THE HIGHEST READERSHIP IN QUEBEC THE MOST-READ FRENCH-LANGUAGE MAGAZINE IN CANADA CAA-QUEBEC'S WELL-ESTABLISHED REPUTATION NICHE CONTENT, READ ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
THE HIGHEST READERSHIP
IN QUEBEC
STRENGTH
THE MOST-READ FRENCH-
LANGUAGE MAGAZINE IN CANADA
CAA-QUEBEC’S WELL-
ESTABLISHED REPUTATION
RELEVANCE
NICHE CONTENT,
READ AND ENJOYED BY ALL
2021 MEDIA KIT TRAVEL ⁄ HOME ⁄ AUTOMOTIVE ⁄ INSURANCE
ABOUT
CAA QUEBEC INTRO
MAGAZINE
STRENGTH
CAA Quebec Magazine is
a magazine published for
CAA-Quebec members.
RELEVANCE
Published four times a year and delivered
directly to each member, the magazine has a
loyal readership and reaches more than
1.7 million readers.
AD SOLUTIONS
With a variety of niches such as travel,
automotive, housing, insurance and financial
products, high-level readership, and a large
reach, no other magazine gives you more than
CAA Quebec Magazine. It is both a platform
and a targeted media.
RESERVATIONS
CAA Quebec Magazine enlightens its readers
with handy tips, sound advice, and assistance
useful for everyday life—which is at the heart
of CAA-Quebec’s mission, both for its current SPECS
members and members-to-be!
CAA-QUEBEC MAGAZINE IS THE
GO-TO REFERENCE FOR RELIABLE
AND REPUTABLE INFORMATION.
900,000
COPIES
STRENGTH IN PER ISSUE
NUMBERS 46%
READ EVERY
INTRO
OR MOST
ISSUE
MAGAZINE STRENGTH
Readership per issue: 1,946,000
Close to half of all CAA-Québec
Circulation: 900,000 copies per issue
members/readers read every single
Distribution: Copies are sent via Canada Post to all
CAA-Quebec members
issue or most of them (46%), RELEVANCE
Frequency: 4 times per year
while the majority spend
25 minutes reading it!*
With unrivalled distribution stats, CAA Quebec
Magazine can be found in a staggering number AD SOLUTIONS
of homes.
34%
OF READERS
RESEARCH AFTER
READING THE 18% RESERVATIONS
MAGAZINE
1,946,000
BUY A
PRODUCT
READERS**
For every 100 readers who see an SPECS
ad, 34 will research the advertised
product, brand or service online,
while 18% will actually purchase
the advertised product, brand
*Source: Vividata Fall 2020 Study (F). Weighted by: Population Vividata. All Rights Reserved
**Source: Vividata Winter 2020 – Francophone magazines - Adults 18+
or service and 18% will talk
to others about the Ad they’ve
seen or the product/service.*
READER PROFILING =
QUALITY TARGETING INTRO
Age: 45 years +
Equal number of men and women STRENGTH
Average to elevated family income
Homeowners; university-educated
RELEVANCE
CAA Quebec readers surpass (by a large margin!) the average Index*
Quebec resident when it comes to . . .
►► They plan to travel to the United States in the next year. AD SOLUTIONS
... TRAVEL ►► They spent $5,000 or more on vacation outside Canada in the
past year.
125
►► They own a home valued at $300,000 or more.
... HOME ►► They’ve spent more than $10,000 in renovations over the
past two years.
119 RESERVATIONS
►► They own a new car.
... MOBILITY ►► They own three or more vehicules.
►► They’ve driven more than 10,000 km in the last year.
170
SPECS
►► They have more $100,000 in savings and investments.
... FINANCES ►► They pay off their credit card balances entirely, each month.
►► They play golf and they love life !
124
*Source: Vividata Fall 2020 Study (F). Weighted by: Population Vividata. All Rights Reserved
AD SOLUTIONS
CLASSIC
POSITIONING INTRO
STRENGTH
4 colours 1x 2 or 3x 4x
1 page $14,500 $14,140 $13,775
RELEVANCE
⅔ page $11,615 $11,315 $11,040
½ page $9,710 $9,465 $9,220
AD SOLUTIONS
⅓ page $6,570 $6,405 $6,240
¼ page $5,100 $4,975 $4,845
RESERVATIONS
Double page $27,275 $26,595 $25,905
½ Double page $18,080 $17,630 $17,180
(price per ad) SPECS
Covers 1x 2 or 3x 4x
C2-C3 $18,110 $17,655 $17,205
C4 $19,550 $19,060 $18,570
(price per ad)
AD SOLUTIONS Full-page ad
SPONSORED
ADS INTRO
LOGO
A sponsored ad, or STRENGTH
advertorial, looks like
editorial content.
RELEVANCE
It allows for a more concentrated amount of
informative content than a traditional ad.
A sponsored ad (advertorial), needs to be clearly
indicated as such, and the content must be
Double-page ad AD SOLUTIONS
approved by the brand, and the brand’s logo may
be visible.
RESERVATIONS
½ page $10,500
(including production)
Full page $16,000
SPECS
(including production)
Double page $30,000
(including production) MORE
INFORMATION
NAMED PRODUCT
AD SOLUTIONS
NATIVE
ADVERTISING INTRO
“Native advertising” or STRENGTH
integrated advertising is a
subset of digital, sponsored
advertising, which has
spread to traditional RELEVANCE
advertising channels.
This type of advertising harmonizes with
editorial content, and shares references in
AD SOLUTIONS
articles, as well as the formatting and graphics
of the support page. It’s more effective than
traditional online advertising, and is also
effective in print format.
Native content from a brand has significant
RESERVATIONS
value, because it is endorsed by CAA-QUEBEC.
Full page $7,250 SPECS
(+ 1/4 page at the lowest advertising rate)*
Double page $13,650
(+ 1/4 page at the lowest advertising rate)*
INTEGRATED
PRODUCT *Production fees extra
RESERVATION
CALENDAR INTRO
Half page Delivery of
Materials Publication
reservation proofs
Spring December 7 January 15 January 19 February 19 STRENGTH
Summer February 25 March 24 March 26 April 29
Autumn June 29 July 30 August 3 August 27
RELEVANCE
Winter September 7 October 6 October 8 November 5
AD SOLUTIONS
ADVERTISING
REPRESENTATIVE
MARC BOURASSA
RESERVATIONS
1600, boul. de Maisonneuve East
Montréal (Québec) H2L 4P2
TELEPHONE ► 514 237-4864
marc.bourassa@tva.ca
SPECS
TECHNICAL
REQUIREMENTS INTRO
Printing Final Bleed
Format STRENGTH
surface format size
Full page 7.125 x 10 in. 7.875 x 10.75 in. 8.125 x 11 in.
Full double page 15 x 10 in. 15.75 x 10.75 in. 16 x 11 in.
RELEVANCE
½ horizontal 7.125 x 4.625 in. 7.875 x 5.375 in. 8.125 x 5.625 in.
½ horizontal double 15 x 4.625 in. 15.75 x 5.375 in. 16 x 5.625 in.
½ vertical 3.25 x 10 in. 4 x 10.75 in. 4.25 x 11 in.
AD SOLUTIONS
⅓ horizontal 7.125 x 2.75 in. 7.875 x 3.5 in. 8.125 x 3.75 in.
⅓ vertical 2.25 x 10 in. 2.625 x 10.75 in. 2.75 x 11 in.
⅓ square 4.5 x 4.625 in. 5.25 x 5.375 in. 5.5 x 5.625 in. RESERVATIONS
⅔ vertical 4.5 x 10 in. 5.25 x 10.75 in. 5.5 x 11 in.
¼ horizontal 7.125 x 2.25 in. N/A N/A
SPECS
¼ square 3.25 x 4.75 in. N/A N/A
TECHNICAL
REQUIREMENTS INTRO
PRODUCTION PROCESS STRENGTH
► AA-QUEBEC Magazine is printed on a high-speed rotatory press,
C
with 300 ppp/150 lpp resolution, and has a sewn binding.
► Folding and cropping may vary.
► Please respect the printing surfaces indicated on the previous page.
► Typography must be at least 8 points; reverse-contrast type must be a RELEVANCE
minimum of 12 points. Print quality for typography smaller than 8 points
is not guaranteed.
► Materials must conform to dMACS specifications.
► Max density: (UCR): 295% (black: 95%).
► Bear in mind a bleed of 1/8 inch (0.3175 cm) on each side.
AD SOLUTIONS
► Insert crop marks and registration marks at 18 points (1/4 inch) from the
cutting edge.
ELECTRONIC TRANSMISSION REQUIREMENTS RESERVATIONS
► All ads MUST be transmitted in PDF-X-1a format. PDF creation
information is available on the Magazines Canada website (www.
magazinescanada.ca).
► A
dDirect DOES NOT ACCEPT files in the TIFFITS or CT LW formats,
nor files from Microsoft Word, QuarkXPress, Adobe InDesign, Pho- SPECS
toshop or Illustrator.
► C
olour space: CMJN (CMYK) (four-colour reproduction process).
► D
o not use the following colours: RGB.
►
►
D
o not use spot colour.
A
ll BLACK or GREY typography must be only 100% black (no other
INFORMATION
magenta, yellow, cyan, or enriched black). ADVERTISING COORDINATOR ► Maria Perrotti
1600, boul. de Maisonneuve East
Montréal (Québec) H2L 4P2
TELEPHONE ► 514 598-3947
maria.perrotti@tva.caLFREE ADDIRECT™
WEB PORTAL INTRO
DELIVERY
STRENGTH
ALL ADVERTISEMENTS MUST BE DELIVERED VIA THE
MAGAZINES CANADA ADDIRECT™ WEB PORTAL.
RELEVANCE
01 ⁄ Go to the Magazines Canada AdDirect™ web portal
at: ADDIRECT.SENDMYAD.COM. NOTE: a user account must
be created upon initial visit. The editor may send an email
invitation; alternatively, you can create your own account.
02 ⁄ Select the publication to which you seek to send AD SOLUTIONS
your advertising. Enter the required information and click
on “Upload.”
03 ⁄ Track the verification of your advertisement on the screen.
04 ⁄ Approve the advertisement.
RESERVATIONS
SPECS
ADDIRECT TECHNICAL SUPPORT ► Steeve Tremblay
TELEPHONE ► 514 848-7000, ext. 4420
steeve.tremblay@tva.ca
*PLEASE DO NOT sent materials to the above email address.You can also read
