

                                                              5

Host case study:

How Dan uses Turo
as a wealth building
opportunity

From long days behind a desk combing through legal contracts to a
career that’s office-free and full of freedom, Turo All-Star host Dan has
now got the balance just right. Starting out with just one vehicle - a blue
Ford Fiesta - that he shared to offset the cost of ownership in January
2020, Dan now has a portfolio of 8 cars and has completed over 300
trips. His path to a full-time host started with executing the basic princi-
ples of car sharing: provide a 5-star experience to every guest and create
the perfect listing.

                                     6

Multiple professional quality photos

                                           Competitive prices

                                           Delivery options

                                           Detailed description

                                           Offers Extras

Over time Dan found the sweet spot for running his Turo business: “The
great thing about Turo is that it actually doesn’t take up large amounts of
your time. It allows you to earn, with the flexibility of adding unavailability
periods at your leisure, on a relatively passive basis, even whilst providing
guests a 5-star service. Now I have a lot more time, money, and independ-
ence to enjoy my day-to-day life.”

And if he had one piece of advice for would-be hosts…
“Just to go for it! It’s a lot of fun and doesn’t take up much of your time.
Whether you want a bit of extra income from your personal car or are
looking to grow into a small business, it can be easy money and puts a
smile on your face when you see how happy you’ve made your guests.”

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Start building your
Turo business
Get started today and take control
of your financial future tomorrow

turo.com/gb/en/small-business