Media Planner 2019/2020 - Dual Publication 2 Unique Readerships 1 Advertising Solution - National Golf Course Owners ...
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Media Planner • 2019/2020
Golf Business Canada/GreenMaster
Dual Publication
2 Unique Readerships
1 Advertising Solution
Readership Profile
Golf Business Canada/GreenMaster
89%
President /CEO
Golf Course Superintendent
Equipment Technicians
Director of Golf Operations
General Manager of our readership
Food and Beverage Manager
PGA of Canada Professional authorize the
Golf Course Owner purchases at
Golf Management Schools
their facilities
The magazine is the best golf publication for owners/
operators and I share every edition with my management team.
After 23 years and over 90 editions, how does Golf Business
Canada magazine always continue to inform and educate NGCOA
Canada members with current information? It’s incredible!
Definitely, one the many success stories of the NGCOA Canada.
Thank you!
Kathy Mackay
Somerhill Golf Club, Kincardine, ON
Circulation/Distribution
Golf Business Canada/GreenMaster
Circulation by Province
Distribution by numbers
Readership GB Canada GreenMaster Issue Quantity
Ontario 39% 38% Fall 2019 2,900
British Columbia 14% 16% Winter 2019 3,200
Quebec 14% 6.5% Spring 2020 4,300
Alberta 13% 22% Summer 2019 2,900
Saskatchewan 6% 5.2%
Manitoba 5% 4.1% Circulation by Facility
Nova Scotia 3% 2.6% Readership GB Canada GreenMaster
New Brunswick 2% 1.2% Semi-Private 31% 33%
Nfld, P.E.I., NWT, Yukon each < 1%
Editorial Departments
Golf Business Canada/ GreenMaster
Golf Business Canada/GreenMaster magazine is the only publication Golf Business Canada/GreenMaster
in the Canadian golf industry that informs every department of a golf magazine is always looking for strong
operation. Our editorial is timely, relative, educational, and entertaining! educational articles on new initiatives,
Topics and editorial departments include: products, services and programs that
impact the golf industry.
• Revenue Generation • Succession Planning
There is a submission process in place for
• Food & Beverage • Business Advisor all articles to be sure that they meet the
• Pro Shop • Project Management needs of the audience and maintain the
• Marketing • Case Studies integrity of this publication. Golf Business
• Technology • J on B Steel Award Canada/GreenMaster does not pay for the
submitted departmental articles.
• Turf & Maintenance Winner Profile
• Finance • Turf Technology If you have an article idea that you
• Advocacy • IPM would like to discuss with us for an
• Human Resources • Mechanics Corner upcoming edition, please contact Shawn
Hunter, Managing Editor directly at
• Environmental • CGSA member messages shunter@ngcoa.ca.
• Grow The Game • CGSA member feature
• Legal •T ournament Set up/
• Health & Safety Preparation
• Social Media
• Yield Management
• Research
Deadlines and Rates
Golf Business Canada/GreenMaster
Advertising Deadlines Standard advertising options
Issue Space Artwork Mailing
Fall 2019 June 14 July 3 August 15
Winter 2019 September 14 September 30 November 15
Spring 2020 December 20 January 3 February 15
Summer 2020 March 16 April 2 May 15
1/3 2/3
1/2
Advertising Rates English
Four Colour 1X 2X 4X
Full Page $2,975 $2,675 $2,380 Impactful, two page spread
2/3 Page $2,585 $2,335 $2,070
1/2 Page $2,380 $2,140 $1,905 1 3
1/3 Page $1,930 $1,735 $1,545
*Prices reflect the gross rate per issue. All rates quoted in CDN dollars.
All applicable taxes are billed extra.
2 4
1. 2/3 page, opposite edges 3. 1/3 page across bottom
2. 2/3 page center page 4. Full page ad plus 1/3 page
Market Place
Golf Business Canada/GreenMaster
Deadlines Submissions
Issue Advertising Listing
Fall 2019 July 3 July 3
Winter 2019 October 3 October 3
Spring 2020 January 3 January 3
Summer 2020 April 3 April 3
Advertising Rates
Four Colour 1X 4X
2”x5.15” $600 $2,160
2”x2.5” $300 $1,080
2”x 7.65” $850 $3,060
With the purchase of an ad, you can submit up to 5 listings in the
Market Place section
Listings
• Listings are free with the purchase of an ad in the Market Place section.
• 50 words max
• Black and white
• Add an image to the listing: $300, size 2”x2.5”, full colour
*All rates quoted in CDN dollars. All applicable taxes are billed extra.
Technical Specifications
Golf Business Canada/GreenMaster
File Formats
Advertising Dimensions (inches) • Adobe Acrobat: Print ready pdf
English Width Depth •A dobe Illustrator : Type converted to outlines.
Full Page (trim size) 8 1⁄/8 10 7/8 Colours must be converted to CMYK
•A dobe Photoshop: file at 100%, 133 lpi, 300 dpi
Full Page (type area) 7 10 and save in a TIFF or EPS format.
Full Page (bleed) 8 5⁄/8 11 3/⁄8
2/3 Page Vertical 4 5⁄/8 9 3⁄/8
1/2 Page Horizontal 7 4 5⁄/8
File Submission
1/3 Page Vertical 2 1/⁄4 9 3/⁄8 •E
mail: Files must not exceed 7Mb.
• Web transfer: files can be sent using programs
such as yousendit.com or wetransfer.com and can
16 page French insert (inches) be sent directly to Ryley Scott, Director of Sales,
French Width Depth Golf Business Canada/GreenMaster magazine.
Full Page (trim size) 8 1⁄/8 10 3/⁄8 at rscott@ngcoa.ca.
Full Page (bleed) 8 5/⁄8 10 7/⁄8
1/2 Page Horizontal 7 4 3⁄/8
Specialty Advertising
Golf Business Canada/GreenMaster
Golf Business Canada magazine offers an array of other unique
and custom advertising opportunities.
Poly Bag
Have a new product, promotion or service? Take advantage of our
affordable, poly bag service. Package your promotional material
with Golf Business Canada/GreenMaster magazine. You can include
everything from a flyer, pamphlet or small sample to a targeted
audience.
Stitch & Glue in
Looking for more high profile options? Bind-in, blow-in or tip in a
removable invitation, coupon or promotion.
Poly Bag and Insert Deadlines
Issue Printed material due
Fall 2019 July 15
Winter 2019 October 15
Spring 2020 January 15
Summer 2020 April 15
For more information and a no obligation quote, please contact
Ryley Scott at rscott@ngcoa.ca or 613-226-3616 ext. 19.
Rates may vary with distribution, weight and size of the insert.
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