Media kit 2021 - Benjamin Media
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Indsæt et billede her og sørg for at dit billede dækker hele denne boks. Media kit 2021
Index
Our universe
Formats - Print, Digital & NTA
Advertising rate cards
Production schedule 2021
Contact
Advertisement specifications
|
Magasinet Liv is the distinctive
magazine for the grown-up
woman.
It will appeal to those who see not
only the wider picture, but also
the more far-reaching
perspective. Interviews with a
variety of 40+ women, whether
they are already in the spotlight or
not, go into topics like lifestyle,
health, beauty, fashion, food,
home and travel.
|
83.000 242.428
Magazine readership Digital users
225.710 26.468 Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.
Pageviews Facebook likes
9.579 7.666
Newsletter subscribers Instagram followers
|
Indsæt et billede her og sørg for Indsæt et billede her og sørg for
at dit billede dækker hele denne boks. at dit billede dækker hele denne boks.
Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.
Our universe
Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.
|
Print formats
Product Format Product Format
2/1 page 450x295* Page 2-3 450x295*
1/1 page 225x295 Page 4-5 450x295*
Vertical ½ page 110x295 2/1 page Native Article 450x295*
Horizontal ½ page 225x145 1/1 page Native Article 225x295
Back cover 225x295
Inner back cover 225x295
See visualizations further below
| *We recommend offsetting any images that cross the spine 2,5 mm to each side (5 mm on the first/last spread).
Digital formats
Desktop Format Mobile/tablet Format
Standard banner 930x180 Mobile banner 320x320/320x160/300x250
Megabanner 930x600 Mobile Interscroller 640x1136
Skyscraper/sticky 160x600/300x600 Tablet banner 728x90/728x300
Wallpaper 2560x1200 + optional standard banner
Newsletter Format
Desktop Interscroller 930x960
Newsletter banner 300x250, 620x200
| See visualizations further below
NTA | Non traditional advertising
Product Format
Native Article Ad as on online article. The focus can be either on content storytelling or branding of
products in a gallery. Incl traffic drivers
Competition Competition with prize from distributor
NTA newsletter The native article is included in editorial newsletters
Instagram Post in feed or Story. Story available for 24 hours
Facebook Postings on the brands Facebook wall.
Sponsorship Ownership on categories or events
Video Video clips formed as an editorial clip, but with a commercial message.
Advertising rate card | Print
Format Pricing in DKK* Format Pricing in DKK*
2/1 page 75.400 Page 4-5 109.600
1/1 page 45.700 2/1 page + coverflap 219.400
½ page 27.300 1/1 page + halfpageflap 84.500
Back cover 54.900 2/1 page Native Article 94.200**
Inner back cover 52.500 1/1 page Native Article 57.200**
Page 2-3 114.300
| *Gross prices only. **In addition, production cost
Advertising rate card | Digital
Format Pricing in DKK* Format Pricing in DKK*
Standard banner CPM 55 Mobile banner CPM 55
Megabanner CPM 55 Mobile Interscroller CPM 80
Skyscraper/sticky CPM 55 Tablet banner CPM 55
Wallpaper CPM 100
Newsletter Pricing in DKK*
Desktop Interscroller CPM 80
Newsletter banner CPM 100
| *In gross pricesAdvertising rate card | NTA
Product Pricing in DKK*
Native Article 25.000
Competition 10.000-20.000
NTA newsletter 10.000
Instagram 10.000
Facebook 10.000
Sponsorship Contact for price**
Video Contact for price**
* Gross prices only
**Contact local office for prices - Contact information further belowProduction schedule | Jan - Jun 2021
No. Publishing date Week Deadline Theme
2 07.01.21 1 02.12.20 Kick start your new healthy life. Boost your winter skin with vitamin C, ceramics
3 04.02.21 5 05.01.21 Kick start your new healthy life - diet, big hair theme, Nice
Big health issue, kick start your new healthy life - training, redness, new beauty
4 04.03.21 9 02.02.21
treatments, vegan skin care, Berlin
5 30.03.21 13 26.02.21 Vitamin D, makeup, creams with SPF, Island, Easter
6 28.04.21 17 24.03.21 The big anniversary issue, Red Clover, the greatest beauty news of the decade, sun
theme, new eye shadows, Italy, party and cakes
7 27.05.21 21 22.04.21 Magnesium, anti age, sun stuff, France, Summer
The big summer issue, inner balance/alternative treatments, dry skin, feet,
8 24.06.21 25 25.05.20
Denmark
|Production schedule | Jul - Dec 2021
No. Publishing date Week Deadline Theme
9 29.07.21 30 29.06.21 Menopause, dry hair, new +40 ingredients, Dublin
10 26.08.21 34 27.07.21 Abdomen, skin cure, Warzawa
11 23.09.21 38 24.08.21 Your hands, the greatest bath, foundations and concealer, Edinburgh
12 21.10.21 42 21.09.21 Your feet, party looks for your eyes, instant glow, Moscow, christmas
13 18.11.21 46 19.10.21 Your pelvis, your lips, shadows and light, christmas
1 16.12.21 50 16.11.21
|We are here to
help you Hanne Rasmussen Lea Østergaard Andersen
Key Account Manager Editor-in-Chief
Sales & Media Ads Magasinet Liv
Contact our team if you have hanner@benjamin.dk leaa@magasinetliv.dk
any questions about media
sales.
Try our FAQ page, if you need
support on how to upload ad
material, technical guidance
etc.
Go to FAQ
Therese Gunni Siebren Oostwoud
Advertising Material Head of Ad Operations & Programmatic
Sales & Media Ads Sales & Media Ads
thereseg@benjamin.dk siebreno@benjamin.dkPrint, mobile, tablet and desktop formats Advertisement specifications
Print formats
Half
Spread Fullpage page
450x295 225x295 110×
Halfpage 295
225x145
See details about pricing further above
|Mobile standard banners
320x160
320x320
300x250
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
Max 150 KBMobile Interscroller
Specifications:
Swipe JPG / PNG / GIF
Max 200KB
No animations
Recommendations:
Important messages and
640x1136 logos must be placed 216
pixels from the top and 445
pixels from the bottom.
The bottom 445 pixels will
only be visible to users with
large screens (fx. Iphone 11
Swipe Pro Max)
Viewport: 600px.Tablet banner
728x90
728x90
728x300
728x300
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
Max 150 KBDesktop standard
banner
930x180
930x180
930x180
930x180
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
Max 150 KBDesktop mega
banner
930x600
930x600
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
Max 150 KBSkyscraper/
Sticky
160x600
300x600
160x600
300x600
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
Max 150 KBDesktop wallpaper
Specifications:
930x180
Core Assets:
Wallpaper + Standard banner
Asset Specs (px):
Site content Wallpaper Size: 2560x1200
930x180 960x1020 Standard banner Size: 930x180
Asset type:
Wallpaper is an Image (JPG, PNG), and
Site content Standard banner comes as html5,
960x1020 third party tag or image.
Weights:
Wallpaper: Maximum 200 kb.
Standard banner: Maximum 150 kbDesktop Interscroller
Scroll
930x960
(Viewport 930x600px)
Scroll
Recommendations: Specifications:
Important messages and logos must be placed 180 pixels from the JPG / PNG / GIF
top and 380 pixels from the bottom. Max 200KB
The bottom 380 pixels will only be visible to users with large screens No animations
(fx. desktop screen)
Viewport: 600px.Newsletter
620x300 300x250
Specifications:
JPG / PNG / GIF
Max 150 KBYou can also read
