SPONSORSHIP PROPOSAL Friday 10 December 2021 Ruffey Lake Park George Street, Doncaster - Manningham Council
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SPONSORSHIP PROPOSAL Friday 10 December 2021 Ruffey Lake Park George Street, Doncaster manningham.vic.gov.au/carols #manninghamcarols
Help make Christmas a little brighter by becoming a 2021 sponsor at Manningham Carols by Candlelight. For almost four decades, Manningham’s Carols by Candlelight has brought joy, fun, unforgettable live music and performances into our local community. Set under the stars of Ruffey Lake Park, the annual event attracts more than 10,000 people across our local and neighbouring communities and is Manningham’s biggest free event. Considered a highlight on the local community calendar, this beloved family tradition promises to be as vibrant and captivating as ever, beginning with a family fun festival, followed by the Carols concert, and ending with a spectacular fireworks display. Connect with our community and experience the magic of Christmas with this timeless Manningham tradition. The 40th Manningham Carols by Candlelight Friday 10 December 2021 6.00pm to 10.00pm Ruffey Lake Park, George Street, Doncaster
A snapshot of Manningham Why sponsor the 2021
Manningham is located in Melbourne’s Manningham Carols by
north east, about ten kilometres from the Candlelight?
CBD. With its western boundary in Bulleen,
As a sponsor, your brand will be aligned
it extends as far as Wonga Park in the east.
with Manningham’s premier event and
It is bounded by the Yarra River and the
is highlighted as a supporter of the
municipalities of Maroondah, Whitehorse,
Manningham community. It will be seen
Boroondara and Banyule.
on various elements of the event, including
Manningham at a glance: promotional activities and in front of more
than 10,000 attendees.
• estimated population of 125,500
Event and partnership promotions will
• 43 years is the median age be achieved across a range of marketing
• 16.1 per cent is children aged up to channels and opportunities. The benefits
14 years of each sponsorship package are outlined
in the attached table and can be varied
• 21.3 per cent of people are aged 65 to suit your requirements.
years and over
Sponsorships can be undertaken as financial
• most common household type is contribution or in-kind offer of services.
couples with children
• 42.5 per cent speak a language
other than English at home.
Event Management
Manningham Carols by Candlelight is
produced by Manningham Council.
Fruitbowl Productions has been engaged
to co-ordinate production management,
sponsorship and marketing for the event.
Fruitbowl Productions is an event
management company in Melbourne with
more than 25 years’ experience in event
and conference management and a solid
grounding in government events and
festival management. It has the expertise
and personnel to effectively implement
chosen partnership programs and assist in
achieving desired sponsorship outcomes.
Gold package: $10,000 plus GST
Gold is the major partnership. It includes exclusive brand coverage through pre-marketing
campaign and event day promotion.
Gold partner recognition includes: Plus the following event day promotion:
• Logo on 15,000 x DL double sided, • Complimentary on site location inclusive
full colour brochures (distributed to of a 6 x 3 metre marquee, 2 x trestle
households, cafes, shopping centres/ tables, chairs and 15 amp power (sponsor
strips, libraries, leisure and activity activation and any giveaways to be
centres) throughout Manningham approved by Manningham Council)
• Logo on 300 x A4 full colour posters • Logo on stage banner
(distributed to cafes, shopping centres/
strips, libraries, leisure and activity • Branding on 500 plus event day
centres) throughout Manningham wristbands to be given out from event
information stand
• Company name mentioned in
Manningham’s monthly community • Multimedia screen advertisements (30
magazine, Manningham Matters sec TVC) featured prior to the concert (to
(circulation of 54,000+) be supplied by sponsor) - TVC content to
be approved by Manningham Council
• Company name mentioned on
Manningham Council website event page • Multimedia screen advertisements
shown on rotation prior to and after the
• Company name promoted via concert (to be supplied by sponsor) - TVC
Manningham Business social media content to be approved by Manningham
(Facebook) Council
• Logo on 10 x real estate boards within • Sponsor acknowledgement on
Manningham multimedia screens before and after the
concert
• Logo on full page advertisement in
Mamma Knows East • Full page advertising space in digital
event program (artwork to be approved
• Mention in event media releases where by Manningham Council)
possible
• 20 x MC stage acknowledgements
during the concert
• Opportunity to display company signs/
banners at the event site (subject to
approval)
On site interactive activities may be subject to
COVID restrictions.
Silver package: $7,500 plus GST
Silver sponsorship provides significant brand coverage alongside other Silver partners
through pre-marketing campaign and event day promotion
Silver partner recognition includes: Plus the following event day promotion:
• Logo on 15,000 x DL double sided, • Complimentary on site location inclusive
full colour brochures (distributed to of a 3 x 3 metre marquee, 1 x trestle
households, cafes, shopping centres/ table, chairs and 15 amp power (sponsor
strips, libraries, leisure and activity activation and any giveaways to be
centres) throughout Manningham approved by Manningham Council)
• Logo on 300 x A4 full colour posters • Multimedia screen advertisements (30
(distributed to cafes, shopping centres/ sec TVC) featured prior to the concert (to
strips, libraries, leisure and activity be supplied by sponsor) - TVC content to
centres) throughout Manningham be approved by Manningham Council
• Company name mentioned in • Multimedia screen advertisements
Manningham’s monthly community shown on rotation prior to and after the
magazine, Manningham Matters concert (to be supplied by sponsor) - TVC
(circulation of 54,000+) content to be approved by Manningham
Council
• Company name mentioned on
Manningham Council website event page • Sponsor acknowledgement on
multimedia screens before and after the
• Company name promoted via concert
Manningham Business social media
(Facebook) • Full page advertising space in digital
event program (artwork to be approved
• Logo on 10 x real estate boards within by Manningham Council)
Manningham
• 15 x MC stage acknowledgements during
• Logo on full page advertisement in the concert
Mamma Knows East
• Opportunity to display company signs/
banners at the event site (subject to
approval)
On site interactive activities may be subject to
COVID restrictions.
Bronze package: $5,000 plus GST
Bronze sponsorship provides brand coverage alongside other bronze partners through
pre-event marketing campaign and event day promotion.
Bronze partner recognition includes: Plus the following event day promotion:
• Logo on 15,000 x DL double sided, • Complimentary on site location inclusive
full colour brochures (distributed to of a 3 x 3 metre marquee, 1 x trestle
households, cafes, shopping centres/ table, chairs and 15 amp power (sponsor
strips, libraries, leisure and activity activation and any giveaways to be
centres) throughout Manningham approved by Manningham Council)
• Company name mentioned on • Multimedia screen advertisements (30
Manningham Council website event sec TVC) featured prior to the concert (to
page be supplied by sponsor) - TVC content to
be approved by Manningham Council
• Logo on full page advertisement in
Mamma Knows East • Sponsor acknowledgement on
multimedia screens before and after the
concert
• Half page advertising space in digital
event program (artwork to be approved
by Manningham Council)
• 10 x MC stage acknowledgements
during the concert
On site interactive activities may be subject to
COVID restrictions.
Support partner: $1,500 plus GST
Supporting partnership provides brand coverage through pre-event marketing campaign
and event day promotion.
Support partner recognition includes: Plus the following event day promotion:
• Company name mentioned on • Complimentary on site location inclusive
Manningham Council website of a 3 x 3 metre marquee, 1 x trestle
event page table, chairs and 15 amp power (sponsor
activation and any giveaways to be
approved by Manningham Council)
Summary of packages available
Gold Silver Bronze Support
Sponsor benefits Package Package Package Partner
includes $10,000 $7,500 $5,000 $1,500
+ GST + GST + GST + GST
Logo on 5,000 x DL double
sided, full colour brochures
(distributed to households,
cafes, shopping centres/
strips, libraries, leisure and
activity centres) throughout
Manningham
Logo on 150 x A4 full colour
posters (distributed to
cafes, shopping centres/
strips, libraries, leisure and
activity centres) throughout
Manningham
Company name mentioned
in Manningham’s monthly
community magazine,
Manningham Matters
(circulation of 54,000+)
Company name mentioned
on Manningham Council
website event page
Company name promoted via
Manningham Business social
media page (Facebook)
Logo on 10 x real estate boards
within Manningham
Logo on half page and full
page advertisement in Full + Half Page Full + Half Page Full Page
Manningham Leader
Logo on A0 poster displayed
at Manningham Civic Centre
Mention in event media
releases where possible 
Plus the following
Gold Silver Bronze Support
promotion at the
event
Package package Package Partner
Complimentary on site
location at event to include: 6x3 metre 3x3 metre 3x3 metre 3x3 metre
Marquee, trestle table, chairs, marquee marquee marquee marquee
15 amp power (sponsor 2 trestle tables 1 trestle table 1 trestle table 1 trestle table
activation and any + chairs + chairs + chairs + chairs
giveaways to be approved 15 amp power 15 amp power 15 amp power 15 amp power
by Manningham Council)
Logo on stage banner
Branding on 500 plus event
day wristbands to be given out
from event information stand
Two complimentary face
painters at your stand for the
duration of the Kids Zone
Multimedia screen
advertisements (30 sec TVC)
featured prior to the concert
(to be supplied by sponsor) -
TVC content to be approved
by Manningham Council
Multimedia screen
advertisements shown on
rotation prior to and after the
concert (to be supplied by
sponsor) - TVC content to be
approved by Manningham
Council
Sponsor acknowledgement
on multimedia screens before
and after the concert
Advertising space in the digital
event program/song booklet
Full Page Full Page Half Page
(artwork to be approved by
Manningham Council)
Number of MC stage
acknowledgements during 20 15 10
the concert
Opportunity to display
company signs/banners at the
event site (subject to approval)
Manningham Carols by Candlelight 2021 Sponsorship and marketing inquiries Tammy Crupi Fruitbowl Productions 1300 663 450 sponsorships@fruitbowl.com.au
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