2018 Toque Campaign - Raising the Roof
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2018 Toque Campaign raisingtheroof.org
What is Raising the Roof? Raising the Roof provides national leadership on long-term solutions and prevention of homelessness through partnership and collaboration with diverse stakeholders, investment in local communities, and public education. We work towards a day when all Canadians have access to a safe and stable home with the support to achieve their potential. What is the Toque Campaign? Every year, the Toque Campaign reunites hundreds of volunteers, sponsors, and supporters across Canada to sell Raising the Roof toques to raise vital funds for people experiencing homelessness. The campaign launches the first week of December and leads up to Toque Tuesday (held on the first Tuesday in February), which sees a nationwide blitz of media and support. The Toque Campaign isn't just about selling toques, it's about raising awareness and much needed funds for our Partner Agencies. The funds raised through toque sales in a community provides access to essential services and supports in that community. Overall, the Toque Campaign provides: • Critical funding for Partner Agencies so they can continue their important work • Awareness and public education on the alarming increase of homelessness in Did you know... Canada It is estimated that approximately • Hope for those who are 235,000 Canadians experience currently experiencing or are homelessness yearly. at risk of experiencing homelessness
What is the Impact?
The Toque Campaign helps Partner Agencies across Canada
raise funds for their community programs and initiatives. Here
are some examples of how it has impacted local communities.
"R.A.P. Jeunesse des Laurentides is supporting more
than 400 youth, aged 12 to 25, and managing 1,800
individual cases per year."
R.A.P. Jeunesse des Laurentides, Québec QC
"We have helped 360 families, including over 1000
children, to build brighter futures throughout
Habitat's affordable home ownership model."
Habitat for Humanity (Greater Toronto Area), Toronto ON
"This year, Adsum House has provided 172 unique
persons, ranging in age from infancy to 70+ years,
with shelter & support."
Adsum for Women and Children, Halifax NS
"Our Aura Host Home has provided 10 youth
identifying as LGBTQ2S+ with consistent housing
throughout the year."
Boys & Girls Clubs of Calgary, Calgary AB
These are just a few
examples of the great work
Did you know...
being done by Partner
Homelessness costs the
Canadian economy $7 billion Agencies through Toque
each year. Campaign funding.
National Partner Agencies
More than 40 Partner Agencies across Canada
participated in the 2018 Toque Campaign
with 50% of gross proceeds going directly
towards their work in preventing, reducing, or
ending experiences of homelessness.
We currently have Partner Agencies in every province
and plan to expand to the territory of Nunavut in 2019.
We are always excited to
welcome new Partner
Agencies to our Toque
Campaign. Contact us for
more information.
In 2018 we launched the "TOQUE ME AWAY" contest where campaign
supporters could enter for a chance to win 2 Air Canada tickets to
anywhere in North America including Hawaii, Mexico & The Caribbean!
tickets generously donated by:
The Proceeds
When you purchase a Raising the Roof Toque from one of
our Partner Agencies:
50%
of gross sales goes to the Partner Agency which means the
money stays in the community and helps people
experiencing homelessness locally
15%
35%
are campaign costs of the proceeds go to
which include manufacturing Raising the Roof's long-
and distribution term homelessness
prevention
initiatives such as
Did you know... Reside, The Upstream
Approximately 20% of the homeless
population are young people Project, Host Homes,
between the ages of 16-24. and Altitude
Creative Support
Through our pro bono marketing and media partners, Raising the
Roof is able to provide powerful and creative activations.
2018 TOQUE CAMPAIGN
MARKETING AND MEDIA SPONSORS
Clockwise from top: mock-up of outdoor sales display by Leo Burnett Toronto;
the display in action in Nathan Phillips Square; "It's more than a toque" bus
shelter poster; Partner Agency poster created by Robert Meyers Design
For information on
Toque Campaign opportunities
please contact:
Joe Goulart - Director of
Development & Communications
joe@raisingtheroof.org
720 Bathurst Street, Suite 201
Toronto, ON M5S 2R4
1.888.664.8851 | 416.481.1838
charitable registration no.
139744569RR0001
www.raisingtheroof.org
Let's keep in touch!
@raisingtheroof_cheztoit
@RaisingtheRoof
@RaisingtheRoof
RaisingtheRoofCanada
Click here to visit our store
and get your toque today!
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